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Bumper stickers losing popularity as tolerance, vehicle trends evolve
Journal Gazette ^ | 4/24/05 | Cynthia Hubert

Posted on 04/25/2005 7:37:51 PM PDT by qam1

On an afternoon in Sacramento, Calif., 147 vehicles are parked outside a theater complex under a hazy spring sky. There are shiny Town Cars and rusty Ford pickup trucks, perky Rav 4s and burly Silverados.

For all their differences in name and prestige, they have one thing in common: Their backsides are pristine. Not one of them sports a single gem of wisdom plastered to a bumper.

Bumper stickers, first used in election campaigns after World War II and once a powerful form of political and cultural expression, can still be found in trinket shops and Internet stores. But fewer and fewer of them seem to be showing up on the backs of cars.

The main reason, observers say, is the increasing political prickliness of Americans. In a divided society, commuters are wary of announcing the way they feel about the president or the war or religion or any other controversial subject.

“The car is the American icon, so there was something wonderful about the bumper sticker,” says Carol Gardner, who traveled the country a decade ago for a book about bumper stickers and the people behind them. “They used to represent the town hall of the American roadway. Now they’re disappearing, and it’s kind of a shame.”

Gardner, whose “Bumper Sticker Wisdom: America’s Pulpit Above the Tail Pipe” (Beyond Words Publishing, $19.95) got national attention when it was published in 1995, has a couple of theories about why fewer people seem to be adorning their cars with messages these days.

“With all of the violence and terrorism in our world today, people just want to be careful about expressing their views,” she says. “They are afraid of the consequences.”

Baby boomers who once plastered their Volkswagen vans with slogans that spoke to issues such as abortion and politics have become more introspective and less activist, notes Gardner, who remains a student of stickers.

“Bumper stickers really became popular in the 1960s when baby boomers were out there taking on all of the issues,” including civil rights and women’s rights, she says. “In the 1990s, the boomers were turning 50 and started buying ‘self-help’ and ‘how to’ books rather than standing up for causes and talking about issues.”

Others point to the fact that more people are driving leased cars or otherwise costly vehicles that they are reluctant to decorate with stickers, which likely will fade, peel and prove difficult to remove.

That helps explain the popularity of the colorful car magnets in the shape of ribbons that promote everything from breast-cancer awareness to supporting the troops. Bumper stickers, observers say, are more likely to end up in cubicles or bulletin boards today than on vehicles.

“We all have nicer cars now,” jokes Deborah Chausse, owner of Evangeline’s gift shop in Sacramento. “I think that’s the reason you rarely see bumper stickers. I know I wouldn’t want to put a sticker on my car that might leave some kind of residue.”

Chausse drives a Lexus.

Sales of bumper stickers have steadily eroded during the past decade as a percentage of all promotional trinkets, including hats and shirts, bags and computer mouse pads, according to an international trade association.

Promotional Products Association International reports that buttons, badges and stickers represented 3.5 percent of sales of such items in 2003, compared with 6.8 percent in 1993.

But although bumper stickers may be less ubiquitous, they do not yet appear to be in danger of going the way of the 8-track tape. Particularly during election years they remain popular, says Bill Prickett of the trade organization.


TOPICS: Culture/Society; Extended News; Miscellaneous
KEYWORDS: bumperstickers; genx; liberalvandals
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To: qam1

Liberals tend to put more bumper stickers on their cars, which there is couple reasons for. One, conservatives are much less likely to be vandals. Two, liberals tend to be more in your face with their politics, while conservatives tend to roll their eyes at liberals whacky ideas.


101 posted on 04/26/2005 5:31:04 AM PDT by Always Right
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To: rabidralph

In South Dakota.


102 posted on 04/26/2005 5:35:58 AM PDT by exnavychick (There's too much youth; how about a fountain of smart?)
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To: exnavychick

Yes, I was referring to the bumper stickers that some cars and campers have. I went there when I was seven and I had a grand time, shipmate.


103 posted on 04/26/2005 5:58:56 AM PDT by rabidralph (My truck appreciates the rest of you driving fuel-efficient vehicles.)
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To: SAJ; LibFreeOrDie
I Love Country Music
104 posted on 04/26/2005 6:05:32 AM PDT by martin_fierro (< |:)~)
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To: qam1

www.authenticgop.com

105 posted on 04/26/2005 6:06:56 AM PDT by martin_fierro (< |:)~)
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To: holdmuhbeer
I can always tell the whackos on both sides of the political spectrum by how many bumper stickers are on their car.

