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'Anti-Male' Marketing Prompts Complaints
CNSNews.com ^ | November 09, 2004 | Susan Jones

Posted on 11/10/2004 9:41:03 AM PST by MisterRepublican

Angry parents and grandparents are letting Verizon Communications know they don't like a new Verizon DSL commercial that makes fun of fathers.

Glenn Sacks, a nationally syndicated radio talk show host, urged his listeners to call Verizon, after learning about a TV ad that shows a father trying, but failing, to help his young daughter with her homework.

The daughter, annoyed by her father, looks to her mother for intervention. The mother tells the father to go wash the dog, orders him to leave the daughter alone, and then yells at him when he is slow to comply, Sacks said.

Sacks told listeners that he "doesn't think Verizon means any harm." But he said it appears that the company - like some others -- has developed a "moral blind spot towards disparaging males."

According to Sacks, "Research shows how indispensable fathers are to their children's well-being....it is tremendously damaging to convince kids that their father is an idiot or that fathers are worthless."

(Excerpt) Read more at cnsnews.com ...


TOPICS: Culture/Society; News/Current Events
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1 posted on 11/10/2004 9:41:05 AM PST by MisterRepublican
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To: MisterRepublican

My kids think I am an idiot. That don't stop them from asking me for money though.


2 posted on 11/10/2004 9:44:00 AM PST by rocksblues (No more Kerry, no more polls!)
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To: MisterRepublican
The mother tells the father to go wash the dog, orders him to leave the daughter alone, and then yells at him when he is slow to comply

Sounds like my ex, the one who is now all alone and having a real hard time finding a decent man.

3 posted on 11/10/2004 9:44:41 AM PST by Ashamed Canadian
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To: MisterRepublican

This has been going on for years. I'm only surprised that it took people this long to start complaining about it.


4 posted on 11/10/2004 9:45:08 AM PST by bourbon
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To: rocksblues

Sometimes I think that I am just a walking, talking paycheck and life insurance policy.


5 posted on 11/10/2004 9:45:41 AM PST by loborojo (What the hell is a "Reagan Democrat"?)
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To: rocksblues

Stuff like this is a joke.

Anyone who takes depictions like that seriously, remember, does so at their own peril. :-)


6 posted on 11/10/2004 9:45:43 AM PST by HitmanLV (I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own.)
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To: MisterRepublican

Many commercials today poke fun at males. I've noticed this for a while.


7 posted on 11/10/2004 9:46:07 AM PST by Constitution Day
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To: MisterRepublican

TV shows - especially sitcoms - have been portraying the father as a clueless dolt for a very long time. I wonder if this has anything to do with the large number of gay men writing and producing such tripe.

Also, the ad agencies write copy to target the demographic that makes the purchasing decision on the products they are selling. Ever wonder why beer and motor vehicle ads are the only ones aimed at men? Those are the only products that the "woman of the house" does NOT decide on, according to the people who study such things.


8 posted on 11/10/2004 9:47:18 AM PST by RebelBanker (To crush your enemies, see them driven before you, and to hear the lamentation of the women!)
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To: MisterRepublican
This doesn't surprise me seeing as how most advertising is geared toward women.

Who are spending they're husbands' money no less.
9 posted on 11/10/2004 9:48:12 AM PST by JakeWyld (Let's face it. Democrats do not deserve to lead America.)
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To: Constitution Day

Its 'soft' persecution. I am sick of it. Fedex did this pap for awhile, so I avoided them.


10 posted on 11/10/2004 9:48:16 AM PST by fooman (Get real with Kim Jung Mentally Ill about proliferation)
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To: Constitution Day

Imagine if the roles were reversed, and the father told the mother to "go do the dishes" when she failed to help their daughter.


11 posted on 11/10/2004 9:49:08 AM PST by ConservativeWarrior
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To: HitmanNY

Imagine the outcry if the woman was told to just go wash the dishes. LOL.


12 posted on 11/10/2004 9:49:50 AM PST by rocksblues (No more Kerry, no more polls!)
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To: MisterRepublican
Any commercial that has a male and female, casts the male as the idiot.

Look at those Vehix commercials, with the guy comparing cars using a posterboard and yarn... or the other Vehix comm where the guys on the phone looking for a Silver SUV, while the wifey cleverly surfs to Vehix.com

I just chalk it up to the fact that if they made the women the butt of the joke, a flock of feminist harriers would rain down upon them.

13 posted on 11/10/2004 9:49:50 AM PST by bikepacker67 ("This is the best election night in history." -- DNC chairman Terry McAuliffe 11/2/04 8pm)
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To: rocksblues

heh


14 posted on 11/10/2004 9:50:10 AM PST by Republicus2001
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To: Constitution Day

I've noticed this too, and I don't like it, especially when the guys in these commercials are decent guys trying to do the best they can. Let women take on the responsibility--the FULL responsibility that men have before they start making fun.


15 posted on 11/10/2004 9:50:16 AM PST by binreadin
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To: MisterRepublican

Has anyone seen a commercial for an insurance company (Progressive, I think)? A woman is spying on her spouse through a web cam (or such item). He is in a bar hitting on a lass. The commercial continues with the wife creating a cyber scissors (or similar item) and then placing them over his crotch. This is shown to the viewer at home. She then smiles when she clips away and he is seen in agony.

I assume the company got many complaints because in subsequent airings, the latter part of the commercial was edited.


16 posted on 11/10/2004 9:51:14 AM PST by ConservativeStatement
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To: MisterRepublican
They have a point, even though I hate to join a 'victims' drumbeat. There's also a commercial for the "IN" Network..I think that's Verizon too. The father comes home and gives his daughters cell phones and tells them they can all call each other now...the kids look at him like he's an idiot and then the mother tells them they can call their friends too and they jump up and hug the mother and then they all leave the room with the father standing there like a pathetic boob waiting to be hugged.

My problem is that this spot goes out of its way to make the father look like an idiot and an unnecessary part of the family. There's enough of that kind of thinking out there already...it doesn't need to be reinforced by Madison Ave.

17 posted on 11/10/2004 9:51:54 AM PST by pgkdan
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To: MisterRepublican

Been going on a long time....Marxists, femanazis, lesbians and sodomites who hate 'the man', the God intended... 'head of family' almost as much as they hate the America of our founding fathers...

"Macho" has been one of the left's curse words for many years...


18 posted on 11/10/2004 9:52:23 AM PST by joesnuffy ("The merit of our Constitution was, not that it promotes democracy, but checks it." Horatio Seymour)
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To: rocksblues

Haha! Actually, that speaks volumes for their lack of strength of character. I mean, who cares what mental midgets think about me. I totally disregard all their other observations, why would I give any mind to any observation they might make of me, my sex, or whatever.


19 posted on 11/10/2004 9:52:25 AM PST by HitmanLV (I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own.)
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To: loborojo

If you're not joking, that's really sad. STAND UP FOR YOURSELF, MAN!


20 posted on 11/10/2004 9:52:28 AM PST by Hildy (The really great men are always simple and true)
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