Skip to comments.Another Episode of "White Men are Dumb" (Ad for Cable TV Dumps on Hapless Father/Husband)
Posted on 02/17/2005 1:26:35 PM PST by governsleastgovernsbest
In this PC age of advertising, there is one group who can still be made the butt of jokes with total impunity: middle-aged white guys.
The latest installment was on display in a commercial I just caught. A befuddled guy is sitting on the couch, fiddling with the TV remote. His roughly 11-year old daughter enters, and he tells her he can't seem to switch to a given channel.
"Of course not," she curtly informs him, "it's been blocked." She goes on to inform the ignoramus that most channels can be blocked via the remote or by calling the cable company.
He asks whether channels can be unblocked, and once again she condescendingly explains they can, then snidely adds:
"But you're going to have to get Mom's permission."
He calls out for his wife. She enters, and he imploringly asks her if he can watch the channel. She glances at the screen, gives a curt "No!" then exits.
Another day in the life of Bumbling, Stumbling White Guy.
Yes, yes, I know: "don't be so touchy. I thought it was funny. Chill out. Relax." etc. Look, I have no problem if this was an equal-opportunity thing. But it does bug me that if the tables were turned cries of outrage would echo throughout the land.
PC ping to the Today Show ping list.
I barely watch tv, and since I know in real life that white men are not dumb, I don't take it personally.
It's not the insult I take personally - it's the hypocrisy. The people who make these ads would never dream of using anything but a white guy as the butt of their humor.
If this was reversed those militant feminists would be all over it but because it's a guy and a white guy at that, no one cares.
You are so right - this trend has been bothering me for several years - the Wonder Bread ad where the husband dances around like a little kid and his wife has to remind him that he needs the car keys, the ad where the husband is so dumb he goes out in the pouring rain and his wife has to remind him to use an umbrella. My "womyn" accquaintances come right out and say that it is "payback time". They think that because women were made to look stupid in the 50s & 60s that it is only fair that they do the same thing to white males. My answer to them is "Two wrongs don't make a right". They don't care.
I hate the Dell commercial with the guy acting like a total moron while his wife is waiting outside...........
Adds and shows like this are funny.
But they are overdone. Men are always portrayed as big stupid babies.
Very true! I've noticed the plethora of "dumb dads" in entertainment lately, and I hardly even watch TV. Still, it's hard not to notice the pattern: Al Bundy, Homer Simpson, and going back a few years, we have the likes of Ralph Kramden and Fred Flintstone. Don't get me wrong - at least in the first two cases, I find the characters and their shows hysterical. But imagine the reaction of the PC police if Peg, Marge, Alice and Wilma were the dumb, incompetent clods.
The only class of people in America with no special protection laws is the WHAM.
White, heterosexual, able-bodied, male.
Everyone else has special protections written into law.
I agree. I think it may be a general man thing, because I notice the same commercials on BET. For some reason, sex and man bashing sells.
We aren't dumb. Errr, uhmmm, Errrr...if you say so, cy.
Yeah, same here... kinda like that dope playin music on his Dell Computer falling off an end-table. It is good for a laugh. I guess it is kind of a bite, the hypocrisy of it, but people today need to lighten the hell up.
Big news! Women spend most of the household income, actually, so the advertisers are taking advantage of their general contempt for "hubby." Nothing new there. Similar ads have been around since TV got started.
"Dufus Dad" is the most common role in advertising, unless you're selling beer or pickup trucks.
The dullard was probably a Evangelical Christian, no doubt... Anything in the background giving away the fact he lived in the South? KKK Hood? Confederate flag?
Do I gather that on BET the hapless males black?
There are a LOT of those type ads.
You know it's getting bad when your wife notices and starts commenting about it, like mine did.
Yeah, and on the tv shows, except for 'Soul Food'. I noticed the males get spineless and womanizing after Viacom took it over. Maybe they hope to eventually turn into the 'rainbow' channel.
Almost every add on the tube shows a dumb white guy being put down either by his wife, his girlfriend, or his minority buddies. It burns me too.
Just bring home the money honey. And shet up.
But I like middle-aged white guys. I like old ones even better. ;)
Sometimes the commercials are funny, but I mean really *LOL* I get up and go to the bathroom as soon as the show is off.
