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CNN PLANS SHAKEUP AT HEADLINE (response to dumpster ratings)
NY POST ^ | 2/20/05 | TIM ARANGO

Posted on 02/20/2005 3:09:00 AM PST by Liz

For the first time in its history, CNN's Headline News is tinkering with its all-news format.

The network will launch a new primetime lineup tomorrow — the first time in the network's 20-plus years on the air that it's making a break from airing straight newscasts.

"We're doing it because it's a chance to use both of our networks in a complementary way," said Ken Jautz, executive vice president of CNN Newsgroup.

"In this day and age there is so much competition in news. By the time you get to prime time people know the headlines of the day."

The switch is one of the early changes under new CNN President Jonathan Klein, who took over the network late last year.

While Fox News surpassed CNN in the ratings in recent years and is the No. 1 cable news network, CNN's sister network Headline News has held its own. Last year, for example, Headline News averaged 213,000 viewers during daytime hours, compared with 201,000 for MSNBC and 207,000 for CNBC, according to Nielsen.

In primetime last year, Headline News' ratings were largely flat from the year before.

Beginning tomorrow evening, Headline News will begin airing "Showbiz Tonight" from 7 p.m. to 8 p.m. — a live, talk-oriented show on the entertainment business. In the next hour, from 8 p.m. to 9 p.m., the network will air the legal talk show "Nancy Grace," hosted by the CourtTV anchor of the same name.

Grace, who became a prosecutor after her fiancee was murdered, will continue to host her CourtTV show "Closing Arguments."

"There's a very high interest among viewers in legal news and entertainment," Jautz said.

"It's the first time we've had a major marketing campaign for Headline News," Jautz said.

(Excerpt) Read more at nypost.com ...


TOPICS: Extended News; News/Current Events
KEYWORDS: cnn
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"In this day and age there is so much competition in news. By the time you get to prime time people know the headlines of the day."

You got that right, buddy.

1 posted on 02/20/2005 3:09:00 AM PST by Liz
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To: Liz
For the first time in its history, CNN's Headline News is tinkering with its all-news format.

It would probably do better if it reported all of the news instead of just the half Ted Turner wants you to hear.

2 posted on 02/20/2005 3:10:17 AM PST by dirtboy (Drooling moron since 1998...)
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To: Liz

Ah, looks like they'll be switching from biased newscasts to 100% unfiltered propaganda.

Qwinn


3 posted on 02/20/2005 3:10:58 AM PST by Qwinn
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To: Liz

Unless they dump their ideology they will remain in a last place battle with PMSNBC.


4 posted on 02/20/2005 3:11:53 AM PST by John Lenin (Vampires suck your blood, liberals suck the life out of you)
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To: Liz
I would have picked the same quote to focus on, Liz.

The media is having a hard time reaching the well connected masses. It will only be harder for them moving forward. People have been freed by the ability to get news on demand rather than being fed news when the MSM demands. Podcasting is only going to make it worse, I think.

Best of luck to them.

5 posted on 02/20/2005 3:12:18 AM PST by Glenn (The two keys to character: 1) Learn how to keep a secret. 2) ...)
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To: Liz
"There's a very high interest among viewers in legal news and entertainment," Jautz said.

Goody. What this tells me is that they anticipate the Michael Jackson trial being a big story, and they are blocking out 3 hours to cover it (entertainment and legal).

I can't tell you how excited I am at the prospect of all cable channels covering every sordid detail of Michael Jackson's psycho life, while they ignore such boring things as Social Security reform and foreign policy.

6 posted on 02/20/2005 3:14:29 AM PST by Miss Marple
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To: Qwinn

LOL!


7 posted on 02/20/2005 3:17:50 AM PST by Barney59 (Now there's a man with an open mind - you can feel the breeze from here!)
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To: Liz
I bet if they hired Al Franken to report the news, ratings would pick up. And they could save money on his salary, too because he works for free these days. They also could save money on hiring reporters because Al just "improvs" what he says anyway.