Yup, political speech is very dangerous and bumper stickers expressing political views are prima fascia evidence of "whackos" who should be re-educated forthwith.

106 posted on 04/26/2005 6:12:57 AM PDT by jwalsh07
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To: qam1

Goo Gone works great on bumper sticker residue :-).


107 posted on 04/26/2005 6:19:55 AM PDT by NotJustAnotherPrettyFace
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To: qam1

Here's a new bumper sticker I made just for earth day.

108 posted on 04/26/2005 6:31:06 AM PDT by mollynme (cogito, ergo freepum)
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To: qam1
Most times, I can barely see out my rear window with all my homemade and "real" bumper stickers.

I do it to piss off the leftist in the Volvo behind me.

My newest? "The fraudulent bitch IS NOT MY GOVERNOR" to celebrate the fraudulent bitch temporarily squatting in WA state.

109 posted on 04/26/2005 6:37:20 AM PDT by Hank Rearden (Never allow anyone who could only get a government job attempt to tell you how to run your life.)
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To: rabidralph

Ahh...gotcha. Pretty neat little place, isn't it? :)


110 posted on 04/26/2005 6:38:56 AM PDT by exnavychick (There's too much youth; how about a fountain of smart?)
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To: qam1
The only bumper stickers I have are a pile of them that say "W" WON!

I put them on liberal cars over their old Kerry/Earth/Choice/Greenpeace/Rainbow bumper stickers.

One guy at church hasn't noticed I put one over his "Re-Defeat Bush" sticker over two months ago.

111 posted on 04/26/2005 6:45:42 AM PDT by N. Theknow (Planned Parenthood is neither.)
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To: exnavychick

From what I recall. My family did the cross-country vacation a couple of times and we went to the Corn Palace and other exciting midwest attractions, as well. There's no place like America!


112 posted on 04/26/2005 7:09:43 AM PDT by rabidralph (My truck appreciates the rest of you driving fuel-efficient vehicles.)
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To: rabidralph

Oh, good golly, I had forgotten all about the Corn Palace, lol! I was born in SD, and spent part of my childhood there. I remember all that cheesy stuff rather fondly. :) Ever been to Al's Oasis? That buffalo is a riot! They oughta put THAT on a bumper sticker. LOL


113 posted on 04/26/2005 10:15:51 AM PDT by exnavychick (There's too much youth; how about a fountain of smart?)
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To: exnavychick

LOL! Where would we be, as a nation, without the Corn Palace. Al's Oasis does not ring a bell but that doesn't mean we didn't make a stop there. I'd love to go back and see all the places I saw as a child. I'm sure things have changed quite a bit but I miss vast, open spaces.


114 posted on 04/26/2005 10:32:55 AM PDT by rabidralph (My truck appreciates the rest of you driving fuel-efficient vehicles.)
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To: qam1

The ONLY reason that I still have my Bush/Cheney sticker in my back window is because I see Kerry/Edwards stickers.

I guess I like to rub it in :) to the Kerry/Edwards people.

Had they removed their. I'd have removed mine.


115 posted on 04/26/2005 10:36:25 AM PDT by nmh (Intelligent people recognize Intelligent Design (God).)
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To: jwalsh07

LMAO your car must be painted with them, else you wouldn't be offended.


116 posted on 04/26/2005 10:46:36 AM PDT by holdmuhbeer
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To: qam1

Plus there is this. In the old days, bumper stickers were things like "Reagan" and "Mondale." Now they are things like "Bush Lied" (or things I can't even write here) and "I love my country but fear my government." No wonder they tend to incite extreme reactions - they ARE extreme!


117 posted on 04/26/2005 11:01:54 AM PDT by GOP_1900AD (Stomping on "PC," destroying the Left, and smoking out faux "conservatives" - Take Back The GOP!)
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To: qam1

No bumper stickers. But I do have a lot of flags. The sticky kind on the inside of the windows and several large magnetic flags on the outside. I've had to replace 2 of the magnetics, they were stolen.


118 posted on 04/26/2005 11:14:32 AM PDT by GrammaLou
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To: Constitution Day

That's one of my favorites. I need to get one.


