Skip to comments.Advertisers Sue 'Minneapolis Star Tribune' Over Circulation Inflation
Posted on 06/29/2005 12:30:39 PM PDT by rface
MINNEAPOLIS Four advertisers sued the Star Tribune and its parent company on Tuesday, claiming Minnesota's largest newspaper inflated its circulation numbers so it could charge more for ads.
The federal lawsuit seeking class-action status alleges the Star Tribune required distributors to dump unsold papers and failed to report returned papers accurately.
The newspaper denied the allegations in a statement Tuesday.
The lawsuit includes allegations by an unnamed Star Tribune distributor who also works for one of the plaintiffs, Masterson Personnel, Inc. It claims that in December 2003, a Star Tribune circulation worker told the distributor to order an extra 2,500 papers per week, saying the distributor would be reimbursed later for the papers. The distributor bought extra papers for three weeks, for a total of 7,500 papers, the lawsuit alleges.
The extra order was "because circulation numbers for the Star Tribune were down and needed to be increased before the end of December 2003. The representative stated that the distributor could give the extra papers away, sell them, or simply could throw them away," the lawsuit said.
The other plaintiffs are Alternative Staffing, Inc., Vision Staffing Solutions, Inc., and Purchasing Professionals, Inc. All four are employment agencies.
The Star Tribune and its corporate parent, the McClatchy Co., released a statement denying the claims. McClatchy treasurer Elaine Lintecum said the lawsuit was without merit and the company stands by its circulation practices.
"We have complete confidence in our circulation numbers and we believe our reported circulation will stand up to examination," added Keith Moyer, the Star Tribune's publisher and president.
In May, the Star Tribune reported daily circulation of 378,316 and Sunday circulation of 655,198. It is McClatchy's largest newspaper. The lawsuit did not specify how much plaintiffs believe the Star Tribune overstated circulation.
Allegations of circulation inflation have surfaced at several newspapers. On June 15, three former employees of the newspapers Newsday and Hoy in New York were arrested in circulation probes. A distributor of the papers had been throwing away tens of thousands of papers daily and counting them as sold, prosecutors alleged.
Chicago-based Tribune Co., which owns Newsday and Hoy, has acknowledged that its publishing unit may have misstated Newsday's circulation by as many as 100,000 copies. And last year, Belo Corp. admitted overstating circulation at The Dallas Morning News.
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I didn't see this posted........
I don't know how you can call it fraud. Anyone with half a brain would have known they were lying. America's newspapers are the Baghdad Bob of the Western World.
< href="http://www.freerepublic.com/focus/f-news/1433204/posts">This post is a duplicate --- see here for previous post </a>
The representative stated that the distributor could give the extra papers away, sell them, or simply could throw them away,"
As another Freeper wrote yesterday "Cook the books, then pollute".
Our dear, ever so politically correct newspaper involved in a big bad business crime? And failing to recycle too!
This failure on the part of the Red Star tribune is indicative of the arrogance, corruption, and intellectual bankruptcy of the entire American Left. It can be stated this way:
"What we do is too important, too consequential to the future of mankind to be restricted to conventions demanded of others. A loss in revenue would have curtailed our ability to inform the public and act as an instrument for social change. We HAD to lie."
This is the excrement that drives the current Democrat machine and their actions. The ends justify the means.
The Left has pushed a sizeable portion of their constituents in to believing the caricature they have created of Republicans. Accepting that Republicans, particularly Bush, have "stolen" two elections, got us into a "quagmire" in Iraq, are "torturing" innocent goat herders, are attempting to "destroy" Social Security, want to "poison the planet", want to put a "Cop in your bedroom", and are just generally looking around for a dog or cat to kick, you can see how these moonbats have deluded themselves into believing their own superiority.
It is absolutely no surprise to me these people lied about their circulation numbers for the purpose of getting advertiser to pay more money than they should based on those numbers. They lie every day on their editorial page and claim they are providing America an important service.
How sad and dangerous is that?