Skip to comments.Limbaugh could sell new Mac
Posted on 01/26/2005 5:22:19 PM PST by Vermonter
Limbaugh could sell new Mac
This week, Apple Computer is launching a campaign to sell a new product, the $499 Mac Mini, that portends to transform the world in a way the original Mac didnt. But Republicans will be needed for the campaign to succeed.
To put this in context, you need to read Revolution in the Valley, Andy Hertzfelds new book about the making of the original Mac in the 1980s. Hertzfeld points out that the initial target price for the first Mac was $500. But by the time it was launched in 1984, the price had ballooned to $2,495.
Many of the Macs creators felt betrayed. All initial design goals had centered on Everyman, but instead of a computer that changed the world, the Mac became a niche machine mainly for artisans and limousine liberals who could afford one. The rest of us bought commodity PCs. Fewer than one in 20 computers sold or used today to cruise the Internet is a Mac.
The Mac Mini could rectify this. But will it? Will a low price tag and terrific design alone entice a mass market to buy this new product? Im not so sure. Apples image may still be an impediment to Mac sales.
To research this column, I read lots of discussion boards all across the Internet, and its evident that politics still play a role in computer purchases. Just as there are red states and blue states, there are also Mac Democrats and PC Republicans. These battles were especially nasty after Apple went public with its politics and added Al Gore to its board of directors.
Apples leader, Steve Jobs, seems to have sensed last year that his company was getting too political. He backed off some of his campaigning for John Kerry and cryptically signaled to The Wall Street Journals Walt Mossberg in an interview that he understands the problem.
People have said that I shouldnt get involved politically because probably half our customers are Republicans maybe a little less ... [but] I do point out that there are more Democrats than Mac users so Im going to just stay away from all that political stuff because that was just a personal thing, Jobs said.
There are, in fact, devoted Republican Macintosh users, but that is not the perception. So Apple desperately needs to introduce a replacement image to achieve the original Macs vision. There would be no better way to do this than to add a Republican or two to Apples board of directors. Mac users such as Karl Rove or Arnold Schwarzenegger adviser Mike Murphy would be possibilities, but Rush Limbaugh is the most obvious choice. Rush is an ardent Mac evangelist and knows a thing or two about marketing. Even if Limbaugh is not put on Apples board, the company should market through his daily radio program, paying Rush to tout his favorite computer the same way he builds mattress sales for Select Comfort.
Hertzfelds book says the team that created the original Mac had a spirit of urgency, ambition, passion for excellence, artistic pride, and irreverent humor. That sounds just like Rush Limbaugh to me. I know that if Rush had been a board member in 1984, hed have had the guts to back the famous Big Brother Super Bowl ad that Apples then-timorous board abandoned.
Apple marketers also need to understand that restoration of their brands image in conservative and Republican circles can resonate with various factions of the party. I have already read favorable gun-owner comments about the Mac Mini on the discussion boards of Ted Nugents populist United Sportsmen of America website. James Dobson and his Focus on the Family might be intrigued by a computer that is affordable for young families and not subject to porno pop-up ads. And business Republicans will be impressed by the seamless integration of the Macs OS X operating system with corporate networks.
The Republican Party is a big tent. Apple should come on in.
Microsoft has been making and marketing software for the Mac since Microsoft began.
Microsoft Office for the Mac is not a port of the Windows version, as far as I know, even though the programs operate similarly and produce compatible documents.
I use both versions, and for my money, the Mac version- Office 2004 for the Mac- is better looking, and better functioning.
So your comment about Apple succeding better "integrating the Microsoft software into its platform" is uninformed and WAAAAAY off the mark.
Apple offers a machine with far superior software/hardware integration out of the box thatn you are likely to manage with an army of IT types.
Try your sons machine... I think you will find it a revelation. And just wait until he gets the new OSX 10.4 software loaded on it in a couple months....
You'll be drooling.
Rush has been quietly promoting Macs for years. He mentions them because he uses them and likes them.
I agree that Steve Jobs and the Apple board are way too "Blue State" to ever acccept Limbaugh as a spokesman, no matter how much they'd gain from it. It would be a smart move, but being liberal is not a smart move to begin with.
And I won't even begin to tell you how he's helped me with my "problem."
Um, no. A G5 iMac is $1300, for example.
The best idea would be for Apple and Steve Jobs to avoid politics altogether. But for the record, Jobs does favor some conservative concepts, like school vouchers and home schooling.
Rush would have welcomed Apple ads for years but Steve would not buy Limbaugh's show. I always thought Steve was extremely short sighted and let his inane politics get in the way of business. God knows, Gore isn't selling any Macs. If truth be told, Gore does keep a low profile when it comes to Mac
evangelism. Wasn't it the Clintom Justice Department that went after MSFT?
I know Rush was not a supporter of that move either.
Is Algore still on Apple's board of directors?
I am a firm believer in Select Comfort beds!
Well worth the cost.
"James Dobson and his Focus on the Family might be intrigued by a computer that is affordable for young families and not subject to porno pop-up ads."
I already have one and it's not a Mac. Just get a generic PC and add the Firefox browser.
I'm sure Gore's placement on Apple's board was Jobs' way of making sure Gore didn't have to panhandle for lunch money
Commodore 64 anybody? Too bad the apple 2c isnt still around
It needs to grow it's percentage of the market and so ar only ipod had done that.
I think they are more or less doomed.
"I am a firm believer in Select Comfort beds!"
Pardon my asking, but is your bed populated by one or two people? The reason I ask is that I have heard some people complain that there is a rigid foam thing between the two occupants and it is not comfortable to roll over onto. Know anything about that? I don't need competition from any rigid things.
Actually, I one of each somewhere in the garage... How pathetic is that :)
Hey! Computers are supposed to hum and whir and have all sorts of wires and blinking lights... Even a faint smell of ozone...
Call me old-fashioned.
"Since 1997. Any USB peripheral will work on a Mac."
Yep, they give you two ports, one for the keyboard( they don't give you ), and one for the USB port expander you will need to attach anything other then the mouse ( that they don't give you )
... and just try to load the USB drivers from those mini-CD's via the slot drive ...
Want the DVD burner ? - add another $100
With the 1.4 Ghz and 80 Gig drive upgrade, you're up to about $700 ....
Whatever happened to that all-in-one that looked like a table lamp ?
That tunes been playing for about 15 years
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