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Response from L.L. Bean (re: advertising on cBS)
NewJerseyJoe

Posted on 09/16/2004 12:49:25 PM PDT by NewJerseyJoe

I received a response from L.L. Bean in regard to my complaint about its advertising on CBS. I had suggested that, if it's a company/product you like, give "customer outreach" a chance before initiating a boycott. (Of course, I acknowledge that there are circumstances in which an immediate boycott might be the preferred course of action.)

If you'd like to contact L.L. Bean about this, the correct address is: PUBLIC_AFFAIRS@llbean.com



Thank you for contacting L.L. Bean with your concerns.

L.L. Bean did not specifically sponsor or purchase advertising time during the "CBS news with Dan Rather" or "60 Minutes". The company does very limited television advertising and we instruct network and cable stations to show our commercial at a time when a large number of people may see it. Most television shows are not seen at the same time around the country. For that reason, we do not select specific programs. Instead, we instruct television stations on a broader range of criteria such as show the commercial during "prime time"evening hours, no more than six times in one evening, specific nights of the week, etc.

To reach a broad audience we are currently running our one commercial on all the major networks (ABC, NBC, FOX, CBS, etc.) and cable channels (BRAVO, CNN, Weather Channel, etc.).

It has always been L.L. Bean's mission to provide information to our customers on our products and services while recognizing a responsibility to, and a deep respect for, all of our customer groups. We are very concerned that you felt compelled to write to us on this issue and hope that the information I have provided gives you a better understanding of our television advertising criteria.

Again, thank you for taking the time to contact us. You are a valued customer and your opinion is very important to us.

Sincerely,
Carolyn Beem
Manager
Public Affairs



TOPICS: Culture/Society; News/Current Events; Politics/Elections; Your Opinion/Questions
KEYWORDS: advertising; bean; beemforbean; boycott; cbs; dan; danblather; forged; guard; memos; national; news; rather; sponsor

1 posted on 09/16/2004 12:49:28 PM PDT by NewJerseyJoe
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To: NewJerseyJoe

Yadda, yadda, yadda...


2 posted on 09/16/2004 12:52:36 PM PDT by big'ol_freeper ("Freedom consists not in doing what we like, but in having the right to do what we ought."-Pope JPII)
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To: NewJerseyJoe
A long time ago, I was one of those Americans who called demanding that LLBean stop selling Jane Fonda's workout tape.

They pulled Fonda's product from their catalog.

We can make a difference.

3 posted on 09/16/2004 12:53:23 PM PDT by OldFriend (It's the soldier, not the reporter who has given US freedom of the press)
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To: NewJerseyJoe
The REAL DEAL:

These Companies (and Products) Ads' Supported CBS' "Lying Eye"(TM)

Boycott each and every one of them for CONTINUING TO support CBS/Rather's Lies

Allegra (Aventis Pharmaceuticals)
Campbells Soup
Cingular Wireless
Estee Lauder
Home Depot
Infiniti Automobiles
Kia Automobiles
Kleenex
Lowes [new Rather sponsor]
Morgan Stanley
Pepcid Complete
Splenda (Low carb sugar substitute)
Sprint PCS
Toyota [new Rather sponsor]
UPS Store
Vioxx (Merck)
Wellbutrin-xl (Glaxo Smith Klein) [new Rather sponsor]
Zelnorm (IBS medication)
Ziploc


Forging Ahead, Behind the Curtain at CBS = Counterfeit Broadcasting System



4 posted on 09/16/2004 12:53:28 PM PDT by Diogenesis (Cuius rei demonstrationem mirabilem sane detexi hanc marginis exiguitas non caperet.)
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To: NewJerseyJoe

bumped and sent her a letter, asking her to STOP the ads or I will no longer buy from them.

Thanks,


5 posted on 09/16/2004 12:55:15 PM PDT by Gopher Broke (Put your BUSH 2004 sticker/static on your car NOW)
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To: Diogenesis

Can you pop up Mr. Paperclip again.

I love that one.


6 posted on 09/16/2004 12:55:34 PM PDT by Only1choice____Freedom ("Anyone who calls Moore a Dumb $#$@$ is okay with me." -areafiftyone)
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To: big'ol_freeper
To be fair, very often companies outsource their commercial placement decisions to agencies known as "media buyers."

These guys do demographic analyses and studies and try to find the best times and markets to place ads to maximize client benefit.

If they say that they did not specifically place ads during CBS 60 Minutes II, they're probably not lying.

Regardless, they should be told that they are free to instruct their buyer not to place ads supporting broadcasts of fraudulent news.

7 posted on 09/16/2004 12:56:00 PM PDT by wideawake (God bless our brave soldiers and their Commander in Chief)
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To: NewJerseyJoe

Do you suppose they have as much control over thier manfacturing and distribution as they do over thier advertising?

