Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Breakdown Lane - Chevy's unlikely new pitchman (is Steve Earle)
Houston Press ^ | Thursday, July 28, 2005 | John Nova Lomax

Posted on 07/28/2005 6:38:29 AM PDT by weegee

Many music-minded viewers of the MLB All-Star Game earlier this month were shocked, astonished and disillusioned at the newest truck commercial Chevrolet unveiled. I know I was when I saw it a week or so later -- there were the standard shots of Chevy trucks sending up billowing clouds of dust as they thrummed down rutted dirt roads, crashing and splashing through rocky streams, and burly, flannel-shirted rednecks tossing bales of hay around -- but what was that music playing in the background? It was infinitely familiar yet, given its surroundings, completely out-of-place and exotic, like running into your spinster aunt at your local dive bar. And then the standard truck imagery faded to black, and the Chevy logo and new slogan appeared simultaneously, accompanied by the gravelly voice of none other than Steve Earle: "The Revolution Starts Now!"

"I was STUNNED to see the Chevy commercial," thundered one poster at Steveearlefans.com. "What a sell out!" "I thought Steve Earle would be the last to allow one of his songs to be used for a commercial," chimed in another. " 'The Revolution Starts Now' no longer holds the same 'power' as it once did." A third said that Earle had become overly consumed with his politics and his new young girlfriend (alt-country heartthrob Allison Moorer) and had lost track of his art. In closing, he wrote that he would never visit the fan site again.

The same Steve Earle who has been known to boast that he is to the left of Chairman Mao. The same Steve Earle who dared to write a sympathetic song about John Walker Lindh. The same Steve Earle who likens his music and politically charged radical lyrics to a weapon, whose hero Woody Guthrie scrawled "This machine kills fascists" on his guitar.

Over the course of his career, former Houstonian Earle busted out of several creative ghettos -- first country music, then one of the nastiest drug addictions anyone ever survived, and then music in general. He has recently become a full-fledged pundit of the left, called on by sages at Mother Jones to tell us what it's all about. Al Franken and Michael Moore have championed him to all who'd listen. (And even with as much of a firestorm as this has created among his fans on the left, wait until his detractors on the right pick up on the identity of Chevy's new pitchman. Rest assured that Chevy's PR department will have its work cut out for it soon enough.)

Now this man is a common shill, another Toby "I'm a Ford Truck Man" Keith? And of all his songs, why did it have to be "The Revolution Starts Now," a call to arms against Dubya and his war for oil, in an ad for gas-guzzling Chevy trucks? What ever happened to that Bob Seger "Like a Rock" tune we've been hearing over and over again during every major sporting event aired on TV since, what, 1990?

Last question answered first, only with more questions. Could it be that "Like a Rock" sounds a little too close to "Like Iraq"? Does Chevy want people making a subconscious connection between their beleaguered company and that equally benighted site of "liberation"?

And as for Earle, it must be remembered that this is a man with no fewer than six ex-wives and close to an equal number of ex-managers, some of whom he still owes money. (Full disclosure: My father is one of the latter, and he once sued Earle for more than $40,000 and won.) Earle also supports his retired parents and several of his children, including an illegitimate one that surfaced after he beat his drug addiction, not to mention other kin and even friends. (More disclosure, though this one kind of balances the first one: Earle once gave my stepfather -- his old San Antonio running buddy and later guitar tech Chip Phillips -- and now-deceased mom the down payment for a house in Nashville.) In his 2003 biography, Earle told author Lauren St. John that, all told, his overhead was then $35,000 a month.

Kinda reminds me of a quote from bluesman R.L. Burnside, a musician with similar family obligations, if on a smaller scale: "Man," he once told a reporter, "I got to put 12 biscuits on the table 'fore I get to eat even one."

Chevy ad deals buy a lot of biscuits, people. What's more, Chevy is an American company that provides a lot of increasingly rare, blue-collar living-wage jobs. Sure, it will rob one of Earle's songs of some of its pure radical power. Get over it. He'll write more, and as it happens, Earle was wrong. Dubya won. The revolution didn't start then, anyway.


TOPICS: Business/Economy; News/Current Events; Politics/Elections; US: Michigan; US: Texas
KEYWORDS: 2004election; activistactors; boycott; boycottchevy; bushhater; chevrolet; chevy; chevytrucks; election2004; generalmotors; gm; revolution; sellout; shutupandsing; steveearle

1 posted on 07/28/2005 6:38:33 AM PDT by weegee
[ Post Reply | Private Reply | View Replies]

To: weegee

I can't believe Chevy got in bed with this anti-American turd.


2 posted on 07/28/2005 6:40:32 AM PDT by AppyPappy
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

Looks like they'd better extend that "Employee Discount" thing.


3 posted on 07/28/2005 6:44:09 AM PDT by martin_fierro (< |:)~)
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

Steve Earle had one good song "Guitar Town" I think it's called. Otherwise he is a useless POS. How do we freep chevy to let them no what retards they are?


