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KRISPY KREME HAS GONE OUT OF KONTROL
New York Post ^ | 11/23/04 | Richard Wilner

Posted on 11/23/2004 12:59:52 AM PST by kattracks

Carb-conscious Americans continued to flatten Krispy Kreme Doughnuts, as the onetime Wall Street darling yesterday posted a loss of $3 million in the third quarter.

That bad news sent the stock reeling 16 percent — or to just above the $7 price of a dozen assorted sweet things.

The struggling doughnut chain has lost more than 75 percent of its market value since last year as people have suddenly stayed away from the glazed treats in droves, and opted for healthier snacks.

As a result, each Krispy Kreme store has seen $10,000 a week in revenue waddle out the door, a drop of some 16 percent.


(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: atkins; atkinsdiet; carbohydrates; carbs; cop; cops; diabetes; diet; donuts; dough; eatmorekrispykreme; fat; fatsos; krispykreme; nyse; obesity; patrolman; police; policemen; stockexchange; stockmarket; wallstreet
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To: Virginia

They're just adequate. I prefer the cake donut. In fact there's a cake doughnut place in my old hometown of La Crosse, Wisconsin ( I now live a short distance away) that was voted the best doughnut shop in Wisconsin by the biggest paper in the state, The Milwaukee Journal/Sentinel. KK moved into the area last year, and after initial great interest, their business is really down.


41 posted on 11/23/2004 3:52:59 AM PST by driftless ( For life-long happiness, learn how to play the accordion.)
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To: kattracks

Tsk, Tsk. Too much sugar I guess.


42 posted on 11/23/2004 4:04:16 AM PST by Banjoguy (The most dangerous place in the world today, is in a womb waiting to be born.)
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To: driftless
" In fact there's a cake doughnut place in my old hometown of La Crosse, Wisconsin ( I now live a short distance away) that was voted the best doughnut shop in Wisconsin by the biggest paper in the state, The Milwaukee Journal/Sentinel."

So you are saying that the local newspaper is the expert? If they had supported John Kerry and said that he was the presidential candidate that Wisconsin voters should vote for, would that have meant that you would believe them and would have voted for Kerry?

43 posted on 11/23/2004 4:09:11 AM PST by TennTuxedo
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To: kattracks

I had a Krispy Kreme once, that was more than enough for a lifetime.


44 posted on 11/23/2004 4:13:34 AM PST by mombonn ( íViva Bush/Cheney! Dukakis and Kerry are the matching bookends of the Bush era.)
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To: TennTuxedo

Sometimes liberals are correct in areas not concerning politics. Actually I have no way of knowing the political persuasion of the food expert who assessed Mr. D's of La Crosse as having the best sinkers in Wisconsin. And frankly I don't care as the whole thing is subjective anyway and not worth anything but laughing about. I hope you're laughing pal.


45 posted on 11/23/2004 4:43:34 AM PST by driftless ( For life-long happiness, learn how to play the accordion.)
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To: kattracks

I think they taste awful, too, I have no clue what the hubub is all about.


46 posted on 11/23/2004 4:45:27 AM PST by RaceBannon (Arab Media pulled out of Fallujah; Could we get the MSM to pull out of America??)
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To: kattracks
Dunkin Donuts is better.
47 posted on 11/23/2004 5:19:20 AM PST by fso301
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To: kattracks
I can't speak for why the entire company is in trouble, but I can speak from my experience why it is in trouble at our local level.

This year KK built and opened a brand new store here in town which made the donuts and sold them right on site, including hot coffee. Terrific idea!

At first, crowds were overwhelming and went out the door. However, the first (and only) time I went in, I got an anemic donut for $.79 + tax. Sure, it was "fresh", but it was twice the cost it was worth and smaller than I expected. Also, their coffee was overpriced and not too good.

Apparently, other people felt the same way. Spider webs now grow across their parking lot.

They ruined their business by not producing the best product at a competitive price and making sure you got your money's worth. Their name alone was not good enough to overcome their deficiencies. I can go down the street to Wal Mart and get nearly as good a donut for $.30, or go to the local coffee shop and get a much better cup of coffee for almost the same price.