If so, that would explain why I keep getting three-legged jeans I didn't order.


8 posted on 09/16/2004 12:58:13 PM PDT by johnd01
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To: NewJerseyJoe

LL Bean's is not at all a lefty organization and the family members are most certainly not lefties. I suspect if they got enough complaints, they would take them very seriously.


9 posted on 09/16/2004 1:00:56 PM PDT by Kolokotronis (Nuke the Cube!)
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To: NewJerseyJoe

Thanks for the link. I've been a LL Bean customer for many, many years (and $$$$) and I just sent them an e-mail asking them to apply some pressure on CBS.


10 posted on 09/16/2004 1:01:06 PM PDT by Rabid Dog (Make a difference in your community - Join your local Free Republic Chapter!)
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To: NewJerseyJoe

L.L. Bean is talking out of both sides of its mouth. Their advertising has been a regular on the CBS Evening News.


11 posted on 09/16/2004 1:04:57 PM PDT by Eric in the Ozarks
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To: NewJerseyJoe

12 posted on 09/16/2004 1:05:39 PM PDT by flada (No Bounce No Play (from Dreamcatcher)... got that Senator Kerry?)
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To: Kolokotronis
LL Bean's is not at all a lefty organization and the family members are most certainly not lefties. I suspect if they got enough complaints, they would take them very seriously.

I agree with Kolokotronis. Plus, you have to give Bean kudoes considering that it's based in Maine, not an easy place to be conservative or even pseudo-conservative. Bean's got good quality products (which usually seem to last forever), and a great deal (not all) is made in the USA. Those are some of the reasons why I wanted to give them a chance first.

Granted, these replies are probably form letters.... but I don't know of any company that instructs its P.R. people to craft individual responses to dozens/hundreds/thousands of inquiries on the same subject. As was suggested, Bean is probably one of the companies that takes its customer inquiries fairly seriously.

13 posted on 09/16/2004 1:08:43 PM PDT by NewJerseyJoe (Rat mantra: "Facts are meaningless! You can use facts to prove anything that's even remotely true!")
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To: OldFriend
Boycott each and every one of them for CONTINUING TO support CBS/Rather's Lies

...

Splenda (Low carb sugar substitute)

...


Just saw another thread about racketeering charges against NutraSweet. Coincidence?
14 posted on 09/16/2004 1:09:22 PM PDT by bluejay
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To: Rabid Dog

Me too. No more stopping there in the fall.
I'm not letting any company hide behind an advertising agency. You advertise with a show you sink with the show.


15 posted on 09/16/2004 1:09:40 PM PDT by ProudVet77 (Kerry is Toast du Francai')
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To: ProudVet77

Go ahead and write but I suspect their reponse is accurate. Much like some banner ads appear on the computer without the buyer ever knowing where the ads will pop up or show up on top.


16 posted on 09/16/2004 1:12:42 PM PDT by OldFriend (It's the soldier, not the reporter who has given US freedom of the press)
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To: OldFriend

Thats why you should buy from Cabela's...they sell mostly AMerican made products...Get yourself on the mailing list today.


17 posted on 09/16/2004 1:15:52 PM PDT by samadams2000 ("Did they get you to trade, your heroes for ghosts")
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To: samadams2000

Okay, what, where, and who is Cabela?


18 posted on 09/16/2004 1:19:08 PM PDT by OldFriend (It's the soldier, not the reporter who has given US freedom of the press)
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To: OldFriend

I'm sure their response is accurate. But it's easy enough for them tell their agency to NOT show ads on a given show. I'm not willing to have any company hide behind an ad agency. It sets a very dangerous precident.


19 posted on 09/16/2004 1:20:50 PM PDT by ProudVet77 (Kerry is Toast du Francai')
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To: NewJerseyJoe

hogwash.

Advertising contracts include clauses to stay away from controversial shows.

CBS news is VERY controversial right now.

LLBean had better act, they have toooo much competition.


20 posted on 09/16/2004 1:21:12 PM PDT by longtermmemmory (VOTE! NOV 2, 2004 is VETERANS DAY! VOTE!)
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To: NewJerseyJoe

Translation:
"Blah blah blah blah;
You are a valued customer and your opinion is very important to us."


