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Co. to Advertise on Neb. Man's Forehead
Yahoo ^ | Tue, Jan 25, 2005 | Yahoo

Posted on 01/25/2005 7:42:17 AM PST by Middle-O-Road

OMAHA, Neb. - A Web-page designer who auctioned off the use of his forehead for advertising space is letting it go to his head.

Andrew Fischer, 20, of Omaha, who put his forehead for sale on eBay as advertising space, received $37,375 on Friday to advertise the snoring remedy, SnoreStop.

Fischer will display the SnoreStop logo on his forehead for one month.

"I look forward to an enjoyable association with Andrew — a man who clearly has a head for business in every sense of the word," SnoreStop CEO Christian de Rivel said.

"People will always comment on something out of the ordinary," Fischer said in his sales pitch. "People like weird."

But there were limits: He refused from the outset to be the conduit for any message or product deemed tasteless or unacceptable in traditional advertising formats.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: capitalism; capitalist; ebay; entreprenuer; innovation; stupidity
Now I've heard it all ... LOL!
1 posted on 01/25/2005 7:42:19 AM PST by Middle-O-Road
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To: Middle-O-Road

$37K....

Heck, do that three times a year, take 9 mos. off, and it's not a bad living...


2 posted on 01/25/2005 7:44:18 AM PST by Fruitbat
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To: Middle-O-Road

Hope this does not become a trend. You know there is some guy out there willing to use his butt to advertise Preparation H.


3 posted on 01/25/2005 7:44:27 AM PST by speedy
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To: Middle-O-Road

Well, I think Rush suggested that Paul "the forehead" Begala could make some $$ doing it. Did not know he was Cornhusker though.


4 posted on 01/25/2005 7:44:33 AM PST by pissant
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To: Middle-O-Road

I would gladly advertise SnoreStop on my head for a month for $37,375 (although I don't snore at all).


5 posted on 01/25/2005 7:44:41 AM PST by AntiGuv ()
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To: Middle-O-Road

Damn, I said, Slapping my self on the forehead!!!


6 posted on 01/25/2005 7:45:13 AM PST by Lokibob (All typos and spelling errors are mine and copyrighted!!!!)
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To: Middle-O-Road

7 posted on 01/25/2005 7:46:34 AM PST by AntiGuv ()
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To: AntiGuv

Now doesn't it say something about me when I admit I was a bit tempted myself ...! $37,000 for 1 month's work? :)


8 posted on 01/25/2005 7:47:41 AM PST by Middle-O-Road (In favor of blowing all terrorists to China, via other hotter places where they'll linger a while.)
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To: Middle-O-Road
Where do I 'sign' up?
9 posted on 01/25/2005 7:48:41 AM PST by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: AntiGuv

It's all about target marketing. What demographic is most likely to look at your forehead?


10 posted on 01/25/2005 7:50:03 AM PST by Callahan
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To: Middle-O-Road

You can still get $$ for letting them put paint and logos on your car.

I'd like to see his contract- I bet he will work for his money, he'll have to assure that lots of people will see his forhead. He'll probably rack up 15 miles per day cruising shopping malls sticking his mug in people's view, while doing other stuff to get attention.

Just like the old "sandwich men" or the guys who dress up in a giant mattress suit in front of Ralph's Mattress Warehouse ("I am the King of Discount Mattresses!")


11 posted on 01/25/2005 7:53:16 AM PST by Ender Wiggin
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To: E. Pluribus Unum

It's only the guy who does it first who makes the big bucks. SnoreStop will have their logo seen by many because this guy is a curiosity. As soon as it has been done a few times, forehead space will be worth 100 bucks a month, tops.

Who wants their product advertised by idiots? Maybe an ad like "Don't be a pathetic loser like me, use Match.com" would work...


12 posted on 01/25/2005 7:54:18 AM PST by gridlock (ELIMINATE PERVERSE INCENTIVES)
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To: Ender Wiggin

I'm sure there are some stipulations that require him to "leave his house." LOL

Probably has to go stand at the podium of Clinton speeches facing those that are snoring.


13 posted on 01/25/2005 7:55:47 AM PST by Fruitbat
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To: Ender Wiggin

I knew a guy in college who dressed up in a bee outfit to advertise an Auto Dealer's "Honey Of A Deal." He wasn't the least bit humiliated because very few people knew who was under the suit. Of course, that particular guy would not have been ashamed to walk through an airport in his underwear.


14 posted on 01/25/2005 7:56:17 AM PST by speedy
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To: gridlock

I knew it was a one-of event. I would do it for the price, though.


15 posted on 01/25/2005 7:56:21 AM PST by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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Comment #16 Removed by Moderator

To: Callahan

Hmm.. That's an interesting question. For $37,375 I would say whatever demographic they want me to go track down. LOL

As it is though, I'd say 30-something white collar professionals, university students, and frequent flyers are most likely to be inflicted.


