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Limbaugh could sell new Mac
The Hill ^ | 1/26/05 | David Hill

Posted on 01/26/2005 5:22:19 PM PST by Vermonter

Limbaugh could sell new Mac

This week, Apple Computer is launching a campaign to sell a new product, the $499 Mac Mini, that portends to transform the world in a way the original Mac didn’t. But Republicans will be needed for the campaign to succeed.

To put this in context, you need to read Revolution in the Valley, Andy Hertzfeld’s new book about the making of the original Mac in the 1980s. Hertzfeld points out that the initial target price for the first Mac was $500. But by the time it was launched in 1984, the price had ballooned to $2,495.

Many of the Mac’s creators felt betrayed. All initial design goals had centered on Everyman, but instead of a computer that changed the world, the Mac became a niche machine mainly for artisans and limousine liberals who could afford one. The rest of us bought commodity PCs. Fewer than one in 20 computers sold or used today to cruise the Internet is a Mac.

The Mac Mini could rectify this. But will it? Will a low price tag and terrific design alone entice a mass market to buy this new product? I’m not so sure. Apple’s image may still be an impediment to Mac sales.

To research this column, I read lots of discussion boards all across the Internet, and it’s evident that politics still play a role in computer purchases. Just as there are red states and blue states, there are also Mac Democrats and PC Republicans. These battles were especially nasty after Apple went public with its politics and added Al Gore to its board of directors.

Apple’s leader, Steve Jobs, seems to have sensed last year that his company was getting too “political.” He backed off some of his campaigning for John Kerry and cryptically signaled to The Wall Street Journal’s Walt Mossberg in an interview that he understands the problem.

“People have said that I shouldn’t get involved politically because probably half our customers are Republicans — maybe a little less ... [but] I do point out that there are more Democrats than Mac users so I’m going to just stay away from all that political stuff because that was just a personal thing,” Jobs said.

There are, in fact, devoted Republican Macintosh users, but that is not the perception. So Apple desperately needs to introduce a replacement image to achieve the original Mac’s vision. There would be no better way to do this than to add a Republican or two to Apple’s board of directors. Mac users such as Karl Rove or Arnold Schwarzenegger adviser Mike Murphy would be possibilities, but Rush Limbaugh is the most obvious choice. Rush is an ardent Mac evangelist and knows a thing or two about marketing. Even if Limbaugh is not put on Apple’s board, the company should market through his daily radio program, paying Rush to tout his favorite computer the same way he builds mattress sales for Select Comfort.

Hertzfeld’s book says the team that created the original Mac had a spirit of “urgency, ambition, passion for excellence, artistic pride, and irreverent humor.” That sounds just like Rush Limbaugh to me. I know that if Rush had been a board member in 1984, he’d have had the guts to back the famous Big Brother Super Bowl ad that Apple’s then-timorous board abandoned.

Apple marketers also need to understand that restoration of their brand’s image in conservative and Republican circles can resonate with various factions of the party. I have already read favorable gun-owner comments about the Mac Mini on the discussion boards of Ted Nugent’s populist United Sportsmen of America website. James Dobson and his Focus on the Family might be intrigued by a computer that is affordable for young families and not subject to porno pop-up ads. And business Republicans will be impressed by the seamless integration of the Mac’s OS X operating system with corporate networks.

The Republican Party is a big tent. Apple should come on in.


TOPICS: Business/Economy; Editorial; Politics/Elections
KEYWORDS: apple; limbaugh; mac
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To: Orion27
'Wasn't it the Clintom Justice Department that went after MSFT?'

That was because of the toon's buddy at Oracle, I think - Larry something???

201 posted on 01/27/2005 4:02:41 AM PST by mathluv
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To: RS

I'm using it.


202 posted on 01/27/2005 4:04:26 AM PST by mathluv
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To: Vermonter
I could see this scenario working......


