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Exploitation of 9/11?
imbd ^

Posted on 01/29/2005 7:48:01 PM PST by Hildy

Robert De Niro and American Express are being criticized for a new 30-second TV ad airing in the U.S. and the U.K. which includes shots of the now barren site of the World Trade Center. In the ad, directed by Martin Scorsese, De Niro walks through New York, referring to "My East .. my West Side." When he arrives at Ground Zero, he remarks, "My heartbreak." (The spot's tagline is: "My life. My card.") Brand Republic, an online publication covering advertising and marketing, said that the spot is drawing flak for exploiting the 9/11 tragedy.


TOPICS: Culture/Society; Miscellaneous; US: New York
KEYWORDS: 911nazis; ads; americanexpress; amex; deniro; groundzero; hypersensitivity; mycardcampaign; prohandwringers; scorsese
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What do you think?
1 posted on 01/29/2005 7:48:01 PM PST by Hildy
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To: Hildy

Sounds pretty tasteless.


2 posted on 01/29/2005 7:48:41 PM PST by ScottFromSpokane (http://drunkengop.blogspot.com/)
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Comment #3 Removed by Moderator

Comment #4 Removed by Moderator

To: Hildy

Will they do one with Penelope Cruz (Spanish) where she walks through Madrid and stops at the train station?


5 posted on 01/29/2005 7:52:36 PM PST by ikka
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To: Hildy

Well my immediate reaction is that it isn't bad.

Why is it bad for him to say "my heartbreak" as he looks at the wreckage of 9/11? Are we now to pretend that this event and area does not exist? it is valid for public figures to mention, it is valid for commercials, if done tastefully, sounds like this one is tasteful.


6 posted on 01/29/2005 7:52:54 PM PST by Mount Athos
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To: Hildy

Crass, tacky - but if it serves to remind a wide audience of what we stand to lose if we forget that day, I can live with it.


7 posted on 01/29/2005 7:53:14 PM PST by clee1 (Islam is a deadly plague; liberalism is the AIDS virus that prevents us from defending ourselves.)
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To: Colicos

Try this one: http://us.imdb.com/news/sb/


8 posted on 01/29/2005 7:53:35 PM PST by Hildy ( To work is to dance, to live is to worship, to breathe is to love.)
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To: Hildy
I think De Niro might have wanted it in. He has been very involved with downtown NY. He also narrated one of the 9/11 specials that was on the networks. I think he is sincere and I have no problem with it.
9 posted on 01/29/2005 7:54:11 PM PST by CaptainK
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Comment #10 Removed by Moderator

Comment #11 Removed by Moderator

To: Hildy


If you knew what AMEX did for (and is doing) NYC in the aftermath of 9-11 you'd sign up now. The spots are no more exploitive of the terrorist attact than the bronze statue of 1st responders is.

Of course, like the libs, some just need to disparage.


12 posted on 01/29/2005 7:55:24 PM PST by Touch (Your eyes, they just see truth, you make them lie.)
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To: Hildy

I've seen it and I hate it, but only because DeNiro is such a self-indulgent jackass, sort of like an even older version of Sean Penn than Sean Penn.


13 posted on 01/29/2005 7:55:34 PM PST by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: Hildy

There was once a time when boundaries of respect were just understood. Now...the envelope is just constantly pushed.


14 posted on 01/29/2005 7:55:40 PM PST by Calpernia (Breederville.com)
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To: Hildy
Sounds like exploitation to me. If he were doing it for a survivor's fund it would be legit...but for a credit card?
15 posted on 01/29/2005 7:55:52 PM PST by Cornpone (Aging Warrior -- Aim High -- Hit'em in the Head)
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To: Touch

Really? Tell us. I really want to know.


16 posted on 01/29/2005 7:56:41 PM PST by Hildy ( To work is to dance, to live is to worship, to breathe is to love.)
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To: Hildy

Hmm...I'm not sure if it's completely tasteless.

America is built on enterprise. New York is a shopping, money spending city.

If the ad attracts people - particularly overseas visitors -back to New York, to spend money, while still remembering what happened on 9/11..why not?

I'd like to see the advert on-air to see if I think it's offensive. Normally, I get an immediate 'gut' reaction from something on seeing it, if it's tasteless.


