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Bob Dylan Hawks Women's Panties for Victoria's Secret
Rocky Mountain News ^ | March 04, 2004

Posted on 03/30/2004 6:10:03 PM PST by O.C. - Old Cracker

FORT COLLINS - Colorado State University students got to hear the serious side of selling frilly things.

Grace Nichols, president and chief executive officer of Victoria's Secret Stores since 1991, detailed the business of the famous lingerie retailer Wednesday as the keynote speaker for the school's Business Day.

"Behind the glamour, the supermodels and the public face, there is a business structure supporting all that," she said.

The brand's story begins 22 years ago, when Les Wexner wandered into a European-style lingerie boutique on a trip to San Francisco. Wexner, chairman and CEO of Limited Brands Inc., saw the potential to develop the concept into a large national chain, Nichols said. Soon after, Limited paid $1 million for the company.

Today, as the largest of Limited's brands, Victoria's Secret operates 920 U.S. stores and generated $3.5 billion in sales in 2002, including about $1 billion from online and catalog sales.

The picture was quite different in 1986, when Nichols joined the company as vice president and general merchandise manager.

"There were 100 stores, $100 million in sales, and the stores didn't make any money," she said.

Heavy discounting was common, she said, with the average bra selling at $12.

That began to change in 1993 with the first national advertising campaign, which included TV commercials and print ads. Since then, the company has grown to command a much bigger chunk of the $12 billion U.S. lingerie market.

Nichols showed the audience a clip of commercials, as well as a reel from all the free news and talk-show coverage of the company's world-famous fashion show.

The combination of advertising and public relations campaigns around the fashion shows spurred rapid growth in the 1990s, she said, and also allowed the company to stop heavy discounting.

Today, the average bra in Victoria's Secret sells for between $35 and $50, she said, and sales happen only twice a year, in January and June, to clear out seasonal items.

According to the company's annual report, filed with the U.S. Securities and Exchange Commission, Victoria's Secret saw sales at stores open more than a year climb by 6 percent in 2002.

The company expects to see bigger jumps in the coming years, as it works on increasing the size of its stores in existing markets, Nichols said. More stores, which now average about 5,000 square feet or so, will take on the look of the 21,000-square- foot flagship Manhattan store.

In markets where the renovation and expansion have been done and customers have more to choose from, she said, sales have jumped by almost 50 percent.

Victoria's Secret expects future growth to come from its continued focus on core items - bras and panties - as well as its sub-brands, including its best- selling "Body by Victoria" line, which brings in $500 million in annual sales.

This year, the company launched a new sub-brand, called Pink! and aimed at 18- to 24-year-old women, slightly younger than the company's typical customers.

And Victoria's Secret plans another ad blitz beginning this month. The latest commercials will feature not only a song but a guest appearance by music legend Bob Dylan.

"We asked him to be in the commercials and he said yes, he would gladly go off to Venice with the supermodels," she said.


TOPICS: News/Current Events
KEYWORDS: advertising
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To: O.C. - Old Cracker
You need a hobby...but aside from that..thank you for being the police...what a noble cause you are engaged in...correcting the quick typing errors of those lesser than you.

Bob Zimmerman took his stage name, Bob DYLAN, from Dylan Thomas...So says BOB...if you have a problem with that, please contact BOB.

Ginsberg was a flake, Dylan Thomas was a great poet, Bob Dylan is a was a great song writter.
51 posted on 04/02/2004 7:27:33 AM PST by Moby Grape
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To: O.C. - Old Cracker
Thomas was a lumberjack who Bob Dylan met during his own little Kerouac journey. Thomas and Gingburger wrote verse for the fairies living on Haight St.

You seem to be the one more self educated in Haight, fairies and poets than you are about women's panties...

I prefer the study of women in panties over your obsession with poets and fairies myself.