203 posted on 01/27/2005 4:07:25 AM PST by Jackknife (No man is entitled to the blessings of freedom unless he be vigilant in its preservation.-MacArthur)
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To: golas1964
Sorry - sam cree may be running Mac System 9 - Firefox doesn't tread in there. An upgrade to System 10.4 is his IDEAL path but there is a Quickie solution for FREE. http://www.mozilla.org/download.html#os9 I've been manufacturing DVD's & Photo Books with my Mac for a Year now & will KEEP my 4 Year old G4 tower running for YEARS more: why tamper with perfection? (any time I start to feel sorry for windows users I fire up Windows XP on Virtual PC: that cures me - they get what they deserve!) Anyone that says Windows is a far better computing experience hasn't seen or played with the NEW Macintosh line & is unqualified to compare! They're IGNORANCE is Obvious to ANYONE that HAS Compared! (Like that iMac G5 20" I switched those Windows 98 users to - they're STILL Thanking Me!!)
204 posted on 01/27/2005 4:07:46 AM PST by Sea Mac
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To: Vermonter

Ah, the Fisher-Price computer.


205 posted on 01/27/2005 4:08:03 AM PST by AmishDude
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To: RS; itsahoot
"Har, har, har. My wife runs a Mac Lab in school, 38 stations, and has never had a repair person in the lab." -itsa

Poor kids when they get out into the real world... -rs

Yeah, they'll be computing at light speed, but won't know a damn thing about how to keep Windoze PC's from constantly crashing... I guess that's why so many PC-using companies have IT guys... Those that use Mac just keep going!

206 posted on 01/27/2005 4:16:07 AM PST by pageonetoo (I could name them, but you'll spot their posts soon enough.)
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To: 1LongTimeLurker

rofl


207 posted on 01/27/2005 4:16:28 AM PST by Sea Mac
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To: Sam Cree
Yeah, sam: if you've got System X on that iBook forget Mozilla 1.2.1 - Use Safari Instead! Firefox ALSO is a GREAT Browser - STUFF that Internet Explorer back into the slimy software hole it crawled out of! Mac users are Helpful Too!
208 posted on 01/27/2005 4:26:05 AM PST by Sea Mac
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To: The Great RJ
"If Apple succeeds in better integrating the Microsoft software into its platform..."

That's been a reality for a few years now, at least since OSX (UNIX/NeXT-step underpinnings)... I'm all Mac, all my clients are all PC, never a day goes by that we don't seamlessly pass PC/Mac files back and forth from WORD, EXCEL, POWERPOINT, and the always handy PDF, without a second thought...
209 posted on 01/27/2005 4:33:28 AM PST by Barney59 (Now there's a man with an open mind - you can feel the breeze from here!)
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To: John Lenin
"It's th arrogance of MAC people that offends me. The call me stupid because I have a better, faster machine for half the cost...."




Generalizing users of a particular OS strikes me as a bit odd... Maybe 10 years ago, when there were less than a handful of crossover programs between Mac and PC and the Mac cost was WAY above PC...

Speed is a subjective thing nowadays anyway... Question should be how productive are you in a given task? How often are you dealing with OS induced errors and not working on projects? System freezes? SLOW and FOREVER startups? Pop Up ads and SPY ware junk when you try to check the news? God forbid you try to add a sound card, the hard drives will probably freak and crash!

I'd much rather pop open the laptop and get to work (haven't had to restart my machine for about 3 weeks, OSX never crashes, I hear that's a UNIX thing).

But to each his own, besides it's almost a seamless world with MS Office...

Just like Fords and Chevy's! ha ha! They all run on the same liquid...
210 posted on 01/27/2005 4:43:26 AM PST by Barney59 (Now there's a man with an open mind - you can feel the breeze from here!)
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To: TheBattman; Swordmaker
Oh yeah, of course. It was just a hell of a jump from $75 for 512. Swordmaker updated me earlier, said Apple dropped $150 off the price of the gig previously. I only saw the prices on their website...

Does anyone know if the thing uses standard drives? From the size of the 'half cube', the harddrives would HAVE to be laptop drives; but I wonder if the CD/DVD is a standard size for anything - not that many use slot-loaders.

211 posted on 01/27/2005 4:57:47 AM PST by solitas (So what if I support a platform that has fewer flaws than yours? 'Mystic' dual 500 G4's, OSX.3.6)
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To: golas1964
Actually one button is all you need the way the Mac-OS is set-up...

