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KRISPY KREME HAS GONE OUT OF KONTROL
New York Post ^ | 11/23/04 | Richard Wilner

Posted on 11/23/2004 12:59:52 AM PST by kattracks

Carb-conscious Americans continued to flatten Krispy Kreme Doughnuts, as the onetime Wall Street darling yesterday posted a loss of $3 million in the third quarter.

That bad news sent the stock reeling 16 percent — or to just above the $7 price of a dozen assorted sweet things.

The struggling doughnut chain has lost more than 75 percent of its market value since last year as people have suddenly stayed away from the glazed treats in droves, and opted for healthier snacks.

As a result, each Krispy Kreme store has seen $10,000 a week in revenue waddle out the door, a drop of some 16 percent.


(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: atkins; atkinsdiet; carbohydrates; carbs; cop; cops; diabetes; diet; donuts; dough; eatmorekrispykreme; fat; fatsos; krispykreme; nyse; obesity; patrolman; police; policemen; stockexchange; stockmarket; wallstreet
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To: kevkrom
... I can't see a soy flour donut tasting any good at all...

Soy anything tastes nasty.

101 posted on 11/23/2004 8:06:11 AM PST by BigSkyFreeper (Congratulations President-Re-Elect George W. Bush!)
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To: Katya

I find the DD donuts repulsive, and the lattes are bad too.

But they apperently have much better management than KK.


102 posted on 11/23/2004 8:15:09 AM PST by eno_ (Freedom Lite, it's almost worth defending.)
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To: kattracks

Maybe it was the dozen free donuts they gave away at every Royal's home game when the Royals got 12 or more hits. Oops, come to think of it, the Royal's didn't get 12 hits all season. Oh well.


103 posted on 11/23/2004 8:20:56 AM PST by bereanway
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To: RandallFlagg
UGH! Splenda.

Hey, don't knock it too hard. It's better than sodium saccharine (which is 1,000 times sweeter than sugar) and aspartame (which you cannot cook).

Splenda is nothing less than a godsend for us diabetics and pancreatic cancer survivors.

104 posted on 11/23/2004 8:25:37 AM PST by Prime Choice (I like Democrats, too. Let's exchange recipes.)
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To: BigSkyFreeper
Soy anything tastes nasty.

I dunno. Soy sauce is good. Especially mixed with wasabi and used on sushi. :o)

105 posted on 11/23/2004 8:27:11 AM PST by Prime Choice (I like Democrats, too. Let's exchange recipes.)
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To: Prime Choice
Splenda is nothing less than a godsend for us diabetics and pancreatic cancer survivors.

I got my diabetic grandmother switched to Splenda. It's all she ever uses in baking and in her breakfast cereal.

Matter of fact, I'm not a diabetic and I think Splenda tastes just as good as pure sugar. Even the sugar-free candies she buys tastes as good as the sugar-loaded candy to me.

106 posted on 11/23/2004 8:34:10 AM PST by BigSkyFreeper (Congratulations President-Re-Elect George W. Bush!)
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To: Cobra64

The low carb fad is ending. IMO the low carb fad is not Krispy Kreme's problem, and the end of the low carb fad will not cure it. KK's problem is that Krispy Kreme donuts are just a fad, and the Krispy Kreme fad is dying too. The donuts are really just pure sugar, as another poster has said.


107 posted on 11/23/2004 8:42:55 AM PST by Flash Bazbeaux ("I'll have the moo goo gai pan without the pan, and some pans.")
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To: kattracks

108 posted on 11/23/2004 8:50:11 AM PST by killjoy (My kid is the bomb at Islam Elementary!)
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To: Labyrinthos

That's true. I also think that Krispy Kreme benefited from what I call "Coors" syndrome. When it was only available in limited markets, it was mysterious, and people talked about Krispy Kreme doughnuts the same way they talked about Coors when it was hard to find in some areas of the country (remember Smokey and the Bandit?). Once it was available everywhere, people realized it was just another doughnut.


109 posted on 11/23/2004 8:55:44 AM PST by Richard Kimball (Four more years)
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To: Flash Bazbeaux

I always thought they were overpriced and over hyped...and nothing special to write home about...that might have something to do with it....


110 posted on 11/23/2004 8:57:26 AM PST by Knitting A Conundrum (Act Justly, Love Mercy, and Walk Humbly With God Micah 6:8)
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To: RockinRight; discostu

I've lost 12 lbs in 4 weeks by doing two things. One, I eat any broth-based soup I want for lunch, as much as I want. Two, any green salad for dinner, with any meat on the salad that isn't fried. I will be adding an hour walk every day as soon as it stops raining!

Good luck! The first few weeks are the hardest, then, as discostu said, your stomach does shrink and it gets easier.


111 posted on 11/23/2004 9:36:40 AM PST by StrictTime (Schadenfreude is my birthright!)
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To: kattracks

All Krispy Kreme has to do is come out with a "Doughnut Diet" and give a free copy of the diet to customers with their one dozen purchase. Their stock would go back up again in no time.


