Well...I can only speak for me. I write to the media. I look on Google's headlines to find related stories and their summaries. I then open the articles that are biased toward the animals, read the entire article, then look for the contact name of the author and/or letters to the editor link and reply, civily but FIRMLY, with the truth.
As for the talking heads on TV, just go to their websites after you hear such incredibly evil speech attempting to justify atrocities like this, and write to them. The American cable networks, like FOX, CNN and MSNBC all have easy to use "comments back" sections. Most of the alphabets do too. The BBC sometimes does too. Good luck.
Thanks. I use to do that, and then wondered what difference it made? I'd be writing the New York Times every day!