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Tribune Company (LA Times parent) Admits Inflated Circulation Numbers At Two Papers
LA Times Watch ^

Posted on 06/23/2004 9:44:05 AM PDT by prfix

The soup thickens... Tribune, the parent company of the LA Times and many other US newspapers, has found inflated circulation numbers at two of its papers, and is reviewing circulation accounting procedures at all of its papers including the LA Times


TOPICS: Culture/Society; Extended News; Foreign Affairs; Front Page News; Miscellaneous; News/Current Events; Politics/Elections; Unclassified
KEYWORDS: agendabias; bias; distortion; latimes; losangelestimes; media; newspapers; tribunecompany
It's not just job cuts that are resulting from increased scrutiny of the conduct of one of America's major dailies... circulation practices are also being scrutinized...

http://www.geocities.com/truthmasters/watch04-2.html#0622

Tribune, the parent company of the LA Times and many other US newspapers, has found inflated circulation numbers at two of its papers, and is reviewing circulation accounting procedures at all of its papers including the LA Times

They are asking those who support it to write to Macy's to let them know what you think of the paper.

1 posted on 06/23/2004 9:44:07 AM PDT by prfix
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To: prfix

It looks like the LA Times' circulation departments & polling departments both use the same fuzzy math.


2 posted on 06/23/2004 9:50:32 AM PDT by gubamyster
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To: prfix

Couldn't happen to a nicer group of leftists.


3 posted on 06/23/2004 9:52:35 AM PDT by johniegrad
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To: prfix

Since ad rates are based on circulation figures wouldn't this be an actionable offense? If I had paid to get 2 million views and I was only getting 1.7 million views I would be a bit upset.


4 posted on 06/23/2004 9:54:29 AM PDT by Straight Vermonter (06/07/04 - 1000 days since 09/11/01)
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To: prfix

Die you egg sucking pigs!


5 posted on 06/23/2004 9:56:27 AM PDT by Wally_Kalbacken
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To: gubamyster
They are asking those who support it to write to Macy's to let them know what you think of the paper.

by support "it" I meant, the LA Times boycott.

those guys got it straight... no fuzzy math there! never believe an LA Times poll.
6 posted on 06/23/2004 9:56:47 AM PDT by prfix
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To: prfix
Shocked I tell ya, shocked!


7 posted on 06/23/2004 9:57:02 AM PDT by GalaxieFiveHundred
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To: prfix

Appears the LA Times, like NY Times and CNN, are suffering from their liberal leftist communist demoncRAT agenda. Another demoncRAT media outlet going down the tubes.


8 posted on 06/23/2004 10:02:22 AM PDT by lilylangtree (Veni, Vidi, Vici)
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To: lilylangtree

I'm waiting for the other shoe to drop at the Minneapolis Star Tribune.


9 posted on 06/23/2004 10:04:10 AM PDT by Eric in the Ozarks (STAGMIRE !)
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To: Eric in the Ozarks

Its called fraud. This will be the demise of these rags. If Im a customer that bought advertising space..I am calling my lawyer this morning to get my money back. This could really gain some speed and put these rags out of business..Should be fun to watch.


10 posted on 06/23/2004 10:10:23 AM PDT by samadams2000 (Liberalism is communism one drink at a time)
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To: Eric in the Ozarks

Same here with the Tampa Tribune.
I won't even take a free copy!


11 posted on 06/23/2004 10:10:31 AM PDT by sarasmom (Sometimes, I wish liberals had beliefs, so I could desecrate them. (spok))
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To: prfix; All
I wonder if these papers criticize Bush and his ties to Enron???
12 posted on 06/23/2004 10:19:12 AM PDT by KevinDavis (Let the meek inherit the Earth, the rest of us will explore the stars!)
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To: Straight Vermonter

Yes very actionable, both civilly and criminally.


13 posted on 06/23/2004 10:19:57 AM PDT by thoughtomator (Islam delenda est)
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To: Straight Vermonter
Since ad rates are based on circulation figures wouldn't this be an actionable offense? If I had paid to get 2 million views and I was only getting 1.7 million views I would be a bit upset.

----
This could bankrupt a lot of papers. If a company advertised and stocked up according to expectations based on ad circulation and certain sales targets weren't met and spoilage occurred, I don't see why the paper shouldn't be liable for the spoilage, not just ad overcharges.
14 posted on 06/23/2004 10:21:56 AM PDT by Jim_Curtis
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To: prfix; Carl/NewsMax; Steve Malzberg; Mia T; Interesting Times; MeekOneGOP; potlatch; PhilDragoo; ...


             
    CBS/NYT POLL: # polled? (under 1500 for sure)
  35% - democrats - (oversampled 10%)
  25% - Republicans     LA TIMES POLL: # polled? (under 1500 for sure)
  38% - democrats - (oversampled 13%)
  25% - Republicans     AOL ONLINE POLLED: 600,000+
(with poll moved inside a Teresa Heinz article 2nd day!)

