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DC PR Firms drove the memogate scandal?
PRWeek ^ | 09/17/04 | PRWeek

Posted on 09/17/2004 3:46:41 PM PDT by DotIssues

Two DC firms ramp up efforts over latest presidential controversies Written by Douglas Quenqua Published on September 17 2004

WASHINGTON: Two DC PR agencies eagerly fanned the flames of election-year scandal last week - one for the left and one for the right.

Creative Response Concepts (CRC), the VA-based agency promoting the Swift Boat Veterans for Truth, used right-wing blogs and news sites to turn a CBS report casting doubt on President George W. Bush's National Guard service into a potential black eye for both the network and the Democrats.

A CRC client, the Cybercast News Service (CNS), was among the first to voice suspicion that documents suggesting Bush had received preferential treatment in the Guard were forgeries.

"After the CBS story aired, [CNS] called typographical experts, got them on the record that these papers were fishy, and posted a story by 3pm Thursday," said CRC SVP Keith Appell. "We were immediately in contact with [Matt] Drudge, who loved the story."

CRC worked with CNS and the Media Research Center, another media watchdog client, to push the story into the mainstream press.

"We've been communicating with bloggers and news websites to make sure they know it isn't just Rush Limbaugh and Matt Drudge who are raising questions," added CRC president Greg Mueller.

CBS News, which at first stood defiantly behind its reporting, succumbed to the pressure by Wednesday, releasing a statement conceding the papers might be false, but maintaining that the sentiments expressed in them were authentic.

"Enough media outlets were talking about it, and you can't deny that it's a big story, so we felt it was important to address it," said Sandy Genelius, CBS News VP of communications.

Meanwhile, Doubleday Press, which was on the defensive regarding claims in its new Kitty Kelley book that the President used cocaine at Camp David when his father was in office, used Ein Communications to ward off attacks from the White House and GOP strategists.

Jeff Ingram, VP of strategic communications, confirmed that Ein had been tapped in early August in anticipation of the controversy over The Family: The Real Story of the Bush Dynasty.


TOPICS: Business/Economy; Front Page News; Government; Miscellaneous; US: Virginia
KEYWORDS: crc; creativeresponse; mem0gate; napalminthemorning; newbie; rather; swiftboatveterans
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1 posted on 09/17/2004 3:46:42 PM PDT by DotIssues
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To: tryontheglasses.com

Who would have guessed.


2 posted on 09/17/2004 3:47:43 PM PDT by satchmodog9 (Murder and Weather are our only news.)
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To: tryontheglasses.com

Charles at LGF says no-one ever contacted him.
See their thread here...
http://littlegreenfootballs.com/weblog/?entry=12674


3 posted on 09/17/2004 3:48:22 PM PDT by DotIssues
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To: tryontheglasses.com

Coattail riders. These guys are something else...
msl


4 posted on 09/17/2004 3:49:02 PM PDT by DotIssues
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To: tryontheglasses.com

ROFLOL.

All right, who's got the "Not this sh-- again" graphic?

Just one great big right-wing conspiracy.


5 posted on 09/17/2004 3:49:31 PM PDT by Jim Robinson
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To: tryontheglasses.com
Success has a thousand fathers...
6 posted on 09/17/2004 3:50:29 PM PDT by Shermy
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To: tryontheglasses.com

CNS was the first internet site recognized by drudge on the scandal. They picked it up from freerepublic. Plus they are an advertiser here on FR


7 posted on 09/17/2004 3:50:57 PM PDT by aft_lizard (I actually voted for John Kerry before I voted against him)
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To: tryontheglasses.com
Creative Response Concepts (CRC), the VA-based agency promoting the Swift Boat Veterans for Truth, used right-wing blogs and news sites to turn a CBS report casting doubt on President George W. Bush's National Guard service into a potential black eye for both the network and the Democrats.

BULL SHORTS!
8 posted on 09/17/2004 3:52:29 PM PDT by Jackson Brown
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To: tryontheglasses.com
Lies, all of it. Self-serving PR firms want to generate PR for themselves. Charles Johnson of LGF denies any interaction with them and I believe the FReepers when they say they are acting independently.

The only possibility is that the PR firm would have worked with Instapundit or Powerline, but I don't think that's likely either. For one thing, Insta is based in Tennessee. and Powerline is in Minnesota. Secondly, they have never (as far as I know) mentioned working with PR firms (since they prefer openness, I believe them).

This self-serving lie by a PR firm plays into DUers conspiracy theories. The PR firm is hoping conspiracy-minded Dems will believe their story and lend it credibility.

9 posted on 09/17/2004 3:52:40 PM PDT by xm177e2 (Stalinists, Maoists, Ba'athists, Pacifists: Why are they always on the same side?)
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To: tryontheglasses.com

PRWeek tells its PR readership that PR firms were central to the Memogate story. Talk about stroking.


10 posted on 09/17/2004 3:52:52 PM PDT by macbee (Hanlon's Razor: "Never ascribe to villainy that which is best explained by stupidity.")
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To: Jim Robinson

The truth of it doesn't matter, though, it'll give the lefties something to grasp for if they can get away with this. They'll have an excuse to say the whole thing was driven under the scenes. At the very least it'll give undeserved credit to a firm that's as willing to embellish/fabricate the truth as Rather is.
I hope LGF and The Freepers and the other who REALLY did this make their voices heard about this.
msl


11 posted on 09/17/2004 3:53:36 PM PDT by DotIssues
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To: aft_lizard

And where was the part about how EIN (aka scumbags) help Kitty Kelley accuse Laura Bush of being a drug dealer????? Hmmmm????


