Breakfast pizza test underway (Testing The Peter Principle)

NBC-2 TV WBBH Florida ^ | Wednesday February 23, 2005

[sully777]

LOUISVILLE, KY — Pizza for breakfast is nothing new. But Papa John's is testing something more than cold leftovers.

A Papa John's in downtown Louisville, Kentucky, is offering pizza omelettes and pizza pastries to the breakfast crowd. It's the only outlet in the country that's test-marketing the AM pizzas.

The pizzeria uses the same six-inch crust used at stadium concession stands. Customers can get a variety of ingredients in their pizza omelettes, including cheese, sausage, ham and green pepper.

Officials of Papa John's say if the marketing test works out well, the breakfast offerings could be expanded to other outlets.

[FactsMatter]

Instead of coming out with new products, they should improve the quality of their current products. Five years ago their pizzas were great, now they flat out suck.

[Hank Rearden]

This fills the only remaining hole in my culinary fantasies. Behold - it's pizza three times a day!

Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

[NRA1995]

Hmmmmmmm......too much of a good thing......

[Petronski]

They could easily use existing equipment to make handheld breakfast quiches like I had in Normandy. Very tasty and handy too.

[ContemptofCourt]

Papa John's business is stagnating...they are looking to jumpstart it somehow.

BTW, CiCi's Pizza is the next big thing....looking forward to their public offering.

[Petronski]

Breakfast Coke?


LOL . . . . I'd buy it.

[rockabyebaby]

There's a pizza place here in downtown Boston that's been doing the breakfast pizza thing for awhile.

[Doohickey]

Papa John's is still better than Domino's or Pizza Hut. Plus, you can order pizza online.

[rockabyebaby]

>>>Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.<<

don't feel weird, caffeine is caffeine no matter what form it takes, hot or cold!

[kevkrom]

I had this idea almost 15 years ago, when I was delivering pizzas at college. Use a cream-based instead of tomato-based sauce, and have toppings include cheese, scrambled eggs, ham, mushroom, bacon, peppers, onions, etc. As a college kid, I would have loved a breakfast pizza, especially on "big game" football Saturdays.

[Enterprise]

Uh, what's so new about pizza for breakfast?

[ContemptofCourt]

Which is a shame, because the company is good. My wife just took our girl scout troop to a local Papa John's this week for a tour, and PJ's was great...let the kids all make their own pizza, toss pies, and gave them coupons for free pizza.

[5Madman2]

There's alot of people that start their day with Coke.

Oh, I'm sorry-you meant Coca Cola

[b4its2late]

That's been going on around Buffalo for years.

[Puppage]

Pizza capitol of THE WORLD!

Wooster Street, New Haven, CT.

[Freebird Forever]

Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

It's grrrreat on Frosted Flakes !!

[rawhide]

"Uh, what's so new about pizza for breakfast?"

I agree, been doing it for years at home.
And I have to confess, Kellog's Frosted Flakes are great for dinner, too. They're GREAT!!!

[Drango]

I lovvvvvve left over cold pizza.

[Huck]

Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

Rum sold separately.

[AuH2ORepublican]

Funny, I had a slice of cold pepperoni pizza for breakfast this morning. I think I'll show this article to my wife so she can see that I'm not weird, I'm part of an important demographic. : )

[kenth]

What would that be? Butter Coke? Egg Coke? It would be interesting to say the least.

Another, Coke with small chunks of sausage floating in it...

[radiohead]

Now, if Coke would only make Breakfast Coke, I wouldn't feel weird about drinking it before noon.

I've solved that problem by drinking Pepsi. : )

A half glass of diet Pepsi w/breakfast or a swig out of the bottle before leaving the house in the morning truly does a body good.

I'm just glad I'm not addicted to crack or heroin. A diet Pepsi jones is something I can live with.

[kenth]

Cold pizza has always been a breakfast food.

[discostu]

They shouldn't make them breakfasty pizzas, they should just cook a bunch the night before, stick them in the fridge, and then sell them cold, that's a proper breakfast pizza.

[CaptRon]

Whey the need for a special breakfast pizza? A regular pizza has always been ok for me...

[Katy_Katarina]

I drink coke for breakfast.... I go back and forth with coke and coffee .....then switch to decaf on both after 5pm. And pizza was always a breakfast food to me too.... :)

[July 4th]

A bunch of people in my office drink Diet Coke in the mornings instead of coffee - there's your Breakfast Coke for ya.

[Enterprise]

"And I have to confess, Kellog's Frosted Flakes are great for dinner, too. They're GREAT!!!"

Oh well, that is going just to far. I settle for nothing less than Cheerios for dinner.

[HamiltonJay]

Haven't had a Papa John's since 2001, they were excellent then... none in my current area now though.

[I'm ALL Right!]

Papa John's service SUCKS. Two weeks ago I made the mistake of ordering a pizza from them. (I actually called one store first, who said they weren't my delivery area, so they referred me to store number 2.) Anyway, after asking my address, they took my order and said my pizza would be here in 45 minutes. An hour and 15 minutes later I called them back, and the manager told me I was out of the delivery area, so he had sent my order to another store. (The one I called first!) I then called that store and they say "sorry, you're out of our delivery area." Did anyone make a phone call to ME to say I wouldn't be getting a pizza? Nope. Did they try to make it right with me at all? Nope. Just a "we're sorry."

So there I sat, my son had friends over, which made seven hungry mouths in my house. It was now 7pm, and nobody had eaten. No food in the house...which was why I ordered out to begin with...and I had to wait 45 more minutes for Pizza Hut to bring me a pizza.