52 posted on 04/02/2004 7:37:37 AM PST by lewislynn (Free traders know it isn't , they just believe cheap popcorn makers raises their living standards.)
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To: O.C. - Old Cracker
I think it was a great commercial, a great balance of art, rock & roll and intimate pleasures.
53 posted on 04/02/2004 7:39:18 AM PST by Bronco_Buster_FweetHyagh
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To: lewislynn
He can't help it if he's lucky...
54 posted on 04/02/2004 7:44:02 AM PST by January24th
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To: freebilly
This is just flat-out tragically disappointing. The capitalist in me says "go for it, Bob," but the Dylan fan in me just sadly sighs...

Idiot Wind...Blowing every time you sing this song
Blowing through the holes in your thong...

55 posted on 04/02/2004 7:48:56 AM PST by Guvmint_Cheese
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To: O.C. - Old Cracker

Tangled up in blue.

56 posted on 04/02/2004 7:51:13 AM PST by SkyPilot
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To: SkyPilot
Thanks!

Finally, this thread is going somewhere! ;^)
57 posted on 04/02/2004 8:01:47 AM PST by headsonpikes (Spirit of '76 bttt!)
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To: ErnBatavia
...Nicole Kidman look a WHOLE lot better up-close-and-personal than one might guess...

Um, I would've guessed that Nicole Kidman looked pretty darn good "up-close-and-personal". (Wouldn't mind visiting your office.)

58 posted on 04/02/2004 8:07:17 AM PST by PBRSTREETGANG
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To: Tweeker
Really? Are you _sure_? When I saw Bobby D, he played his songs almost with contempt, and he looks amazingly like a large shriveled penis head, or at least he was rode hard and put away wet.

I prefer to remember the pre-crash Bob.
59 posted on 04/02/2004 8:16:38 AM PST by Freedom4US
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To: Impeach the Boy
Ginsberg was a flake,

Yep.

Dylan Thomas was a great poet,

Yep. One of the greatest ever. "After The Funeral," "Especially When the October Wind," and dozens of others confirm his place among the greats

Bob Dylan is a was a great song writter.

Only half right. Bob Dylan was, and remains, great song writer. One of the best.

60 posted on 04/02/2004 8:20:24 AM PST by Skooz (My Biography: Psalm 40:1-3)
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To: O.C. - Old Cracker
"She was workin' in a topless place
When I stopped in to sell bras.
She just kept looking at the wares in my case-
push-ups and underwires."
61 posted on 04/02/2004 8:21:14 AM PST by mrsmith ("Oyez, oyez! All rise for the Honorable Chief Justice... Hillary Rodham Clinton ")
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To: Tweeker
Me too. Got to see him in LA 2 yrs ago at the Wiltern-seats around 2000-and I was right upfront. WHAT A TREAT!! I saw him last summer also. His band is awesome. Walked out on CSN last year.Was so dissapointed in Neil Young doing the Greendale thing. Can't wait to see Dylan again this summer.

Can anyone tell me how to get to get good concert tickets?

62 posted on 04/02/2004 8:31:34 AM PST by rubofthebrush (Don't steam me,cause I'm already steam)
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To: Skooz
Gee whiz...even in my rerort to old cracker where I am playfully spanking him for correcting my typing, I screw up again...

The sentence was supposed to say "was and is"....

...so we are in agreement.
63 posted on 04/02/2004 8:43:01 AM PST by Moby Grape
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To: lewislynn

BRRrrrrrrrppp!!!

64 posted on 04/02/2004 8:48:49 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: Impeach the Boy
No big deal, I sort of enoyed the, "...is a was a..." (try saying that 3 times fast)

It sounds like part of another incomprehensible rap song.

65 posted on 04/02/2004 8:53:42 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
"Behind the glamour, the supermodels and the public face, there is a business structure supporting all that," she said..... this just begs for a comment, but i shall refrain
66 posted on 04/02/2004 8:56:00 AM PST by rrrod
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To: Impeach the Boy

67 posted on 04/02/2004 8:59:47 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
For years, I have been convinced that Tom Petty is Bob Dylan's son.