12 posted on 09/17/2004 3:54:02 PM PDT by bpjam (I don't know what a neo-con is and neither does anybody else.)
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To: tryontheglasses.com

Doesn't Carville belong to one of those DC PR Firms? Wasn't that the premise of the horrible, short-lived, HBO series by George Cluney?


13 posted on 09/17/2004 3:54:59 PM PDT by Arizona Carolyn
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To: tryontheglasses.com
Really happy that PR firm got their first article out at 3:00 PM. By 6:21:07 PM EDT I'd raised the question of "kerning" for the first time on FreeRepublic or any other site.

See: CBS News denies Bush docs forged (then calls back to back off of earlier "expert" claim) Posted by muawiyah to Diogenesis On News/Activism 09/09/2004 6:21:07 PM EDT · 133 of 301

In the end most of the typographical issues raised by most folks, including the supposed experts consulted by the PR firm, were not definitive. Kerning was, and is, of course, definitive ~ you just didn't have that on typewriters in the early 1970s!

14 posted on 09/17/2004 3:56:05 PM PDT by muawiyah
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To: tryontheglasses.com

Yep, they were just ALL OVER the news shows this past week, mentioned everywhere!!!

(Pardon me while monkeys fly out my butt....)


15 posted on 09/17/2004 3:56:23 PM PDT by Right Cal Gal (Armed, Female and Southern!)
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To: Jim Robinson

16 posted on 09/17/2004 3:56:43 PM PDT by ElkGroveDan (Santorum 2008)
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To: satchmodog9
Creative Response Concepts (CRC), the VA-based agency promoting the Swift Boat Veterans for Truth, used right-wing blogs and news sites...

They did, huh? Maybe we should ask (politely) the talented folks at CRC how they managed that.

Taking credit for the work of others. What a bunch of lowlifes.

17 posted on 09/17/2004 3:59:06 PM PDT by macbee (Hanlon's Razor: "Never ascribe to villainy that which is best explained by stupidity.")
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.


18 posted on 09/17/2004 3:59:11 PM PDT by Mo1 (Why is the MSM calling the Vietnam Vets and POW's a suspected group??)
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To: Mo1

What the hell!?! I registered here at Freerepublic almost two weeks ago and I haven’t got one single call from Carl Rove or anybody at the right wing conspiracy headquarters. I am really starting to feel left out… are ya’ll sure ya’ll wrote my number down right???


19 posted on 09/17/2004 4:04:00 PM PDT by txroadkill
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To: tryontheglasses.com

Well someone's been cooking this "awol" story for a long time, since Oct 5, 2000. Check out the whois database for awolbush.com:

Domain Name: AWOLBUSH.COM
Registrar: NETWORK SOLUTIONS, LLC.
Record created on 05-Oct-2000

Registrant:
Tell the Truth, Inc. (AWOLBUSH-DOM)
3 Harbor, #315
Sausalito, CA 94965
US

Domain Name: AWOLBUSH.COM

Administrative Contact:
Easton, W (30326953I) web-admin@awolbush.com
3 Harbor, #315
Salsalito, CA 94965
US
(415) 555-1212 fax: 999 999 9999

Technical Contact:
Hurricane Electric (HE468-ORG) hostmaster@HE.NET
Hurricane Electric
760 Mission Court
Fremont, CA 94539
US
510 580 4100 fax: 510 580 4151

Record expires on 05-Oct-2005.
Record created on 05-Oct-2000.
Database last updated on 17-Sep-2004 18:56:57 EDT.

'whois -h whois.arin.net 65.182.102.15'


OrgName: Brinkster Communicatoins Corporation
OrgID: BCC-134
Address: 885 Kempsville Road
Address: Suite 309
City: Norfolk
StateProv: VA
PostalCode: 23502
Country: US

NetRange: 65.182.96.0 - 65.182.111.255
CIDR: 65.182.96.0/20
NetName: ORF-BRINKSTER-COM
NetHandle: NET-65-182-96-0-1
Parent: NET-65-0-0-0-0
NetType: Direct Allocation
NameServer: ORF-DNS1.BRINKSTER.COM
NameServer: ORF-DNS2.BRINKSTER.COM
Comment:
RegDate: 2003-12-12
Updated: 2004-01-13

TechHandle: MICHE2-ARIN
TechName: Thompson, Micheal A
TechPhone: +1-757-222-3424
TechEmail: mthompson@brinkster.com

OrgTechHandle: MICHE2-ARIN
OrgTechName: Thompson, Micheal A
OrgTechPhone: +1-757-222-3424
OrgTechEmail: mthompson@brinkster.com


20 posted on 09/17/2004 4:08:57 PM PDT by VoteHarryBrowne2000 (Mad as Zell!)
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To: txroadkill

" I haven’t got one single call from Carl Rove or anybody at the right wing conspiracy headquarters".