I send my complaint to Papa John's headquarters, who told me two weeks ago (via e-mail)they were "reviewing my comments." They were my family's favorite, but they've lost me.

[I'm ALL Right!]

Papa John's service SUCKS. Two weeks ago I made the mistake of ordering a pizza from them. (I actually called one store first, who said they weren't my delivery area, so they referred me to store number 2.) Anyway, after asking my address, they took my order and said my pizza would be here in 45 minutes. An hour and 15 minutes later I called them back, and the manager told me I was out of the delivery area, so he had sent my order to another store. (The one I called first!) I then called that store and they say "sorry, you're out of our delivery area." Did anyone make a phone call to ME to say I wouldn't be getting a pizza? Nope. Did they try to make it right with me at all? Nope. Just a "we're sorry."

So there I sat, my son had friends over, which made seven hungry mouths in my house. It was now 7pm, and nobody had eaten. No food in the house...which was why I ordered out to begin with...and I had to wait 45 more minutes for Pizza Hut to bring me a pizza.

I send my complaint to Papa John's headquarters, who told me two weeks ago (via e-mail)they were "reviewing my comments." They were my family's favorite, but they've lost me.

[cleo1939]

sounds like a good move to me. I don't care who kicks it off
as long as it gets done.

Mickey "D's" breakfast is getting old.

[Moose4]

Actually, in my bachelor and pre-Atkins days, I loved the little frozen "breakfast pizzas" that Red Baron puts out. They're just their standard mini-sized deep-dish crust with cheese and scrambled egg on top, and you can get them with bacon, ham, sausage, all three, or all three with peppers and shrooms. Really, really good, and quick too.

And as for Coke in the mornings, some of us don't drink coffee and have to get our caffeine via a morning Diet Coke fix. :)

}:-)4

[SMARTY]

Right! I love cold Pizza for breakfast.

Here's one for you. I love Pizza so much, once on Thanksgiving...after dinner, I was watching a Pizza commercial on TV and thought I would like to have some Pizza! It was a long time ago, but I have not lived it down yet.

[Obadiah]

First of all, there used to be a thing called Pepsi A.M. It was regular Pepsi but with a bit less carbonation and test marketed for breakfast. To me that's all sissy stuff for all those pansies that also drink lattes!

Start you day out with diet Mt. Dew! It's what's for breakfast!

[GOP_1900AD]

Red Barron's been selling breakfast pizzas at grocery stores for years (and I've been known to eat them once in a while!).

[visualops]

Bacon and eggs and grits!

or even better: Sugar Pops!

The nutrition police made them change it to "Corn Pops". That's just not right.

[gura]

BTW, CiCi's Pizza is the next big thing....looking forward to their public offering.

Well, they've cornered the "eat next to a homeless person" niche!

[Enterprise]

Sounds perfectly rational to me!

[Little Pig]

I have never liked Papa Johns. They skimp on toppings, including the cheese. Also, Pizza Hut has online ordering. Pizza hut has been my #1 choice ever since, during a particularly unpleasant road trip, DW and I stopped in at a Pizza Hut for lunch. This was shortly after they had stopped marketing the "Edge Pizza". I asked if we could get one anyway, and they made us one, loaded to the gills with toppings. It was perfectly cooked, and ranks in my top 5 best pizza experiences ever. Best overall though is Pastazio's, which sells NY style (large crust rim, very thin bottom crust, and an 18" pie cut into 6 slices).

[Obadiah]

Yeah, got a Pizza Hut story myself. Ordered a large pizza for carry out on my way home from work. I got into the store and went to pull out my wallet only to discover that I unknowingly had left my wallet at home that day. I bit embarrassed I said I was sorry and was about to walk out. It was too far from my home on a snowy night to think about going home and coming back. Then the guy, the manager perhaps, said, "Here, just take it." I was blown away! Now admittedly it was in the vicinity of Christmas, but basically the guy from Pizza Hut gave me a $13 pizza. Needless to say, I never forgot that.

[sam_whiskey]

Hmmm. I've always been out of the delivery area for every pizza place in town---so if I ever want pizza I've always had to pick it up. I think it has it's advantages though---I've never had to wait 45 minutes for a pizza. Plus-you don't have to worry about a tip.

[TXBSAFH]

Try the Original Italian Pie, they make a better pizza then CICI's, PIzza Hut, Papa Johns, or Dominos.

[ContemptofCourt]

The niche they have targeted is huge....and not just for homeless people. I'm thinking tweens, teens, college students and families looking for a decent, cheap meal.

[SMARTY]

I know guy who made the limo driver stop to pick up a pizza on the way to his wedding. There they were in the back of the limo chomping pizza on the way to the church. Ha!

[MRMEAN]

Pizza capitol of THE WORLD! Wooster Street, New Haven, CT.

I agree --I've made my pilgrimage to the Pizza Mecca of The Spot and Pepe's Pizza, which I found out about from Jane and Michael Stern's Roadfood years ago. From Roadfood.com:

.

It is interesting that Roadfood.com found differences between The Spot and Pepe's since they have the same management,they are right next door, and they say that the food is the same.

[I'm ALL Right!]

Well, at that moment I was the only adult around and didn't have room in my car for my kids and those who were visiting. I would have picked something up if I could have. However, all PJ's had to do was make one phone call, and they didn't.

[Puppage]

Thanks..now I am starving!!

Modern Pizza on State Street is also very good, without waiting as long. And, Tolli's Pizza in East Haven has great pie, too.

[gura]

The niche they have targeted is huge....and not just for homeless people. I'm thinking tweens, teens, college students and families looking for a decent, cheap meal.

Very true, and I haven't been to one in a long while. Freepmail me when they go public! :-)