I understand your objection, but men have set themselves up for this by not taking charge of their homes, and particularly (in this instance) their paychecks. Anti-men, anti-father commercials are out there because women and children are making the spending decisions.
Stand up and be leaders, men! There wouldn't even be a need for cable blocking (much less insulting commercials for it) if men asserted authority over their children.
Well, other than the TV being up on cinder blocks, and the disassembled pick-up truck in the living room, no ;-)
I don't be smart at all. I barely able to type keys on this here computer. I have to go get some more hay so I can clean my buckteeth.
White guys are dumb. Look at the crap we put up with.
What does it have to do with the guy being white?
Do your knuckles drag on the ground too? Breath from the mouth? :O)
"You guys probably would not like that crappy movie with wil smith and the guy from king of queens. Basically a hip cool black guy "player" helps a white dumbass."
That describes almost every movie with a black and white star made in the last 20 years. The movie seems to always end with the white character better off because they added a lille soul to their otherwise boring and meaningless white lives. It's not so much offensive as it is tiresome.
Of course... there is some faint truth to the stereotype. I had a boss, a professor, who would wear these polo shirts that were too small for him, then like gray slacks (also too small) without a belt. Then he would go to the restroom and when he came out there would be a little what we termed "shirttail penis" sticking out through the fly.
Also, he would tuck the shirt INTO his white cotton briefs and then the slacks would sag down in the back giving all and sundry an opportunity to make a judgement on the quality of the laundering.
It gets better. A friend said she was (not) looking and found herself thinking "he wears 34-36" and then she realized that if she knew that, the briefs must be on inside out.
A reaction to years of "father knows best" shows in which the father was always right. You can see the same thing in the Simpsons or any of the 9,000 situation comedies in which a giant fat guy is married to a hot wife.
Of course. Along with my gigantic CroMagnon forehead. All the while, dragging my woman behind me.
It's the particular commercial, but in general it's an ad war on men period. Unfortunately, the ad agencies have hit upon a successful formula and since wives still spend money for the house, it works.
Another day in the life of Big-Butted, too-tight-pant-wearing Black Woman.
Yes, lighten up, watch less TV, or both.
Nothing, if it were an isolated event. It's just that it's virtually ALWAYS a white guy being portrayed this way.
Try to imagine the ad I described with a befuddled wife sitting on the couch, and her 11-year old son, and her husband, condescending to her in like manner. Impossible. Never happen. The NOW picket line would be forming before the ad ended.
The King of Queens is funny, and that's not exactly the point of the movie. There are more than enough films with white male leads that are powerful all by themselves.
I noticed this nonsense a few years ago and the pattern is very predictable and nonsensical. In the real business world the vast majority of people with the sharpest, keenest minds are still white males by far. I've been in business over 20 yrs. and have done business with superb female and black business types but as a whole white males still pull the train.
This is all about conditioning upcoming generations of the new paradigm that will be led(?) by the all knowing females and hip, cool minorities who really are nothing more than style over substance. Evidently, the powers that be are so scared of the the day white males as a whole might wake up to see what's happening to their specie that untold millions are spent daily to continue this charade.
Give Mrs.Davis my regards, and hope you enjoy the side of brontosaurus ribs ;-)
During the Superbowl, the ads depicted 30% cool hip blacks, 20% sexy blondes, 48% white nerds and 2% white heroes. Hispanics, Asians and Native Americans were not even portrayed. Yeah, we are a racist society especially on TV!.
Reminds me of the old t.v. show "Father Knows Best" (but in name only).
Agreed. Levitra® chick gets on my nerves too. What guy wants her blabbing to everyone?
Having your adenoids out can help with the mouth-breathing thing. If that doesn't work, check for sinus polyps.
Black, Hispanic and Asian males are handsome, competent and hardworking guys but really need the supervision of a female to be successful. Young white males are handsome but 'slow'... yet they always please the female in the end.
And then... there's the middle-aged white male... a slug. He's incredibly stupid and everyone knows it... even his kids. He's a pariah on the family unit. You would believe that the family would be light-years better off without him.
I'm also tired of the commercials where bratty little kids push adults around. I guess the ad men think that the kids are being cute, but I think they're obnoxious.