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'Robots' Rivets, 'Passion' Fails to Rise Again
Box Office Mojo ^ | 3-15-05 | Brandon Gray

Posted on 03/16/2005 10:25:17 AM PST by My Favorite Headache

'Robots' Rivets, 'Passion' Fails to Rise Again by Brandon Gray March 15, 2005

Almost as phenomenal a failure as it was a blockbuster last year, the trimmed The Passion of the Christ re-release, The Passion Recut, drew $223,789 from 954 venues—averaging a paltry $234 per site. Director Mel Gibson and distributor Newmarket expected more business in the hope of making The Passion an Easter tradition, but fans of the movie were not devout enough after seeing it in droves in its $370.3 million original run and on DVD—which is far cheaper than a night at the picture show and the main threat to theatrical re-releases in this digital age.

The dismal returns of The Passion Recut may suggest that The Passion of the Christ was an of-the-moment cultural event last year. It was a statement in favor of a religious incumbent in a presidential election year, heightened by the war and the perceived nihilism of Hollywood. At the time, Mr. Gibson explained why he regarded the graphic violence as necessary to the story, and the audience generally agreed. By shearing six minutes of gore to attract those who might have otherwise found it unsettling, he contradicts his previously stated views and seems willing to compromise his hard fought artistic vision for a few extra bucks.

The Passion Recut was all for naught. Those who criticized the movie's extreme violence most vocally were fundamentally opposed to The Passion in the first place. They were not simply squeamish Christians. Less violence appears to have alienated the picture's fan base and failed to convert non-believers, while the editing has undermined Mr. Gibson's status as the David versus Goliath Hollywood.

(Excerpt) Read more at boxofficemojo.com ...


TOPICS: Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: boxoffice; melgibson; passionrecut; thepassion
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I was shocked that the film didn't even make a million dollars considering it is Easter time and heck..even I thought it could become a theatrical tradition every year.

Obviously not.

1 posted on 03/16/2005 10:25:17 AM PST by My Favorite Headache
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To: My Favorite Headache

It proves that people are more willing to watch it at home on DVD.


2 posted on 03/16/2005 10:27:13 AM PST by Pyro7480 ("All my own perception of beauty both in majesty and simplicity is founded upon Our Lady." - Tolkien)
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To: My Favorite Headache

I think a great deal of its audience consisted of people who don't really go to the movies in general. Now that they have it on DVD they would probably feel no need in seeing it in a theater again. Just a guess.


3 posted on 03/16/2005 10:27:28 AM PST by Borges
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To: My Favorite Headache

I have the DVD and am planning to watch it during Holy Week.


4 posted on 03/16/2005 10:28:02 AM PST by Unam Sanctam
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To: My Favorite Headache

I'm not that suprised at all. This was a watered down version of the original. If I want to see about Jesus being crucified, I will rent the DVD and face the reality of it, not feel ashamed and see Jesus-lite.


5 posted on 03/16/2005 10:28:24 AM PST by mickeyrig
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To: mickeyrig

Basically this is what happens when you pander to the PC/For The Children crowd. In the end...they are the true minority.


6 posted on 03/16/2005 10:29:41 AM PST by My Favorite Headache ("I I think she did too much coke...ahh you think so Doctor?)
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Comment #7 Removed by Moderator

To: My Favorite Headache
A lot of people would never want to see it more than once.
8 posted on 03/16/2005 10:30:51 AM PST by Mr. Jeeves
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To: theorique

Less gore.


9 posted on 03/16/2005 10:31:02 AM PST by Borges
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To: My Favorite Headache

I don't think it is even on here. But I have the DVD, and seldom go to the movies.


10 posted on 03/16/2005 10:32:24 AM PST by mathluv
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To: mickeyrig

I doubt cutting 6 minutes from 150 is really watering down anything.


11 posted on 03/16/2005 10:32:45 AM PST by sharktrager (The masses will trade liberty for a more quiet life.)
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To: My Favorite Headache

They may have had to wait a year, but the entertainment industry finally got the 'crash & burn' story they so dearly wanted.


12 posted on 03/16/2005 10:33:05 AM PST by skeeter ("What's to talk about? It's illegal." S Bono)
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To: My Favorite Headache

Frankly, it *is* too brutal to be a 'tradition' movie.

Zafarelli's (sp?) JoN movie can be watched repeatedly, otoh.


13 posted on 03/16/2005 10:33:25 AM PST by WOSG (Liberating Iraq - http://freedomstruth.blogspot.com)
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To: sharktrager

Just different angles and stuff...you don't hear a lot of the whipping or the bones crunching and when the crown of thorns is placed and stuck into his skull..you don't see it like you saw in the original..you see a far angle shot of it happening but not so graphic.


