That's a good article. I remember reading it when it was first published and can't agree more. I actually had an occasion that mirrored that finding. I had bought some cheap Gallo table wine, but to keep it from going bad put it in smaller 750ml bottles so there would be less air to spoil it. The smaller bottles of course were really good wine, some of them in the $50 range. One of my wine snob friends was over one day and helped himself and his girlfriend to a glass. The were both thoroughly impressed and highly complimentary of the wine. I never did tell them they were drinking from a four liter jug of Gallo I bought for $10. Why ruin their enjoyment.
But back to the matter at hand... this shouldn't come as news to anyone. We all look for validation to what we already believe. That's the way the human brain works.
My issue is this - that's not the way science is supposed to work. To publish a study, and have people refer to that study, one that is conducted completely bass-ackwards from the accepted scientific standard, is nothing less than fraudulent.
posted on 01/28/2004 9:19:56 AM PST
Good story about your friends.
I enjoyed the article, and my wife enjoyed it immensely, because I fancy myself as something of a wine snob. My wife has threatened to test this on me sometime by making a switch and see if I catch it but so far she hasn't done so.
The really fascinating part to me, though, was that the perception aspect of it was true of wine tasting, which is something I would have thought could be discerned more objectively than many of the abstract and complex issues discussed on FR.
"We all look for validation to what we already believe. "
I agree, but many people believe they truly are objective.
"My issue is this - that's not the way science is supposed to work."
I agree, the study showed correlation, not causation, but it was presented as causation. There are too many societal issues going on here to make an objective announcement of cause-and-effect, but we all have our ideas on it. Personally I believe the article to state the truth, but that's my opinion, which is pretty much all that any of us have on this subject.
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