                40% - Kerry
                50% - Bush     WASH POST/ABC POLL: 1200+/-
  38% - democrats - (oversampled 8%)
  30% - Republicans     NC NEWS & OBSERVER/WRAL-TV/WNUC POLL:
                42% - Kerry
                47% - Bush
  38% - democrats - (oversampled 13%)
  25% - Republicans

15 posted on 06/23/2004 10:27:12 AM PDT by devolve (---------------- [--------------Hello from Sunny South Florida-------------)
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To: Straight Vermonter
I believe it is a criminal offense. It is fraud. If the bills for advertisements were sent through the mail and the amount was based upon circulation, then it is mail fraud, a federal offense. If the company is publicly traded it is securities fraud.

Tribune could be in a lot of trouble.

16 posted on 06/23/2004 10:29:35 AM PDT by P-Marlowe
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To: prfix

Looks like the only way newspaper advertisers can be sure they're not being cheated is to demand independent auditing of those circulation counts.


17 posted on 06/23/2004 10:36:47 AM PDT by Interesting Times (ABCNNBCBS -- yesterday's news.)
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To: prfix; P-Marlowe

I posted a thread on this a few weeks ago and have a new followup thread.

Here is the thread and link that I posted a few weeks ago:

Here is the article/thread that I posted earlier this month about the LA Slimes inflating its subscriptions.


LA Slimes/Tribune stock takes a hit w/less ad $'s

http://www.freerepublic.com/focus/f-news/1149807/posts

Tribune falls after warning, downgrade, (LA Slimes and Chicago Tribune)

CBS.MarketWatch.com. ^ | 8 June 2004 | Russ Britt


Posted on 06/08/2004 8:30:53 AM PDT by Grampa Dave


Tribune falls after warning, downgrade

By Russ Britt, CBS.MarketWatch.com

Last Update: 11:01 AM ET June 8, 2004

LOS ANGELES (CBS.MW) -- Shares of Tribune Co. dropped 4 percent Tuesday in the wake of the newspaper publisher's warning on sales projections and a downgrade from a Wall Street analyst.

Chicago-based Tribune (TRB: news, chart, profile) fell $1.88 to $46.80 after the company said Monday it expects sales growth to be slower than expected within its publishing group and will have to take a $10 million to $15 million charge in the second quarter to make up for it.

That prompted A.G. Edwards analyst Michael Kupinski to downgrade Tribune stock to "hold" from "buy." Kupinski said, however, that Tribune's downside should be "limited."

"In our view, the likely catalyst toward higher stock valuations will be positive earnings surprises and sequential growth in quarterly revenues," Kupinski wrote in a note issued Tuesday. "Patient investors willing to wait an upturn in revenue growth at the company, which appears possible in a favorable economic environment, are encouraged to retain positions."

The publisher of the Los Angeles Times and Chicago Tribune said it will take the charge because it is reducing expense growth from 5.5 percent down to 3 percent. Tribune officials said, however, they still expect to fall within analyst estimates for the quarter.

Tribune is cutting 200 staff positions, undertaking newsprint conservation programs and reducing spending in all departments. Company officials said the growth plans that existed earlier in the year weren't meeting expectations.

"Although help wanted advertising is improving month-over-month, and preprints year-to-date are delivering strong growth, other advertising categories are not meeting the aggressive plans we had for the year," Jack Fuller, president of Tribune Publishing, said in a statement. "The shortfall is limited to a few newspapers, including the Los Angeles Times."

Tribune expects sales growth of roughly 4 percent for the full year.

The company put out its warning as it announced sales were up 3.2 percent for a roughly monthlong period ended May 23.

Russ Britt is the Los Angeles Bureau Chief for CBS.MarketWatch.com.



18 posted on 06/23/2004 10:39:19 AM PDT by Grampa Dave (John Fonda al Kerry began his political life as a Pro Commy Vietnam War protester!)
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To: prfix

Lots of newspapers do this.


19 posted on 06/23/2004 10:39:19 AM PDT by StoneColdGOP (McClintock - In Your Heart, You Know He's Right)
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To: prfix; P-Marlowe

Here is the latest thread on this, which I posted today.

This is important in that Wall Street is now monitoring these liars, not just Media Watch and Free Republic.

http://www.freerepublic.com/focus/f-news/1158666/posts

Merrill Lynch Fears More Circ Flaps; Advertising Fallout (La Slimes fall out)
Editor and Publisher.com ^ | June 21, 2004 12:20 PM EST | Jennifer Saba


Posted on 06/23/2004 9:09:53 AM PDT by Grampa Dave


Merrill Lynch Fears More Circ Flaps; Advertising Fallout

By Jennifer Saba

Published: NEW YORK Troubled by last week's circulation scandals at Hollinger International's Chicago Sun-Times and the Tribune Co.'s Newsday and Hoy, Merrill Lynch's Lauren Rich Fine released a report today calling into question the reliability of circulation figures for the entire industry. "Our biggest fear," the report said, "is that these two announcements may not be isolated incidents."

