Posted on 08/03/2005 5:24:01 AM PDT by ShadowDancer
Target Resurrects 'Baby Got Back'
POSTED: 10:16 pm EDT August 2, 2005
NEW YORK -- Remember "Baby Got Back?"
It's back -- this time in a cleaned-up version being used by Target department stores to hawk back-to-school wares, like backpacks.
But wait, wasn't that song about the well-endowed female derriere?
Yes, but it now has a "G-rated" pedigree, thanks to some careful editing from the Target ad people.
Some might be put off by the campaign -- after all, MTV even barred the song during the daytime because of the rump-shaking women in the video.
But ad executives tell the New York Post the ad is a great idea because it targets parents who remember the song and are likely to have kids in school these days.
I'm just waiting for a Macaroni&Cheese commerical set to "Me So Hungry".
It'll sell. The song is well known by the demographic they are aiming at despite any previous bans.
Words fail me.
They should combine ads with the new Burger King commercial..
maybe Applebees can do a " my baby's got back ribs" tune
cum puella incedit minore medio corpore sub quo manifestus globus, inflammare animos
I saw a funny twist on the original version of this song. See it here: http://www.compfused.com/directlink/615/
Are you kidding me? I'm 26, and the song was popular when I was a freshmen in high school. Most of today's youth returning to school have never heard this song.
I think allowing this sort of material to be used in childrens ads induces children into sexual behavior, it's irresponsible of target to use this in their ads.
Things sure have changed quickly. MTV has softcore porn now while the Walt Disney channel shows worse during their teenybopper shows.
Jewelry stores can now use ZZ Top's "Pearl necklace" in their ads.
LOL! I was drinking coffee when I read that! You owe me a new monitor and keyboard! LOL!
Oh how times have changed.
Aren't they in jeopardy of being accused of racial profiling ;-)
Which shows are you referring to?
The parents buy the backpacks. If you were a freshmen, then the seniors that same year would be around 30. Many 30 year olds do have kids just entering school.
We were in Target the other night looking for some clothes for our 5 year old daughter. Apparently Target has adopted the "Bratz" look in the clothing they sell for little girls. Prosti-tots, as Mike Stratka would call them.
Hip-hugger jeans, short skirts, short t-shirts with such witty and clever sayings as "It's all about ME", and "I love being a Brat", etc.
Lovely.
We went to Wal-Mart, and it wasn't much better. We did, though, end up finding some items that were proper for her, but it's getting harder and harder.
Why are people upset? They are using the SAME beat with DIFFERENT lyrics. What is the problem with the ad? Is there something wrong with the music once you take away the raunchy lyrics? I fail to see it.
The Target Motto:
All The Savings Of Wal-Mart Without The Stigma
My daughter bought all her clothes in the boys dept at Gap.
I've run into the same problem over the years for my daughters (they're turning 11 and 7). During the school year it's not as much an issue because they wear uniforms to school but during the summer it becomes a nightmare to find them clothes that don't cry 'Skank in training'. I've resorted to second hand stores many, many times.
But the savings aren't there... just approval from the Walmart-hating lefties.
We've gotten a lot of her clothing at Salvation Army, consignment shops, etc. It's really the only safest way to go.
Every time I go to a department store, I continue to be amazed at how far these clothing manufacturers seem to be going in making children look like whores.
the sad part is the number of paretns who don't seem to care, and let their kids dress like that.
Same stuff -- at least made in the same factories, which also produce products Gap, Banana Republic and Old Navy.
No doubt it is. Walmart however serves a lot of rural areas - havne't seen Target employing people in those areas yet.
At my daughter's school, they either dress like whores or jocks.
Wal-Mart has a lock on rural communities. I can't imagine a big box store going in to compete with them head to head.
Very true, it bothers me to hear Walmart trashed by "blue-staters" becuase Walmart does employ a lot of people. I really don't know how their benefits stack up to places like Target, Banana Republic, etc but in rural areas some job is better than no job and many of these folk have no interest in traveling to the cities.
I'm sure that's true. When my young children hear the tune of a song that mentions sex, even when set to different and nonsexual lyrics, they immediately run out and start having sex with everyone they can find. Everyone! < /s>
A lot of red staters also trash Wal-Mart for killing Main Street shopping districts, etc. as well as the new eminent
domain practices.
When my young children hear the tune of a song that mentions sex, even when set to different and nonsexual lyrics, they immediately run out and start having sex with everyone they can find. Everyone!
Is that before or after they beg you to buy the product advertised? A friend's dog humped my leg yesterday and I'm absolutely certain he did it because of the music accompanying the ad for the pants I was wearing.
As for killing Main Street - that's the same old free market vs protectionism battle... nothing new. As for the new eminent domain practices - they are unConstitutional and I think there would be bipartisan support to legislate that bad SC ruling away. I find it interesting that we frequently try to penalize large corporations for success. Yesterday it was Microsoft, today it is Walmart. How succesful can one be without becoming a target?
"We like backpacks and we cannot lie, cell phone pocket on the side"... I almost fell out of my chair the first time I saw the ad.
Do you know what one of the keys to advertising is? Repeat the product name several times. This is because generally once you repeat something to yourself 3 times it's commited to memory.
A catchy song about sex does the exact same thing.
We tend to like competition in the marketplace. We enjoy seeing two or more companies slugging it out for our hard-earned dollars. At the moment Walmart doesn't have much competition, so it gets to be the whipping boy.
Old Navy started it this year by resurrecting the song, 'Bust a Move' and changed the words to sell summer tunics. The song became, 'Bust a Tune'.
Wal-mart's not bad at all . . . if you're trying to find old, fat, white trashy people!
My kind of folk!
YOUR kind of M-I-L!
They play the song at middle school dances. Nearly every kid knows it. I was at a friend's daughter's Bas Mitzvah recently and the kids were singing kareoke along with it.
It's become mainstream.
I'm willing to bet that whatever lyrics Target uses for its backpack ads, they don't use the word "sex" even once, much less three times.
I hope you got her permission before telling us this. (jk)
bump to watch
I saw this ad yesterday.
Can somebody explain to me why all the stores are trying to become hip-hop/rap oriented? Even Burger King now is joining McDonald's.
I don't get it. That won't really attract the youth like they think, and it will just turn off so many more (and I like some hip-hop occassionally).
I think it is marketing more geared towards the parents with a catchy song/tune that we recognize.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.