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CBSNEWS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS
The Drudge Report ^ | 9/16/2004 | Matt Drudge

Posted on 09/16/2004 8:14:29 AM PDT by Rutles4Ever

Edited on 09/16/2004 8:57:41 AM PDT by Admin Moderator. [history]

Just the title...

MORE INFO

XXXXX DRUDGE REPORT XXXXX THU SEPT 16, 2004 11:42:09 ET XXXXX

CBS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS

CBS executives on both coasts have become concerned in recent days that Dan Rather's EVENING NEWS broadcast has plunged in the ratings since the anchor presented questionable documents about Bush's National Guard service.

NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!

Executives fear many voters inclined to vote for Bush are now switching off Rather.

"The audience appears to becoming polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."

In Philadelphia, the nation's #4 market, Rather pulled a 2.6 rating/5 share on Tuesday night against ABC's 13.3 rating/23 share and NBC's 4.0/7.

In Chicago, Rather hit a 2.3/5 to ABC's 9.2/20.

CBS trailed ABC by more than 2 to 1 in Los Angeles.

And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.

Rather finished dead last in New York during the 6:30 pm timeslot among all broadcast channels tracked by NIELSEN on Tuesday.

Developing...


TOPICS: Breaking News; News/Current Events
KEYWORDS: bush; cbs; cbsnews; downinflames; napalminthemorning; nationalguard; rather; rathergate; seebs; seebsnews; seeyadannyboy
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This could get interesting. Sayonara, Dan.
1 posted on 09/16/2004 8:14:35 AM PDT by Rutles4Ever
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To: Rutles4Ever

Couple this with pressure on their sponsors... and I think we know how this will turn out.


2 posted on 09/16/2004 8:15:30 AM PDT by Rutles4Ever ("The message of the Cross is foolishness to those who are perishing...")
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To: Rutles4Ever

3 posted on 09/16/2004 8:15:49 AM PDT by martin_fierro (_____oooo_( )_oooo_____)
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To: Rutles4Ever

Sir:

Because of your continuing support of Dan Rather and CBS news, I am writing to inform you I am cancelling my American Express account, cutting my gold card in half, and will attempt to dissuade anyone I know from obtaining a card from you in the future. This comes in response to CBS's presentation of forged documents in an attempt to influence the outcome of an election due to Rather's obvious agenda and their subsequent refusal to retract the story. Even CBS's pathetic attempt to respin some credibility on the story does not bother you. This is serious business. Fraud, if you will; something that should bother a credit card company.

You continue to advertise with them. I will continue to make you a product I do not use.

signature


4 posted on 09/16/2004 8:16:23 AM PDT by 101st-Eagle
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To: Rutles4Ever

Revenge of the "Pajama Army" :-)


5 posted on 09/16/2004 8:16:58 AM PDT by hiredhand
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To: Rutles4Ever

I've been trying to call our local cBS affiliate all morning and there is no one home...hmmm.....


6 posted on 09/16/2004 8:17:09 AM PDT by OpusatFR (Let me repeat this: the web means never having to swallow leftist garbage again. Got it?)
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To: Rutles4Ever

Sir:

Because of your continuing support of Dan Rather and CBS news, I am writing to inform you I am cancelling my American Express account, cutting my gold card in half, and will attempt to dissuade anyone I know from obtaining a card from you in the future. This comes in response to CBS's presentation of forged documents in an attempt to influence the outcome of an election due to Rather's obvious agenda and their subsequent refusal to retract the story. Even CBS's pathetic attempt to respin some credibility on the story does not bother you. This is serious business. Fraud, if you will; something that should bother a credit card company.

You continue to advertise with them. I will continue to make you a product I do not use.

signature


7 posted on 09/16/2004 8:17:09 AM PDT by 101st-Eagle
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To: Rutles4Ever

Wait until they see their ratings when the memo scandal's been resolved. There are a lot of people monitoring the show to see how the forgeries are handled. When that is over, there will be a further drop.

And this new guy (John Roberts?) is just as flaky as ole Danny.