It takes a little while to receive the secret password and the decoder ring... what with all the security checks Jim has to run!
;-)

LLS


21 posted on 09/17/2004 4:14:01 PM PDT by LibLieSlayer (m)
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To: LibLieSlayer

>the secret password and the decoder ring...

Be.... sure..... to..... drink..... your..... Ovaltine.... Arrrgggg

loved that movie.
msl

(Did you type your app on a Selectric? Rove shit-can's em if you don't)


22 posted on 09/17/2004 4:19:38 PM PDT by DotIssues
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To: txroadkill
I registered here at Freerepublic almost two weeks ago and I haven’t got one single call from Carl Rove or anybody at the right wing conspiracy headquarters. I am really starting to feel left out…

I'm sorry, you can't be allowed access to higher-level ops until you have your cranial implant.

When are you scheduled?

23 posted on 09/17/2004 4:27:23 PM PDT by ZOOKER (proudly killing threads since 1998)
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To: tryontheglasses.com
Breaking News story to the MSM. They have twice this election cycle been shown for what they are and they are incensed that amateurs are intruding into the field of professionals. And they still refuse to admit the fact that the upstarts did better investigative work than they did.
24 posted on 09/17/2004 4:29:42 PM PDT by crazyhorse691 (I volunteer to instruct JFK on the meaning of a purple heart!!)
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To: tryontheglasses.com

It is big news that republicans support the President, much more important than the $millions of a foreign billionaire admittedly designed to defeat the president.

Karl Rove could not have created a better environment for the reelection of the president so he used his powers to activate Terry McAuliff's accumen to field a stable of people so distasteful that every thing they say or do deducts points from their candidate.

Oh, by the way, the volunteer services of CBS and Dan Rather should not be punished, but applauded.

That guy down in Texas who sells bull semen to support his document business and his trips to Kinko's is another Rove creation, and he does not even know it.

That scream from Howard Dean; Don't even ask. And finally, after a thorough search, there was not a better matchup for the contest than someone who had so thoroughly discredited himself in the only two things he has done in his life, the Navy and the Senate, that he could not help imploding.

Karl, so far, so good.


25 posted on 09/17/2004 4:42:03 PM PDT by billhilly (If you're lurking here from DU (Democrats unglued), I trust this post will make you sick)
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To: Admin Moderator

OK, this is the second time today that I've posted an article a second time because people won't obey the rule to use the real title and not one they make up. How about an additional to the search feature to let us search on whether a particular URL has been posted? It wouldn't catch all dupes, but it'd be better than the situation we have now.


26 posted on 09/17/2004 5:36:13 PM PDT by John Jorsett (Kerry-Edwards: FORGING AHEAD)
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To: tryontheglasses.com
What "drove" the scandal was the scandal -- a supposedly nonpartisan news service getting caught red-handed perpetrating a hoax to smear the President of the United States. This is a sickening departure from CBS's professional responsibility, an affront to American self-government and a flagrant violation of the principles of fair play.

Everyone understands this kind of arrogance and deceit. The whole country took notice quickly. No PR firms were needed.

27 posted on 09/17/2004 5:57:56 PM PDT by T'wit (Genuine, personally autographed photographs of Genghis Khan for sale. Contact D. Rather at CBS News.)
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To: tryontheglasses.com

The PR firm may well have passed the story on to Drudge. I don't doubt it. But it was hardly necessary. Drudge monitors FR, and probably about ten thousand freepers passed the story on to him too.

To give him credit, Drudge was crucial. He's the guy chiefly responsible for moving it from the internet to the mass media.


28 posted on 09/17/2004 6:09:57 PM PDT by Cicero (Marcus Tullius)
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To: tryontheglasses.com
"After the CBS story aired, [CNS] called typographical experts, got them on the record that these papers were fishy, and posted a story by 3pm Thursday," said CRC SVP Keith Appell.

The story was largely over by Thursday morning. 3 pm Thursday? Please.

29 posted on 09/17/2004 6:21:27 PM PDT by Physicist
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To: tryontheglasses.com

The bottom line is that the PR firms acted like investigative reporters and the news reporters acted like PR firms.


30 posted on 09/17/2004 7:11:24 PM PDT by knuthom
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To: tryontheglasses.com
These two guys started it all!


31 posted on 09/17/2004 7:17:38 PM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: tryontheglasses.com

bttt


32 posted on 09/17/2004 7:23:15 PM PDT by nopardons
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To: ElkGroveDan

Love that pic!


33 posted on 09/17/2004 7:29:22 PM PDT by LuvMyRedneck
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To: nopardons

>bttt

?


34 posted on 09/17/2004 7:34:07 PM PDT by DotIssues
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To: tryontheglasses.com
bttt means bump to the top and is also used as a place marker/keeper. :-)

There are archived threads that explain most of FR slang and short hand,but when in doubt,just ask what something means.

35 posted on 09/17/2004 7:53:26 PM PDT by nopardons
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To: LibLieSlayer

Hey!

I've been here for almost 4 years now and I DIDN'T get a decoder ring...Help me, OBE-one, you're my only hope!