14 posted on 03/16/2005 10:34:21 AM PST by My Favorite Headache ("I I think she did too much coke...ahh you think so Doctor?)
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To: My Favorite Headache
Easter is the 27th. Some of us have not been infected by the modern illness of making 1 day holidays into a 1 month extravaganza. For those of you who went into stores the day after Valentine's Day to buy Easter candy, I say Bah Humbug.

The catholic church has holy week from Palm Sunday to Easter. Isn't that long enough?

Oh, and on the movie, many have purchased the DVD. If Gibson was in trouble or the movie were being picketed, I buy 10 tickets.

15 posted on 03/16/2005 10:34:25 AM PST by bigsigh
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To: My Favorite Headache

Give it time.This re-cut will enable parents to take their children with them to see it.The kids are still in school and only have the weekend to view it.I expect it will do well during spring break.


16 posted on 03/16/2005 10:34:32 AM PST by quack
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To: My Favorite Headache
"The dismal returns of The Passion Recut may suggest that The Passion of the Christ was an of-the-moment cultural event last year."

Silly. I haven't seen it and have no plans to, but it doesn't take a genius to see that if you hype a film, have HUGE audiences who see it ASAP, show it on pay-per-view, AND it's on DVD so people can OWN it, you're not gonna get a huge box office one year later.

The whole "traditional" release idea just won't fly when the "traditional" movies are all seen on TV: "It's A Wonderful Life" at Christmas, "Ten Commandments" at Easter, for example.

This ain't rocket science. When people own it, they're not gonna spend money to see it.

17 posted on 03/16/2005 10:34:39 AM PST by Darkwolf377 (Pelosi fined $21,000 for collecting/distributing funds in excess of campaign-finance laws)
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To: My Favorite Headache
Gibston blew it. I had hopes that The Passion Recut would be edited down from the Jesus Chainsaw Massacre that was the original. I was hoping for something I could reasonably bring my older kids to see. Nope! The film is still rated R and he only cut 6 minutes. Everyone who wanted to see The Passion has probably already seen it. The only way to have attracted more people to see it would have been to tone it WAY down for a more general audience. Gibson did not do that - not even close.

Now, don't start flaming me - YES, I saw The Passion when it originally came out. It was just too much - it focused far more on the method of Christ's death (and the sadism of the Romans) and His agony than it did His ministry, His sacrifice, His atonement for the sins of the world, and His resurrection. The strongest message the film gave was, "OW! That really had to hurt!", "Ewww! That's gross!", and "Wow! I can't believe He went through all that for me." Yes, the latter is a good message but one that could have been achieved without having to wade through all of the gratuitous blood and gore. How do I know this? I've seen it done in other much lesser known films.

18 posted on 03/16/2005 10:35:55 AM PST by Spiff (Don't believe everything you think.)
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To: My Favorite Headache

It's not a shock, and their interpretation is totally wrong. The reason Passion isn't doing well in re-release is that it's only a year later and in this modern DVD culture primary reason for re-releases is gone. Back in the day they could re-release a hit movie a few years later because you probably hadn't seen it again since the original release. It's been much less than a few years, and since the DVD came out 6 months ago there's a good chance people have already rewatched it recently, hence there's no market for the re-released product, hence it's bombing. I doubt any movie would do much better being re-released 1 year later, the movie market just doesn't support that anymore.


19 posted on 03/16/2005 10:35:56 AM PST by discostu (quis custodiet ipsos custodes)
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To: quack

If that is the case then they better hurry because it will be pulled from theaters after next Sunday's run from what I hear.


20 posted on 03/16/2005 10:36:03 AM PST by My Favorite Headache ("I I think she did too much coke...ahh you think so Doctor?)
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To: Mr. Jeeves

The Passion was the last movie I saw at the movies and I don't care if it's the last. I seldom go and pay the price to see the movie and obligatory feast afterwards. I am very glad I did see it but have no urge to see it over and over. It wasn't an enjoyable sensation but a sobering revelation that one does not wish to be de-sensitized to.


21 posted on 03/16/2005 10:36:28 AM PST by BipolarBob (Yes I backed over the vampire, but I swear I didn't see it in my rearview mirror.)
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To: theorique

The re-cut verison is like the old Batman television show. Every time Jesus takes a hit from a whip the words "BAM" and "POW" come on the screen. Much less violent.


22 posted on 03/16/2005 10:37:03 AM PST by nolaw0ady (come for the funeral, stay for the pie.)
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To: Spiff

It is not rated R. It us "Unrated".