4 posted on 07/28/2005 6:45:42 AM PDT by Rodney King (No, we can't all just get along.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

Sounds like the "lefties" in the marketing team are in charge at Chevy.


Well, then you can count this FORMER Chevy guy as a "Ford truck MAN" NOW!!!


5 posted on 07/28/2005 6:47:00 AM PDT by Mr. Jazzy (Bumper sticker "Martyrs or Marines: Who do YOU think will get the virgins?")
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

For those who care, Chevrolet is owned by GM.


6 posted on 07/28/2005 6:47:24 AM PDT by wideawake (God bless our brave troops and their Commander in Chief)
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

General Mistake strikes again.


7 posted on 07/28/2005 6:49:48 AM PDT by Petronski (I love Cyborg!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

A sorry-ass musician singing for a sorry-ass truck. What's the problem?


8 posted on 07/28/2005 6:50:08 AM PDT by Niteranger68 ("Spare the rod, spoil the liberal.")
[ Post Reply | Private Reply | To 1 | View Replies]

Comment #9 Removed by Moderator

To: weegee

Note to self: Call credit card company, cancel GM card. Hell with rebate, since I'll never by a GM product again.


10 posted on 07/28/2005 6:55:54 AM PDT by Behind Liberal Lines ("I say we take off, nuke the site from orbit. It's the only way to be sure."--S. Townsley on Ithaca)
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee
The Revolution Starts Now

I was walkin’ down the street
In the town where I was born
I was movin’ to a beat
That I’d never felt before
So I opened up my eyes
And I took a look around
I saw it written ‘cross the sky
The revolution starts now
Yeah, the revolution starts now
The revolution starts now
When you rise above your fear
And tear the walls around you down
The revolution starts here
Where you work and where you play
Where you lay your money down
What you do and what you say
The revolution starts now
Yeah the revolution starts now

Yeah the revolution starts now
In your own backyard
In your own hometown
So what you doin’ standin’ around?
Just follow your heart
The revolution starts now

Last night I had a dream
That the world had turned around
And all our hopes had come to be
And the people gathered ‘round
They all brought what they could bring
And nobody went without
And I learned a song to sing
The revolution starts now

These lyrics aren't particularly innovative, insightful, stirring or radical.

"Just follow your heart", "movin' to a beat I'd never felt before", etc. Trite crap.

I assume the writer of the article is either the son or grandson of Commie folkie Alan Lomax.

11 posted on 07/28/2005 6:55:59 AM PDT by wideawake (God bless our brave troops and their Commander in Chief)
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee

Dang! I was seriously considering taking them up on the employee discount thing on a new Suburban. I'll call them and tell them I changed my mind.


12 posted on 07/28/2005 6:57:13 AM PDT by stevio (Red-Blooded American Male (NRA))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Rodney King
"How do we freep chevy to let them no what retards they are?"

Don't buy a GM product.
13 posted on 07/28/2005 7:01:59 AM PDT by Preachin' (Enoch's testimony was that he pleased God: Why are we still here?)
[ Post Reply | Private Reply | To 4 | View Replies]

To: wideawake
The revolution starts here
Where you work and where you play
Where you lay your money down

SURELY Chevy-GM understood this lyric when they hired a man to the left of Mao....

14 posted on 07/28/2005 7:02:14 AM PDT by weegee (The Rovebaiting by DUAC must stop. It is nothing but a partisan witchhunt.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Preachin'

I just did two weeks ago.


15 posted on 07/28/2005 7:02:45 AM PDT by Rodney King (No, we can't all just get along.)
[ Post Reply | Private Reply | To 13 | View Replies]

To: wideawake

Uncle or granduncle...


16 posted on 07/28/2005 7:03:14 AM PDT by weegee (The Rovebaiting by DUAC must stop. It is nothing but a partisan witchhunt.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: stevio
Dang! I was seriously considering taking them up on the employee discount thing on a new Suburban. I'll call them and tell them I changed my mind.

If you hurry, you can get Employee Discount with Ford on an Expedition, though they call it Family Pricing. It's a shame they discontinued the Excursion!! We just traded in the wife's little Escape for a Freestyle, and I drive an Explorer.

17 posted on 07/28/2005 7:05:21 AM PDT by JRios1968 (The C-5 Galaxy (http://www.af.mil/factsheets/factsheet.asp?fsID=84)...sometimes, size DOES matter!)
[ Post Reply | Private Reply | To 12 | View Replies]

To: wideawake
Here's the album cover with the same title...


18 posted on 07/28/2005 7:05:51 AM PDT by weegee (The Rovebaiting by DUAC must stop. It is nothing but a partisan witchhunt.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: weegee

Who is steve earle?


19 posted on 07/28/2005 7:06:08 AM PDT by ampat
[ Post Reply | Private Reply | To 1 | View Replies]

To: weegee
Uncle or granduncle...