17 posted on 01/29/2005 7:56:56 PM PST by Happygal (liberalism - a narrow tribal outlook largely founded on class prejudice)
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Comment #18 Removed by Moderator

To: clee1

I believe its tasteless. Sure he has the right think of it as his "My Heartbreak" but don't use it to sell a credit card.


19 posted on 01/29/2005 7:57:50 PM PST by xster0typex
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To: Hildy

I see it all the time. I think it is fantastic.


20 posted on 01/29/2005 7:58:09 PM PST by BallyBill (I'm a God fearing man and with many I stand....)
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Comment #21 Removed by Moderator

To: Hildy

I've seen the commercial, don't see a problem with it. DeNiro is an old school New Yorker, and identified with the city by outsiders more than any one else. Should they just pretend 9/11 didn't happen? It changed the face of the city, changed the mood of the city, changed the concept of the city, 9/11 is as much a part of the city as the buildings that were there before it happened.


22 posted on 01/29/2005 7:59:26 PM PST by discostu (quis custodiet ipsos custodes)
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To: Colicos
"Amex should stand to lose a lot, a lot of money for this. Billions and billions should be lost by amex. This is an outrage."

Maybe we could short sell the stock and donate the profits to the survivors.

23 posted on 01/29/2005 7:59:27 PM PST by Cornpone (Aging Warrior -- Aim High -- Hit'em in the Head)
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To: xster0typex

I haven't decided how I feel about this. As people, I'm not crazy about DeNiro or Scorsese because of their politics so I tend to automatically think this is tasteless, but I'm not sure.


24 posted on 01/29/2005 7:59:30 PM PST by Hildy ( To work is to dance, to live is to worship, to breathe is to love.)
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To: Hildy

I hate that commercial, i always thought it was absolutely ridiculous for a credit card.


25 posted on 01/29/2005 7:59:52 PM PST by kanecorp
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To: Hildy

I think it's a great ad! It catches my attention every time it airs. DiNiro is a New Yorker who is very supportive of his city. Can't he be heartbroken like all of us about what happened on 9/11?


26 posted on 01/29/2005 8:00:22 PM PST by arasina (So there.)
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To: Hildy

I think it's a good and thoughtful ad. Vintage DeNiro. No one "owns" 9/11.


27 posted on 01/29/2005 8:00:52 PM PST by WarPaint (%^$# mecca. Be done with it. (Is this OK Admin?))
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To: Colicos

Yes it is. Just scroll down and you'll see the item. It's nearer to the bottom of the page.


28 posted on 01/29/2005 8:01:03 PM PST by Hildy ( To work is to dance, to live is to worship, to breathe is to love.)
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Comment #29 Removed by Moderator

To: BallyBill

I have seen it many times. I find nothing wrong with it.


30 posted on 01/29/2005 8:01:36 PM PST by jimbergin
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Comment #31 Removed by Moderator

To: arasina

Sure he can be "heartbroken" but why use it to sell a credit card fro American Express. Are they going to send the money DiNiro made from the commercial to the victims and family members?


32 posted on 01/29/2005 8:04:45 PM PST by xster0typex
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To: arasina

Sure he can be "heartbroken" but why use it to sell a credit card for American Express. Are they going to send the money DiNiro made from the commercial to the victims and family members?


33 posted on 01/29/2005 8:06:22 PM PST by xster0typex
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Comment #34 Removed by Moderator

To: Colicos

I agree!


35 posted on 01/29/2005 8:08:57 PM PST by xster0typex
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To: Hildy

I've seen it and consider it tasteless. I don't understand the reason for referring to a tragedy to sell anything.


36 posted on 01/29/2005 8:09:43 PM PST by unbalanced but fair
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To: xster0typex

Apparently DeNiro teamed with AMEX after 9/11 to fund some kind of arts rejuvenation in the area. I guess putting back to work the number of arts related businesses ruined by the attack. So maybe the money goes to that...or not...who knows?


37 posted on 01/29/2005 8:12:48 PM PST by Hildy ( To work is to dance, to live is to worship, to breathe is to love.)
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To: Hildy

I've seen the commercial several times on TV---but I never caught the reference to Ground Zero. It can't really be that offensive if its' never even registered with me...