And that's the problem...I like my right-click drop-down menus, and I don't want to have to use both hands to get them.

212 posted on 01/27/2005 5:18:59 AM PST by xjcsa (Everything matters if anything matters at all...)
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To: solitas

Not too many different sizes of slot-load drives. When I replaced the slot-load in my buddy's iMac (the old CRT model), I found that the slot-load drive is quite small as compared to a standard tray-load.

I am imagining that the drive in the MacMini is similar in size - But I don't know that from experience.

The HD in the Mini is, in fact, a notebook drive - 2.5 inch IDE. In that regard, it is "normal" drive - should be replaceable with any 2.5 inch drive.


213 posted on 01/27/2005 5:21:34 AM PST by TheBattman (Islam (and liberals)- the cult of Satan)
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To: The Great RJ
"It is ironic that my son's new Mac comes with the ubiquitous Microsoft Office."

Actually it is logical. I mean, doesn't Microsoft own a piece of Apple? Or did they sell it off?

214 posted on 01/27/2005 5:22:14 AM PST by Mad Dawgg (French: old Europe word meaning surrender)
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To: aft_lizard
"Commodore 64 anybody? Too bad the apple 2c isnt still around"

I got a Timex Sinclair and my original Mac somewhere around here.

My Amiga and my 64 I sold long ago.

215 posted on 01/27/2005 5:23:59 AM PST by Mad Dawgg (French: old Europe word meaning surrender)
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To: pageonetoo

"Yeah, they'll be computing at light speed,..."

Just where will that happen ?
ALL of these kids will be working with the THREE out of a hundred computers sold in the world last year ?

Like it our not, the real world runs on PC's and these kids are not being prepared for it.


216 posted on 01/27/2005 6:26:47 AM PST by RS (They'll get my warped sense of humor when they pry it out of my cold, dead neurons...)
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To: RS
Like it our not, the real world runs on PC's and these kids are not being prepared for it.

What good are PC's, when they always...

But, I guess full time employment for IT folk is important... which I assume you must be (or you just like lego sets)!!

PC=Chevy, it has to be easy to work on... it's always breaking.

Mac= Jaguar, 'cause it is a little more difficult to learn, but purrs like a cat, and outruns the others!!!

217 posted on 01/27/2005 6:43:28 AM PST by pageonetoo (I could name them, but you'll spot their posts soon enough.)
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To: Golden Eagle
Not sure what Rush is up to anymore. At least he's not running foreign freeware like Linux.

Nope, just American freeware like Darwin. But he is running the free Apache and Linux for his web server, switched from Solaris.

Rush is a communist!

218 posted on 01/27/2005 7:57:04 AM PST by antiRepublicrat
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To: RS
Poor kids when they get out into the real world...

I know, it's like learning to drive on a Mercedes, only to find you'll be driving a Kia in the real world. You can do it,, but it won't be pleasant.

219 posted on 01/27/2005 7:57:19 AM PST by antiRepublicrat
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To: Vermonter

I don't care what El Rushbo endorses; I wouldn't voluntarily give Steve Jobs a penny.


220 posted on 01/27/2005 8:02:06 AM PST by jpl (Islam is a religion of peace, as in "Rest in Peace".)
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To: antiRepublicrat

"I know, it's like learning to drive on a Mercedes, only to find you'll be driving a Kia in the real world. ."

Close analogy - when they are deprived of their government supplied Mercedes and have to be retrained when the companies only supply BMW's.

"You can do it,, but it won't be pleasant"

That's what I meant about them not being prepared for the real world ... kind of like when they used to teach Latin or Esperanto in schools


221 posted on 01/27/2005 8:28:13 AM PST by RS (They'll get my warped sense of humor when they pry it out of my cold, dead neurons...)
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To: ThinkDifferent

I didn't make it up out of nothing.

http://aroundcny.com/technofile/texts/tec081097.html


222 posted on 01/27/2005 8:31:06 AM PST by js1138
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To: RS
That's what I meant about them not being prepared for the real world

They will be. Using a Mercedes is close enough to using a Buick (I wouldn't go for BMW, but I'll give you more than Kia), that slipping into the other won't be hard. Sure, it handles poorly compared to the Mercedes, various buttons are in different places, it's not as safe to use, and you won't get there as fast, but it doesn't take long to be able to use it well.