68 posted on 04/02/2004 8:59:50 AM PST by Xenalyte (in memory of James Edward Peck, my grandfather, who passed on 3/23/04)
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To: Xenalyte
Both Bob Dylan and Tom Petty are right up there with Willie Nelson. Self-obsessed, dope smoking geriatric rebels. Ha! Bob Dylan, the poster boy for the anti-establishment crowd has been reduced to doing ads for women's underwear. It is to laugh.
69 posted on 04/02/2004 9:03:03 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: SkyPilot
Very attractive. Which is it, your mother, sister, or daughter? I know you must be proud. Although some might think it odd of you to post pictures of family members dressed in their underwear.
70 posted on 04/02/2004 9:15:16 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: Bronco_Buster_FweetHyagh
I think it was a great commercial, a great balance of art, rock & roll and intimate pleasures.


71 posted on 04/02/2004 9:17:00 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: Leroy S. Mort
Or Tom Jones
72 posted on 04/02/2004 9:18:28 AM PST by RightWingAtheist
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To: Bronco_Buster_FweetHyagh; SkyPilot; Xenalyte; Impeach the Boy; lewislynn
Ladies, it's been fun but I have to go to work now. Have a great day! O.C.
73 posted on 04/02/2004 9:19:56 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: O.C. - Old Cracker
The last of the holdouts. For you youngsters out there, there was a time that no serious musician would EVER think of allowing his music to be part of a commercial. But now, since money is God, it's a mad scramble. I almost cried when I saw this. Bob Dylan in a Victoria's Secret Ad. The times they are a changin.
74 posted on 04/02/2004 9:21:35 AM PST by Hildy (A kiss is the unborn child knocking at the door.)
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To: Hildy
I'm a huge Dylan fan. I enjoyed seeing him on the commercial. I think the song snippet they played was from his Grammy winning CD. "I'm sick of love".... while showing a V.S. model.

I thought it was pretty cool.

His next one should be "when you're tired of yourself and all of your creations, won't you come see me Queen Jane"

75 posted on 04/02/2004 9:26:58 AM PST by kjam22
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To: O.C. - Old Cracker
Very attractive. Which is it, your mother, sister, or daughter?

You are sick.

76 posted on 04/02/2004 10:31:11 AM PST by SkyPilot
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To: Guvmint_Cheese
She was workin' in a topless place
And I stopped in for a beer,
I just kept wond'rin' if she had enough dough
to buy a really good brassiere....

77 posted on 04/02/2004 11:08:39 AM PST by freebilly
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To: SkyPilot
So if it were someone you loved, you wouldn't have posted it? Have you ever thought that, regardless whether the model was embarrassed or not, she might have family somewhere that might be ashamed of her career choice? You might laugh at my old fashioned attitude, but just imagine if that were a member of your family. What if it were your wife or girlfriend?

You're the one who posted the photo, not me. I was just trying to make you think. I may be old fashioned, but all this porn, be it soft or hardcore, is a cancer eating away at the core of our society.

78 posted on 04/02/2004 11:27:50 AM PST by O.C. - Old Cracker (When the cracker gets old, you wind up with Old Cracker. - O.C.)
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To: Landru
Great work if ya can get it. Yeah, I wish those of us who actually work for a living could get even a small portion of those $$!!!!!
79 posted on 04/03/2004 7:28:20 AM PST by scholar
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To: Ganymede
HAve a great time at tonight's show. Please post a review.

Here is a great quote from a recent Dylan article that shows why his shows are still in high demand:


He (Dylan) also hates focusing on the past. "I'm always trying to stay right square in the moment. I don't want to get nostalgic or narcissistic as a writer or a person. I think successful people don't dwell in the past. I think only losers do."
80 posted on 04/04/2004 10:46:16 AM PDT by Tweeker
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