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Hotlines: Coke's Calorie-Burning Enviga Slated for 2006 Debut
Adweek.com/Yahoo News ^ | 7-27-05

Posted on 07/28/2005 8:39:25 PM PDT by kingattax

NEW YORK- Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.

Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories


TOPICS: Culture/Society; News/Current Events
KEYWORDS: calories; coke; greentea; leads2greenteetee

1 posted on 07/28/2005 8:39:26 PM PDT by kingattax
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To: kingattax

What a load of crap.


2 posted on 07/28/2005 8:40:57 PM PDT by satchmodog9 (Murder and weather are our only news)
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To: kingattax
Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing...

Clinical testing for a soft drink? What, does it need FDA approval??

3 posted on 07/28/2005 8:43:06 PM PDT by LibFreeOrDie (L'chaim!)
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To: satchmodog9

WOW! Yet another coke product failure. I can hardly wait.


4 posted on 07/28/2005 8:44:26 PM PDT by commonasdirt (Reading DU so you won't hafta)
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To: kingattax

I drink diet coke, so I guess I'm burning calories just lifting the can.


5 posted on 07/28/2005 8:44:27 PM PDT by Larry Lucido
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To: LibFreeOrDie
What, does it need FDA approval??

LOL! The benefits of Green Tea have been known for years in many studies. That means the FDA, no doubt, will ban it.

6 posted on 07/28/2005 8:45:14 PM PDT by zarf
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To: kingattax
Enviga? Sounds kind of - gynecological.
7 posted on 07/28/2005 8:45:40 PM PDT by Brett66 (Where government advances and it advances relentlessly freedom is imperiled -Janice Rogers Brown)
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To: kingattax
Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism.

Doesn't Red Bull do the same?

8 posted on 07/28/2005 8:46:15 PM PDT by zarf
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To: LibFreeOrDie

If Coke wants to market this drink as a weight-loss drug, as it seems the might, you bet it will require clinical testing. It could take five or six years to complete.


9 posted on 07/28/2005 8:46:55 PM PDT by John Valentine
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To: LibFreeOrDie

>>>Clinical testing for a soft drink? What, does it need FDA approval??

If they are going to make any health related claims, yes - they would have to pass FDA muster.


10 posted on 07/28/2005 8:47:04 PM PDT by Keith in Iowa (Talk Nerdy To Me)
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To: zarf
I dunno about metabolism, but mix the stuff with Jaegermeister and Red Bull is DA BOMB!
11 posted on 07/28/2005 8:48:25 PM PDT by sharktrager (My life is like a box of chocolates, but someone took all the good ones.)
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To: John Valentine
Could they not just advertise as a negative calorie drink? People will figure it out.
12 posted on 07/28/2005 8:50:39 PM PDT by CindyDawg
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To: commonasdirt

That lemon flavored crap actually tasted like Pledge. It had the same taste as the vapor I have breathed while dusting.


13 posted on 07/28/2005 8:53:02 PM PDT by satchmodog9 (Murder and weather are our only news)
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To: kingattax

Doesn't green tea give you the runs?


14 posted on 07/28/2005 8:53:38 PM PDT by umgud (Comment removed by poster before moderator could get to it)
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To: commonasdirt

Green tea is really quite tasty and if this proves to be true, even speeding up the metabolism a little will help considerably and people WILL buy it.


15 posted on 07/28/2005 8:54:27 PM PDT by McGavin999
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To: kingattax

Enviga - interesting name there. I wonder if they will market it towards the nevermind...


16 posted on 07/28/2005 8:55:29 PM PDT by AD from SpringBay (We have the government we allow and deserve.)
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To: Caipirabob
Enviga. Pfffft.


17 posted on 07/28/2005 9:05:53 PM PDT by martin_fierro (< |:)~)
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To: Brett66

So should this thread be titled the Enviga Monologues?


18 posted on 07/28/2005 9:10:36 PM PDT by Diddle E. Squat
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To: McGavin999

This all sounds like it is leading to the same unfortunate place that epehdra led a couple years ago, which ended with much wailing and rending of clothes as ephedra was banned by the FDA. The only way to avoid that is to go through the clinical trails.

Once Coke starts talking about "negative" calories, that sounds too much like a health claim, and the FDA hammer will fall once again.


19 posted on 07/28/2005 9:17:56 PM PDT by John Valentine
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To: kingattax

Lawyers, stand by. After someone drinks 3 or 4 of these and then has a heart attack, there will be money to be made.


20 posted on 07/28/2005 9:20:34 PM PDT by Paradox (I just neutered my cat, now he's a Liberal.)
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To: kingattax
Speed up you metabolism is code for increasing your resting heart rate. Any caffinated beverage can make that claim.

Thats what most diet drugs do too. You can expect about an extra 1% weight loss on a diet using those pills but people buy them like they are going out of style.

21 posted on 07/28/2005 9:26:11 PM PDT by Newbomb Turk (Never teach a soldier to kill and then tell him you are cuting his pension.)
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To: kingattax

Sounds like it will raise blood pressure and cause a heart attack.


22 posted on 07/28/2005 9:28:20 PM PDT by A CA Guy (God Bless America, God bless and keep safe our fighting men and women.)
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To: Paradox

Can you imagine the massive amount of fine print the label will have to contain? Buried somewhere in the 'possible side-effects' warning, and the surgeon general's required caveat will be the nutrition facts and 1-800 number to the national poison control call center, product information hotline and website address, phone numbers to 12 step program support groups; as well as the number to the attorneys handling the class action lawsuit for any potential plaintiffs. Hell, you'll probably be required to have a note from your doctor and sign a waiver just to buy a six-pack of this swill.


23 posted on 07/28/2005 10:27:19 PM PDT by flushed with pride
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To: kingattax

Isn't Enviga the name of a Dragonball Z character?


24 posted on 07/28/2005 10:29:12 PM PDT by WestVirginiaRebel (Carnac: A siren, a baby and a liberal. Answer: Name three things that whine.)
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To: kingattax

Isn't Enviga the name of a Dragonball Z character?


25 posted on 07/28/2005 10:29:36 PM PDT by WestVirginiaRebel (Carnac: A siren, a baby and a liberal. Answer: Name three things that whine.)
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To: martin_fierro
LOL!

If anything, Hollywood would be up to the task of marketing "The dirty girl"...

26 posted on 07/29/2005 2:03:30 AM PDT by Caipirabob (Democrats.. Socialists..Commies..Traitors...Who can tell the difference?)
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To: satchmodog9

I can't drink the coke with splenda either. It tastes like syrup.


27 posted on 07/29/2005 5:06:45 PM PDT by CindyDawg
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To: LibFreeOrDie

Well, you know what the "F" in "FDA" means...


28 posted on 07/29/2005 5:08:50 PM PDT by krb (ad hominem arguments are for stupid people)
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To: Lil'freeper

Ping


29 posted on 07/29/2005 5:08:59 PM PDT by big'ol_freeper ("Freedom consists not in doing what we like, but in having the right to do what we ought." Pope JPII)
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To: CindyDawg

It tastes like the old Tab cola did in the 70s and 80s.


30 posted on 07/29/2005 5:20:38 PM PDT by satchmodog9 (Murder and weather are our only news)
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To: satchmodog9

Nasty


31 posted on 07/29/2005 5:22:52 PM PDT by CindyDawg
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