23 posted on 03/16/2005 10:37:07 AM PST by My Favorite Headache ("I I think she did too much coke...ahh you think so Doctor?)
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To: nolaw0ady

LMFAO


24 posted on 03/16/2005 10:38:33 AM PST by My Favorite Headache ("I I think she did too much coke...ahh you think so Doctor?)
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To: quack; My Favorite Headache

I plan to take my daughter to see it next week, when she's out of school for spring break - and it will be Holy Week.

I didn't take her last year, because I felt that she wasn't ready at 13. Now she's a year older, and some of the scenes that I had to force myself to watch are shorter.
I didn't buy it on DVD because I want it to be more of an experience to see it than plopping on the couch and having the cats compete for my attention.


25 posted on 03/16/2005 10:39:08 AM PST by EllaMinnow
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To: My Favorite Headache

It was cut and trimmed down. I don't want to see a watered down version. Not the best idea. I didn't want to criticize him at the time. I was shocked to hear he trimmed it, but the deed was done and I wished him the best, but even if I had the money, I would not have gone. Mel should come here for advice before he makes a single move. We closely reflect his viewer base. FReegards....


26 posted on 03/16/2005 10:41:44 AM PST by Arthur Wildfire! March (Be forewarned that watermarks have been added to this tag-line ... [hello?] ...)
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To: My Favorite Headache

1.) It's on DVD. Little point in seeing it at the theater.

2.) It's not a fun movie to watch. A meaningful but somewhat unpleasant viewing experience, so it doesn't surprise me that a re-release wouldn't garner much.


27 posted on 03/16/2005 10:41:47 AM PST by Sloth (I don't post a lot of the threads you read; I make a lot of the threads you read better.)
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To: bigsigh

In respect to your comment, Easter is a single day, that is true, but the "Holiday" for those who truly practice it starts at the beginning of Lent and continues through Palm Sunday, Good Friday (Passover) and finally Easter. There are several observations through this whole period of 42 days.

Although, I must admit none of them involve a bunny rabbit.


28 posted on 03/16/2005 10:42:59 AM PST by SignersSon
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To: My Favorite Headache
It is not rated R. It us "Unrated".

You're right. I just checked again. It is "NR". It would still have received an R rating if it had ever been put before the MPAA ratings board. I saw the entire 150 minutes of the original - cutting 6 minutes of the film would not have changed that R rating if it had been reviewed.

29 posted on 03/16/2005 10:43:43 AM PST by Spiff (Don't believe everything you think.)
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To: My Favorite Headache

They've seen it and many have bought the DVD....


30 posted on 03/16/2005 10:44:43 AM PST by shield (The Greatest Scientific Discoveries of the Century Reveal God!!!! by Dr. H. Ross, Astrophysicist)
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Comment #31 Removed by Moderator

To: nolaw0ady
The re-cut verison is like the old Batman television show. Every time Jesus takes a hit from a whip the words "BAM" and "POW" come on the screen. Much less violent.

LOL... Lots of Biblical potential with that concept. Sodom ("KABOOM"), Ananias & Sapphira ("ZAP! ZAP!"), etc.

32 posted on 03/16/2005 10:45:42 AM PST by Sloth (I don't post a lot of the threads you read; I make a lot of the threads you read better.)
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To: My Favorite Headache
It was a statement in favor of a religious incumbent in a presidential election year
33 posted on 03/16/2005 10:46:16 AM PST by monkey
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To: discostu

part of the reason for last year's success was all the free publicity from people attack or otherwise protesting the film. That attracted a lot of people who went to watch it, just to see what the fuss was all about.

Gibson should have added even more gore for the re-release, if he wanted more of that free publicity.


34 posted on 03/16/2005 10:46:57 AM PST by ambrose (....)
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To: discostu

I agree that the DVD would reduce it somewhat. But the audience reaction to 'The Passion' was amazing. NO ORDINARY AUDIENCE. I'd love to experience it again, but not with a trimmed version. All or nothing. My mother, on the other hand, could not handle a second viewing. She'd rather put her hand on a hot poker first. She's glad she went, but once will last her a lifetime.


35 posted on 03/16/2005 10:47:09 AM PST by Arthur Wildfire! March (Be forewarned that watermarks have been added to this tag-line ... [hello?] ...)
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To: SignersSon

I would not describe lent as a holiday.


36 posted on 03/16/2005 10:49:13 AM PST by bigsigh
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To: Spiff

You must consider that the film was about the last 3 days of Jesus not His prior 3 years of ministry. That said, having seen both [and the DVD] I do not think it will be a movie theatre classic. The DVD works much better. It is more an individual experience and not a group.