I believe the geneologically correct reference is "Uncle Dad" in the inbred world of libralism/socialism Earle inhabits.

20 posted on 07/28/2005 7:13:25 AM PDT by tx_eggman (Does it hurt when they shear your wool off?)
[ Post Reply | Private Reply | To 16 | View Replies]

To: weegee
Here's a tidy little quote from the very top of Earle's website...

"This is an artist you must listen to…Steve pulls no punches and gives me much hope…If I were a rock star, I would be Steve Earle." - Michael Moore

The quote, in itself, just speaks volumes about Steve Earle, and about GM's use of this idiot as their Chevrolet spokesperson!!!

I just called the Sales Manager at Classic Chevrolet (Grapevine, TX) and advised him I would NOT be trading my 2003 Suburban for "anything GM" in 2006 because of GM's use of Earle as their frontman.

21 posted on 07/28/2005 7:14:24 AM PDT by harpu
[ Post Reply | Private Reply | To 1 | View Replies]

To: JRios1968

Ford also has some lefty policies too, don't they?


22 posted on 07/28/2005 7:18:16 AM PDT by stevio (Red-Blooded American Male (NRA))
[ Post Reply | Private Reply | To 17 | View Replies]

To: weegee

We have always bought GM vehicles. This gives pause for thought on that practice in the future. Bad move on Chevy's part. They're gonna hear from me.


23 posted on 07/28/2005 7:19:43 AM PDT by LucyJo
[ Post Reply | Private Reply | To 1 | View Replies]

To: stevio

Yep. A lot of fundraising/donations and some money is reportedly even earmarked from the sale of individual vehicles.


24 posted on 07/28/2005 7:26:10 AM PDT by weegee (The Rovebaiting by DUAC must stop. It is nothing but a partisan witchhunt.)
[ Post Reply | Private Reply | To 22 | View Replies]

To: ampat

http://www.freerepublic.com/focus/keyword?k=steveearle


25 posted on 07/28/2005 7:27:20 AM PDT by weegee (The Rovebaiting by DUAC must stop. It is nothing but a partisan witchhunt.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: weegee

Damn and I was thinking about buying a Colorado, oh well.


26 posted on 07/28/2005 7:35:25 AM PDT by rattrap
[ Post Reply | Private Reply | To 1 | View Replies]

To: rattrap

dump that thought. Drive a Honda Ridgeline.....did last week and want one real bad. Must put in a pool instead - need to keep track of 3 daughters and that is the best way possible.


27 posted on 07/28/2005 7:57:05 AM PDT by Cyclone59 (If you can read this thank a teacher... since it's in English, thank an American Soldier!)
[ Post Reply | Private Reply | To 26 | View Replies]

To: Cyclone59

My second choice is a Nissan Frontier, I'm sure the Honda is great (I have an Accord that has been an absolutely perfect car) but I don't like the look of the Ridgeline.

I sent Chevy an email suggesting if they were going to continue using Earle then they should consider changing their tagline to "An Anti-American Revolution".


28 posted on 07/28/2005 8:06:43 AM PDT by rattrap
[ Post Reply | Private Reply | To 27 | View Replies]

To: stevio
Ford also has some lefty policies too, don't they?

I have heard something like that...but the alternative is small cars, and I just love rubbing the eco-whackos' noses in it when they see me drive my Explorer.

29 posted on 07/28/2005 8:06:53 AM PDT by JRios1968 (The C-5 Galaxy (http://www.af.mil/factsheets/factsheet.asp?fsID=84)...sometimes, size DOES matter!)
[ Post Reply | Private Reply | To 22 | View Replies]

Comment #30 Removed by Moderator

To: rattrap

Getting past the look of the Ridgeline lasted until I drove it....'nuf said.


31 posted on 07/28/2005 11:45:08 AM PDT by Cyclone59 (If you can read this thank a teacher... since it's in English, thank an American Soldier!)
[ Post Reply | Private Reply | To 28 | View Replies]

To: Preachin'
I just called and told them the Suburban is now off the list and told them why. The woman on the other end sounded surprised why they would use someone like him too.
32 posted on 07/28/2005 1:10:58 PM PDT by stevio (Red-Blooded American Male (NRA))
[ Post Reply | Private Reply | To 13 | View Replies]

To: ampat
I'm 35 years old and I never heard of this jack-off either.By picking him as their spokesman,GM and the NFL are only speeding up their race to the scrapheap.
33 posted on 08/10/2005 2:41:49 PM PDT by rdcorso (The Liberal Crowd Is Made Up Of Cowards & Traitors Who Are Worthless)
[ Post Reply | Private Reply | To 19 | View Replies]

To: stevio

One more reason to buy a Toyota!


34 posted on 08/10/2005 6:56:45 PM PDT by stevio (Red-Blooded American Male (NRA))
[ Post Reply | Private Reply | To 32 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson