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To: prfix

Since ad rates are based on circulation figures wouldn't this be an actionable offense? If I had paid to get 2 million views and I was only getting 1.7 million views I would be a bit upset.


4 posted on 06/23/2004 9:54:29 AM PDT by Straight Vermonter (06/07/04 - 1000 days since 09/11/01)
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To: Straight Vermonter

Yes very actionable, both civilly and criminally.


13 posted on 06/23/2004 10:19:57 AM PDT by thoughtomator (Islam delenda est)
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To: Straight Vermonter
Since ad rates are based on circulation figures wouldn't this be an actionable offense? If I had paid to get 2 million views and I was only getting 1.7 million views I would be a bit upset.

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This could bankrupt a lot of papers. If a company advertised and stocked up according to expectations based on ad circulation and certain sales targets weren't met and spoilage occurred, I don't see why the paper shouldn't be liable for the spoilage, not just ad overcharges.
14 posted on 06/23/2004 10:21:56 AM PDT by Jim_Curtis
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To: Straight Vermonter
I believe it is a criminal offense. It is fraud. If the bills for advertisements were sent through the mail and the amount was based upon circulation, then it is mail fraud, a federal offense. If the company is publicly traded it is securities fraud.

Tribune could be in a lot of trouble.

16 posted on 06/23/2004 10:29:35 AM PDT by P-Marlowe
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