119 posted on 04/26/2005 12:28:53 PM PDT by marblehead17 (I love it when a plan comes together.)
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To: The Mayor
I send a message on the back of my van..

Does it begin with: "If the van is rockin'..." ?

120 posted on 04/26/2005 12:31:24 PM PDT by whd23
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To: qam1

"Bumper stickers, first used in election campaigns after World War II and once a powerful form of political and cultural expression, can still be found in trinket shops and Internet stores. But fewer and fewer of them seem to be showing up on the backs of cars.

"The main reason, observers say, is the increasing political prickliness of Americans. In a divided society, commuters are wary of announcing the way they feel about the president or the war or religion or any other controversial subject."



Obviously these people haven't been in MD.

I generally don't like BS ( ;-) ) on my cars, but I do put them on. Actually, it's harder NOW cuz there are no wonderful CHROME bumpers which were impervious to real damage from taking off even a crappy cheap BS. All bumpers now are PAINTED fiberglass w/uneven surfaces. Difficult even to put ON much less get off BS these days.


121 posted on 04/26/2005 1:28:34 PM PDT by the OlLine Rebel (Common sense is an uncommon virtue.)
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To: LibFreeOrDie

I have a "Run Hillary Run" bumper sticker....on the front of my car.


122 posted on 04/26/2005 1:30:44 PM PDT by dfwgator (Minutemen: Just doing the jobs that American politicians won't do.)
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To: SteveMcKing

I keep a lookout for that if you return the favor for me --

My neighbor had a lovely sisal doormat that said GO AWAY.

I've been looking for one ever since. :-)


123 posted on 04/26/2005 2:26:24 PM PDT by stands2reason (It's 2005, and two wrongs still don't make a right.)
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To: Constitution Day

I got that Tee for my brother on Christmas. :-)


124 posted on 04/26/2005 2:29:15 PM PDT by stands2reason (It's 2005, and two wrongs still don't make a right.)
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To: holdmuhbeer
LMAO your car must be painted with them, else you wouldn't be offended.

I'm devastated. I'm on my way to get the bumper sticker removal tool right now.

125 posted on 04/26/2005 4:34:09 PM PDT by jwalsh07
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To: RepoGirl

in highschool i had on my vw westphalia a sticker with einsteins "you can either promote the use of nuclear power for peace or war" then on the other side i had a Go Nuclear/Go Navy. i had quite a few arguments that i was a hippocrit.


126 posted on 04/29/2005 9:46:13 AM PDT by Docbarleypop (Navy Doc)
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To: Larry Lucido

that looks like a duck duck goose game, bush bush bush DOLE, then run!!! :D


127 posted on 04/29/2005 9:46:54 AM PDT by Docbarleypop (Navy Doc)
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To: qam1

NRA and SASS on the back window.


128 posted on 04/29/2005 9:48:23 AM PDT by Little Ray (I'm a reactionary, hirsute, gun-owning, knuckle dragging, Christian Neanderthal and proud of it!)
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To: garyhope
I don't put bumper stickers on my car because I'm afraid the peaceful, tolerant, warm, loving, humanitarian ,fascist thugs of the "liberal" left will trash my car.

Me too. I know at least one hardcore peaceloving, tolerant liberal at work who would key my car the moment I put a Bush sticker on there.

129 posted on 04/29/2005 9:54:54 AM PDT by ABG(anybody but Gore) (From Roe v Wade to Terri Schiavo, the RATS have become a death cult...)
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To: Docbarleypop
A VW Westphalia! Oh man, now those were some hippie mobiles if I remember! A few months ago, my hubby and I went over to St. Augustine for the day and got stuck behind some bozo in a vintage VW Bus. The stickers were hilarious--You Can't Hug a Child with Nuclear Arms, Think Globally, Act Locally, etc. Oh, and not to mention all the usual Bush Lied, People Died stickers.

My sister, who I admit is a bit 'odd' used to get into some tiffs in the college town where she lives because she drives an SUV and has her Wicca stickers mixed with her Bush/Cheney stickers. I admit, she's a bit unique-- but its always amusing.

130 posted on 04/29/2005 11:37:27 AM PDT by RepoGirl (You can ban my rottweiler when you can pry her from my cold dead hands...)
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