36 posted on 09/17/2004 9:13:17 PM PDT by princess leah
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To: princess leah

153. OEC Vol 6, item 256<

HCO Policy Letter
August 13, 1970
PR Series No. 1
Liabilities of PR

In this first of his public relations (PR) series letters, Hubbard wrote that the majority of the data accumulated on PR in the twentieth century indicated it was a subject that should be approached with caution. It could even be dangerous, he continued, when used by unscrupulous or inexpert people, for instance. Part of the liability, he wrote, was that PR dealt with the human mind and the human mind was not completely understood.

He further stated that all prior knowledge of the human mind had been contaminated by the teachings of Professor Wundt of the University of Leipzig in 1879, who he alleged to have

declared Man a soulless animal subject only to stimulus-response mechanisms and without determinism.

More perversions, he wrote, were added by Sigmund Freud with the "Libido Theory." Freud, Wundt and others supposedly not only hindered the study of the mind, but spread their "strange mental ideas" through the mass media, which he described as "Press, Radio, Television, Magazines and in lobbying parliaments."

In addition, Hubbard wrote that it was usual for inexpert use of PR to bring an employer "into decay."

Hubbard used the Nazis and Stalinists as examples of unscrupulous "cliques" that were "enormously assisted by PR techniques." In this regard, he wrote

Using PR techniques to bring about disrepute of their imagined enemies unscrupulous persons have brought about an atmosphere of war, crime and insanity on the planet.

Apparently the phrase "black PR" is used to describe the above use of public relations. In addition, Hubbard wrote that this was the type of public relations that was currently most used. The practitioners of this PR were said to define what they did as "a nicey-nicey way of bringing good works to public notice and that is their favorite definition." The fact of the matter, Hubbard wrote, was that "10 times as much PR work" was done by these PR practitioners to get rid of their employer's real or imagined enemies than were actual "good works."

The daily routine of a working PR man, Hubbard wrote, consisted of

[b]ribing newspapermen and "free lance writers" to write horrible lies about a competitor, bribing or lying to Congressmen or ministers or members of Parliament to get a law passed to enable a fast buck to be made and countering the ploys of the other firm's PR ...

Hubbard stated that this reality was quite different from the subject as taught by professors. "It's a PR world," he wrote, and he wrote that the bad news of the 20th century that his audience had read about in newspapers and seen on television was the product of public relations. He also correlated the "decline of the British Empire" to its establishment of information offices for PR.

Hubbard also stated that PR employees were often "degenerate," but that the sheer volume of their work served to overwhelm the helpless population with lies. The outcome of this, Hubbard wrote, was a prevalent mood of "dismay and contempt across the world."

Hubbard then used his above statements to justify the cynicism in public relations. He warned his readers that sometimes public relations personnel would be dealing with "some pretty questionable characters," and that they should be aware that PR done by the "bad hats" resulted in "hate and decay." The reason for his warning, Hubbard stated, was to prevent his readers from being disillusioned.

PR could properly be described, wrote Hubbard, as a partially workable technique that was capable of changing "states of mind in different types of audiences or publics." In this regard, it could sometime be misused. To prevent this sort of misuse, Hubbard wrote that he had done further study on the subject in order to "find out what was wrong with it." His findings were that PR was dangerous, was prone to failure and could be turned against one by the competition.

For this reason, Hubbard wrote that the standard texts of public relations would have to be modified in ways to be shown in later letters.

L. RON HUBBARD
Founder
Copyright 1970
by L. Ron Hubbard

154. OEC Vol 6, item 257
HCO Policy Letter
August 13, 1970
PR Series No. 2
The Missing Ingredient

The ingredient that was missing in public relations, Hubbard wrote, was Scientology's understanding. Once this concept of understanding was brought into harmony, then ideas could be communicated. He set this in contrast to "older PR practitioners, who he wrote

used circus exaggeration or black propaganda. They sought to startle or intrigue and the easiest way to do it was with exclamation point "facts" which were in fact lies.

Hubbard said typical examples of PR were practiced by Stalin, Hitler, the U.S. president, and the mental health industry. He emphasized this by stating their stock-in-trade was "black bald-faced lies."

The tremendous power of newspapers, magazines, radio, TV and modern "mass media" communication is guided by the PRs of special interests and they guide with lies. Thus PR is corrupted to "a technique of lying convincingly".

This situation, Hubbard wrote, was due to society's failure to use Scientology's concept of understanding. To rectify the situation, he created a "law," which stated "Never use lies in PR." Hubbard added that it was not a good idea to exaggerate. Hubbard then stated that it was not a good idea to tell the entire truth, either. He wrote,

Tell an acceptable truth. Agreement with one's message is what PR is seeking to achieve. Thus the message must compare to the personal experience of the audience. So PR becomes the technique of Communicating an acceptable truth - and which will attain the desirable result.

PR could have two purposes, Hubbard wrote. It could be used to achieve what the group wanted, or it could be used to "cancel out" lies of other groups. Hubbard termed the latter type as "defensive PR."

In this regard he mentioned Sun Tzu and his book on warfare. The concept he imparted was that of killing an enemy agent who told lies. Hubbard called this concept the "dead agent caper." He thought it was the proper defensive action to be used upon one's enemies. As an example, he gave Scientology and its enemy - psychiatry. He wrote that Scientology's documentation of its enemy's lies was the model that should be followed. To illustrate, he wrote

In the war between psychiatric hostile PR and the truth of Scientology, the "dead agent" caper has a field day. Psychiatric PR has been lying for 20 years. Documented, the fact of these lies are lies is killing off psychiatry. You understand, it's not one PR's word against another's. It's one PR's documents against the other PR's lies! That is correct defensive PR.