37 posted on 03/16/2005 10:49:42 AM PST by ex-snook (Exporting jobs and the money to buy America is lose-lose..)
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To: ambrose

In essense, you are correct. He needed to tweak the left more. Rub it in their nose somehow. Visit the talk-radio circuit. I'm looking forward to his Old Testament idea.


38 posted on 03/16/2005 10:51:19 AM PST by Arthur Wildfire! March (Be forewarned that watermarks have been added to this tag-line ... [hello?] ...)
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To: Pyro7480

I saw the movie last year. I bought the DVD which is still in the wrapping. I had a hard time dealing with it, and I'm not so sure when I will have whatever it takes to see it again.

I am not at all criticizing the film. It is important to see and understand the full sacrifice. I just don't know if I can watch it again.


39 posted on 03/16/2005 10:52:43 AM PST by myrabach
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To: SignersSon

.and I certainly don't commerate lent by buying chocolate


40 posted on 03/16/2005 10:53:12 AM PST by bigsigh
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To: My Favorite Headache
Hind sight is 20-20 but IMO he should have waited 3-5 years or so and then put out the UNCUT version for a couple of weeks during the Easter holidays. It was just too soon, virtually anyone that would want to see it in the theater again, just saw it AND have the DVD.

TOO SOON!! Try again in 5 years, Mel.

41 posted on 03/16/2005 10:53:58 AM PST by PISANO (We will not tire......We will not falter.......We will NOT FAIL!!! .........GW Bush [Oct 2001])
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To: ambrose

Even that probably wouldn't have helped. The time of the re-release is past, and the cycle was never one year. People contemplating a re-release need to look at the Disney model, they were the kings of re-release, they had the cycle down to a science and knew exactly how to advertise it. And notice Disney has bailed on the re-release concept, most of the classics got one last run before the DVD release and that was that. It's kind of sad too, I actually saw Jaws 4 different times and only 2 of those were during the same release, unless you've got the multi-thousand dollar home theater system nothing beats the cinema for watching movies.


42 posted on 03/16/2005 10:54:40 AM PST by discostu (quis custodiet ipsos custodes)
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To: Arthur Wildfire! March

They might not have been the usual movie demographic, but this re-release is proving that except for their taste in movies they act just like the usual demographic. He should have waited until 07 or 08, there might have been a re-release audience then.


43 posted on 03/16/2005 10:56:10 AM PST by discostu (quis custodiet ipsos custodes)
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To: My Favorite Headache

We still love you Mel!


44 posted on 03/16/2005 10:57:00 AM PST by mowkeka
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To: Borges

yeah, not enough blood 'n gore in this version. who would want to see a story about the life of Christ without all the smiting?


45 posted on 03/16/2005 10:58:10 AM PST by denver larry
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To: discostu

There used to be a lot more independent movie theaters that would screen old movies on a regular basis. We don't really see that anymore.


46 posted on 03/16/2005 10:59:07 AM PST by ambrose (....)
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To: mowkeka

"We still love you Mel!"

Ditto that!


47 posted on 03/16/2005 11:01:32 AM PST by Arthur Wildfire! March (Be forewarned that watermarks have been added to this tag-line ... [hello?] ...)
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To: Mr. Jeeves

"A lot of people would never want to see it more than once."


Why anyone would WANT to see such brutality of the Lord more than once - or need to - is beyond me.

Better than watching the movie, read the Bible and let your mind draw the imagery for you. Movies are never as good as the book (or in this case, the Book!) anyways.


48 posted on 03/16/2005 11:05:19 AM PST by Blzbba (Don't hate the player - hate the game!)
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To: My Favorite Headache

I seldom go to a movie theater, and I NEVER go to a theater to see a movie twice. If I really like a movie, I buy the DVD.


49 posted on 03/16/2005 11:06:38 AM PST by Cicero (Marcus Tullius)
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To: ambrose

And the screen to movie ratio was a lot friendlier too. These days it's hard for a theater manager to find a reason to keep a movie showing past week 4, back then they'd keep a hit in theaters forever. I remember the first Indiana Jones movie was in this one theater in town for over a year, then they pulled it for two week and brought it back for a "return engagement" for over a month, I think they were getting fresher prints, and that theater only had 4 screens. Of course back then there might not even be new movies released during the slow times (like February) and even a "busy" Summer blockbuster weekend would rarely see more than 3 releases in a week. Now they release 3 or 4 movies a week in the slow times and Summer is just psychotic. That theater that showed Indy for a year now has 20 screens and never shows anything for more than 2 months, they just can't spare the screen space.


50 posted on 03/16/2005 11:06:39 AM PST by discostu (quis custodiet ipsos custodes)
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