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Charlie the Tuna Creator Tom Rogers Dies (drowned in pool)
Washington Post ^ | 7-8-2005 | Joe Holley

Posted on 07/08/2005 4:20:29 PM PDT by Cagey

Tom Rogers, 87, a retired advertising copywriter whose beret- and sunglasses-wearing hipster tuna became an icon of pop culture, died June 24 in Charlottesville, where he lived with his son's family. He drowned while swimming alone in the family's backyard pool.

Charlie the Tuna was the likably obtuse deep-sea striver who never lived up to the taste standards of Starkist Tuna. ("Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste.") The character was based on an acquaintance of Mr. Rogers's who was an habitue of the beat scene in 1950s New York City, said his son, Lance Rogers. A beat musician and part-time actor who called himself Henry Nemo, the man personified one of Mr. Rogers's favorite aphorisms: "The straightest distance between two points is an angle."

"Everybody knows somebody like that, an appealing character who's totally confident but totally wrong," Lance Rogers said.

Mr. Rogers had a hand in creating other memorable ad mascots of the 1960s and '70s, the cookie-baking Keebler elves and the finicky feline in the 9 Lives cat food ads, Morris the Cat. He didn't originate the characters, his son said, but he infused them with distinctive personalities based on a lifetime of observing human nature as a screenwriter, aspiring novelist and copywriter.

Thomas Russell Rogers was born in Minneapolis and grew up during the Depression in a household run by his single mother. At times, he stayed with his grandparents in Winnipeg, Manitoba.

During Prohibition, he occasionally hung out at speakeasies, where he earned a little spending money cleaning floors and scurrying around town making deliveries for bootleggers, who presumed the police wouldn't suspect a kid. Although he was never a good student, he knew that he wanted to be a writer. When

(Excerpt) Read more at washingtonpost.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: tuna
I'll let someone else say it.
1 posted on 07/08/2005 4:20:29 PM PDT by Cagey
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To: Cagey

Sorry Charlie...


2 posted on 07/08/2005 4:21:24 PM PDT by kellynla (U.S.M.C. 1st Battalion,5th Marine Regiment, 1st Marine Div. Viet Nam 69&70 Semper Fi)
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To: Cagey

Tonight he sleeps with the fishes?


3 posted on 07/08/2005 4:22:02 PM PDT by small voice in the wilderness (Quick, act casual. If they sense scorn and ridicule, they'll flee..)
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To: kellynla

...maybe next time?


4 posted on 07/08/2005 4:22:30 PM PDT by bannie (The government which robs Peter to pay Paul can always depend upon the support of Paul.)
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To: Cagey

Oh the irony...


5 posted on 07/08/2005 4:22:33 PM PDT by Semper911 (Real estate is not real anymore.)
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To: stylecouncilor

tuna ping


6 posted on 07/08/2005 4:23:08 PM PDT by windcliff
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To: Cagey

You'll be missed Tom. On the other hand, my tuna was a little fishy tasting after they went "Dolphin Free."


7 posted on 07/08/2005 4:23:25 PM PDT by Horatio Gates
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To: Cagey
Y
8 posted on 07/08/2005 4:24:11 PM PDT by Dashing Dasher (Summer isn't my favorite season.)
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To: Cagey

You can tuna piano, but.....


9 posted on 07/08/2005 4:24:11 PM PDT by digger48
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To: Cagey

10 posted on 07/08/2005 4:26:00 PM PDT by texson66 ("Tyranny is yielding to the lust of the governing." - Lord Moulton)
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To: Cagey; windcliff; stylecouncilor

I liked those classic commercials.


11 posted on 07/08/2005 4:34:44 PM PDT by I Drive Too Fast
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To: Cagey

I'm reminded of Mary Tyler Moore and Chuckles the Clown.


12 posted on 07/08/2005 4:36:12 PM PDT by Samwise
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To: Samwise

LOL!! That was the funniest episode!


13 posted on 07/08/2005 4:37:30 PM PDT by stylecouncilor
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To: stylecouncilor

A little song
A little dance
A little seltzer
Down your pants


14 posted on 07/08/2005 4:38:46 PM PDT by Samwise
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To: I Drive Too Fast
I did too. They seemed corny, and I suppose they were, but I think most of us could relate to Charlie once in awhile. We knew he was disappointed, yet he went on to swim another day.
15 posted on 07/08/2005 4:40:44 PM PDT by Cagey
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To: Cagey
You can tune a piano,
but you can't tunafish.
16 posted on 07/08/2005 5:19:09 PM PDT by b4its2late (GITMO is way too nice of a place to house low life terrorists.)
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"Everybody knows somebody like that, an appealing character who's totally confident but totally wrong," Lance Rogers said.
When the British ruled the Punjab...
"In the Latin declension my point is still moot." -- Cliff Claven

17 posted on 09/27/2005 9:15:55 AM PDT by SunkenCiv (Down with Dhimmicrats! I last updated by FR profile on Sunday, August 14, 2005.)
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To: Berosus; blam; Convert from ECUSA; dervish; Do not dub me shapka broham; Ernest_at_the_Beach; ...

Skydiver dies in midair collision with airplane
Billings Gazette | April 25, 2005 | Associated Press
Posted on 04/25/2005 7:40:26 AM PDT by BigSkyFreeper
http://www.freerepublic.com/focus/f-news/1390624/posts

"Albert 'Gus' Wing III had already deployed his parachute..."


18 posted on 09/27/2005 9:18:37 AM PDT by SunkenCiv (Down with Dhimmicrats! I last updated by FR profile on Sunday, August 14, 2005.)
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To: Cagey
"Everybody knows somebody like that, an appealing character who's totally confident but totally wrong," Lance Rogers said.

Every liberal I ever met.

Well, the appealing ones.

Both of them.

19 posted on 09/27/2005 9:18:42 AM PDT by dead (I've got my eye out for Mullah Omar.)
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To: dead; SunkenCiv
It could be worse.

You could be dealing with LaRouchies.

They're like hard core, unreconstructed Marxists, only without the charm.

20 posted on 09/27/2005 9:44:17 AM PDT by Do not dub me shapka broham ("I'm okay with being unimpressive. It helps me sleep better.")
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To: b4its2late
What's better than roses on a piano?
Tulips on an organ...
21 posted on 09/27/2005 9:46:10 AM PDT by Snardius
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To: SunkenCiv

When I was a kid and it was certain that I wasn't going to get my way, somebody was sure to say, "Sorry Charlie."


22 posted on 09/27/2005 1:40:25 PM PDT by Berosus ("There is no beauty like Jerusalem, no wealth like Rome, no depravity like Arabia."--the Talmud)
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To: Berosus; ValerieUSA

That joke is off the scale. ;')

(wait, it gets worse)

That joke is school.


23 posted on 09/27/2005 4:56:52 PM PDT by SunkenCiv (Down with Dhimmicrats! I last updated by FR profile on Sunday, August 14, 2005.)
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To: Cagey
Charlie the Tuna was the likably obtuse deep-sea striver who never lived up to the taste standards of Starkist Tuna.

Thank goodness it wasn't Chicken of the Sea.
The coroner might suspect that fowl play was involved.
Man Arrested For Hitting Girlfriend With Fish

24 posted on 09/27/2005 5:07:43 PM PDT by Willie Green (When Tuna is outlawed, only Outlaws will have Tuna.)
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To: Apple Blossom

ping


25 posted on 09/27/2005 5:10:39 PM PDT by bmwcyle (We broke Pink's Code and found a terrorist message)
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