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Bob Dylan Hawks Women's Panties for Victoria's Secret
Rocky Mountain News ^ | March 04, 2004

Posted on 03/30/2004 6:10:03 PM PST by O.C. - Old Cracker

FORT COLLINS - Colorado State University students got to hear the serious side of selling frilly things.

Grace Nichols, president and chief executive officer of Victoria's Secret Stores since 1991, detailed the business of the famous lingerie retailer Wednesday as the keynote speaker for the school's Business Day.

"Behind the glamour, the supermodels and the public face, there is a business structure supporting all that," she said.

The brand's story begins 22 years ago, when Les Wexner wandered into a European-style lingerie boutique on a trip to San Francisco. Wexner, chairman and CEO of Limited Brands Inc., saw the potential to develop the concept into a large national chain, Nichols said. Soon after, Limited paid $1 million for the company.

Today, as the largest of Limited's brands, Victoria's Secret operates 920 U.S. stores and generated $3.5 billion in sales in 2002, including about $1 billion from online and catalog sales.

The picture was quite different in 1986, when Nichols joined the company as vice president and general merchandise manager.

"There were 100 stores, $100 million in sales, and the stores didn't make any money," she said.

Heavy discounting was common, she said, with the average bra selling at $12.

That began to change in 1993 with the first national advertising campaign, which included TV commercials and print ads. Since then, the company has grown to command a much bigger chunk of the $12 billion U.S. lingerie market.

Nichols showed the audience a clip of commercials, as well as a reel from all the free news and talk-show coverage of the company's world-famous fashion show.

The combination of advertising and public relations campaigns around the fashion shows spurred rapid growth in the 1990s, she said, and also allowed the company to stop heavy discounting.

Today, the average bra in Victoria's Secret sells for between $35 and $50, she said, and sales happen only twice a year, in January and June, to clear out seasonal items.

According to the company's annual report, filed with the U.S. Securities and Exchange Commission, Victoria's Secret saw sales at stores open more than a year climb by 6 percent in 2002.

The company expects to see bigger jumps in the coming years, as it works on increasing the size of its stores in existing markets, Nichols said. More stores, which now average about 5,000 square feet or so, will take on the look of the 21,000-square- foot flagship Manhattan store.

In markets where the renovation and expansion have been done and customers have more to choose from, she said, sales have jumped by almost 50 percent.

Victoria's Secret expects future growth to come from its continued focus on core items - bras and panties - as well as its sub-brands, including its best- selling "Body by Victoria" line, which brings in $500 million in annual sales.

This year, the company launched a new sub-brand, called Pink! and aimed at 18- to 24-year-old women, slightly younger than the company's typical customers.

And Victoria's Secret plans another ad blitz beginning this month. The latest commercials will feature not only a song but a guest appearance by music legend Bob Dylan.

"We asked him to be in the commercials and he said yes, he would gladly go off to Venice with the supermodels," she said.


TOPICS: News/Current Events
KEYWORDS: advertising
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I know this story is nearly a month old, but my wife and I saw the idiot Dylan peddling women's undies on an advert tonight. What an old fool he is. Some things never change.
1 posted on 03/30/2004 6:10:03 PM PST by O.C. - Old Cracker
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To: O.C. - Old Cracker
Bob Dylan makes me want to don a burqa.
2 posted on 03/30/2004 6:13:18 PM PST by BigWaveBetty (Have you forgotten - - How we felt that day?)
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To: O.C. - Old Cracker
The undies are blowin'in the wind....
3 posted on 03/30/2004 6:13:53 PM PST by freebilly
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To: freebilly
The drawers they are a changin...
4 posted on 03/30/2004 6:15:37 PM PST by billorites (freepo ergo sum)
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To: O.C. - Old Cracker
Oh the thongs they are a changin'!
5 posted on 03/30/2004 6:15:41 PM PST by freebilly
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To: billorites
Beat me to it!
6 posted on 03/30/2004 6:16:03 PM PST by freebilly
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To: O.C. - Old Cracker
Surprised they didn't pick Sir Mix-A-Lot.
7 posted on 03/30/2004 6:16:21 PM PST by Leroy S. Mort
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To: O.C. - Old Cracker
All along the crotchtower...
8 posted on 03/30/2004 6:16:45 PM PST by billorites (freepo ergo sum)
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To: O.C. - Old Cracker
Don't tell me this is a Joe Namath-type deal.