In finding acceptable truth, Hubbard stated that surveys were to be used. He also wrote that imagination was a necessary ingredient as long as one's imagination was "devoted to how the truth is made acceptable." In that regard, imaginary statements were "quite useful" as long as they were "not passed off as truth."

Hubbard concluded by writing that PR, as practiced by those who did not have the correct understanding of what a mind was, would fail. Even those who did have the correct understanding would be under strain.

L. RON HUBBARD
Founder
Copyright 1970
by L. Ron Hubbard

155. OEC Vol 6, item 258
HCO Policy Letter
August 13, 1970
PR Series No. 3
Wrong Publics

In this third letter of his public relations (PR) series, Hubbard let his readers know that public relations used a special definition of "public" that was not in the dictionary. He wrote that in 1911 "public" was used by the early PR professionals to mean "a type of audience" that had a common interest. Addressing the wrong public accounted for about 99% of PR errors.

The PR professional was said to get to know a distinct public by taking a survey and studying reactions. He then could plan communication accordingly, with potentially a different message going to each public. If this were done, the desired result would occur. Hubbard stated that the desired result could be "moulding public opinion."

L. RON HUBBARD
Founder
Copyright 1970
by L. Ron Hubbard

156. OEC Vol 6, item 259
HCO Policy Letter
October 9, 1970
PR Series No. 4
The PR Personality

Hubbard made a point in this letter that public relations personnel must primarily be able to confront, organize and work. He called being charming, brilliant and inspiring "delusory requirements."

L. RON HUBBARD
Founder
Copyright 1970
by L. Ron Hubbard

157. OEC Vol 6, item 260
HCO Policy Letter
November 18, 1970
PR Series No. 5
PR Definition

Hubbard gave another definition in this letter regarding "the duty and purpose of a public relations man." Those duties included: (1) interpreting management policy for the publics, (2) advising management in the creation of policy, and (3) getting the public to understand and accept the company.

L. RON HUBBARD
Founder
Copyright 1970
by L. Ron Hubbard

158. OEC Vol 6, item 261
HCO Policy Letter
May 11, 1971
PR Series No. 6
Opinion Leaders

In this letter, Hubbard stated that "some unsung PR man recognized the fact that the 'general' public was made up of smaller groups." He also wrote these groups had opinion leaders, and that other members of the group accepted the interpretation of the opinion leaders. He wrote that their opinion

will have been pre-formed by the opinion leaders. This makes it look like there is mass public opinion without opinion leaders.

He then cautioned that many "PR people" did not pay enough attention to existence of opinion leaders. In this regard, Hubbard cautioned that not all important people were opinion leaders. He named by way of example "Goodrich," the head of the FDA. He alleged that this person was important in that he had worked for the agency for 32 years, but that his people would disagree with him. "Goodrich" could still be useful, Hubbard wrote, in that he could still "be used to oppose something you wanted popular."

More useful than politicians, Hubbard wrote, were celebrities. Even then, their opinions had to be congruous or else they ran the risk of being rejected. As an example he stated that, in the 1930s, the communists had attempted to use Paul Robeson to further their cause. That failed, according to Hubbard, because Robeson was African-American. An example given by Hubbard of successful PR by the communists was that of Bertrand Russell. Russell's statement "Better red than dead" was a "classic PR caper," according to Hubbard, in that it was "the proper use of a foreign opinion leader by a large group."

Hubbard warned of prejudice towards the views of others, particularly opinion leaders, in obtaining success. Prejudice was a nuisance in that it could cause PR people to ignore opinion leaders, and thus risk losing a chance of getting their idea across.

Ending with that thought, Hubbard then switched back to politicians. Apparently this was to demonstrate that public relations could backfire if improperly used. He wrote

Hiring more and more police and spies for more and more government police agencies, the government is becoming less and less popular. "Patriotism" and "idealism" are now considered dirty words. Why? How did this get this bad? Well, one reason is that government PR is continually recoiling on the government. Either they don't hire good PR men or if they do, they don't take their advice. Or their PR men don't know their subject or aren't permitted to practice it.

Apparently Hubbard felt the cause for bad PR in government was "a violent disregard of the subject of opinion leaders." Rather than use opinion leaders, Hubbard said, the government resorted to using money or force to get itself accepted. Hubbard said once the people in government got what they wanted, they abandoned the opinions of the opinion leaders who put them in power. He wrote

Men like Hitler went so far in reverse in handling this problem as to finally slaughter even their adherents.

The solution to this, Hubbard wrote, was to combine the power of money, force and opinion leaders. That, to his way of thinking, would be a more optimal means to reaching an end. He wrote that the U.S. government was not abiding by that. Instead the government allegedly sent agents after each opinion leader to "hound him, annoy him, discredit him."

This, according to Hubbard was

traceable directly to this fantastic omission in their PR technical expertise. They not only do not seek the favor of opinion leaders, they actively harass and seek to destroy them.

Because of the negative reaction thus supposedly incurred from opinion leaders, the government had no choice but to rely on its money and its force. Hubbard perceived this condition as an obstacle to "survival."

