Skip to comments.The State of the Walmart Moms
Posted on 02/16/2013 1:13:34 PM PST by 2ndDivisionVet
About five years ago, pollsters identified a crucial bloc of swing voters they called the Walmart Moms. These are women with children at home 18 or younger, and they shop at a Walmart at least once a month.
They are also women who know what it is like to stretch a budget and juggle the demands of a family. For them, stress is a normal state these days.
Walmart Moms dont spend a lot of time thinking about politics, but when they do, it is on a very pragmatic level: Which candidate or party is going to make life better for my family? In the past few election cycles, they have been a bellwether group. Walmart Moms estimated to constitute between 14 percent and 17 percent of the electorate voted for Obama in 2008, swung to the Republicans in 2010, and returned to Obama last year.
Walmart has been tracking their attitudes, using research by a Republican firm, Public Opinion Strategies, and a Democratic one, Momentum Analysis. Recently, I spent several hours watching videos of two groups of Walmart Moms 10 in Kansas City, Mo., and another 10 in Philadelphia discuss President Obamas State of the Union address. About half of them had voted for Obama in the last election; the other half had been Romney supporters. Their political leanings ranged from somewhat liberal to somewhat conservative, with most describing themselves as moderates.
Not many of them had actually watched the speech. But when they were shown video excerpts the following day, they had a lot to say...
(Excerpt) Read more at washingtonpost.com ...
Certainly a causative part of the ongoing mess.
I didn’t see the article saying anything, I didn’t see any value in it.
Them, They, Many, Some, Several.
There were only 20 women involved (two-zero), couldn't things have been pinned down a little more precisely?
I was in a Walmart on election eve and just stood there watching the people. At that moment I realized that if even half of those people voted the next day our side was doomed. These are your low-information voters better known as “Walmartians”.
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Uh where’s the video with these women sharing their opinions. It’s another PR firm trying to sway your opinion.
Saw a couple of these walmart moms this morning. The 400 pounder was the skinny one.
I was in,Walmart on election eve, I love wal mart, and I am an informed voter, along with my daughter we had both already voted, so please dont lump every one together..you could of went to Macy’s and found the same ratio of voters..
That’s probably why Obama hyped it.
The fact that it is run by the same people who screwed up public schools that the parents complain about is lost in the “free daycare!” response.
I’m a 6 foot, 350lb man and I always see at least 8-12 women bigger than me every time I visit. I would have been a giant when I was growing up.
Well yes, I guess I "could of went." Or, "I could have gone..." to school.
Because they vote and they’re dragging us into the abyss with them?
The left hates Walmart, and never passes up a chance to attack or mock the pro-gun, non-union store, or the Americans who shop there instead of in lefty, union stores.
If you want to see lefties, go to the union, anti-gun stores, look for people who mock Americans who mock Walmart. Go to DU and learn which grocer/dept store in America is hated most by the left, and other idiots.