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Girls Pushing for Modest Fashion Options
Yahoo!, Associated Press ^ | Wed Jun 2, 3:58 PM ET | KRISTEN GELINEAU

Posted on 06/03/2004 1:35:32 PM PDT by protest1

Girls Pushing for Modest Fashion Options

Wed Jun 2, 3:58 PM ET

By KRISTEN GELINEAU, Associated Press Writer

REDMOND, Wash. - During a recent shopping trip to Nordstrom, 11-year-old Ella Gunderson became frustrated with all the low-cut hip-huggers and skintight tops. So she wrote to the Seattle-based chain's executives to complain. The industry has been getting the message: A more modest look is in, fashion experts say.

The shy, bespectacled redhead has since become an instant media darling, appearing on national television over the past two weeks to promote modest fashions instead of the saucy looks popularized by the likes of Britney Spears.

"We like to call this new girl Miss Modesty," said Gigi Solif Schanen, fashion editor at Seventeen magazine. "It's such a different feeling but still very pretty and feminine and sexy. It's just a little more covered up."

Shoppers are starting to see higher waistlines and lower hemlines, and tweeds, fitted blazers and layers are expected to be big this fall, Schanen said.

"It's kind of like a sexy take on a librarian," she said. "I think people are tired of seeing so much skin and want to leave a little more to the imagination."

The Web sites ModestApparelUSA.com and ModestByDesign.com — where the slogan is "Clothing your father would be proud of" — report that sales have skyrocketed over the past 18 months.

Many youngsters are frustrated by the profusion of racy teenage clothing, according to Buzz Marketing, a New Jersey-based firm that compiles feedback from teen advisers.

"There is just sensory overload. Kids are going to say enough already," said Buzz's 24-year-old chief executive, Tina Wells. "The next big trend I see is kids are going to look like monks."

In 2002, a group of Arizona teens submitted a petition to the Phoenix division of the Dillard's department store chain asking for more modest clothes. The chain began carrying more conservative styles.

Nordstrom spokeswoman Deniz Anders said the company has been hearing for about two years from customers who want more modest looks, and Nordstrom tries to carry a broad array of styles in its stores.

The arrival of the modest look is good news for Ella, who last week participated in a sold-out "Pure Fashion" show in Bellevue with 37 other girls belonging to a Roman Catholic youth organization.

Ella, who paraded down the catwalk in a long-sleeved pink top and a shiny pink skirt, hopes the fashion show — and her letter — will prompt some change.

"There can be more than one look," the Redmond youngster said in an interview while wearing a loose Pure Fashion T-shirt, jeans and hot pink flip-flops. "Everybody should have lots of choices."


TOPICS: Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: christian; fashion; modesty; nordstrom; retail; teens
Good for her, It's about time there was more choice.
1 posted on 06/03/2004 1:35:33 PM PDT by protest1
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To: protest1
Sounds like a good business opportunity for someone looking to open up their own store.
2 posted on 06/03/2004 1:38:32 PM PDT by wmichgrad
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To: protest1

This is a great article. I have a 13 year old daughter and taking her shopping is a very stressful experience. I'm looking forward to seeing more modest teen fashions.


3 posted on 06/03/2004 1:38:50 PM PDT by ninergold3 (Hey! It's either "One Nation Under God" or you can bite my tush and get out!)
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To: protest1

Amen.


4 posted on 06/03/2004 1:41:37 PM PDT by smiley
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To: ninergold3

When my 13 year old daughter is old enough to want to tempt boys, I recall some very conservative dresses my wife wore in college that drove me wild. We'll go shopping. The right boys will positively drool.


5 posted on 06/03/2004 1:44:49 PM PDT by Uncle Miltie (Islam: Nothing BEER couldn't cure.)
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To: protest1

Amy Byer.

Pay more for her designs at places like Dillards, or pay less for them at J.C. Penney.


6 posted on 06/03/2004 1:46:29 PM PDT by George Smiley (It amazes me how easily John Kerry can straddle both sides of the fence for any given issue.)
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To: protest1
Would be great if true. I can honestly say I hate the fashion which demands that girls wear trousers that seem to be cut for people with the hip shape of boys. Not to mention shirts that expose their bellies. On 99.9% of all females this look is completely unflattering.

What I don't get is why so many girls wear this look *anyway*. I mean they *must* know it looks unflattering yet they still wear these low-cut jeans and a half t-shirt. I don't get it.

7 posted on 06/03/2004 1:59:50 PM PDT by Dr. Frank fan
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To: protest1

Bravo - my daughter's only 7 years old and even in that age range there's way too much "Britney" apparel. Our answer - I make her clothes. She helps pick the patterns and fabric. Everyone's happy! (and decently covered while being stylish)


8 posted on 06/03/2004 2:03:02 PM PDT by momfirst (My two-cents)
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To: smiley

And another Amen from a mother of 2 teen girls to be. (6 year old and 6 month old)


9 posted on 06/03/2004 2:04:03 PM PDT by conservative cat
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To: protest1
11-year-old Ella Gunderson became frustrated with all the low-cut hip-huggers and skintight tops.

Yeah, I hated them the first time they were in style. At least they don't have to contend with the super-short dresses and "baby-dolls." Try living in Kansas -- very windy -- and wearing that crap. Of course, we didn't have the super-low-cut tops to deal with, only halter-tops. When you get older, you figure out that style isn't everything. If it's ugly or immodest, you just say no.