As another example of a group that ignored opinion leaders, Hubbard gave the mass media. The mass media's mistake, stated Hubbard, was that they never bother to find out "who the opinion leaders are." Instead of finding out how the opinion leaders were, wrote Hubbard, newspapers quoted only other newspapers as if they were the opinion leaders. The demise of newspapers was alleged to have begun with "Willy Hearst" with his "1890 yellow journalism and scandal mongering." Hubbard wrote that the newspapers eventually printed scandals about all the important opinion leaders. As a result, opinion leaders supposedly told their followers not to believe the newspapers. This, in turn, would cause the newspaper to fail. As an example Hubbard gave the "London Daily Mail." To sum up,

The good will of the opinion leaders is necessary for survival. Not the good opinion of the masses! Since that cannot be reached.

Hubbard then went back to discussing the government. He stated that there was no difference between the U.S. government of the day and the Okhrana, the secret police in Russia prior to 1917.

Almost amusingly, the US government has taken over the exact operational pattern of the Okhrana. You can hardly get to your desk through the government forms and mobs of spies urging the staff to commit crimes so they can be arrested or holding out bribes to falsify the tax reports. All one has to do is mention the US government in a pop program and he'll have 3 army sergeants from G-2 pushing the band out of the way. That's the way it was in pre-1917 Russia just before the opinion leaders decided NO in one final blood-bath. So as I said earlier in this series PR is dangerous stuff if one doesn't really know it and if one only applies half of it.
Omitting the opinion leader is bad enough. Seeking to destroy him is far far worse.

Hubbard expounded further on "anti-opinion leaders," which he said were formed out of neglect:

As a rule, only that dissident person should be removed who is speaking in your name and on your lines and using your power to do you down. And then he can only be removed off your lines as you are under no obligation to finance or empower your own opposition. That's suicide. He is not an opinion leader but a traitor for he owes his power to you.

Here is a peculiar element of doubt injected by Hubbard into using force:

Perhaps there is no excuse whatever to use force to enforce an opinion.

Hubbard also made a little disclaimer about keeping the peace in favor of what he terms "Survival" (with a capital "S"):

Peace is not necessarily a target of PR. Survival is. And Survival requires some control of opinion. When this becomes control of numbers of people PR is only accomplished through opinion leaders.

L. RON HUBBARD
Founder
Copyright 1971
by L. Ron Hubbard

159. OEC Vol 6, item 262
HCO Policy Letter
May 11, 1971
PR Series No. 7
Black PR

In this letter, Hubbard defined "Black Propaganda" as the covert use of public relations to destroy the reputation of a person or group. He wrote that it was an "intelligence technique" and that intelligence followed a different set of rules than normal public relations. To make this point, he wrote

PR IS OVERT. INTELLIGENCE IS COVERT. PR is at its best when it begins and ends overtly. Intelligence is best when it begins and ends covertly.
PR with an open demand by known authors [...] [Intelligence] recoils when the authors are then known.

Black Propaganda was not properly done, according to Hubbard, unless the people who brought about personal disparagement remained unknown. He indicated that in light of this desire to remain secret, Black Propaganda was undone by exposure. The point, apparently, was that when an "enemy" engaged in the Black Propaganda, his agency should then be exposed. Hubbard used this reasoning to explain why his customer would have to perform covert intelligence actions and overt public relations activities. The covert information gathering was to find out the enemy's secrets and the overt distribution of information was to expose the enemy's secrets. In revealing enemy secrets, Hubbard cautioned, it was important to gain the cooperation of the police, otherwise the operation might "recoil."

Hubbard introduced a section on "intelligence" with

By definition Intelligence is covert. Under cover. If it is kept so all the way it is effective. When Intelligence surfaces it becomes very ineffective. Threat and mystery are a lot of the power of intelligence. Publicity blows it.

To demonstrate his point, Hubbard gave examples concerning the Russians and the Germans in the Second World War.

The next section was on "Black Propaganda," which Hubbard stated was "developed by the British and German services in World War I into a fine art." He stated that the "British got the US. into World War I with Black Propaganda, despite a president elected on a peace platform." The problem with Black Propaganda, as Hubbard wrote, was that since it contained lies and half-truths, its originators could be discredited by their own work. Therefore it was important to be able to document one's claims as truth. The reason the enemy's information was allegedly ineffective was that "never at any time did its instigators (a) have any factual adverse data or (b) tell the truth." Because of the heroism and sacrifice of his customers, Hubbard wrote, nobody would believe the propaganda against them. The reason the customer would counter-attack was that they had documented truth, whereas the attackers supposedly did not. This would require "intelligence-like tactics" to discover who the enemy was, or more accurately, what Hubbard termed "a cross between PR and Intelligence."

Referring to the above, Hubbard wrote under a section titled "The Cross"

Anyone engaging in Black Propaganda is either using a wrong way to right a wrong or confessing he can't make it in open competition.

The final section of this letter is called "Protest PR" and stated that protest PR "is a legitimate method of attempting to right wrongs." As an example he gave the "slaves" who were freed in 1864 and who "became a key racial problem full of demonstrations and riots and social unrest."

If "protest PR" did not work, wrote Hubbard, then "subversive actions, general intelligence actions, Black Propaganda and other evils occur." He recommended exercising public relations early and intelligently, but then added that this was "not always possible."