*shudder*

9 posted on 03/30/2004 6:18:41 PM PST by AmishDude
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To: billorites
Lay lady lay

Lounge around in big bras red....

10 posted on 03/30/2004 6:19:14 PM PST by freebilly
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To: O.C. - Old Cracker
Everybody should get thonged!
11 posted on 03/30/2004 6:20:18 PM PST by Revolting cat! ("In the end, nothing explains anything!")
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To: Revolting cat!
Halter from the storm...
12 posted on 03/30/2004 6:20:48 PM PST by billorites (freepo ergo sum)
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To: billorites
Bash-ville nylon
13 posted on 03/30/2004 6:20:59 PM PST by since1868
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To: O.C. - Old Cracker
Knock, Knock, Knockin at Heavens door...
14 posted on 03/30/2004 6:22:15 PM PST by djf
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To: O.C. - Old Cracker
The Panties are blowin in the wind.....
15 posted on 03/30/2004 6:23:07 PM PST by gogipper
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To: O.C. - Old Cracker
We'll see if "Blonde on Blonde" is real or peroxide!

Footnote: this is the first time a poster has used the word "blonde" in successive posts to different threads.

16 posted on 03/30/2004 6:23:25 PM PST by Senator Pardek
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Early one morning,
The sun was shining,
I was laying in bed,
Wondering if she'd changed at all,
If her teddy was still red,

Her folks said our lives together
Sure was gonna be rough
They never did like mama's homemade dress,
Papa's bustier wasn't big enough...
17 posted on 03/30/2004 6:24:06 PM PST by Tennessee_Bob (LORD, WHAT CAN THE HARVEST HOPE FOR, IF NOT FOR THE CARE OF THE REAPER MAN?)
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To: freebilly
Buckets of rain
Buckets of tears
Look at the buckets
on Britney Spears....
18 posted on 03/30/2004 6:24:37 PM PST by freebilly
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To: O.C. - Old Cracker
If you pee here, say hello...
19 posted on 03/30/2004 6:24:47 PM PST by billorites (freepo ergo sum)
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To: O.C. - Old Cracker
Yeah, but wouldn't you like a job hawking womens undies if you get to work with the Victoria's Secret models?
20 posted on 03/30/2004 6:25:08 PM PST by wattsmag2
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To: billorites
It's Alright Ma (I'm Only Bleeding)

(title unchanged.)

21 posted on 03/30/2004 6:26:12 PM PST by Revolting cat! ("In the end, nothing explains anything!")
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To: Senator Pardek
"Women's Panties?" Like there are MEN'S Panties? Maybe on sale at DU.
22 posted on 03/30/2004 6:26:32 PM PST by Ax (Ever notice that we say "Judeo-Christian...." and never "Judeo-Christian-Islamic...?")
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To: gogipper

You gotta perv somebody


23 posted on 03/30/2004 6:29:21 PM PST by billorites (freepo ergo sum)
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To: billorites
THIS JUST IN:

In the commercial Zimmy's going to perform a song off Down in the Groove album (1988) Ugliest Girl In The World!

24 posted on 03/30/2004 6:33:23 PM PST by Revolting cat! ("In the end, nothing explains anything!")
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To: BigWaveBetty
"Bob Dylan makes me want to don a burqa."

Don't worry, Betty, .....his clothes are dirty, but his hands are clean..........