17 posted on 01/25/2005 7:57:50 AM PST by AntiGuv ()
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To: Callahan

Make that 30/40-something on the white-collar professionals.


18 posted on 01/25/2005 7:58:34 AM PST by AntiGuv ()
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To: gridlock

I'd wager that someone will offer to do an entire body-ad in the nude or very close to it. I was in Switzerland years ago, and saw a couple painted green from head to foot each wearing nothing but a thong rollerblading through the streets of whatever city I was in (forget) advertising The Body Shop I believe it was.

With today's tech, I'm sure the same thing can be done in vivid color.


19 posted on 01/25/2005 7:58:48 AM PST by Fruitbat
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To: AntiGuv

It presumes, of course, that one would want to look at a smug mug like that. If it were me, I'd probably go out of my way to avoid buying any product that showed up on his forehead.


20 posted on 01/25/2005 7:59:20 AM PST by r9etb
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To: Middle-O-Road

I am really surprised this has not caught on with the NBA -- all those opportunities for "NIKE" tats.


21 posted on 01/25/2005 8:00:17 AM PST by RazzPutin ("You have told us more than you can possibly know." -- Niels Bohr)
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To: speedy

They are not paying for the man's forehead.

They are paying a stupid sum of money to be in the news.

And thus discussed by Leno, Letterman, and us. Which what they really pay for.


22 posted on 01/25/2005 8:04:46 AM PST by MeanWestTexan
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To: Fruitbat

Ya, google up "bodypaint" or similar (not worksafe lol for sure) and you'll get bodypaint advertising, much of it from Europe or Australia.

I have seen paint ads at tradeshows and once at the beach at a volleyball tournement.

You gotta have the body, though, not merely area, so unfortunately I must still work for a living.


23 posted on 01/25/2005 8:07:51 AM PST by Ender Wiggin
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To: MeanWestTexan
Yup, it's surely the novelty premium that's valued so highly. If others try the same trick now, they will get far less. Here's his auction page, fwiw, the whole 'media blitz' aspect was included, along with a website.

This is actually probably a good investment for a company like SnoreStop..

24 posted on 01/25/2005 8:08:44 AM PST by AntiGuv ()
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To: AntiGuv

Tired of seeing advertising everywhere you go? From billboards to
commercials, advertising has invaded our precious time with no end in sight.
However, mankind has always had the option of ignoring these ads. Don't like
a commercial? Change the channel! Don't like a print ad? Flip the page!

But there is a new type of advertising that is rapidly gaining ground:
forehead advertising. These ads will be inescapable, especially if you have
to visually interact with that soulless human posing as a walking billboard.
That is, unless you have:

The Forehead Ad Blocker (TM)

Features:

* Portable! No heavier than a standard pair of safety glasses!

* Adjustable! Blocks forehead ads regardless of their height! Just raise or
lower your head!

* Patent-pending technology!

Don't waste your time viewing forehead advertising. Order The Forehead Ad
Blocker (TM) today!

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=5949718150


25 posted on 01/25/2005 8:17:50 AM PST by elfman2
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To: Middle-O-Road
"Now I've heard it all ... LOL! "

Not yet…

The Forehead Ad Blocker




26 posted on 01/25/2005 8:24:20 AM PST by elfman2
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To: Middle-O-Road
Sorry, this should have been the 1st image


27 posted on 01/25/2005 8:25:50 AM PST by elfman2
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Comment #28 Removed by Moderator

To: elfman2

LOL!

That guy is a trip. And he got paid $37,000 for it, too!

The next Jim Carrey, no doubt.


29 posted on 01/25/2005 8:36:29 AM PST by Middle-O-Road (In favor of blowing all terrorists to China, via other hotter places where they'll linger a while.)
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To: Middle-O-Road

Saatchi, Saatchi, Witherspoon, McPherson, McDonald, Schwarzenegger and Sons want to take out an ad on my p@nis.


30 posted on 01/25/2005 11:42:58 AM PST by TrebleRebel
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To: TrebleRebel

Might be okay if it's an attractive chick putting the ad there, but if not ...

Well, Bubba Jailbird might get a LITTLE rough.


31 posted on 01/25/2005 11:46:18 AM PST by Middle-O-Road (In favor of blowing all terrorists to China, via other hotter places where they'll linger a while.)
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To: Middle-O-Road

$37K was paid because it's the first time it's been done and the news press received will be worth 100 times that amount.

Let everyone start doing it and the price will drop 1000 fold.


32 posted on 01/25/2005 11:48:28 AM PST by Rebelbase (Who is General Chat?)
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To: Ender Wiggin
You gotta have the body, though, not merely area, so unfortunately I must still work for a living.

Yeah, me too. LOL It's pretty sad when you can do the forehead thing but not the body thing... :D

33 posted on 01/25/2005 6:57:40 PM PST by Fruitbat
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