8 posted on 09/16/2004 8:17:11 AM PDT by Petronski (Pajamarazzi power!)
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To: Rutles4Ever

Keep calling affiliates. My local Atlanta CBS affiliate is taking a real hard line stand with CBS. I have filed a complaint with the FCC for their relicensing file.


9 posted on 09/16/2004 8:17:12 AM PDT by Republican Red (We're going to win one for the gipper...they're going to lose one for the flipper)
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To: Rutles4Ever
they might have increase viewership... once they change its categorization from new tio comedy
10 posted on 09/16/2004 8:17:18 AM PDT by Cal Gonzalez
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To: Rutles4Ever
I'm thinkin' the old fraud, Dan Rather, should be incarcerated in the local mental institution.

A fitting Sayonara.

11 posted on 09/16/2004 8:17:31 AM PDT by harpo11 (Go Team BUSH--Nothing will hold us back--Terminate Terrorists and free the world of hell's vermin!)
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To: Rutles4Ever
I'm told (this was before my time) that the evening news originally started out as a fifteen minute segment.

The sponsors may not be willing to pay for much more than this in the future.

Bu-bye Dan!

12 posted on 09/16/2004 8:17:40 AM PDT by happygrl
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To: 101st-Eagle

oops


13 posted on 09/16/2004 8:18:13 AM PDT by 101st-Eagle
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To: Rutles4Ever

Also on Drudge:

White House McClellan on Rather: “It’s always best for journalists to stick to reporting the facts and not try to dispense campaign advice'...


14 posted on 09/16/2004 8:18:28 AM PDT by Republican Red (We're going to win one for the gipper...they're going to lose one for the flipper)
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To: Rutles4Ever

Good! This weekend I'm writing a letter to the anchors of my local CBS affiliate, telling them I won't be watching their newscast until Rather is out.


15 posted on 09/16/2004 8:18:28 AM PDT by Gunder
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To: Rutles4Ever

Bye bye Dan-o. Don't let the door hit ya where the good Lord split ya.

And that's the way it is.


16 posted on 09/16/2004 8:18:53 AM PDT by RedBloodedAmerican
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To: Rutles4Ever

Hmm... I don't buy it. I'd suspect Rather's ratings have been quite high this past week. Most people can't resist slowing down to stare at a trainwreck...


17 posted on 09/16/2004 8:19:06 AM PDT by Politicalities (http://www.politicalities.com)
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To: Rutles4Ever

No, it's already gotten interesting. No conservatives watch CBS anyhow; right? O.K. So, if their viewship is falling off the some Indys and thinking Dims are turned off by this. Could it translate into votes for Bush? Whaddya think?


18 posted on 09/16/2004 8:19:38 AM PDT by no dems (Saddam Hussein, himself, was a Weapon of Mass Destruction.)
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To: happygrl

keep hammering...... relentless.... never give up.... hammering....


19 posted on 09/16/2004 8:20:16 AM PDT by Gibtx (focus.........)
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To: Rutles4Ever

Interviewing the "Bush was Selected Lady" didn't help.


20 posted on 09/16/2004 8:20:16 AM PDT by narby (Dan interviewed the "Bush was Selected Lady" (BwS Lady))
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To: Petronski
From what I've seen John Roberts has no vendetta against the Bush family, which is what drives Dan Rather. Dan has shown almost a dedication to going anti-Bush. I've tried to figure out why...perhaps some story he was denied by Bush 1....but who knows?
21 posted on 09/16/2004 8:20:21 AM PDT by pepsionice
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To: hiredhand

I introduced our local talk show host, Mark Davis on 820 WBAP, here in Dallas to the term this morning - He seemed to get a big kick out of it.


22 posted on 09/16/2004 8:20:26 AM PDT by linear
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To: Rutles4Ever
Still just a title on Drudge.

Call CBS in your area and also email or call sponsors of CBS news and 60 minutes.

23 posted on 09/16/2004 8:20:33 AM PDT by TruthWillWin
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To: Rutles4Ever
Still just a title on Drudge.

Call CBS in your area and also email or call sponsors of CBS news and 60 minutes.

24 posted on 09/16/2004 8:20:41 AM PDT by TruthWillWin
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To: Republican Red
I was listening to Savage last night while waiting to play softball, and he firmly believes that Bill O'Reilly's pass given to Rather is so Bill *himself* is considered to replace Dan on the CBS Nightly News.

