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HP to stop buying Air America spots

Posted on 05/13/2004 5:56:35 PM PDT by TheLurker

A response to a letter sent to HP investor relations:

I apologize to your offense to the radio commercial airing on an Air America affiliate. It is not the view of HP to use mediums like TV or radio to support or disagree with any type of political agendas, and the overriding consideration in buying media is to reflect HP as a responsible and global corporate citizen of good standing. When purchasing media for use in communicating HP messages, we generally look for where are core target is and where we will garner the highest response rates. We do not sponsor any Air America media vehicles, rather we were running spot radio commerials on affiliates of the network. All radio ads have been pulled from this network and we will not be running commercials with them in the future. HP is mindful in avoiding editorial content that could be seen as sensationalized or strongly biased.

I appreciate your input and will continue to monitor our media purchasing procedures in the future. Thank you.

Robert Chisholm IPGA Advertising Manager


TOPICS: Business/Economy; Politics/Elections
KEYWORDS: 2004electionbias; advertiserboycott; advertising; airamerica; airamericant; alfranken; alqaidafanclub; antiamericanism; anticonstitution; antigovernment; assassination; boycott; bucktoothedmoron; bushhassers; ccrm; computers; deaththreats; doofus; fcc; fifthcolumn; gm; gmdroppedadvertising; hatecrimes; hatespeech; herramerica; hp; hpdroppedadvertising; laughattragedy; leftists; leftwinghateradio; leftwinghatespeech; liberalhatespeech; liberaltalkradio; looneyleft; postmodernism; quislings; radicalleftist; radicals; saddamites; secretservice; sedition; seditiousbroadcasts; talkradio; traitors; treason; unamerican
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1 posted on 05/13/2004 5:56:36 PM PDT by TheLurker
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To: TheLurker

giggle, giggle, giggle


2 posted on 05/13/2004 5:59:32 PM PDT by LoudRepublicangirl (loudrepublicangirl)
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To: TheLurker

I hear Taps being played off in the distance for Err America


3 posted on 05/13/2004 5:59:58 PM PDT by TheOldRepublic
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To: TheLurker

Looks like they're outsourcing their response to complaints. This must be a joke


4 posted on 05/13/2004 6:00:01 PM PDT by Vermonter
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To: TheLurker

Good. I was going to junk my HP computer and switch to Dell.


5 posted on 05/13/2004 6:01:06 PM PDT by Extremely Extreme Extremist (Extremer than any Extremist!!!)
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To: Vermonter

Huh? Chisholm has been an American name ever since the Chisholm Trail back when the High Plains were an open range for cowboys to drive longhorn cattle north from Texas to the trains in Kansas during the two decades that followed the Civil War.


6 posted on 05/13/2004 6:03:07 PM PDT by dufekin (John F. Kerry. Irrational, improvident, backward, seditious.)
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To: TheLurker

GM quit advertising with them a few days ago, too.


7 posted on 05/13/2004 6:03:55 PM PDT by TomGuy (Clintonites have such good hind-sight because they had their heads up their hind-ends 8 years.)
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To: TheLurker
"It is not the view of HP to use mediums like TV or radio to support or disagree with any type of political agendas..."

100% bovine fodder

8 posted on 05/13/2004 6:04:16 PM PDT by jungleboy
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To: TheLurker

On an earlier thread,I saw that G.M pulled it's spots,too.

Must not be that much money in selling things to tree bark eating smelly hippies.


9 posted on 05/13/2004 6:04:51 PM PDT by Redcoat LI (What Is Man That Thou Art Mindful of Him)
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To: dufekin

I don't care who signed it, the grammar is awful for a corporate response


10 posted on 05/13/2004 6:06:29 PM PDT by Vermonter
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To: Extremely Extreme Extremist

LOL


11 posted on 05/13/2004 6:06:54 PM PDT by Petronski (They could choose between shame and war: Some chose shame, but got war anyway.)
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To: TheLurker

This guy needs some grammar instruction.