25 posted on 03/30/2004 6:34:06 PM PST by Reo
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To: O.C. - Old Cracker
Oh Geez.
26 posted on 03/30/2004 6:34:40 PM PST by freekitty
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To: O.C. - Old Cracker

Victoria's Secret is she likes to dress like a slut.


27 posted on 03/30/2004 6:35:36 PM PST by Common Tator
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To: Ax
Like there are MEN'S Panties?

Sure there are... Ask George Sepinalotofit... not to mention Barney Franks.

28 posted on 03/30/2004 6:37:57 PM PST by Common Tator
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To: O.C. - Old Cracker
I always wondered if the refrigerator light in my refrigerator really went off when I shut the door. After all, unless I was to empty out my refigerator, step inside, and close the door with me in it, then how would I really know?

It was really bugging me, especially at night as I tossed and turned in my bed, wondering whether or not the darn light in the refrigerator was really off or not with the door shut.

But I outsmarted the refrigerator. I took my digital camera, set the time-delay feature, put it inside the refrigator and closed the door. And this is what I got...

So I am relieved to know that the light goes off in the refrigerator after all.

For those wondering about the border, that is one of the money-saving features of my digital camera. That border is around every picture I take. Therefore, every picture I take is automatically framed and ready to hang on a wall.

29 posted on 03/30/2004 6:45:56 PM PST by SamAdams76 (I'm voting for John Kerry until I vote against him in November)
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To: O.C. - Old Cracker
Next stop for Zimmermann/Dylan: the Indian Casino circuit, right along with the likes of Englebert Humperdink, Herman's Hermits, etc.


30 posted on 03/30/2004 6:48:18 PM PST by ErnBatavia (Gay marriage is for suckers...)
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To: billorites
I got it! Zimmy will sing a new version of the song Went to See the Gypsy (New Morning, 1970), which was about Bobby's experience of visiting Elvis Presley at a Las Vegas hotel, and, in the new altered version, the two of them team up to pursue the latter's twin obsessions with voyeurism and white panty fetish.
31 posted on 03/30/2004 6:49:52 PM PST by Revolting cat! ("In the end, nothing explains anything!")
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To: ErnBatavia
Gee, hate to tell you this but Dylan's touring is still going strong. Dylan is still one of the best live performers after 40 years of performances. He has never become a nostalgia act. He and his band can perform over 80 different songs in any month...unlike today's performers, Dylan's shows are fresh and exciting.
Can't wait to see him next week in Georgia.
32 posted on 04/01/2004 6:26:08 PM PST by Tweeker
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To: O.C. - Old Cracker
He looks pretty good to me! Great goatee!
33 posted on 04/01/2004 6:28:14 PM PST by Tweeker
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To: Tweeker
Can't wait to see him next week in Georgia.

I'll be seeing him here in DC this weekend! Sunday night. The Saturday night performance was sold out, so they added the Sunday performance. He's still going strong . . .

34 posted on 04/01/2004 6:37:32 PM PST by Ganymede
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To: Tweeker
Dylan's touring is still going strong.

His tour may be, but he ain't (and by extension, his tour won't be for much longer)....the office down the hall is his "celebrity dentist", who used to be Dylan's roadie years ago. I've seen both Dylan and George Harrison shuffling their way in, and both looked equally as decrepit. IMO, Bob Dylan is among the walking dead, having seen him up-close-and-personal.

Moving on to other patients of this 'celeb dentist', I can attest that Tracy Chapman and Nicole Kidman look a WHOLE lot better up-close-and-personal than one might guess...(Kidman is as tall as I am - and I'm just a tad under 6 feet)

35 posted on 04/01/2004 6:44:41 PM PST by ErnBatavia (Gay marriage is for suckers...)
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To: O.C. - Old Cracker
I saw the idiot Dylan peddling women's undies---What an old fool he is.

If only I were such a fool.