When I walk through stores anymore I feel like I'm at a bad garage sale. The stuff is UGLY! Orange and brown stripes (is it Halloween?), icky colors and odd patterns, etc. Just give me tasteful, comfy clothes like those from LLBean and others.

However, my sister and I have a grand time walking through clothing departments and picking out outfits for each other to wear (as a joke). It's easy. Hard is finding something you like.

10 posted on 06/03/2004 2:10:39 PM PDT by The Ghost of FReepers Past (Legislatures are so outdated. If you want real political victory, take your issue to court.)
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To: protest1

During my high school years (1980-84) I was fortunate to hit the teenage revolt against disco trash. Girls were wearing sailor suits, long drop-waist lacy dresses, lots of preppy plaids. It was great and now it's not so embarrassing to look back at our yearbooks. These things go in cycles.


11 posted on 06/03/2004 2:27:59 PM PDT by NarniaSC (Wanted: a Neocon action figure)
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To: ninergold3

Isn't this great? Taking my 13 year old is a stressful experience also. She refuses to even consider the low-cut tight pants, and tight shirts with "sexy" written on the front. (thank goodness...I wouldn't let her wear them anyway!) I've had to take her to the women's dept to try to find jeans and tops because there was nothing in the girl's dept except the racy stuff.


12 posted on 06/03/2004 2:40:51 PM PDT by singlemomofone
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To: Dr. Frank fan

It seems to me that someone sold these girls a bill of goods and told them that what counts is how much flesh and crease you show that attracts....not whether or not that flesh and those creases are in the right spot. I've seen girls with belly rolls hanging out between their hip huggers and their shorty shirt...and it ain't pretty. But it's obvious from the way they carry themselves that they think it is.


13 posted on 06/03/2004 2:43:50 PM PDT by singlemomofone
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To: protest1
Shoppers are starting to see higher waistlines and lower hemlines, and tweeds, fitted blazers and layers are expected to be big this fall, Schanen said.
"It's kind of like a sexy take on a librarian," she said. "I think people are tired of seeing so much skin and want to leave a little more to the imagination."

Had to laugh at this. My younger daughter always complained about the racy clothing some of her cousins wore, and she dressed modestly. And she has worked a couple librarian jobs. Guess the stereotype is true.

14 posted on 06/03/2004 2:44:20 PM PDT by roadcat
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To: roadcat

You bet it is ;) I've been working at my campus library for three years now and I wouldn't be caught dead wearing some of today's fashions! Now I just need glasses!


15 posted on 06/03/2004 2:55:36 PM PDT by Sockdologer
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To: protest1

Good for her!


16 posted on 06/03/2004 3:14:44 PM PDT by Unam Sanctam
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To: protest1

It is great that the kids are speaking up. However, it's odd how Seventeen is now the messenger for the voice of modesty. Seventeen Magazine has been one of the facilitators of indecency among youth. Why do ads always have girls sitting with their legs apart. Should not these teen magazines have ads with class. that has always bugged me. For crying out loud "Sit like a Lady." Seventeen also runs ads for Candies (never buy) which are quite suggestive. the best thing we could do for our girls is not buy those crap magazines (which I don't) or the products advertised (difficult to do), but you can call the product manufacturer and complain about their advertising and tell two friends to complain and tell two friends, etc.


17 posted on 06/03/2004 3:23:56 PM PDT by mindspy
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To: protest1

Shoppers are starting to see higher waistlines and lower hemlines, and tweeds, fitted blazers and layers are expected to be big this fall, Schanen said. "It's kind of like a sexy take on a librarian..."



This seems to undermine the whole point.


18 posted on 06/03/2004 3:38:04 PM PDT by Beelzebubba (Your Friendly Freeper Patent Attorney)
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To: protest1

For earlier comments:

Girls Don't Wanna Dress Immodestly
http://www.freerepublic.com/focus/f-news/1146460/posts

as modified by World Net Daily:
Girl pleads to retailer for modest clothing (Top exec responds to 11-year-old, promises more fabric)
http://www.freerepublic.com/focus/f-news/1140723/posts


19 posted on 06/03/2004 3:48:13 PM PDT by PAR35
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To: singlemomofone

>> I've seen girls with belly rolls hanging out between their hip huggers and their shorty shirt...and it ain't pretty.

No kidding.


20 posted on 06/03/2004 3:55:41 PM PDT by Betis70
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To: protest1

What's the big deal? Go to any sporting goods store and look in the boys' department. The clothes are great for preteen & young teen girls.


21 posted on 06/03/2004 5:07:39 PM PDT by valkyrieanne
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To: ninergold3

I also have a 13 year old who needed a new bathing suit. They're all string bikins now! We didn't buy anything...


22 posted on 06/03/2004 5:12:11 PM PDT by cgk (Rumsfeld: Our task, your task... is to try to connect the dots before something happens.)
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To: roadcat
It's kind of like a sexy take on a librarian
I would think (I'm married, and a woman), that this is a sexy take on a librarian: a real woman, with class and grace!


23 posted on 06/03/2004 5:18:01 PM PDT by cgk (Rumsfeld: Our task, your task... is to try to connect the dots before something happens.)
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To: protest1
Some shopping suggestions:

REI
Sports Authority
LL Bean

For more feminine clothing, there's always e-bay: brands to watch for are Jessica McClintock, *vintage* (not current!) Laura Ashley, and Gunne Sax. There seems to be a lot of Gunne Sax skirts & dresses out there, especially.

24 posted on 06/03/2004 5:36:56 PM PDT by valkyrieanne
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