Election Goes To The Dogs (first Presidential Dog Poll)

WILMINGTON, Del.--(BUSINESS WIRE)--Aug. 27, 2004--51-37 Percent Trust Bush More Than Kerry to Walk Their Dog; 44-37 Percent Believe Bush Better For Happiness of Their Dog; Dog Owners Say Bush Reminds Them of Labrador Retriever or Rottweiler (Tie at 20 Percent), 15 Percent Say Kerry Reminds Them of Labrador Retriever, 14 Percent Poodle

Forget about red and blue states, this year's presidential election has gone to the dogs.

According to results in the first Presidential Dog Poll sponsored by the AKC Rewards Visa(1) Card from Bank One, dog owners likely to vote in the 2004 presidential election said they preferred a German Shepherd Dog serve as the First Dog for the next four years, 51-27 percent, over a Scottish Terrier! Respondents were not told that Senator Kerry owns a German Shepherd Dog and that President Bush owns a Scottish Terrier.

The poll also found that 51 percent of dog owners trusted Bush more than Kerry (37 percent) to walk their dog, while 44 percent believe the Bush administration is better for the happiness of their dog vs. 37 percent for the Kerry Administration.

The omnibus poll, which was conducted by Braun Research, Inc. during the dog days of summer, Aug. 23-24, surveyed a national probability sample of 1000 adult voters likely to vote in the upcoming presidential election, living in private households in the continental United States. The margin of error is approximately +/- 3.5 percent.

"The German Shepherd Dog has been the third most popular dog in America for years so it's no surprise that he is also the 'First Dog' frontrunner," said Gail Miller, Director of Media Relations for the AKC. "Possessing a high degree of intelligence, courage and loyalty, the German Shepherd Dog is the perfect companion, protector and friend - qualities which make him an excellent choice as the canine leader of the free world."

In a finding that may raise the candidates' fur, dog owners say Bush reminds them of either a Labrador Retriever or Rottweiler (tie at 20 percent), 15 percent say Kerry reminds them of a Labrador Retriever, 14 percent Poodle.

The AKC Rewards Visa Card from Bank One allows cardmembers to earn a full one percent back on every purchase they make for themselves and their dog. Each time cardmembers reach 2,500 points, they can choose to redeem the points for a $25 check or a $25 gift card or gift certificate at selected merchants. Cardmembers also receive 1,000 bonus points after their first purchase. For more information about the card and the 35 different breeds you may have pictured on your card, visit www.bankone.com.

The American Kennel Club (AKC), founded in 1884, is a not-for-profit organization dedicated to the advancement of purebred dogs. The AKC maintains the largest registry of purebred dogs in the world, oversees the sport of purebred dogs in the United States, and along with its 4,500 licensed and member clubs, educates the general public about responsible dog ownership. More than 16,000 competitions for purebred dogs are held under AKC rules each year including conformation, agility, obedience, tracking, herding, lure coursing, hunt tests, and field and earthdog trials. Affiliate AKC organizations include the AKC Canine Health Foundation, AKC Companion Animal Recovery and the AKC Museum of the Dog. For more information, visit www.akc.org.

JPMorgan Chase & Co. (NYSE:JPM - News) is a leading global financial services firm with assets of $1.1 trillion and operations in more than 50 countries. The company has approximately 96 million credit cards issued. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

