"Seventy percent of consumers said they were unlikely to purchase from, or even return to, a Web site that has pop-up advertising, registration log-on pages, software installation, or slow-loading pages, E-Commerce Times reports."
Once again, common sense works just as well and usually a lot faster than most studies.
Drudge Report was removed from my bookmarks this morning for that very reason.
Clicked on two stories and got SIX pop-ups.
Bye, Matt.
They needed a study to figure this out?
Duh?
It amazes me that the folks that design this stuff could look at popup ads and say with a straight face, "Oh, yeah! The visitors to our site are gonna LOVE this!"
I guess some people are just stupid.
Well shoot, I could have told you that.
This is such a surprise. /sarcasm off
I hate registration sites.
I'm a bugmenot fanatic.
You don't say! ..... ;)
That's exactly what happened at the Drudge Report, numerous popups caused me to quit going there.
My first assumption when designing a website is that everyone coming to the site is using a dialup connection.So I keep the total size per page at 100k or less. Also zero popups. The advertisements have to blend in with the page itself. Popups are the Telemarketers of the Internet in my opinion. And we all know how most of us feel about Telemarketers.
As for newspaper registration, someone needs to start a revolution: each time a reader follows a link to a news site to read a story but is asked to register, they should write to the editor saying simply "I was intrigued by your story 'Story Title Here' dated dd/mm/yy, but I will not visit your website to read it because I simply refuse to register to use it. Thus, your advertiser will not be getting my clicks."
If enough people did this, listing the specific article each and every time, the registration requirements would disappear.
*LOL*
And most of us have found ways to block 'em..
"a Web site that has pop-up advertising, registration log-on pages, software installation, or slow-loading pages..."
Matt Drudge is about to loose me as a reader for these reasons - pop-ups, slow-loading pages. I can come here, catch up on 'Breaking News', see new comments to me, and get to 'Latest Posts' before the DrudgeReport loads - and I get no pop-ups! BTW, thanks, Jim!
Pop - ups - I don't allow them on my computer. Firefox plus a dedicated pop-up blocker get the job done.
Log on - That's what Bug Me Not is for.
Software installation - It depends. If I want something bad enough, I'll launch IE or Mozilla where I have installed the common plugins. Otherwise, I'll look for a link to their non-Flash version, or give up on the site.
Slow loading - Just pop open another tab and do something else while waiting for the page to load.
So 3 and a half of these 'problems' can be avoided by switching to Firefox and a quick download.