Posted on 08/25/2004 3:56:36 AM PDT by Bobby Chang
A major automaker is partnering with a homosexual activist group by developing a special marketing campaign geared towards homosexuals.
Ford Motor Company's Jaguar North America and Land Rover North America announced Tuesday their expanded national sponsorship of the Gay and Lesbian Alliance Against Defamation (GLAAD).
The automakers will launch ads this month featuring a special "give-back" purchase offer benefiting the group, as part of a marketing and advertising campaign designed to reach "gay, lesbian, bisexual and transgender (GLBT) consumers."
"At Jaguar we understand the importance of creating strong partnerships with community organizations that impact our customers' lives," said George Ayres, vice president of marketing for Jaguar North America. "That is why we are proud to support GLAAD's work to promote fairness, inclusion and equality."
"The principles of diversity and equality are an integral part of Land Rover's values," said Sally Eastwood, vice president of marketing for Land Rover North America. "We are committed to these values both within our company and in the way we reach out to all our customers. This is not just our responsibility, it is good business."
Here's how the "give-back" purchase offer works:
For any new or select edition Jaguar or new or certified pre-owned Land Rover purchased or leased between Jan. 1, 2004 and Dec. 31, 2004, tracked with a special GLAAD/Jaguar/Land Rover coupon, Jaguar and Land Rover will make individual donations of up to $1,000 to GLAAD.
All eligible leases or purchases must be made on or between those dates.
Jaguar and Land Rover are pursuing a "niche market of more than 14 million consumers, with a buying power estimated to be more than $450 billion." In the past, the automakers sponsored the GLAAD Media Awards and the Human Rights Campaign.
"Jaguar and Land Rover understand that fairness and inclusion have a direct and measurable impact on the lives of real people," said Joan M. Garry, executive director of GLAAD.
"Whether as part of their employee relations or their marketing outreach, Jaguar and Land Rover have demonstrated a strong commitment to the GLBT community and to a corporate culture that embraces and harnesses the power of diversity. We're proud to be working with Jaguar and Land Rover," Garry said.
Print ads about the GLAAD purchase offer will run in "national GLBT publications," including OUT and The Advocate.
Ford is intentionally running the homosexual rights campaign with their premium brands.
I suppose they'll have to build an entire automotive legacy with 1-3 percent of the population.
Not with my money, they're not.
Buy Honda and forget about it....
Like to see GM counter with contributions to conservative social causes and see what happens.
My husband was looking at the Ford F150 initially until he saw the Nissan Titans. Thay are very nice! First year but - Very Nice!!
Big deal, any auto manufacturer can put the stick shift in the middle of the drivers seat.
txbubba
ping
oops, sorry about that--I'm still sleeping. It was supposed to be a ping to txbubba.
ping
Bud light tried this, and they dropped it fast after their sales started slipping.
Buy used and rebuild using quality components from American manufacturers....
let the new ones sit on their new car lots....
Hey FORD don't be so discriminatory....you should be sure to add NAMBLA to your list
of perverts
I have already sworn against buying another Ford after I bought a 1997 F-150. One problem after another, before the engine blew after 80,000 miles. The 4.2L engines are junk.
I used to buy Ford products, but this changes my mind completely. I will not support a company that openly backs homosexuality. Those are not my values. They should have stuck to improving their product instead of targeting consumers.
LOL!
We left our bank because of this and right now, Ford will be eliminated from our search for a new car. It is not appropriate for companies, corporations or institutions to pay special homage to any group because of the methods they use to experience sex. When a society tolerates this kind of insanity, who knows what else will be down the road. I am glad I do not own Ford stock..If I did, I would become "socially conscious" today and I would sell.
Yeah, they could offer a special edition E350 with no rear windows, an enclosed cargo compartment with no interior latch, and built-in duct tape dispenser. Call it the "boy-lover's limited" or something. It would only come in white, of course.
Ping. HAHAHAHAHHAHAHAHAHAHA!