21 posted on 09/16/2004 1:24:41 PM PDT by Redbob
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To: OldFriend
http://www.cabelas.com/

We just got our L.L. Bean catalog too. I'll email them that we're not ordering again until they stop advertising on SeeBS!
22 posted on 09/16/2004 1:29:00 PM PDT by SwinneySwitch (A 4 month swift boat commander or a 4 year Commander in Chief, you decide.)
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To: OldFriend

Here ya go
http://cabelas.com/


23 posted on 09/16/2004 1:30:23 PM PDT by Titan Magroyne (Cha! I am SO not an aggressive driver! Merely a pro-active one.)
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To: big'ol_freeper
Exact same response I got from LL BEAN.. Imagine that?!
24 posted on 09/16/2004 1:30:53 PM PDT by Diva Betsy Ross (It's not Bush's fault... it's the media's fault!)
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Now, this next question is even more important....Can you verify the information in these fake documents is correct? Well, I couldn't last week but I sure can now. I remember like it was yesterday. Actually, I'm not quite sure what yesterday was. What day is today? Where am I? Aren't you that so-and-so who stole my loaf of rye? Of course I remember, all that there fake information is true, and I should know, 'cause I'm wearing 'em and I just did. OOPS! I CRAPPED MY PANTS!
25 posted on 09/16/2004 1:37:54 PM PDT by jer2911tx (john kerry doesn't like rice, or as he calls it 'weapons of ass destruction')
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To: NewJerseyJoe

I'm wondering if this woman will say, "We will instruct our marketing and media people to stop all advertising on CBS."


26 posted on 09/16/2004 1:40:34 PM PDT by paulsy
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To: NewJerseyJoe

If all the Republican flip the bozo bit on Dan Rather, no one will be advertising on CBS much longer.


27 posted on 09/16/2004 1:41:15 PM PDT by 5by5
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To: NewJerseyJoe
L.L. Bean did not specifically sponsor or purchase advertising time during the "CBS news with Dan Rather" or "60 Minutes".

Too bad. The fact is, they are advertising on CBS and 60 Minutes-2. Regardless of intent, that makes them culpable of funding the fraud.

They cannot be blamed (well, maybe just a little given Dan Blather's history) for a fraud they had no prior knowledge of. However, now that the fraud is ut in the open, any further advertising on CBS constitutes complicity. The real issue for them is that they will lose customers if they do not specifically stop advertising on CBS.

28 posted on 09/16/2004 1:50:28 PM PDT by pillbox_girl
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To: All

Rather lied NOW Kerry's Fried


CBS

See BS, hear BS, speak BS

Visit the CBS Take Action Site!

List of sponsors, emails, and more...

Make your voice heard here, where it hurt$.

BREAKING: CINGULAR says on FNC's Cavuto that it has not heard of any complaints from consumers due to advertising on CBS.

Call Cingular Directly
Customer Service 1-800-331-0500 or 611
Mon - Fri : 7am to 9pm
Sat : 9am to 6pm
From Your Cingular Wireless Phone 611 (Free airtime call)
Sales 1-866-CINGULAR
Prices may vary when calling Cingular directly.

FLASHBACK: THE BS IN CBS by Mark L. Genrich

 


29 posted on 09/16/2004 2:05:09 PM PDT by granite (IT IS UP TO US NOW.)
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To: NewJerseyJoe; big'ol_freeper; OldFriend; Diogenesis; Gopher Broke; wideawake; johnd01; ...
All Freepers need to do this!

Go here to email Viacom class B Shareholders with a single form!!!
30 posted on 09/16/2004 2:19:06 PM PDT by demkicker (I'm Ra th er sick of Dan)
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To: demkicker

Did it already!


31 posted on 09/16/2004 2:21:12 PM PDT by Rabid Dog (Make a difference in your community - Join your local Free Republic Chapter!)
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To: granite

Unless you are a customer the numbers you posted are of no use.


32 posted on 09/16/2004 2:26:41 PM PDT by OldFriend (It's the soldier, not the reporter who has given US freedom of the press)
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To: NewJerseyJoe
"L.L. Bean did not specifically sponsor or purchase advertising time during the "CBS news with Dan Rather" or "60 Minutes". The company does very limited television advertising and we instruct network and cable stations to show our commercial at a time when a large number of people may see it. Most television shows are not seen at the same time around the country. For that reason, we do not select specific programs. Instead, we instruct television stations on a broader range of criteria such as show the commercial during "prime time"evening hours, no more than six times in one evening, specific nights of the week, etc. "

This is BS and company CYA PR. How do I know? Well, LL Bean has virtually NOTHING to do with the media buying and planning done on their behalf by Martin / Williams Advertising (Omnicom) Minneapolis beyond approving the overall media plan presented to them as clients of that agency.

The way things work is that the Agency decides what programs the client's ads appear in UNLESS they are buying what is known in the business as ROS (A.K.A. "Run of Schedule" or "Rotation" depending on who you will talk to and if you are talking about Spot, Cable or Network). In all liklihood, Martin/Williams pools its clients money and buys chunks of airtime in CBS Prime, then deciding where which client gets spots to air. In defense of LL Bean, the actual schedules would have been worked out well in advance of the ad appearing on 60 Min. LL Bean has the ability as a client to put pressure on their agency and have that agency pull the ads out of programs they formerly were planning on running in.