(1) Visa and the Visa logo are registered trademarks of Visa U.S.A.
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                     AKC Rewards Visa Card Topline
                        "Presidential Dog Poll"
                         August 23 - 24, 2004
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1. How likely are you to vote in the 2004 presidential election? (N=1,000)
Total Dog-Owners (N=1000) (n=433) ----------------------------------------------------------- Very likely 88% 90% ----------------------------------------------------------- Somewhat likely 12% 10% ----------------------------------------------------------- Not at all likely -- -- ----------------------------------------------------------- Not at all likely -- -- -----------------------------------------------------------
2. Do you currently own a dog?
43% Yes 57% No DON'T KNOW/REFUSED (DO NOT READ) -- less than 1%
3. When the 44th U.S. president takes office, there will be a "First Dog" in the White House. Which dog would you like to see as the "First Dog 2004?" (ROTATE)
Total Dog-Owners (N=1000) (n=433) ----------------------------------------------------------- German Shepherd 44% 51% ----------------------------------------------------------- Scottish Terrier 28% 27% ----------------------------------------------------------- DON'T KNOW/REFUSED 19% 15% ----------------------------------------------------------- NEITHER 10% 8% -----------------------------------------------------------
4. (IF Q1=2) In your opinion, which presidential candidate's administration will be better for the happiness of your dog?
OR
(IF Q2=2 or 3) If you owned a dog, in your opinion, which presidential candidate's administration would be better for the happiness of your dog? (ROTATE)
Total Dog-Owners (N=1000) (n=433) ----------------------------------------------------------- George W. Bush 39% 44% ----------------------------------------------------------- John Kerry 38% 37% ----------------------------------------------------------- DON'T KNOW/REFUSED 18% 15% ----------------------------------------------------------- NEITHER 5% 5% -----------------------------------------------------------
5. (IF Q2=1) Which one of the two presidential candidates would you trust most to walk your dog?
OR
(IF Q2=2 or 3) If you owned a dog, which one of the two presidential candidates would you trust most to walk your dog? (ROTATE)
Total Dog-Owners (N=1000) (n=433) ----------------------------------------------------------- George W. Bush 45% 51% ----------------------------------------------------------- John Kerry 40% 37% ----------------------------------------------------------- DON'T KNOW/REFUSED 10% 6% ----------------------------------------------------------- NEITHER 6% 6% -----------------------------------------------------------
6. Of the following dog breeds, which one best represents each candidate's (George W. Bush, John Kerry) personality? (ROTATE)
George W. Bush: Total John Kerry: Total ---------------------------------------------------------------------- Labrador Retriever - (likes to be around people, active and alert) 17% 14% ---------------------------------------------------------------------- Rottweiler - (intelligent, courageous and protective of their owners) 17% 13% ---------------------------------------------------------------------- Beagle - (developed to hunt by scent or by sight, generally sweet and loving with people) 12% 8% ---------------------------------------------------------------------- Scottish Terrier - (determined, clever and brave) 10% 9% ---------------------------------------------------------------------- Pug - (developed to be a companion and likes to spend time with family) 9% 8% ---------------------------------------------------------------------- Collie - (highly intelligent and requires lots of exercise and likes to work) 8% 13% ---------------------------------------------------------------------- Poodle - (smart, active and makes a wonderful family companion) 5% 12% ---------------------------------------------------------------------- DON'T KNOW/REFUSED (DO NOT READ) 11% 16% ---------------------------------------------------------------------- NONE (DO NOT READ) 11% 7% ----------------------------------------------------------------------
George W. Bush: John Kerry: Dog Owners Dog Owners ---------------------------------------------------------------------- Labrador Retriever - (likes to be around people, active and alert) 20% 15% ---------------------------------------------------------------------- Rottweiler - (intelligent, courageous and protective of their owners) 20% 12% ---------------------------------------------------------------------- Beagle - (developed to hunt by scent or by sight, generally sweet and loving with people) 11% 9% ---------------------------------------------------------------------- Scottish Terrier - (determined, clever and brave) 10% 9% ---------------------------------------------------------------------- Pug - (developed to be a companion and likes to spend time with family) 9% 11% ---------------------------------------------------------------------- Collie - (highly intelligent and requires lots of exercise and likes to work) 7% 12% ---------------------------------------------------------------------- Poodle - (smart, active and makes a wonderful family companion) 5% 14% ---------------------------------------------------------------------- DON'T KNOW/REFUSED (DO NOT READ) 8% 10% ---------------------------------------------------------------------- NONE (DO NOT READ) 11% 9% ----------------------------------------------------------------------
Demographics
1. Region of country
36% South 23% Midwest 23% West 19% Northeast
2. Age
21% 18 - 29 years old 19% 30 - 39 years old 20% 40 - 49 years old 21% 50- 64 years old 17% 65 or older 2% REFUSED
3. Sex
48% Male 52% Female
4. Household Income
12% Less than $20K 12% $20K - $29.9K 18% $30K - $49.9K 17% $50K - $74.9K 13% $75K - $99.9K 9% $100K - $149.9K 4% $150K+ 16% DON'T KNOW/REFUSED
5. Status
54% Currently Married 7% Widowed 9% Divorced 2% Separated 5% Living in a partnered relationship 21% Never married 2% DON'T KNOW/REFUSED
6. Race
76% White 12% African American 1% Asian 7% Some other race 3% REFUSED
7. Of Hispanic origin
12% Yes 86% No 3% REFUSED
8. Party affiliation
35% Republican 23% Independent/Other 35% Democrat 7% DON'T KNOW