12 posted on 05/13/2004 6:07:03 PM PDT by Politicalmom ( Everyone's entitled to their own opinion, but they're not entitled to their own facts -D. Rumsfeld)
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To: Vermonter

The grammar reads like its been machine-translated. Several times.


13 posted on 05/13/2004 6:09:15 PM PDT by Petronski (They could choose between shame and war: Some chose shame, but got war anyway.)
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To: TheLurker; BOBWADE; Mrs Zip

Joint statement by GMC and HP - OOPS, we misread real Americans' feelings. Better duck and cover.


14 posted on 05/13/2004 6:11:17 PM PDT by zip (Remember: DimocRat lies told often enough became truth to 42% of americans)
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To: Extremely Extreme Extremist

Hey Wait!! I work for HP in Colorado Springs and there are many conservative people around that office. Besides, it looks like HP pulled the ads and rectified the problem. I also think they saw the numbers and realised that they were wasting their money. : )


15 posted on 05/13/2004 6:11:42 PM PDT by ColoradoAce
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To: Petronski

I would call it 'sucky syntax'.


16 posted on 05/13/2004 6:12:27 PM PDT by connectthedots
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To: TheLurker
No wonder Err America is closing sales offices in Chicago and Los Angeles.
17 posted on 05/13/2004 6:14:16 PM PDT by NotJustAnotherPrettyFace (Michael <a href = "http://www.michaelmoore.com/" title="Miserable Failure">"Miserable Failure"</a>)
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To: TheLurker

"When purchasing media for use in communicating HP messages, we generally look for where are core target is..."

are target?

Spell checker works, but grammar checker does not.


18 posted on 05/13/2004 6:14:40 PM PDT by Loyal Buckeye ((Kerry is a flake))
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To: TheLurker; GulliverSwift; UB355

You might want to ping your "Err America" Dead Pool lists to this.


19 posted on 05/13/2004 6:17:32 PM PDT by CFC__VRWC (AIDS, abortion, euthanasia - don't liberals just kill ya?)
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To: TheLurker
we generally look for where are core target is

Public school victim alert!

20 posted on 05/13/2004 6:17:56 PM PDT by Lonesome in Massachussets (Uday and Qusay are ead-day)
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To: cyborg

Frankenfreude ping.


21 posted on 05/13/2004 6:19:10 PM PDT by CFC__VRWC (AIDS, abortion, euthanasia - don't liberals just kill ya?)
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To: TheLurker

(insert pic of Baghdad Bob)

"We are not hemorraging money. In fact we are crushing Limbaugh in ratings. His stomach is burning in hell at this moment, lifting a plesent smell to Allah's nose."

:-)


22 posted on 05/13/2004 6:19:34 PM PDT by WinOne4TheGipper (Hey libs, would you like some Kool-Aid to go along with your candidate's waffles?)
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To: Loyal Buckeye; TheLurker; Vermonter; Politicalmom; connectthedots

I'm betting he wasn't home schooled. Grammatical blooooopers aside, his syntax is more strained than Gerber's peas.


23 posted on 05/13/2004 6:22:51 PM PDT by Lonesome in Massachussets (Uday and Qusay are ead-day)
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To: Vermonter


My thought exactly. This sounds like it was translated from another language!


24 posted on 05/13/2004 6:26:37 PM PDT by kittymyrib
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To: Lonesome in Massachussets
his syntax is more strained than Gerber's peas.

Lets see you or me make a coherent sentence with our feet held to the fire for a stupid, stupid, stupid media purchase. I forgot to end the sentence in a preposition, and I really wanted to.

/john

25 posted on 05/13/2004 6:33:12 PM PDT by JRandomFreeper (Soy el jefe de la cocina. No discuta con mí.)
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To: CFC__VRWC

So other people are already doing Frankenfreude lists? That's good. I was only going to start one since I hadn't gotten wind of a Error America list.