112 posted on 11/23/2004 10:08:32 AM PST by tomball
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To: Virginia
Krispy Kreme donuts are the best! It's impossible to overrate them.

Yes, but it is possible to overprice them - which is what KK has done.

113 posted on 11/23/2004 10:19:56 AM PST by Cooter
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To: Cobra64
The argument investment analysts use is Atkins but in fact if you ask a more cosmopolitan consumer, the product just doesn't taste that good or it is too expensive.
114 posted on 11/23/2004 10:24:42 AM PST by Final Authority
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To: Caipirabob

I was in SEAR school in the Navy. Way back in 1968. We had nothing to eat for a full 7 day week. We were suppose to find food in the California desert and mountains. Sear school had been in this same location for 20 years or so. You can imagine not too many critters were left for consumption.
We ate bugs, ants, cacti, where we could find one. My group of four found a rattler. We killed it and skinned it, then gutted it. It was very dry and a fire watch was on. We couldn't cook it. It was cut in sections of 4. I gobbled down my section. Not bad. Not good either. It smelled like fish and tasted like rubberized chicken, but that didn't matter. After I ate it, it was like someone had given me a shot of energy in my arm. Wow.
You would be surprised how quickly you would eat roaches and ants, when you have absolutely 0 food for energy.
I lost 12 lbs. that week.


115 posted on 11/23/2004 10:38:10 AM PST by auggy (http://home.bellsouth.net/p/PWP-DownhomeKY /// Check out My USA Photo album & Fat Files)
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To: StopDemocratsDotCom
these donuts were always overrated in my opinion

I hate to kick a donut company when it is down but I have to agree with you. For the best donuts...


116 posted on 11/23/2004 10:42:45 AM PST by BJungNan (Stop Spam - Do NOT buy from junk email.)
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To: discostu

I buy salads. Eat them with my order of super-size fries. Oh. Scratch that. My order of large fries.


117 posted on 11/23/2004 12:54:15 PM PST by samtheman
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To: samtheman

Some people buy them, but the rate is pretty low. When I was there a mid-volume store averaged 2500 customers a day and sold about 50 salads a day. Salads were the least popular "main dish" and the only things that did worse overall were the cookies and grapefruit juice. Even the wildly unpopular McD and its replacement the McLean sold better. And I haven't seen any numbers coming out of McHell indicating salads are any more popular now than they were back then. The core of the burger joint customer base aren't salad eaters, and when they do want a salad they don't go to burger joints. And chasing the sald eating crowd hasn't been good for business for them.


118 posted on 11/23/2004 1:03:46 PM PST by discostu (mime is money)
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To: kattracks

The solution is obvious: meat donuts!


119 posted on 11/23/2004 1:05:08 PM PST by BJClinton (Honk if you love peace and quiet.)
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To: StopDemocratsDotCom

It was tulip bulbs. Popular stock, no particular reason except follow the lemmings.


120 posted on 11/23/2004 1:07:10 PM PST by RightWhale (Destroy the dark; restore the light)
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To: BunnySlippers
A super airy glazed donut.

Hmm...a sugary donut, made from aero-gel (+97% air,-3% Karo Corn Syrup). ....but, can you still dunk 'em in coffee.

121 posted on 11/23/2004 1:07:22 PM PST by skinkinthegrass (Just because you're paranoid, doesn't mean they aren't out to get you :)
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To: auggy
After I ate it, it was like someone had given me a shot of energy in my arm.

Idly curious. Did the other food items also provide the shot of energy? We probably eat too much and have so much reserves we wouldn't notice.

122 posted on 11/23/2004 1:12:00 PM PST by RightWhale (Destroy the dark; restore the light)
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To: kattracks
I'll have a donut and a coffee, please.

That'll be $10.00.

123 posted on 11/23/2004 1:12:44 PM PST by evets (God bless president George W. Bush)
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To: StopDemocratsDotCom
these donuts were always overrated in my opinion

You said it. Too sugary in my opinion. Give me an old-fashioned donut from the grocery store anytime.

124 posted on 11/23/2004 1:14:24 PM PST by BlkConserv
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To: RightWhale
"Idly curious. Did the other food items also provide the shot of energy? We probably eat too much and have so much reserves we wouldn't notice."

I'm sure we have alot of reserves. In the SEAR school we were constantly on the move, up and down mountains, every singe day. So, we had to use our reserves down to the point where we were weakened and really didn't know it, until we had some sort of nourishment. You could then actually feel the energy shoot through your body. As far as the other items,(bugs), the only thing I ate were ants. I couldn't bring myself to eat roaches, which were plentiful and also full of protein. It would take alot of ants to feel a surge of energy, which I guess I didn't eat enough.

There were alot of guys that did eat them. Toward the end of the week we were given, if I remember correctly, 5 rabbits to make a stew with. Which fed approx. 120 men. You didn't get seconds and we were allowed to cook the stew. It was delicious and it made the energy go through your body.