L. RON HUBBARD
Founder
Copyright 1971
by L. Ron Hubbard

160. OEC Vol 6, item 263
HCO Policy Letter
May 28, 1971
PR Series No. 8
Too Little Too Late

Hubbard used this two-page letter entirely to make the point that successful public relations work consisted of advance preparation. He also wrote and emphasized this as a rule, as follows:

THE SUCCESS OF ANY EVENT IS DIRECTLY PROPORTIONAL TO THE TIMELY PREPARATION.

To clarify this, he also added "poor preparation made too late gives an unsuccessful event." The rest of the letter emphasizes this point in various ways.

L. RON HUBBARD
Founder
Copyright 1971
by L. Ron Hubbard

161. OEC Vol 6, item 264
HCO Policy Letter
May 30, 1971
PR Series No. 9
Manners

In this letter, Hubbard wrote that good manners are accepted in society, and that bad manners are rejected. For that reason, a public relations team would have to be familiar with whatever was publicly considered to be good manners. He wrote that the essence of good manners was to make the other person feel important. To illustrate by contrast, he wrote

Arrogance and Force may win dominion and control but will never win acceptance and respect.

The reason the Nazis could not dominate the world, wrote Hubbard, was that "[t]hey just don't have good manners." To clarify this, he wrote that they did not know how to make others feel important and they did not have the Scientology understanding of communication. He explained that the Scientology understanding of communication included learning "good manners."

In regard to making people feel important, Hubbard wrote that flattery "is not very useful" because it made people suspicious. Acknowledging people's existence was said to be the way to show them that they were important. In regard to communication, Hubbard wrote that first the people with whom one was communicating had to agree on which procedure would be used to communicate. As an example of how not to communicate, he gave advertisers who blared out their message with no regard for whether anyone was listening to them or not. Hubbard stressed that PR had to succeed.

L. RON HUBBARD
Founder
Copyright 1971
by L. Ron Hubbard

162. OEC Vol 6, item 265
HCO Policy Letter
June 2, 1971
PR Series No. 10
Breakthrough, PR and Production, Tone Scale Surveys
The Laws of PR

The foremost problem to production, wrote Hubbard, was "human emotion and reaction." Relating this to public relations, he wrote

PR IS THE SOCIAL TECHNOLOGY OF HANDLING AND CHANGING HUMAN EMOTION AND REACTION. (emphasis in the original)

In order to measure this, the PR practitioner was urged to get a reaction by means of a survey. In this way the surveys could be studied and the reactions handled. In order to get a reaction, the people being interviewed were to be gotten involved in the subject, and thus their emotions had to be addressed. Emotions would be different for various types of publics. Hubbard described his procedures as follows:

But these are the basic concepts of the science of PR. It covers the field of manipulation of human emotion.

L. Ron Hubbard
Founder
Copyright 1971
by L. Ron Hubbard

163. OEC Vol 6, item 266
HCO Policy Letter
June 15, 1972
PR Series No. 11
PR Area Control, Three Grades of PR

The content of this letter in its entirety are extracted from L. Ron Hubbard's "conference notes" as follows:

These are the three grades of PR:
Perfect PR: GOOD WORKS WELL PUBLICIZED.
Inadequate PR: GOOD WORKS WHICH SPEAK FOR THEMSELVES.
Enemy PR: BAD WORKS FALSELY PUBLICIZED.




37 posted on 09/18/2004 4:21:51 AM PDT by Rome2000 (The ENEMY for Kerry!!!!!)
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To: knuthom

The daily routine of a working PR man, Hubbard wrote, consisted of

[b]ribing newspapermen and "free lance writers" to write horrible lies about a competitor, bribing or lying to Congressmen or ministers or members of Parliament to get a law passed to enable a fast buck to be made and countering the ploys of the other firm's PR ...

PR could properly be described as a partially workable technique that was capable of changing "states of mind in different types of audiences or publics." In this regard, it could sometime be misused. To prevent this sort of misuse, Hubbard wrote that he had done further study on the subject in order to "find out what was wrong with it."

His findings were that PR was dangerous, was prone to failure and could be turned against one by the competition.


38 posted on 09/18/2004 4:25:27 AM PDT by Rome2000 (The ENEMY for Kerry!!!!!)
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To: Jim Robinson
Yet, none of this, or anything else they can dig up about this story, will make those phony memos any less phony.
39 posted on 09/18/2004 7:48:37 AM PDT by MizSterious (First, the journalists, THEN the lawyers.)
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To: tryontheglasses.com

But they did apologize..


40 posted on 09/18/2004 7:49:19 AM PDT by occutegirl
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To: occutegirl

And quickly too. Too bad about Buckhead. That's the part that has me concerned more than the damn memos. It sucks that the times reconstructed him from old postings like that. I sort of agree with other posts I've seen that suggest limiting to 6 mos or so the posts available from users.
msl


41 posted on 09/18/2004 2:31:26 PM PDT by DotIssues
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To: tryontheglasses.com

Mainstream Media Gets Their Smear On

The inept LA Times effort to smear bloggers—GOP Activist Made Allegations on CBS Memos—has now been picked up and promoted by Editor and Publisher, with a really dumb title: ‘I Am Buckhead’: Newspaper Exposes Blog Folk Hero. “Folk hero?” Please.

