Skip to comments.The Democrats' Marketing Mistake
Posted on 11/30/2004 1:27:43 PM PST by kupia_kummi
The new fad in American politics in 2004 was data mining. The Republican and Democratic National Committees invested heavily in building large databases that used consumer marketing information to segment voters into groups for highly customized communications.
Given the seriousness of the effort in both parties, it is hard to see how the Democrats ended up being so far off in the messages they delivered to the much ballyhooed NASCAR-dad voter. Clearly, the Democrats attempt to co-opt the marketing techniques of corporate America was undermined by their disdain of big business and the purchasing habits of average Americans.
Next to President Bush, few things anger liberals more than Wal-Mart and Detroit's Big Three automakers. The liberal intelligentsia views Wal-Mart as the most frightening force in corporate America because it maintains a non-union workforce. The Big Three are scorned because they make trucks and SUVs that consume copious amounts of gasoline. Liberals believe America would be a much better country if more of us drove Toyota Priuses to Whole Foods each week instead of hopping into Ford F-150s to get our groceries at Wal-Mart.
(Excerpt) Read more at cbsnews.com ...
Liberals are stupid and don't bother understanding their customers. So why are they surprised they keep losing market shares? Like DUH.
A bad product kills a good marketing plan every time.
It doesn't take an MBA in marketing to figure out that attacking NASCAR-dad's favorite store and the truck he drives to work every day is not best way to convince him that you share his values. The entertainment, environmental, and academic elites who form the backbone of the modern liberal coalition are driving the party of Franklin Delano Roosevelt and John F. Kennedy off the cliff, Thelma and Louise style. Here's to giving Susan Sarandon a starring role in Michael Moore's next movie.
Liberals believe we're too stupid to be like them. They can't stand the fact folks in Flyover Country won't drink fancy lattes and drive hybrid cars and have turned their backs on them.
It's not the marketing. It's the message. But they don't get that and never will. So they'll keep losing. Fine by me.
Whole Foods ? You mean Whole Paycheck Foods...?
The Democrats also made a huge marketing blunder by associating with sleazy and disreputable organizations such as CBS.
True. The Democrats have convinced themselves they didn't put their message in snazzier packaging. All the packaging in the world however, can't sell a product people don't want. Fortunately for us, its good news the Democrats can't seem to figure that's exactly what's wrong with them.
That's what I was about to say. It wasn't their marketing, it was the product.
This was no different than a good movie trailer can not conceal a bad movie.
(ala John Kerry end image in commercials using a black and white image with a similar pose as the pope.)
Marketing does not hide reality, the dodge magnum is a STATION WAGON, a mommobile. No amount of slick will change that fact.
So what is the DNC solution? Yell louder, demand more homosexual special rights, scream quotas, demand higher taxes and say its all for the children.
IOW there the go again...
You can put horse manure in a Tiffany bag and tie it with a pretty gold ribbon - but it's still horse manure.
This statement does not reflect an understanding of the changing demographic of the voting public. Over time as more and more of the FDR Democrats pass from the Church Militant to the Church Triumphant they are replaced (at least for the meantime) with voters who have a completely different opinion regarding the roll of government as it pertains to social security, health insurance, etc.
All the slick marketing in the world will not change these facts. Add to that the fact the Dems don't control the news cycle or the flow of information to the American public.
AND THE WHEEL TURNS...
You sound like the perfect lib.
But all of us get to make that decision, right. And other factors come into play for our fellow citizens in addition to fuel milage. Perhaps some pickup drivers need that kind of vehicle to haul stuff for work. Or maybe they haul some recreational items.
Maybe its irresponsible to drive an unsafe little car which provides insufficient protection to children.
Let the market work, let us make our own decisions with nobody made to feel guilty.
Why can't liberals let people live as they wish? They pretend to be the tolerant ones, but detest Wally world because they choose not to go union.
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