36 posted on 04/01/2004 6:53:57 PM PST by lewislynn (Free traders know it isn't , they just believe cheap popcorn makers raises their living standards.)
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To: lewislynn; Tweeker
You two need to get together and join Dylan's fan club. I'm sure you know that Dylan's favorite poet is Allen Ginsberg. Check him out, he's probably right up your street.
37 posted on 04/01/2004 8:49:06 PM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
I like both Dylan and women in panties.

I'm sure you know that Dylan's favorite poet is Allen Ginsberg.

That means as much as Bush having Ted Kennedy over to watch movies...So what?

38 posted on 04/01/2004 8:56:05 PM PST by lewislynn (Free traders know it isn't , they just believe cheap popcorn makers raises their living standards.)
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To: O.C. - Old Cracker
"How does it FEEEEEL??
Pima cotton so REEEEAL!"

"Sara, oh Sara, whatever made you want to change your cup?"

"Put in a push-up bra but one time, she coulda' been the champion of the world..."

39 posted on 04/01/2004 8:56:39 PM PST by Yaelle
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To: lewislynn
I like both Dylan and women in panties.

I'm sure Dylan and all women everywhere are pleased to hear that. LOL! You're a laugh a minute.

That means as much as Bush having Ted Kennedy over to watch movies...So what?

Your Kennedy/Ginsberg comparison misses the point entirely. Now, what you could have said was, That means as much as Bush having Barney Frank over to watch movies...So what?

But then, Dubya wouldn't do that now, would he? LOL! Try again, wee one! Ha! What a putz!

40 posted on 04/02/2004 5:45:37 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
"When the cracker gets old you end up with Old Cracker"

Simpleton.

41 posted on 04/02/2004 6:01:59 AM PST by lewislynn (Free traders know it isn't , they just believe cheap popcorn makers raises their living standards.)
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To: O.C. - Old Cracker
Man! Somebody needs a coffee this morning!

That would be you, sir.
42 posted on 04/02/2004 6:10:42 AM PST by headsonpikes (Spirit of '76 bttt!)
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To: O.C. - Old Cracker
Dylan's favorite poem was NOT Gingberg...it was Dyaln Thomas, from whom he took his name.
43 posted on 04/02/2004 6:19:40 AM PST by Moby Grape
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To: Tennessee_Bob
tangled up in red
44 posted on 04/02/2004 6:21:57 AM PST by wordsofearnest (It ain't the whistle that pulls the train.)
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To: scholar
Great work if ya can get it.

For Bob that part's easy though whatwith the outrageous sex appeal of his droning?
Obviously Dylan's an animal.

Just keep track of his tour dates so when he's in town.

...you use the dryer for your undies. :^)

45 posted on 04/02/2004 6:30:21 AM PST by Landru (Indulgences: 2 for a buck.)
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To: billorites
Wonder if the girls will be wearing Boots of Spanish Leather...
46 posted on 04/02/2004 6:44:02 AM PST by bondjamesbond (Stay well - Stay safe - Stay armed - Yorktown)
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To: lewislynn
LOL! Woohoo!
47 posted on 04/02/2004 6:56:34 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
LOL! Woohoo!

Ok, not simpleton.... Nitwit.

48 posted on 04/02/2004 7:03:21 AM PST by lewislynn (Free traders know it isn't , they just believe cheap popcorn makers raises their living standards.)
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To: Impeach the Boy
Dylan's favorite poem was NOT Gingberg...it was Dyaln Thomas, from whom he took his name.

Allen Ginsberg (not Gingberg) is not the name of a poem. And Dylan (not Dyaln)Thomas was a lumberjack who Bob Dylan met during his own little Kerouac journey. Thomas and Gingburger wrote verse for the fairies living on Haight St.

All three mentioned were/are more than a few flapjacks short of a stack.

49 posted on 04/02/2004 7:17:28 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
And Dylan...Thomas was a lumberjack...

So he's okay?

He sleeps all night, and works all day?

I never would have figured Dylan Thomas for a snoose-user.

50 posted on 04/02/2004 7:21:25 AM PST by headsonpikes (Spirit of '76 bttt!)
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