Posted on 02/07/2005 11:07:32 AM PST by doug from upland
This morning I spoke with a representative of Anheuser Busch about their Superbowl commercial. First, here is some background.
In a club in San Bernardino with a couple hundred Marines, wives, and friends, I watched the Superbowl. I fought back a tear at the bar as I watched the commercial that honored the troops. The Marines in that club felt proud. They appreciate knowing that we appreciate what they do for us. Hell, just buying them beer to show appreciation made them feel good.
In the 1981 Champsionship Game (not Superbowl), Joe Montana engineered an 89-yard drive at the end of the game to defeat Dallas. Dwight Clark capped it off with a leaping 6-yard reception in the end zone to advance to the Superbowl. In post season lore, it became known simply as "The Catch."
In 1986, John Elway led his team on a 98-yard march that tied Cleveland in the Championship Game. The Broncos won in overtime. It became known simply as "The Drive."
As we watched the standout commercial of troops in the airport being cheered on in the terminal as they arrived home, we hope the moment will create its own Superbowl lore. May it forever be known simply as "The Commercial."
The representative of Anheuser Busch was kind enough to return my call. I wanted to know who was behind the brilliant commercial. They will be putting out a press release today because they have received more media inquiries than they can possibly field.
Here is some of the information. The commercial was filmed at LAX. Yes, those were real military personnel from various branches who have served in Iraq. According to the spokesperson, the response to the commercial has been overwhelming and positive.
They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."
I didn't see the commercial...could you describe it?
Ask them to put the commerical on the web. I worked Sunday and did not see the commercial.
Best commercial of the year..no hype, no loud mouth obnoxious actors, no cute animal tricks, just a thank you.
Must be driving the libs crazy
Here are some of them. Not sure if this one is in there.
http://www.superbowl-ads.com/2005/index.html
An amazing commercial. Good post. Thank you for posting something about this commercial.
Doug is right, this one should be forever known as "The Commercial"
People are sitting in an airline terminal. All of a sudden you hear a few hands clapping and then loads of hands clapping as uniformed military personnel are returning and walking through the terminal. It ends with a simple graphic of THANK YOU and then a quick shot of the Anheuser Busch logo.
It was filmed in the Tom Bradley terminal.
I was able to watch only about 15 minutes of the Super Bowl, fortunately, this commercial was among the few that I got to see. It was brilliant!!!
The Rodents in the Underground are totally offended at the patriotism shown in the Superbowl program.
lmao...Will we see a new mental crisis for those affected by "the commercial"
Anybody know how to pull the video off as an avi or mpg file? It is the sort of thing I would like to archive.
I played the tape of that spot for my wife this morning and we both choked up...me for the second time.
For personal impact and a good deed of the the day...that was a great tv spot. Thank you A/B.
For humor....the black guy trying to surprise his woman with dinner when she enters the apartment seeing him holding the white cat stained with spaghetti sauce in his right hand and a butcher knife in his left...
...Marron...datsa nica sauce!
wow that chokes me just to read your description
awesome, thanks for describing. Can't play video here at work...
I was wondering about that! very kewl!!!!
They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."
I didn't watch the game (never do); but I tuned in at half-time, in part to watch Paul McCartney....I'm very glad I did watch, because I was able to see "The Commercial," sitting there, teary-eyed. It was just awesome!! Thanks for your post dfu.
ping
ping
It keeps getting dusty in the room everytime I see that ad.
Here is it: 'Applause'.
http://www.budweiser.com/commercials_05/select_media.html?c_id=3
I very much liked the general theme of the commercial. However, there seemed to be some very PC editing going on.
Watching it, you'd swear that the majority of our military is comprised of women, and that white guys are in very scarce supply.
Here it is: 'Applause'.
http://www.budweiser.com/commercials_05/select_media.html?c_id=3
If they were real soldiers, why didn't they have any patches or ranks or name tags on any of their uniforms?
I've got the same *dust* problem. (((sniffle)))
New DCU's picked up in KUwait on the way home. son came home that way
I guess you will have to ask the military and producer.
I am proud to say that my boys and I lived exactly this out in Hartsfield Airport in Atlanta. My boys are 9 and 7. We were in Hartsfield on Christmas Eve waiting for connecting flight when a large group of military came in at a gate close by. ALomst everyone at our gate waiting area stood and applauded as these heroes went by. My boys applauded and even went to shake hands with a couple of the troops. It was just a great experience and a wonderful chance for me to teach my boys about "the important things".
Here's a happy one!!! In case you didn't see this commercial, it's absolutely awesome...there's links to the video of it on the thread...enjoy!
Thank you, makes sense now. I was really bothered that they didn't even have the American Flag patch on their arms.
Thank your son from our family, my daughter just left last week.
Oh wait, he drinks that every day - never mind.
Oh my, the dems are having a fit!!!!
I guess they did it for continuity. They were from various branches, but they wanted them all dressed the same as if they were arriving as a unit. That is what I would suspect.
Thanks for posting The Commercial.
LOLOL....oh I missed the commercial with the white cat...please please describe.
When R&R was first instituted the guys were plucked out the desert dirt & grim inclued and thrown on a plane home. They are no longer allowed to fly home like that. Either they keep one set of DCU clean and unworn (hard to do when they only issue you 2 sets) or purchase new before going home. If they are lucky enough to be in Kuwait long enough waiting for a flight they can get them cleaned and pressed, but much easier to purchase new just no time to sew on patches.
There are specific military regulations governing proper and improper use of the uniform. Using the uniform for commercial purposes is among those that are restricted. They can wear a stripped-down likeness, but not the full official uniform.
Freedom Under Conquestadors and Killers Emascualtion Myopia.
Id think it a lot less crass if they skipped the AB logo altogether, lest they be accused of marketing beers off patriotic stirrings (however justified)
Companies try to give the public what they want. That is good for the bottom line. In this case, they succeeded big time.
I don't want to be negative, but that's what struck me while watching it during the game last night. To test my impression, I went to a link on the thread and watched the commercial again. Sure enough, a majority of the soldiers featured in closeups were women.
It was a great. One of the soldiers stopped and talked to my sons for a couple of minutes - their eyes were big like saucers. Just a very cool experience.
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