Not a big Savage fan, but I've also turned off Bill O. Bill does have contacts at See BS, and it wouldn't surprise me in the least to see Bill dump FNC to continue to bolster his ego over at See BS.

25 posted on 09/16/2004 8:21:52 AM PDT by rintense (Results matter.)
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To: Rutles4Ever

i'm inclined to believe rush ... dan will cling to his chair until he wants to leave... besides, why do i want him to leave anyway? if ratings are dropping because of dan then i want him to stay until cbsnews is no more... also it will be healthy for dan to cover W's electoral college romp on election night


26 posted on 09/16/2004 8:21:54 AM PDT by InvisibleChurch (I actually did vote for the $87 billion before I voted against it)
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To: Republican Red

White House is gently leaning towards implicating the DNC on this. Just enough bait on the hook for some media hounds to keep digging. I, for one, think this Burkett thing is a mis-direct. I'm not sure who Bill Burkett had to blow to become "an unimpeachable source".

The suicide vests at DNC are being donned as we speak...


27 posted on 09/16/2004 8:22:00 AM PDT by Rutles4Ever ("The message of the Cross is foolishness to those who are perishing...")
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To: martin_fierro
Muahahahaha!! < /evil laugh >

Is it wrong for me to be gloating over this so much and enjoying it so thoroughly?
I hope not, because that's exactly what I've been doing.

28 posted on 09/16/2004 8:22:04 AM PDT by Constitution Day (There is a cancer growing on the CBS Anchor Desk...)
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To: Rutles4Ever
Oh Danny Boy,
The hook the hook is calling....
29 posted on 09/16/2004 8:22:10 AM PDT by Lijahsbubbe (POP - Political Operative in Pajamas)
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To: Rutles4Ever

bmp


30 posted on 09/16/2004 8:22:31 AM PDT by shield (The Greatest Scientific Discoveries of the Century Reveal God!!!! by Dr. H. Ross, Astrophysicist)
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To: 101st-Eagle
"Because of your continuing support of Dan Rather and CBS news, I am writing to inform you I am cancelling my American Express account, cutting my gold card in half, and will attempt to dissuade anyone I know ... "

That's rich! LOL

I did the same thing in 1991 when American Express supported Clinton.

They called and asked what the problem was. I advised them that the next four years were going to be very expensive, and that I simply could not afford their card any longer.

I never found a need to get Amex again.

31 posted on 09/16/2004 8:22:40 AM PDT by G.Mason (A war mongering, red white and blue, military industrial complex, Al Qaeda incinerating American.)
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To: Republican Red
White House McClellan on Rather: “It’s always best for journalists to stick to reporting the facts and not try to dispense campaign advice'...

Ouch! That's gonna leave a mark!
32 posted on 09/16/2004 8:22:56 AM PDT by Clintons Are White Trash (Helen Thomas, Molly Ivins, Maureen Dowd - The Axis of Ugly)
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To: Rutles4Ever

Could this be a bigger problem for CBS? Can they become (without much more effort) the Arthur-Anderson of MSM? or will Dan walking the plank end the story?


33 posted on 09/16/2004 8:23:03 AM PDT by SF Republican
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To: TruthWillWin
Glub, glub, glub as another Danosaur sinks below the surface of the Tar Pits of History.

Pray for W and Our Troops

34 posted on 09/16/2004 8:23:26 AM PDT by bray (Some men have skeletons in their closets, some have killing fields!!)
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To: 101st-Eagle
Fraud, if you will; something that should bother a credit card company.

Very good.

35 posted on 09/16/2004 8:23:43 AM PDT by Constitution Day (There is a cancer growing on the CBS Anchor Desk...)
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To: Rutles4Ever
Couple this with pressure on their sponsors... and I think we know how this will turn out.

I would not be so sure.

Dan Rather is a "brand" product. He's more than just a name. Think Coke, Mickey Mouse, Maytag, GM, Ford.

When people think of SeeBS, they think of Dan Rather, at least the people who still watch the networks.