When you go to KK, their donuts are OK but can't bear to pay their prices for what you get - at least in our town.

48 posted on 11/23/2004 5:20:12 AM PST by Gritty ("Bush's redneck America is a more reliable long-term bet than enlighted Europe-Mark Steyn)
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To: mass55th

The manager of my local donut shop tells me that the traditional sugar coated, fruit filled donuts are not selling so well anymore. Instead, his health conscious customers are switching to bagels. When I pointed out that a typical bagel has about 300 calories (not including the cream cheese that most people slather it with) he just smiled and chuckled.
The moral of this story is that most people are content to follow the crowd and donut shop owners are quite happy to let them. After all, a bagel costs a lot more than a donut.


49 posted on 11/23/2004 5:33:48 AM PST by finnigan2
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To: Gritty
I can go down the street to Wal Mart and get nearly as good a donut for $.30

How dare Wally World produce a similar product at lower prices.

They can do that because Wally World is really a slave labor camp disguised as a retail store.

It's true, just ask any union (thug) boss.

< / sarcasm >

50 posted on 11/23/2004 5:36:37 AM PST by Popman (Democrat Party Political Values are Condescension, Hypocrisy, Bigotry)
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To: GeronL
They grew too fast, they spent too much on new stores instead of covering their butts.

I suspect that a large portion of KK's revenue stream has come from the sale of franchises and not from the product itself. There are only a finite number of people willing to eat that crap and therefore, as the number of franchises grows, the sales per store must diminish. Boston Market suffered the same problem several years ago and it had greater product diversity.

51 posted on 11/23/2004 5:40:20 AM PST by Labyrinthos
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To: Popman

I saw a display of KK donuts at Walmart the other day and couldn't believe what they were priced at. I don't get it...it's just a freakin' donut. Now if they were as a good as the Shipley's sausage and jalapeno kolaches I could understand. Those are worth every cent.


52 posted on 11/23/2004 5:40:22 AM PST by Dissident Aggressor
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To: kattracks

Do they push ocffee in their retail locations? I'm not a donut eater, but I go to Dunkin Donuts for cappucino and latte's, since they're at least a buck cheaper than Starbucks. They always seem busy...but they also offer croissant and bagel breakfast sandwiches.


53 posted on 11/23/2004 5:43:15 AM PST by Katya (Homo Nosce Te Ipsum)
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To: kattracks

Atkins shmatkins. Krispy Kreme was a passing fad that a few got rich on.


54 posted on 11/23/2004 5:45:23 AM PST by RGSpincich
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To: Cobra64
Me thinks that once this current 'low carb' fad diet runs its course, Krispy's stock will climb at a consistent rate.

For me, its not just to lose weight, but a health thing. I think high carb foods put a strain on the body that can eventually lead to diabetes.

55 posted on 11/23/2004 5:47:28 AM PST by Doe Eyes (Fat, drunk, and stupid is no way to go through life.)
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To: Reaganez

KK makes a good dounut, but so does a half a dozen other places I know. These places are also about 10% to 20 % cheaper then kk. Guess where I buy my fat pills.


56 posted on 11/23/2004 5:49:46 AM PST by TXBSAFH (Never underestimate the power of human stupidity--Robert Heinlein)
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To: ppaul
No kidding....

I still remember Spudnuts....donuts made from potato flour. These I really like. Thinking of next wave of fads I did a search. A couple of stores still in business as independents,nothing about the franchise. Enterprise, anyone?

57 posted on 11/23/2004 5:57:07 AM PST by cb
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To: StopDemocratsDotCom
these donuts were always overrated in my opinion

BLASPHEMY!!!

58 posted on 11/23/2004 6:00:22 AM PST by Coop (In memory of a true hero - Pat Tillman)
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To: StopDemocratsDotCom

You are of course, very wrong.


59 posted on 11/23/2004 6:01:48 AM PST by bert (Don't Panic.....)
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To: kattracks

in my business we knew kk was a creme-filled pipe dream when it went public.


60 posted on 11/23/2004 6:02:12 AM PST by the invisib1e hand (if a man lives long enough, he gets to see the same thing over and over.)
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