His identity, the Times says, “is likely to fuel speculation among Democrats that the efforts to discredit the CBS memos were engineered by Republicans eager to undermine reports that Bush received preferential treatment in the National Guard more than 30 years ago.” GOP officials have denied this.

Note to Editor and Publisher and to the clueless LA Times: there is no “effort” to discredit the memos. The memos have been discredited. Period. Full stop. They are forgeries. No amount of idiotic finger-pointing and lame conspiracy theorizing will erase that simple, damning fact.

I had a telephone conversation with the author of the LA Times hit piece (Peter Wallsten) last week, and he asked me several times if I knew who “Buckhead” was (no), or if I had been in contact with anyone from the RNC (no), or if I knew of any other bloggers who had been in contact with the RNC (no). His agenda was clear even then.

Here’s another interesting fact. I’ve now spoken to at least a dozen newspapers, and had my words quoted many times. In every conversation I’ve made sure to point out that I’ve voted Democratic my whole life, but that I now support President Bush. Not one of these papers thought this was noteworthy enough to print, and with the publication of this LA Times smear job we see why: it doesn’t fit their program.

(littlegreenfootballs)


42 posted on 09/18/2004 2:35:28 PM PDT by occutegirl ("She is too fond of books, and it has turned her brain." ~ Louisa May Alcott)
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To: VoteHarryBrowne2000
Who are these guys at awolbush.com?

Sharp Advisors Inc, 3030 Bridgeway # 315, Sausalito, CA 94965-2810, 415-332-3895

Source: http://www.marinij.com/Stories/0,1413,234%257E27281%257E,00.html

Digging. Can you tell me why we care? If you want some legwork on these guys, I can put in some time. Is there a scoop in this somewhere?

43 posted on 09/19/2004 7:00:17 PM PDT by Uncle Miltie (SPITBALLS?!)
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To: Brad Cloven

Bad address. Cancel that.


44 posted on 09/19/2004 7:04:37 PM PDT by Uncle Miltie (SPITBALLS?!)
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To: VoteHarryBrowne2000
Better hit:

Randall Funding and Development, Inc.
Three Harbor Drive, Suite 315 Sausalito, CA 94965
Attention: Don Duncan, Chief Operating Officer

Source: http://www.belmont.gov/localgov/clerk/CC_Reports_2003/CC08262003/4F-CC-08262003.pdf

45 posted on 09/19/2004 7:09:06 PM PDT by Uncle Miltie (SPITBALLS?!)
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To: All

and british airways thinks the ads about "stupid americans" getting british history wrong actually makes people want to take ba.


and the IBM commercial with the French woman saying her office dumped the old computers on the stupid americans at the NY office will somehow help IBM sell computers. Someone should talk to IBM about french wine sales.


The DNC used a PR firm to fuel the butterfly ballot scandal in 2000.


46 posted on 09/19/2004 7:09:47 PM PDT by longtermmemmory (VOTE! NOV 2, 2004 is VETERANS DAY! VOTE!)
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To: VoteHarryBrowne2000

Homepage of the people co-located with awolbush.com:

http://www.randalldevelopment.com/who.html


47 posted on 09/19/2004 7:16:19 PM PDT by Uncle Miltie (SPITBALLS?!)
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To: Brad Cloven

Tracking:

Daniel J. Randall, Chairman/CEO
Mr. Randall has over 30 years' experience developing and managing companies in the United States and abroad. He is also the Chairman of the Board of Fort Horse, Ltd., located in Hong Kong. During his career in international business, Mr. Randall has developed and run a variety of companies in the United States, Asia and Europe. These companies include the Santa Fe Investment & Trading Corporation and the Global International Group.
Mr. Randall received his Bachelor's Degree in Business Administration from the University of South Carolina and a Master's Degree in International Finance from the American Graduate School of International Management. He was also a First Lieutenant in the United States Army and a pilot during the Vietnam War, and was twice decorated for valor.


48 posted on 09/19/2004 7:17:33 PM PDT by Uncle Miltie (SPITBALLS?!)
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To: Brad Cloven

Tracking:

Daniel J Randall
Hemet, Ca usa
wizkid2001@aol.com
I am thankful for this venue and resource. It has allowed me time to explore my religious disbelief without annoying my loving wife.
Signed on: Thursday, May 13th at 1:11AM CDT

http://www.americanatheist.org/guests91.html


49 posted on 09/19/2004 7:25:29 PM PDT by Uncle Miltie (SPITBALLS?!)
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To: Brad Cloven
Wow, you dug up a lot more information on the awol group! If there is a scoop or some leads here it's not clear, but it might just be a dead end. It's a bit odd that they've been humping the story since 2000 and that it is breaking now. There was another thread that mentioned that the awol group had the same memos as cBS but that's a given that they would post them too, but if they had them before 60 mins then that's news.

If there were some way to connect some dots with these guys in California and the jokers in Texas then we might have something worthwhile. Of course it looks like there's a fall guy in place for the memo leaks to 60 mins.

Tomorrow I'll make some calls and ask a few questions about awol and what they've been doing.
50 posted on 09/19/2004 7:32:27 PM PDT by VoteHarryBrowne2000 (Mad as Zell!)
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