223 posted on 01/27/2005 9:19:50 AM PST by antiRepublicrat
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To: antiRepublicrat

The sad thing is GE really believes that if you use Linux youre a communist, better yet he believes an OS can have a political preferance.


224 posted on 01/27/2005 9:48:35 AM PST by N3WBI3
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To: jpl

Yea hand that money to gates so he can donate it to the UN eugenics err Population control fund..


225 posted on 01/27/2005 9:49:19 AM PST by N3WBI3
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To: Vermonter

I would buy a MAC if the price actually would come down to what PC's cost.


226 posted on 01/27/2005 9:51:55 AM PST by Dustbunny (The only good terrorist is a dead terrorist)
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To: Dustbunny
I would buy a MAC if the price actually would come down to what PC's cost.

Depending on what you're looking for, it might even be cheaper for the features you'll get. What price range, and do you have an extra monitor and USB keyboard sitting around?

227 posted on 01/27/2005 9:56:06 AM PST by antiRepublicrat
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To: antiRepublicrat
But he is running the free Apache and Linux for his web server, switched from Solaris.

Shows what can happen when you get hooked on drugs - your whole life goes to shit.

228 posted on 01/27/2005 9:56:30 AM PST by Golden Eagle
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To: N3WBI3
The sad thing is GE really believes that if you use Linux youre a communist

Not necessarily, I just know for a fact you're supporting communism by given them free software. A "useful idiot", as pointed out by others than myself.

229 posted on 01/27/2005 9:58:55 AM PST by Golden Eagle
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To: AmishDude
Ah, the Fisher-Price computer.

Which one looks more ready to do business? This water-cooled stainless steel design,

or this plastic colored monstrosity?


230 posted on 01/27/2005 10:05:02 AM PST by antiRepublicrat
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To: Vermonter

My interest in anything from Apple is somewhere between zero and none.


231 posted on 01/27/2005 10:05:30 AM PST by AlexW
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To: solitas
but I wonder if the CD/DVD is a standard size for anything - not that many use slot-loaders.

I'm betting it's the slim slot-load design Apple has been using in its Powerbooks for years.

232 posted on 01/27/2005 10:07:19 AM PST by antiRepublicrat
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To: Stars N Stripes

I have this great cookie recipe that calls for apple sauce and orange juice...


233 posted on 01/27/2005 10:09:27 AM PST by Old Professer (When the fear of dying no longer obtains no act is unimaginable.)
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To: Golden Eagle
Not necessarily, I just know for a fact you're supporting communism by given them free software. A "useful idiot", as pointed out by others than myself.

Rush is a useful idiot? Damn, I thought he was smarter than that.

234 posted on 01/27/2005 10:09:42 AM PST by antiRepublicrat
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To: 1LongTimeLurker

I'll trade you a half-interest in my cookie factory for one of each.


235 posted on 01/27/2005 10:11:23 AM PST by Old Professer (When the fear of dying no longer obtains no act is unimaginable.)
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To: antiRepublicrat

Drugs fry your brain. Go ahead and deny that as well.


236 posted on 01/27/2005 10:12:44 AM PST by Golden Eagle
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To: Golden Eagle
Drugs fry your brain. Go ahead and deny that as well.

Rush was using Macs long before he started abusing painkillers. He also switched his web server over to Linux after he kicked the habit. So, is Rush a useful idiot or a brain-dead druggie?

237 posted on 01/27/2005 10:15:40 AM PST by antiRepublicrat
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To: golas1964

I would think that sleeping in one of those things could lead to atrophy of the muscles about the spine; how do you climb out of one? My grandmother had me on a feathertick as a kid and I "like to smothered."


238 posted on 01/27/2005 10:18:23 AM PST by Old Professer (When the fear of dying no longer obtains no act is unimaginable.)
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To: antiRepublicrat

Possibly, both, if he's now running Linux instead of making the choice to use products originating in the US.


