Skip to comments.KRISPY KREME HAS GONE OUT OF KONTROL
Posted on 11/23/2004 12:59:52 AM PST by kattracks
Carb-conscious Americans continued to flatten Krispy Kreme Doughnuts, as the onetime Wall Street darling yesterday posted a loss of $3 million in the third quarter.
That bad news sent the stock reeling 16 percent or to just above the $7 price of a dozen assorted sweet things.
The struggling doughnut chain has lost more than 75 percent of its market value since last year as people have suddenly stayed away from the glazed treats in droves, and opted for healthier snacks.
As a result, each Krispy Kreme store has seen $10,000 a week in revenue waddle out the door, a drop of some 16 percent.
(Excerpt) Read more at nypost.com ...
Soy anything tastes nasty.
I find the DD donuts repulsive, and the lattes are bad too.
But they apperently have much better management than KK.
Maybe it was the dozen free donuts they gave away at every Royal's home game when the Royals got 12 or more hits. Oops, come to think of it, the Royal's didn't get 12 hits all season. Oh well.
Hey, don't knock it too hard. It's better than sodium saccharine (which is 1,000 times sweeter than sugar) and aspartame (which you cannot cook).
Splenda is nothing less than a godsend for us diabetics and pancreatic cancer survivors.
I dunno. Soy sauce is good. Especially mixed with wasabi and used on sushi. :o)
I got my diabetic grandmother switched to Splenda. It's all she ever uses in baking and in her breakfast cereal.
Matter of fact, I'm not a diabetic and I think Splenda tastes just as good as pure sugar. Even the sugar-free candies she buys tastes as good as the sugar-loaded candy to me.
The low carb fad is ending. IMO the low carb fad is not Krispy Kreme's problem, and the end of the low carb fad will not cure it. KK's problem is that Krispy Kreme donuts are just a fad, and the Krispy Kreme fad is dying too. The donuts are really just pure sugar, as another poster has said.
That's true. I also think that Krispy Kreme benefited from what I call "Coors" syndrome. When it was only available in limited markets, it was mysterious, and people talked about Krispy Kreme doughnuts the same way they talked about Coors when it was hard to find in some areas of the country (remember Smokey and the Bandit?). Once it was available everywhere, people realized it was just another doughnut.
I always thought they were overpriced and over hyped...and nothing special to write home about...that might have something to do with it....
I've lost 12 lbs in 4 weeks by doing two things. One, I eat any broth-based soup I want for lunch, as much as I want. Two, any green salad for dinner, with any meat on the salad that isn't fried. I will be adding an hour walk every day as soon as it stops raining!
Good luck! The first few weeks are the hardest, then, as discostu said, your stomach does shrink and it gets easier.
All Krispy Kreme has to do is come out with a "Doughnut Diet" and give a free copy of the diet to customers with their one dozen purchase. Their stock would go back up again in no time.
Yes, but it is possible to overprice them - which is what KK has done.
I was in SEAR school in the Navy. Way back in 1968. We had nothing to eat for a full 7 day week. We were suppose to find food in the California desert and mountains. Sear school had been in this same location for 20 years or so. You can imagine not too many critters were left for consumption.
We ate bugs, ants, cacti, where we could find one. My group of four found a rattler. We killed it and skinned it, then gutted it. It was very dry and a fire watch was on. We couldn't cook it. It was cut in sections of 4. I gobbled down my section. Not bad. Not good either. It smelled like fish and tasted like rubberized chicken, but that didn't matter. After I ate it, it was like someone had given me a shot of energy in my arm. Wow.
You would be surprised how quickly you would eat roaches and ants, when you have absolutely 0 food for energy.
I lost 12 lbs. that week.
I hate to kick a donut company when it is down but I have to agree with you. For the best donuts...
I buy salads. Eat them with my order of super-size fries. Oh. Scratch that. My order of large fries.
Some people buy them, but the rate is pretty low. When I was there a mid-volume store averaged 2500 customers a day and sold about 50 salads a day. Salads were the least popular "main dish" and the only things that did worse overall were the cookies and grapefruit juice. Even the wildly unpopular McD and its replacement the McLean sold better. And I haven't seen any numbers coming out of McHell indicating salads are any more popular now than they were back then. The core of the burger joint customer base aren't salad eaters, and when they do want a salad they don't go to burger joints. And chasing the sald eating crowd hasn't been good for business for them.