Don't you think Viacom would have tossed Dan out the door a long time ago if it was an easy "brand" to replace?

Rather won't be easy to replace.

The real question Viacom is asking thenmselves is: Do we lose more share by dumping Dan or riding out the storm?

36 posted on 09/16/2004 8:24:05 AM PDT by Popman
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Do ya think that Dandy Dan would mind if his paycheck was forged ?
37 posted on 09/16/2004 8:24:58 AM PDT by kingattax (Proud pajama-wearing FReeper)
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To: Rutles4Ever

CBS, Dan Rather fade??? They've been blown away by the people they thought were not watching or payng attention...UNITE America...keep up the pressure..Do NOT watch CBS and boycott all products that advertise with them...that is what causes change as obviously they don't have the morals to report FAIR!!and yes, I am in my pjs!


38 posted on 09/16/2004 8:25:10 AM PDT by IndianPrincessOK (Native American pleading for Truth!)
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To: Rutles4Ever
The net viewership shows a big drop now, even with so many people who ordinarily wouldn't tuning in to see what outrageous tap dance he will do next. Count me in that number. I've watched something from twenty to infinity times the Dan Rather I normally would over the last week.

The entertainment value of watching Dan twist in the wind will necessarily pall, however. Against that, the hit on his and CBS's credibility will last for years.

If his ratings are bad now, what will they be in a month? In December?

39 posted on 09/16/2004 8:27:02 AM PDT by VadeRetro
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To: 68-69TonkinGulfYachtClub; Radix; Kathy in Alaska; MoJo2001; LaDivaLoca; Fawnn; Bethbg79; ...
The Dan Rather Memogate fallout continues ping!!!!
40 posted on 09/16/2004 8:27:20 AM PDT by Arrowhead1952 (Charter member of the VRWC - and proud of it. - - - Hear BS on See BS.)
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To: kingattax

LOL Do ya think that Dandy Dan would mind if his paycheck was forged ?

Good ONE!!! Maybe he could say that CBS meant to pay him...I wonder if he thinks that would make up for a forged check???


41 posted on 09/16/2004 8:27:20 AM PDT by IndianPrincessOK (Native American pleading for Truth!)
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To: Rutles4Ever
Support your local pajama manufacturer! (Damn, they all seem to be 'local' in China.)
42 posted on 09/16/2004 8:27:34 AM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: Rutles4Ever

Be afraid Dan, be very afraid.


43 posted on 09/16/2004 8:28:00 AM PDT by dfwgator (It's sad that the news media treats Michael Jackson better than our military.)
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To: rintense

That would be the best move CBS has made yet. Fox could rid themselves of the O'Reilly pestilence and CBS could fire his lame a** as their ratings plunge even LOWER. This is a plan I can live with.


44 posted on 09/16/2004 8:28:05 AM PDT by small voice in the wilderness (Quick, act casual. If they sense scorn and ridicule, they'll flee..)
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To: Rutles4Ever

Glad I could help, Dan.

But look at the bright side. No one is "going to judge your entire career by that 7 minutes of 'dead air'"

Please don't write a book.


45 posted on 09/16/2004 8:28:51 AM PDT by dinasour (Pajamahadeen)
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To: Constitution Day
Is it wrong for me to be gloating over this so much and enjoying it so thoroughly?
I hope not, because that's exactly what I've been doing.

It's thADENFREUDE, baby!

(as you already know) < |:)~

46 posted on 09/16/2004 8:29:13 AM PDT by martin_fierro (_____oooo_( )_oooo_____)
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To: Lijahsbubbe

Dan Blather is an altered toad with no upper lip.


47 posted on 09/16/2004 8:29:55 AM PDT by sweetiepiezer (We have to stop Kerry for our grandkids sake!!!!!!!! GO W)
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To: Rutles4Ever

48 posted on 09/16/2004 8:29:58 AM PDT by gopwinsin04
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To: Rutles4Ever

I think the pressure needs to be on our local TV stations and radio affiliates who use CBS news on the half hour. If they start dropping him that will speak volumns. Some already have (dropped it)


49 posted on 09/16/2004 8:30:35 AM PDT by Arizona Carolyn
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Comment #50 Removed by Moderator


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