I just bought a silver 2004 Jetta GLS (which the wife & I are still trying to name (scouring Tolkien, Norse Mythology, etc. for a sufficiently cool name (which also satisfies her requirement that all cars have female names (but I digress...))).
Please tell me VW hasn't done anything like this?
Ford makes crap anyway.
The F150 is the best selling vehicle because it is cheap.
I'd rather have a used Silverado than a new F150 and I can get an "A" plan discount on a new Ford.
Ashes to Ashes
Dust to Dust
If it weren't for Ford
My tools would rust!
:D
Well, Range Rover is now permanently removed from any further consideration as a replacement SUV for my '02 Jeep Grand Cherokee Laredo. I'll stay with Jeep, for now.
I sold my old Jag years ago, and would never buy another one.
And Ford is now officially on my sh!t list, with HJ Heinz Co, catering to pedophiles, carpet-munchers, rump-raiders, perverts, deviants, fidge-packers and assorted degenerates. Sickening scumbags, all.
Last friggin Ford I buy!
Deacon Francis
Dude, that sounds pretty GAY. ;-)
I hope Rolls Royce doesn't start a similar marketing campaign...then I won't be able to buy a Rolls either.
Why not name it V..... ?
;o)
Amen. Notice the handle. ;)
How about "Furzwagen?"
I can see the new marketing campaigns now:
"Fags love Jags."
and
"If you like to bend over, you'll love the Land Rover."
Hey, it's not my fault! I will make sure this feedback is noticed!
We were considering a F-250 truck. Not any more.
Jeep is German, from the same people who gave us Nazi military equipment . . .
And Nissan is FRENCH! The biggest owner of Nissan is Renault at 44%. Much of their current management was put on the board by Renault.
I remember the backlash after GM's Chevrolet brand sponsored Sony BMG artist and RNC performer Third Day for a 2002 concert. The Atlanta-based rockers, a three-time GMA Music Award Group of the Year (2001-03), has been affiliated with the brand with a plug as "official vehicle of Third Day" on their site. Chevrolet is once again sponsoring Third Day, this time on the Live Wire Tour with TobyMac, and local Bowtie outlets will be promoting Third Day with promotions at the dealerships.
And Heinz management is strongly pro-Bush. Executives at Heinz are giving NOTHING to Kerry, and is supporting the President with legal contributions to the President. Since the death of H. J. Heinz II in 1978, the family hasn't been at the helm. Sorry, Teresa. The Heinz bosses are supporting your opponent.
Thank God I was raised in a Chevy family. ;-)
Well, Range Rover is now permanently removed from any further consideration as a replacement SUV for my '02 Jeep Grand Cherokee Laredo...
Ohhh, don't go there, anyway - they break and they break and they break. A few of them have graced the path of our dealership and they are mechanical nightmares. If you have a Jeep, get another or go GMC Deanli :)
I agree. My sister-in-law has a Range Rover. Her husband calls it "the Leak Rover".
No rear mirror but a ceiling mirror !
Hmmmmmmmmmm, didn't know that. I might have to go back to Heinz products, asap. So much anti-Heinz rhetoric here on FR, it sometimes clouds the mind.
Thanks for the heads-up, D.
Daimler-Benz owns Jeep and Chrysler, and Nissan is partly-mostly owned by the Froggies. Maybe it's time to look at GMC, as you suggest. But darn it, I sure do like that Nissan Murano SUV.
Well a friend of mine used to own a Probe. She was a member of the "Probe Owners" Club.
Try saying "Probe Owners" quickly.
Wait....wait...wait 14 Million People out of 300 million or so? But I thought that 1 in 10 people were gay. 14 out of 300 million is about 4 1/2 percent, or about what we've been saying on FR all along.
And these stats come from a marketing department that calculates demographics out to four decimal points.....
You don't suppose that we were right and the homosexual lobby was lying? Naaaahhh.....they must have been misinformed.
I grew up in a Ford family & have crossed to GM a couple of times - always to return to Ford. Looks like there won't be any new Fords in my future.
Time to steal a line from the late Oldsmobile ads "It's not your Father's Oldsmobile Ford.
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