Skip to comments.Katie Couric's 'Today' Plummets; GMA Gains
Posted on 05/17/2005 8:42:02 AM PDT by COUNTrecount
Katie Couric's days as America's leading morning lady may be coming to an end.
The New York Times reported Tuesday that Couric's "Today" show saw its lead over ABC's rival "Good Morning America" fall sharply - to about 70,000 viewers last week. The paper said the estimates are based on preliminary information from Nielsen Media Research.
"Today" has led the ratings pack since 1995. But the latest numbers show that momentum may be on the side of ABC.
"In recent years, the lead by 'Today' over 'Good Morning America' has been as much as two million viewers. Thus far, for the season that began in September, 'Today' (average audience about 6 million viewers) has led 'Good Morning America' (about 5.4 million) by more than 600,000 viewers."
NBC has moved to improve ratings by dumping the show's executive producer last month. But NBC's troubles may be deja vu, when its ratings fell at "Today" as its then host Bryant Gumbel went from likable to politically correct and nasty.
Couric's reputation as a liberal diva hasn't washed well with the public, and may be the real cause behind "Today"'s woes.
Katie MAY be the cause with her liberal rants? Gosh do ya think?!!!
And why was that?
It was around the time that Bryant's devout Catholic wife confronted him about his adultery and refused to do the Hilary Clinton song-and-dance.
NY POST/MICHAEL STARR...
'GOOD Morning America" has cut the gap with top-rated "Today" to a mere
70,000 viewers - the closest the two shows have been in nearly a
"GMA" averaged 5.6 million viewers last week, compared to 5.67 million
for "Today," according to Nielsen fast nationals. The last time the two
shows were this close was the week of Dec. 4 1995 (when "GMA" won the
Isn't this the second report in the NYTimes about Katie losing ratings? Wonder how they became disenchanted with their ont-time favorite media princess.
In television the big salaries usually come at the sunset of a person's ratings. Katie is an example of a tv personality (such as hers is) who exemplify the "Peter Principal".
That, and the whole thing just plain sucks!
She can hear the footsteps..............
KATIE Couric isn't so sure that "Today" will always be a part of her
"I just don't know," she tells the latest edition of TV Guide.
"I love my job. I love NBC. When the time comes when I feel it's right
for me, I'll figure out what I want to do, whether it's continuing to
do what I'm doing or try something new or do something crazy and
Couric, 48, confirms that she was approached by CBS News about taking
over "The Evening News" after Dan Rather retired.
But "there were no serious talks," she says.
The NBC News diva - the highest-paid news anchor in TV history -
says that she's tired of comparisons between her and archrival Diane
Sawyer at ABC's "Good Morning America."
To compare the two female anchors constantly is "sexism" she says.
"It's interesting that they never compare ['Today' co-anchor] Matt
Lauer and ['GMA' co-anchor] Charlie [Gibson]," she says. "There is a
level of sexism in these discussions.
"I hate to pull that card because you don't want people rolling their
eyes. It's just a fact of life you have to deal with. Diane is great. I
don't know her very well, but she seems like a great person who has a
good perspective on all of this."
"Today" recently hired a new executive producer, Jim Bell, and Couric
says since he's come on board, the show has been better.
"I think the show was overly scripted," she says. "It didn't give us
enough down time to chat, relax and be ourselves because [the
producers] were trying to cram in so much."
Going forward, Couric says she wants "Today" to focus less on "splashy,
tabloidy stuff" and more on serious issues.
But "TV seems to shy away from things that seem dry," she says. "But I
think it's our responsibility to make it interesting and to engage
* * *
Is it my imagination, or has the perky's male twin taken over the majority of ''in depth'' interviews?
Nows she's got a reason to wear black all the time!
Gumbel was also a pompous gasbag! He and Katie have that same pinched personality. I haven't watched Today Forever! Fox & Friends is where I go in the morning. I love Steve Doucy and Brian Kilmeade & E.D.
The huge egos of these people. They start out as talk show hosts and end up thinking they hold the highest office.
When the evil Katie goes, she will be quickly forgotten, like Dan Rather, Bryant Gumbel and all of the others.
They're like fixtures, a living room table that is quickly forgotten when replaced by a new one.
Fox & Friends is where I go in the morning
Me too, except the weekends...I can't stand their crew on the weekends!
Revenge is mine! :~)
I've noticed that too and I think it's an improvement.
There's always some kind of -ism bothering the liberal left. sexism, racism, heterosexism, conservatism, you name it, it bothers them.
"PEACE ON YOU KATIE COURIC MY BROTHERS!"
"Katie Couric's days as America's leading morning lady may be coming to an end."
Can't come soon enough.
How desperate is TODAY?
They've bought advertising time on FOX NEWS -- during BRIT HUME'S show!
(Had they bothered to WATCH Brit's show, they'd know that they're routinely a laughingstock thereon)
brit must be guffawing while the commercial plays...
Pooor Kewpie. From high priced diva to just cheap table-top entertainment.
Talk about quality programming.
Why toss in a little Ellen DeGeneres, a few Tampon and Viagra commercials, a bag of chips and a liter of Coke and we have entertainment!
Have Ann Coulter do the Today show. I guarantee twice the viewership.
Guess what? I'm on the Neilson rating thing this week and Fox News is getting a big hit from me this week. Not Greta but OReilly, Hannity and Fox and Friends in the morning.
A wimp against the master. That would be entertaining. Probably why it will never happen.
She went from Perky to Pugnacious.
I hope they take her off the Macy's Thanksgiving Parade coverage so I can enjoy it again.
" . . . about 70,000 viewers . . . "
That isn't a large enough number to justify keeping the show on. Couldn't happen to a more deserving person.
Isn't that the truth. And let's remove Katie from the Olympics coverage as well.
I really like what Ann says and writes, but (and I know this is going to be blasphemy on FR) she acts a bit like a left wing looney much of the time. Instead of being calm and professional (the big edge conservatives have over lefties) when on the scream-over shows, she screams over just like the lefties and resorts to lefty tactics like name calling and off subject sarcasm. Sort of diminishes her message a bit (IMHO)
C'mon the tampon commercials have more depth and meaning than Katie anymore.
You will get no argument from me on that. ;)
To Katie....engage simply translates into "attack"....
Time to break the pom-poms out of mothballs...
I agree with you there. But my point still stands, put her on the Today show and they double viewers.
Mercifully I work five days a week, so I don't have to watch such tripe.