Recently I have pondered the question of what Is the point of walkathons etc? Why pay charity money to have this stupid traffic-clogging event which you KNOW costs money just to set up?
What is the ROI?
Why not just ask people to give money? Because I see no thrill to signing up for some return visit for $5/mi vs one call for $100 lump.
They do it because it works. A lot of people want to live an active lifestyle so they enroll in the run to hold themselves accountable. Plus, they’re contributing to a good cause so they feel better about themselves.
I had already qualified and registered to run Boston when I was contacted by Athletes V.s MS and asked to fund raise. Seemed like a good thing to do so I did it.