The solution is obvious: meat donuts!
It was tulip bulbs. Popular stock, no particular reason except follow the lemmings.
Hmm...a sugary donut, made from aero-gel (+97% air,-3% Karo Corn Syrup). ....but, can you still dunk 'em in coffee.
Idly curious. Did the other food items also provide the shot of energy? We probably eat too much and have so much reserves we wouldn't notice.
You said it. Too sugary in my opinion. Give me an old-fashioned donut from the grocery store anytime.
I'm sure we have alot of reserves. In the SEAR school we were constantly on the move, up and down mountains, every singe day. So, we had to use our reserves down to the point where we were weakened and really didn't know it, until we had some sort of nourishment. You could then actually feel the energy shoot through your body. As far as the other items,(bugs), the only thing I ate were ants. I couldn't bring myself to eat roaches, which were plentiful and also full of protein. It would take alot of ants to feel a surge of energy, which I guess I didn't eat enough.
There were alot of guys that did eat them. Toward the end of the week we were given, if I remember correctly, 5 rabbits to make a stew with. Which fed approx. 120 men. You didn't get seconds and we were allowed to cook the stew. It was delicious and it made the energy go through your body.
There were like 10 eyeballs in the stew. One guy ate 5 of them. I don't think he chewed.
It was quite an experience. On the last day we were captured by the make believe Democrats, I mean Communists. They had alot of Asians playing that part, since it was in the middle of the Vietnam war. You had to keep telling yourself, this is only an act. This is not real. They did an excellent job of portraying a POW camp.
As a native North Carolinian who is constantly exposed to, and occasionally indulges in, Krispy Kremes, I have been bemused by the international craze. I find them overrated. I'll admit they are tasty (although too sweet; black coffee helps) if very fresh, preferably still warm out of the oil (or fat or whatever). And they're good after they cool -- for a few hours at most. After that, the glaze starts soaking into the dough, and turning the whole thing to slime.
So personally, I think that a large part of KK's problems (in addition to their creative accounting) can be traced to a very short shelf life. This is why "souffles to go" probably isn't a red-hot business model, either. If you must indulge in KKs, get them directly from a KK shop, never from a grocery store or other source.
What a maroon...Krispy Kremes are the best doughnuts EVER!
mmmmmmmmm....Muttly want meat donuts!
Just the other day I saw yet another study that contradicts Atkins. Whatever, I like Krispy Kremes, Elvis's favorite donuts.
What is it with Dunkin Donuts coffee? The stuff is awful.
It has no taste--it's like drinking watered-down hot milk with an acidic edge to it.
The worst coffee I ever had from a chain store.
Best coffee was 7 Eleven.
Its not a carb thing at all; its the fact that this place is overhyped and not that good, not to mention expensive. I drove through a KK about 2 months ago and found they no longer made blueberry cake. That's like McDonalds not making hamburgers.
I know donuts, and your best bet is always the shop down the street. You might have to test several, since each shop has different talents. One might do great glazed, but sorry cakes, one might have great cinammon rolls, etc.
When you go to KK, you are paying for the media consultants, not for the quality of the product.
>>Krispy Kreme donuts are the best! It's impossible to overrate them.<<
If you are ever in the DFW area, I'll take you to donut shops that will change your opinion fast. KK isn't even close to the best.
I would sooner eat honey buns from the thrift bakery store than most KK.
I agree. They are sickeningly sweet and have a texture that's more akin to spun sugar than a more classic donut.
I agree that a low carb diet definitely can be beneficial; I was referring to extremists who think they can live their lives completely without carbs. I can relate to your diet issues. I'm also 27 and have been accustomed to pigging out my whole life. I'm not overweight, but my metabolism has finally started slowing down and I'm beginning to gain weight for the first time in my life. I have been making an effort to eat less, as well as include fruit and vegetables in my diet for the first time since leaving home, but old habits die hard. I've been making slow progress over the weeks, and I'm finding that actually shopping for groceries instead of eating out all the time helps.