There ARE companies that do all of their own Advertising Media planning and buying "in-house" but LL Bean is NOT one of them...the response you got from them is not factual UNLESS they are doing their own Media Buying. They rely on an agency to do that for them according to the latest documentation I have.

33 posted on 09/16/2004 2:38:40 PM PDT by Range Rover (Kerry is a Fraud)
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To: Kolokotronis

We understand that the Gorman Family has very little control of the new LLB's nowadays, and it is not the outfit that it used to be by a long shot.

Just last week spoke with a fellow who used to work there; he says it's all big city liberal yuppie wonks who run it now, where employees are merely expendable commodities / chattel, and the bottom line is god.

Some folks have taken to calling it the "Pine Filenes'" and you won't find much of the clothing or other merchandise made in the USA any more.

That's a pity too; it used to be a really neat place to shop.


34 posted on 09/16/2004 4:19:03 PM PDT by Uncle Jaque (Vigilance!)
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To: NewJerseyJoe
I am very familiar with Beans and they do very little national network advertising. They are definitely not a big client for Viacom's cBS.

I will not boycott them because they are known as a great company to work for, provide a tremendous amount of jobs to Mainers in a beautiful environment.

They are a private company and share nice bonuses to all employees. If one was a part of that company in that designated year, and had left for some reason they may share in profits in the way of a bonus nevertheless. They, I am told, will often come into the manufacturing facility and provide unscheduled surprise breaks for their workers with a food service, etc. They offer a company store where employees can purchase at big discounts.

Their reputation for appreciating every single worker should be adopted to this high degree in every company. L.L.Bean is a great employer in the State of Maine....

No, I do not work for Beans; but I hear nothing but ongoing positive comments from those that do.

Their service to customers is also impeccable and you could never meet as nice group of store employees 24 hours a day as at L.L.Bean in Freeport, Maine.

35 posted on 09/16/2004 6:53:48 PM PDT by fight_truth_decay (I fight_truth_decay approved this ad)
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To: NewJerseyJoe

Let's just say I just held back on responding to some very unreliable comments on this story..a NON story!

Have a good evening ;)
fight_truth_decay


36 posted on 09/16/2004 6:58:24 PM PDT by fight_truth_decay
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To: NewJerseyJoe
Like most small advertisers, they are buying a "rotation plan" -- where their spots rotate through various positions by the day and by the week.

Ms. Beem is correct in saying that neither L.L. Bean (nor their advertising agency) has any control over what their "adjacencies" might be for any given spot.

However, within the parameters of their current buy, they may specify that they do NOT wish to purchase adjacencies to either CBS Evening News or 60 Minutes.

Under the circumstances, this is a reasonable request that the network should honor.

A little "advertising lingo" for you there...

37 posted on 09/16/2004 7:11:01 PM PDT by okie01 (The Mainstream Media: IGNORANCE ON PARADE)
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To: Uncle Jaque

The family has absolute and total control of the company. And as another poster has pointed out, the company is great to its employees. Freeport would be nothing more than a yuppie bedroom for Portland if the company were not there to employ most of the native Freeporters. I don't know the new CEO, but I've never heard anything bad about him. I don't work for the company and never have; I do hunt with members of the family and have for years. LL Bean is one of the finest companies in this country, IMHO, with a real dedication to its employees, its customers and its State.


38 posted on 09/16/2004 7:53:27 PM PDT by Kolokotronis (Nuke the Cube!)
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To: OldFriend

Cabelas...it the largest outdoor products mail order/store company in the us..or one of the biggest. Symbol CAB on the NYSE...a buy.


39 posted on 09/16/2004 8:00:54 PM PDT by samadams2000 ("Did they get you to trade, your heroes for ghosts")
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To: samadams2000

different animal


40 posted on 09/17/2004 12:37:56 AM PDT by fight_truth_decay
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To: Kolokotronis

Interesting.

I guess we're talking to completely different "sources" then.
Mine indicated that things started going downhill 3 or 4 years ago; for a couple of years they significantly reduced or cut out those bonuses entirely.

The last disgrutled former employee I chatted with (have known several) said he worked there for several years with considerable satisfaction until things got so petty that he up and quit recently. Similar issues as the other ones.

It seems that they are having a lot more turnover than they used to for some reason.

Daughter worked there seasonally when in college - hard work in the warehouse but OK with it - particularly liked the "E-store"; fantastic deals there!


41 posted on 09/17/2004 8:41:37 AM PDT by Uncle Jaque (Vigilance!)
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To: fight_truth_decay

I would like to know his date and type of his discharge?Also if he admitted to war crimes why was'nt he charged?Was he charged for aiding the Viet Cong in Paris,if not why?I'am a Viet Nam Vet.US Army 62-67.65 to 66 in II corps.


42 posted on 09/17/2004 5:07:56 PM PDT by redtarayogi (redtarayogi)
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