26 posted on 05/13/2004 6:47:16 PM PDT by GulliverSwift (Leftists & Islamists, the coalition of the evil.)
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To: TheLurker

Could take a court order to get them pulled. That's what GM threatened to do.


27 posted on 05/13/2004 6:48:00 PM PDT by DManA
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To: TheLurker
we generally look for where are core target is

Grammar, HP, Air America... in reverse order of suckiness.

28 posted on 05/13/2004 6:48:30 PM PDT by monkeyshine
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To: monkeyshine

OK, to be fair, I have a couple of HP printers that have been fabulous workhorses. Not too crazed about their computers though.


29 posted on 05/13/2004 6:49:23 PM PDT by monkeyshine
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To: GulliverSwift

I don't really know who else is keeping lists. I just pinged a couple of Freepers that I could remember who seem to be all over the Err America threads. If nothing else, they'll know who keeps them, if anyone.


30 posted on 05/13/2004 6:51:11 PM PDT by CFC__VRWC (AIDS, abortion, euthanasia - don't liberals just kill ya?)
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To: TheLurker

Why would anybody actually advertise on a liberal station. Their listeners aren't buyers--they expect stuff for "free" because it guarantees it right there in the Constitution.


31 posted on 05/13/2004 6:51:36 PM PDT by freeangel (freeangel)
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To: monkeyshine

Well, just for them (HP) sponsoring this piece of crap show just for a while, I will never buy a HP printer or computer....


32 posted on 05/13/2004 6:53:23 PM PDT by Ramtek57
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To: TheLurker

The air time is probably available REAL CHEAP!


33 posted on 05/13/2004 6:54:35 PM PDT by reg45
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To: Extremely Extreme Extremist
Good. I was going to junk my HP computer and switch to Dell.

Don't do that!!!! Mikey Dell may be a successful computer peddler but he is also a bare assed gun grabber. In other words, a garden variety rootless cosmopolitan with a bankroll, an elitist attitude problem and demonstrated contempt for certain God given rights which happen to be protected by the Constitution. The kind of person who would have no trouble having a beer with George Soros or John Kohn/Kerry or Schmucky Chucky Shumer. . I have high hopes that Madame Carly is going to whip his sorry little butt. BUY HP!!!! And speaking of successful entrepreneurs with the name of Mike, where does Mike Dillon get those women?????? [The Blue Press cover girls for May and June 2004] Told my wife that Miss June 2004 pulled up in the driveway today in her Mustang convertible, [while I was pulling the blades off the mower deck] and my wife said Right, and what have you been smoking?

34 posted on 05/13/2004 7:00:32 PM PDT by Bedford Forrest (Roger, Contact, Judy, Out. Fox One. Splash one.<I>)
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To: All

HP's CEO is a hottie too.

http://www.hp.com/hpinfo/execteam/bios/fiorina.html


35 posted on 05/13/2004 7:12:38 PM PDT by TSgt (What have you done for your country today?)
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To: Bedford Forrest

My brother wasted his money on 2 Dells in less than 3 years. Both crashed and burned and were junked. Went to a local computer builder and had an awesome one custom made to his specs. For less than dell big time.


36 posted on 05/13/2004 7:13:52 PM PDT by Ron in Acreage
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To: jungleboy

This is the'new' HP...was not always so. Did you know that Dave Packard, HP co-founder, was deputy to Secretary of Defense in the Nixon administration.

http://encyclopedia.thefreedictionary.com/Dave%20Packard


37 posted on 05/13/2004 7:15:30 PM PDT by wzlboy
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To: Vermonter

I don't know about that, but I find the tone and response very encouraging. I say good one, HP!


38 posted on 05/13/2004 7:19:38 PM PDT by Libertina (This Tagline contains adult content and has been relocated to the Smokey Back Room.)
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To: TheLurker
Enough already! Fair's Fair! Air America is definitely in the constitution, (well all of the letters at least). The American public, (there's that name again), must fund Air America just like NPR!

NOT!