38 posted on 01/29/2005 8:13:10 PM PST by sam_whiskey (Peace through Strength)
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To: Hildy
How is it "tasteless"? I've seen the ad, it's really a powerful explanation of why DeNiro, like most New Yorkers, love their city.

The vibe I got from it was a guy who was proud of his city. And that is a good thing.

I don't know, or care, what DeNiro's politics are. What I do know is that he is a fine actor. Apparently New York is to him what Athens was to Socretes. Who can fault him for that?

39 posted on 01/29/2005 8:15:33 PM PST by jude24 ("To go against conscience is neither right nor safe." - Martin Luther)
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To: Hildy

I've seen it and I think it is a good commercial. Then again, I don't go out of my way to be offended about things.


40 posted on 01/29/2005 8:16:15 PM PST by TankerKC (The Media turn each tactical victory for insurgents into a strategic victory for terrorists.)
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To: Hildy

I've seen the ad a few times and think it's both poignant and tasteful. While the ad doesn't make me want to apply for an AMEX, It makes me want to visit NYC again.


41 posted on 01/29/2005 8:16:26 PM PST by NCPAC ("I believe the very heart and soul of conservatism is libertarianism." - Ronald Reagan)
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To: Hildy

I think it's a great ad. Well-written, and photographed, and nothing exploitative at all.


42 posted on 01/29/2005 8:17:10 PM PST by JennysCool (I was so naive as a kid I used to sneak behind the barn and do nothing. -Johnny Carson)
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To: Hildy

No different, or maybe less so; than either political party using it for campaign purposes.


43 posted on 01/29/2005 8:17:39 PM PST by KoRn
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To: Hildy
Its one thing if he is going to donate the money. Robert has plenty of money I'm sure. He has been in over 60 films and produced and directed a few as well.
44 posted on 01/29/2005 8:17:49 PM PST by xster0typex
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To: Hildy

The commercial is very well done. Totally respectful and not offensive. It's not like he's saying "our prices are coming down like the towers".


45 posted on 01/29/2005 8:18:17 PM PST by bigeasy_70118
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To: jude24

To tell you the truth, DeNiro hasn't made a good movie in quite a long time...his newest one is getting horrible reviews (The thriller with Dakota Fanning). He's getting a reputation of being a hack. Taking movies just for the money. NOT THAT THERE'S ANYTHING WRONG WITH THAT! Just name the last good movie DeNiro was in. He is a good actor, that's not in question.


46 posted on 01/29/2005 8:21:27 PM PST by Hildy ( To work is to dance, to live is to worship, to breathe is to love.)
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To: Colicos

They made a commercial about the city, and included the most important thing that's happened in the city for the last 30 years. You've got two choices: they use it or they pretend it never happened, which do you like better? Personally I think way too many people are in denial about 9/11, I appreciate the fact that neither AmEx nor DeNiro are in that list.


47 posted on 01/29/2005 8:22:54 PM PST by discostu (quis custodiet ipsos custodes)
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To: jude24

Most ads are generally bankrupt anyway, trying to link emotions to their brand name. American Express trying to cash in (promote it's image) by linking itself to 9/11 through the financial genius of a Movie actor (sarcasm)... well if you think about it for a nanosecond, it's all vapor.


48 posted on 01/29/2005 8:23:29 PM PST by SolutionsOnly (but some people really NEED to be offended...)
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To: Touch

No matter how "tastefully done" AMEX is using 911 to sell something and that is crass.


49 posted on 01/29/2005 8:27:22 PM PST by An American In Dairyland
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To: SolutionsOnly
American Express trying to cash in (promote it's image) by linking itself to 9/11 through the financial genius of a Movie actor (sarcasm)

Hows that any different than all the rah-rah-America commercials that came out the end of 2001?

The AMEX part of the commercial is unobtrusive; the message compelling; the cinematography astounding. Now AMEX is doing a rah-rah New York commercial when it's no longer hip to do so. Good for them.

50 posted on 01/29/2005 8:29:20 PM PST by jude24 ("To go against conscience is neither right nor safe." - Martin Luther)
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