Many years ago, when the new 911 Targa whale tail was intoduced, Porsch had what I think was the best ad campaign ever. They identified the zipcodes that had the desired demographics of their raket market..single, higher income males..and they had a beautiful poster of the car made..and mailed to each person..came in a cardboard tube..hig class..but when you unrolled, it, and it was like 2' x 3'..on the license plate of the car was "your name"..I still have mine somewheres..
I got one of those too, but they must have got the demographics wrong . . . I was married with two kids in college, making my living as a design engineer. I hung the poster on the wall of my modest cubicle. But I was the owner of a 1956 Porsche 356, which was and still is "awaiting restoration" LOL