239 posted on 01/27/2005 10:19:24 AM PST by Golden Eagle
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To: pageonetoo
PC = custom dragster that "everyman" can make. With a little knowledge and patience, anybody can build a lightening fast custom rig that will run rings around any Mac. The only exceptions would be high end custom music or graphics software that require an additional wrap-around API to function. PC's crash because people are too stupid to defrag and too unwilling to do the minimalist protection.

MAC = egomaniacal, clunky, proprietary sludge that embodies the concept of the "King with no clothes." These overpriced boat ballasts function well for email and dubbing music... but is that worth 4 times the cost because people are too stupid or too unwilling to put in some time to learn better.
240 posted on 01/27/2005 10:20:12 AM PST by Dysfunctional
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To: Golden Eagle
Not necessarily, I just know for a fact you're supporting communism by given them free software.

Eh that argument died when MS decided to sell code to china, and when bill gates gave money to the UN and planned parenthood.

241 posted on 01/27/2005 10:21:23 AM PST by N3WBI3
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To: AlexW

And yet we find you on this thread... interesting..


242 posted on 01/27/2005 10:21:48 AM PST by N3WBI3
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To: Dysfunctional; pageonetoo

Its gotta be killing these schills that the mac mini is price competative with dell...


243 posted on 01/27/2005 10:23:10 AM PST by N3WBI3
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To: N3WBI3

"And yet we find you on this thread... interesting.."

Only because it mentions Rush...I know he has both Macs and Windows.

I just have no desire to change systems.
I can do what I want with Windows.


244 posted on 01/27/2005 10:29:36 AM PST by AlexW
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To: N3WBI3

That argument grew to incredible strength when China cracked the top 10 supercomputers in the world using their free copy of Red Hat Linux they had renamed Red Flag Linux.


245 posted on 01/27/2005 10:32:33 AM PST by Golden Eagle
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To: Golden Eagle
Possibly, both, if he's now running Linux instead of making the choice to use products originating in the US.

And what of our gracious host, Jim Robinson, running Red Hat Linux/Apache/Perl (all free)? Communist sympathiser or useful idiot? And you don't get much more Right than Hannity, who runs Apache on Debian Linux. His status, please? What about the commies over at the Heritage Foundation or the Cato Institute (both Linux)?

246 posted on 01/27/2005 10:38:38 AM PST by antiRepublicrat
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To: N3WBI3

The low end Mac if just a whiff of Mac crack.

It gets you going on the OS with the intention of sticking it to you down the road.

People who buy MACs are like those who pay someone $50 to carry their small bag, then brag about it.


247 posted on 01/27/2005 10:43:23 AM PST by Dysfunctional
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To: antiRepublicrat

I'm not going to insult Mr. Robinson, this is a great site and I greatly appreciate his willingness to allow me to share my views. But there is a definite difference along political lines with regard to foreign freeware like Linux.

http://www.freerepublic.com/focus/f-news/1325512/posts?page=79#79



248 posted on 01/27/2005 10:43:49 AM PST by Golden Eagle
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To: Dysfunctional
PC-

Mac-

249 posted on 01/27/2005 10:44:44 AM PST by pageonetoo (I could name them, but you'll spot their posts soon enough.)
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To: Dysfunctional
custom dragster that "everyman" can make.

The problem being that relatively few people are capable of building a quality dragster. The rest buy pre-built on the market.

The only exceptions would be high end custom music or graphics software that require an additional wrap-around API to function.

Huh?

PC's crash because people are too stupid to defrag

You do know that disk fragmentation rarely has anything to do with a computer crash, don't you?

egomaniacal, clunky, proprietary sludge

Egomaniacal, yes. It often takes ego to achieve excellence. Clunky? Sorry, they're pretty fast and designed better than any PC on the market. Proprietary? Depends on what you're talking about. Can I upgrade my RAM, hard drive, graphics, etc., without having to buy from Apple? Can I plug in any USB or Firewire device? Definitely.

but is that worth 4 times the cost because

You haven't priced Macs lately, have you?

250 posted on 01/27/2005 10:47:50 AM PST by antiRepublicrat
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