There were like 10 eyeballs in the stew. One guy ate 5 of them. I don't think he chewed.

It was quite an experience. On the last day we were captured by the make believe Democrats, I mean Communists. They had alot of Asians playing that part, since it was in the middle of the Vietnam war. You had to keep telling yourself, this is only an act. This is not real. They did an excellent job of portraying a POW camp.

125 posted on 11/23/2004 2:27:37 PM PST by auggy (http://home.bellsouth.net/p/PWP-DownhomeKY /// Check out My USA Photo album & Fat Files)
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To: kattracks
Bizarre that Krispy Kreme is blaming its downfall on the low-carb craze. The doughnuts are fried in oil (or is it melted Crisco?), then covered with a sugar glaze. So whether you're avoiding carbs or fat, Krispy Kremes are a no-go.

As a native North Carolinian who is constantly exposed to, and occasionally indulges in, Krispy Kremes, I have been bemused by the international craze. I find them overrated. I'll admit they are tasty (although too sweet; black coffee helps) if very fresh, preferably still warm out of the oil (or fat or whatever). And they're good after they cool -- for a few hours at most. After that, the glaze starts soaking into the dough, and turning the whole thing to slime.

So personally, I think that a large part of KK's problems (in addition to their creative accounting) can be traced to a very short shelf life. This is why "souffles to go" probably isn't a red-hot business model, either. If you must indulge in KKs, get them directly from a KK shop, never from a grocery store or other source.

126 posted on 11/23/2004 4:28:29 PM PST by southernnorthcarolina (I'm from so far back in the woods, even the Episcopalians handle snakes.)
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To: StopDemocratsDotCom

What a maroon...Krispy Kremes are the best doughnuts EVER!


127 posted on 11/23/2004 4:30:52 PM PST by Lurking2Long
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To: BJClinton

mmmmmmmmm....Muttly want meat donuts!


128 posted on 11/23/2004 4:34:00 PM PST by PoorMuttly ("The right of the People to be Muttly shall not be infringed,")
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To: The Red Zone

Just the other day I saw yet another study that contradicts Atkins. Whatever, I like Krispy Kremes, Elvis's favorite donuts.


129 posted on 11/23/2004 4:41:26 PM PST by Dante3
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To: upier; Choose Ye This Day
Dunkin' donuts are the worst! They do have great coffee though.

Ugh!

What is it with Dunkin Donuts coffee? The stuff is awful.

It has no taste--it's like drinking watered-down hot milk with an acidic edge to it.

The worst coffee I ever had from a chain store.

Best coffee was 7 Eleven.

130 posted on 11/23/2004 4:43:13 PM PST by Age of Reason
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To: kattracks

Its not a carb thing at all; its the fact that this place is overhyped and not that good, not to mention expensive. I drove through a KK about 2 months ago and found they no longer made blueberry cake. That's like McDonalds not making hamburgers.

I know donuts, and your best bet is always the shop down the street. You might have to test several, since each shop has different talents. One might do great glazed, but sorry cakes, one might have great cinammon rolls, etc.

When you go to KK, you are paying for the media consultants, not for the quality of the product.


131 posted on 11/23/2004 4:47:56 PM PST by 1L
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To: Virginia

>>Krispy Kreme donuts are the best! It's impossible to overrate them.<<

If you are ever in the DFW area, I'll take you to donut shops that will change your opinion fast. KK isn't even close to the best.

I would sooner eat honey buns from the thrift bakery store than most KK.


132 posted on 11/23/2004 4:51:33 PM PST by 1L
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To: StopDemocratsDotCom
these donuts were always overrated in my opinion

I agree. They are sickeningly sweet and have a texture that's more akin to spun sugar than a more classic donut.

133 posted on 11/23/2004 4:53:56 PM PST by Wolfstar (Counting down the days to when the new White House puppy arrives.)
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To: kattracks
The thought crosses my mind that this Atkins no-carb fad will have to pass someday when people start jonesing for their sweets. When that day comes ol'Krispy Kreme stock might be a good place to have some money invested. Or maybe I'm just listening to too many contrarian investors lately.
134 posted on 11/23/2004 4:58:33 PM PST by Flying Circus
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To: RockinRight

I agree that a low carb diet definitely can be beneficial; I was referring to extremists who think they can live their lives completely without carbs. I can relate to your diet issues. I'm also 27 and have been accustomed to pigging out my whole life. I'm not overweight, but my metabolism has finally started slowing down and I'm beginning to gain weight for the first time in my life. I have been making an effort to eat less, as well as include fruit and vegetables in my diet for the first time since leaving home, but old habits die hard. I've been making slow progress over the weeks, and I'm finding that actually shopping for groceries instead of eating out all the time helps.


135 posted on 11/23/2004 6:53:22 PM PST by Welsh Rabbit
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Comment #136 Removed by Moderator


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