Take my advice, CNN. It's a sure ticket to the top of the ratings and financial prosperity.

:^)
8 posted on 02/20/2005 3:19:26 AM PST by spinestein
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To: Qwinn

[Ah, looks like they'll be switching from biased newscasts to 100% unfiltered propaganda.]


I thought this was really funny until I realized how completely accurate it was.


9 posted on 02/20/2005 3:23:03 AM PST by spinestein
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To: Miss Marple

It could have been worse....they could have hired Triumph, the insult dog to compete with O'Reilly and you know how every body loves sock puppets.


10 posted on 02/20/2005 3:24:53 AM PST by ijcr (Some mornings, it's just not worth chewing through the leather straps.)
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To: Miss Marple

OMG, the prospect of CNN airing the Jackson family story in-depth is enough to make my skin crawl.

Dysfunctional doesn't even come close to describing this living zoo of breast-baring, child molesting rogues and scalawags.

Wadda ya wanna bet it's another ratings disaster for the Crapola Network?


11 posted on 02/20/2005 3:28:09 AM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: Liz
In the next hour, from 8 p.m. to 9 p.m., the network will air the legal talk show "Nancy Grace," hosted by the CourtTV anchor of the same name.

A WHOLE hour of Nancy Grace? That should boost ratings. Not!

12 posted on 02/20/2005 3:30:05 AM PST by stopem (Support the troops yellow ribbon purse-key-holders.)
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To: spinestein

Good idea.......we oughta get a (ahem) "fan club" together to suggest CNN hires ol' Al.


13 posted on 02/20/2005 3:30:33 AM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: Liz

The only thing I want to hear about MJ is when his prison term starts.


14 posted on 02/20/2005 3:34:30 AM PST by SirLurkedalot (I'm back...with NEW and IMPROVED knuckle-dragging action.)
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To: Glenn

Too bad they didn't attribute FreeRepublic as singularly preeminent as THE instant source of news in the high tech age.


15 posted on 02/20/2005 3:34:42 AM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: Liz
You KNOW they are going to cover it in-depth. Celebrities, California, and guaranteed air coverage will draw reporters like moths to a flame.

Plus, if they fill their air time with Michael Jackson, they don't have to cover President Bush.

16 posted on 02/20/2005 3:34:56 AM PST by Miss Marple
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To: dirtboy

You are so correct. What you get from headline news is more liberal spin than "straight" news. Of course they would not admit to it, but much of their "unbiased" news reports are decidedly leftist tinged. Maybe there is no right or left way to report disasters, but they sure go out of their way to not report anything that might be construed as positive towards conservatives or Republicans. Their coverage of the war is an excellent example. They always emphasize U.S. military and civilian Iraqi deaths and casualties while underreporting objectives and triumphs. Their chief "pundit" about Iraq is Tony Karon (?) from Time Magazine. Enough said. The sinister hand of Ted Turner obviously is directing what gets put on and how it is reported.


17 posted on 02/20/2005 3:39:13 AM PST by driftless ( For life-long happiness, learn how to play the accordion.)
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To: Miss Marple

Course, this is only a guess---but I would bet that Jackson and his star cronies and anyone connected to this trial are going to be indelibly tarnished as a result of the trial's raunchy evidence and testimony.

I wonder how long they will lend their star presence to this sideshow?


18 posted on 02/20/2005 3:41:55 AM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: Miss Marple

"...while they ignore such boring things as Social Security reform and foreign policy."

Arguable, ignoring these is actually better than the grossly biased 30-second sound bites and hate headlines they usually subject their audiences to.


19 posted on 02/20/2005 3:46:53 AM PST by libertylover (Being liberal means never being concerned about the truth.)
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To: Liz
Another opening for FOX News. They could start a network where the anchors were professionals and simply read the news, without slipping editorial statements in.

The few times I've seen CNN's version recently they were trying too hard to be hip, and cool. From what I remember of them when they began, that is already a change from what they used to do.
20 posted on 02/20/2005 3:49:07 AM PST by tongue-tied
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