The worst consequence could be declining ad revenue, if advertisers doubt the reliability of circulation figures. The report says that the most vulnerable spot will be preprint inserts as they are purchased entirely on circ reach. It added: "Circulation is likely to remain a controversial topic in the near term."

The report also takes to task the Audit Bureau of Circulations, saying that the overstatement of circ figures seems to "suggest that there may be loopholes in the ABC audit system" and "at the very minimum, it suggests that ABC's audits need to be completed much sooner." Many newspapers use the ABC publisher's statements to sell advertising because there is a lag in the ABC audited reports. All newspapers are audited once a year. Those with a circ under 25,000 have the option of going through an audit every two years.

Also Fine points to the Rosie magazine circulation flap and the ripples it sent through that industry: "It appears that concerns about inaccuracies in the magazine circulation statements, a fallout from the Rosie magazine trial, have had more impact on magazine advertising in the last year than we thought. We hope the same will not happen to the newspaper industry."


Jennifer Saba (jsaba@editorandpublisher.com) is associate editor for E&P.


20 posted on 06/23/2004 10:42:12 AM PDT by Grampa Dave (John Fonda al Kerry began his political life as a Pro Commy Vietnam War protester!)
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To: StoneColdGOP; Howlin

And lots of newspapers are run by liberal editorial and business staffs......

Funny.

When the lawyers are crooked democrat supporters, we don't hear about it in the newspapers.

When the politicians are crooked democrat supporters, we don't hear about it in the newspapers.

When the ministers are crooked (cheating, homosexual)democrat supporters, we don't hear about it in the newspapers.

When the newspaper writers are crooked democrat supporters, we don't hear about it in from the other news media, and in the newspapers.


21 posted on 06/23/2004 10:48:47 AM PDT by Robert A. Cook, PE (I can only donate monthly ... But Kerry's ABBCNNBCBS press corpse lies every day.)
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To: prfix

THIS IS A VICTORY FOR THE THREE HEADED RAT EATER!!!!!
The three headed rat eater is the Net, Talk radio and Fox News. Just a few years ago we would NEVER see this story. OH, of course nothing will come from this ( beung a rat means never having to face the music), but that's not the point. Just the fact that we know about this is the start of the nextstage of decline in ratmedia power!


22 posted on 06/23/2004 11:04:37 AM PDT by jmaroneps37 ( Kerry's not "one of us": catholicsagainstkerry.com. needs your help.)
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To: devolve
ha ! Love the shark fin ! :^D

23 posted on 06/23/2004 11:05:30 AM PDT by MeekOneGOP (Call me the Will Rogers voter: I never met a Democrat I didn't like - to vote OUT OF POWER !)
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To: P-Marlowe

Wonder who is going to prison on this.


24 posted on 06/23/2004 11:10:28 AM PDT by connectthedots
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To: johniegrad

Amen!


25 posted on 06/23/2004 11:18:54 AM PDT by Ernest_at_the_Beach (The terrorists and their supporters declared war on the United States - and war is what they got!!!!)
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To: devolve

ROFL~!

Good info, thanks,


26 posted on 06/23/2004 11:23:28 AM PDT by Ernest_at_the_Beach (The terrorists and their supporters declared war on the United States - and war is what they got!!!!)
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To: Grampa Dave

Good news/


27 posted on 06/23/2004 11:24:11 AM PDT by Ernest_at_the_Beach (The terrorists and their supporters declared war on the United States - and war is what they got!!!!)
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To: Ernest_at_the_Beach
yep - you might want to let Macy's know what you think of the LA Times

http://www.fds.com/contact/general.asp

and Join the Boycott

http://www.geocities.com/truthmasters/jointheboycott.htm
28 posted on 06/23/2004 11:59:08 AM PDT by prfix
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To: prfix
And in more related LA Times good news:

'L.A. Times' Buys Out 42, Lays Off 20 More, Shuts Two Papers, in Round of Cutbacks

29 posted on 06/23/2004 12:18:44 PM PDT by Reagan is King (The modern definition of 'racist' is someone who is winning an argument with a liberal.)
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To: connectthedots
Wonder who is going to prison on this.

I don't know, but I do know that if I had been stupid enough to buy advertising from the LA Times in the last few years or if I had been stupid enough to buy stock in their company, I'd be looking for a lawyer to sue their pants off. Inflating circulation numbers knowing that those numbers will be used to sell advertising and to boost the value of their stock is criminal. Somebody needs to go to jail. This is no different than Enron.

30 posted on 06/23/2004 7:01:36 PM PDT by P-Marlowe
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