39 posted on 05/13/2004 7:22:43 PM PDT by Young Werther
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To: Lonesome in Massachussets
I'm betting he wasn't home schooled...

I'm betting it was written by a committee of lawyers.

40 posted on 05/13/2004 7:34:02 PM PDT by Salman
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To: TheLurker
I apologize to your offense ..

Sounds like this apology was outsourced.

41 posted on 05/13/2004 7:34:56 PM PDT by Leroy S. Mort
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To: CFC__VRWC

BWAHAHAHAHHAHA


42 posted on 05/13/2004 7:35:31 PM PDT by cyborg
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To: TheLurker
This is good to hear. I sent them a rather stern, but polite, business email stating my disappointment with their ads on Err America.
43 posted on 05/13/2004 7:35:56 PM PDT by Khurkris (Ranger On...revenge, grudge, payback...call it what you will. The knives are comin' out.)
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To: Redcoat LI
Must not be that much money in selling things to tree bark eating smelly hippies.

ROTFLMBO. Thanks alot, I just almost blew a piece of popcorn out my nose. It got stuck for a sec.

44 posted on 05/13/2004 7:53:30 PM PDT by Kudsman (Please God, mercy for the departed and guidance for this country's leaders.)
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To: TheLurker

Ahhhhh....it's a good day after all.


45 posted on 05/13/2004 8:07:08 PM PDT by AuntB (Law Schools & Journalism schools are America's Madrassas.(aculeus) Jamie Gorelick is proof!)
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To: TheLurker
We do not sponsor any Air America media vehicles, rather we were running spot radio commerials on affiliates of the network. All radio ads have been pulled from this network and we will not be running commercials with them in the future.

So the stations not only lose the ad $$$ during "Error America" time slots, but other ones as well.

Randi Rhodes is a closer, a Jonah, a jinx. This "AA Meeting of The Air" is about to end quicker than a guy's enthusiasm when he sees her naked.

46 posted on 05/13/2004 8:54:09 PM PDT by Doctor Raoul (How can they call it a "Peace March" when they unconditionally support those who kill our soldiers?)
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To: Doctor Raoul

I work in radio, and I should point out that people who get upset at the advertiser should inform the company before they organize a boycott. These companies do huge buys of ad time, often with second party brokers, and they are far removed from the final ad placement decision on any individual station. Remember, too, that Air America claims to have all these affiliates, but they don't tell you that most of them are airing only a tiny portion of the programming. So someone like HP may have an ad buy at station WXXX and have no knowledge or control over whether it airs during Farm Report or during the two hours of Al Franken's show the station actually airs. If so, they'd demand to run during Farm Report and reach a much bigger audience.


47 posted on 05/13/2004 9:41:30 PM PDT by HHFi
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To: TheLurker

It is not the view of HP to use mediums like TV or radio to support or disagree with any type of political agendas, and the overriding consideration in buying media is to reflect HP as a responsible and global corporate citizen of good standing.

Bwaaahhhaaaa! Yeah, right. It couldn't be because AirHead America is SINKING faster than a lead weight in water, could it? Hey Carli? What makes you think you have the right to ship your HP garbage back into the USA scott free?


48 posted on 05/13/2004 9:48:06 PM PDT by ETERNAL WARMING (He is faithful!)
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To: wzlboy

yes i did and that is why carli will have to answer to Dave Packard.


49 posted on 05/14/2004 12:44:54 AM PDT by magua
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To: HHFi
This should be a concern to all GM and HP stockholders ( plus major companies like them ), and not just regarding Air America. It looks like they are shotgunning their advertising dollars, with no concern as to how many customers they reach. I know what you're saying, but it looks like those companies are just throwing money away in these cases.

Getting back to Air America, it seems like whatever broker was asleep at the switch or pulled a fast one on GM and HP. In general terms, I don't think the customer's intent was to have their ads on shows with almost no listeners.
50 posted on 05/14/2004 1:01:39 AM PDT by Hillarys Gate Cult (Proud member of the right wing extremist Neanderthals.)
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