Posted on 09/05/2015 11:34:00 AM PDT by nickcarraway
A Norwegian biorefinery company has started turning waste wood fibre into a cream-like fat substitute which it claims can be used to make ice cream, mayonnaise and even hot dogs.
Borregaard has already opened a plant in Wisconsin, USA, producing the revolutionary new substance, which it calls Sense-Fi,and plans to open a second factory in Sarpsborg, Norway, in 2016.
"We are rolling it out primarily in the US, where it has been approved. Sales are just about underway, and there is a lot of focus on fighting obesity," says business director Harald Rønneberg Borregaard to Norway's Dagbladet newspaper.
Researchers at the Paper and Fibre Institute in Trondheim worked tirelessly for ten years and spent millions of dollars in their quest to find a way to use fibre from trees into our food.
The new fibre apparently tastes, feels and fill you up like fat, but as it is in fact undigestible fibre, it does not pile on the pounds or provide extra energy.
Fantastique!
it is in fact undigestible fibre, it does not pile on the pounds or provide extra energy.
So, what’s the point??
this should cut into pine scented air freshener sales...
You feel full on less food thus lose weight.
Yum! A ice cream pine cone.
new iFood?
It might do well in North Korea...
I wonder if this technology could be adapted to work with Kudzu.
Nah, meth works fine there...
Dude! Got Pine?
Ice cream?
“Soylent Red” does not pile on the pounds or provide any calories.
This is great, there’s no upper limit to how much can be sold to people!
They should print money on it.
Could be a new “meat” product for Taco Bell for
a new South Western menu, Ponderosa Burritos!
My girlfriend will be needling me to buy some. Just the way she’s always after me to spruce up the apartment.
I’m such a sap.
Or provide a snack that you can put on your rear view mirror.
I sold chemical cellulose wood pulp for 30 years. Cellulose based fat substitute has been around for most of that time, although never perfected to the consumer’s palate. Maybe this time? Borregaard is a major and leading producer of chemical cellulose. In the USA, Rayonier, Weyerhaeuser, Buckeye and Cosmo Specialty Cellulose.
Some things chemical cellulose (from wood or cotton) is in -
. pharmaceuticals (as in tablets and time release pills)
. ice cream, salad dressings, artificial creamer
. pharmaceutical suspensions (e.g cough meds, eye drops...)
. paints (house, finger nail etc).
. smokeless explosive powders..
. rayon fiber
. acetate such as cigarette filters, eye glass frames, LCD screens, screw driver handles, 3M “scotch brand” tape....
all the food and pharma applications are inert and with out calories. It just “passes” right through.
.
Sounds like you need a cone of silence.
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