[Panerai]

[Sgt_Schultze]

The new Hai Karate.

[Lunatic Fringe]

Tag, named after the schoolyard game

Umm, I dont think it was named after the SCHOOLYARD game ...

[BigSkyFreeper]

I use AXE, so I'll be ready when "Smell-O-Vision" hits the internet.

[MRMEAN]

The following spring, Gillette hired a team of outside consultants to fan out across the country and interview teens at beaches, movie theaters and skate parks...

Based on those encounters, the company designed ads for Tag depicting "teen fantasies," including one suggesting a teenage boy is about to be seduced by his girlfriend's mother. The spray cans themselves are adorned with silhouettes of curvy women. The scents are named after dating milestones: Lucky Day, First Move, Midnight, After Hours.

[spinestein]

[Tag, named after the schoolyard game and billed as "uniquely designed to attract the ladies," became the second best-selling men's body spray within six weeks of its introduction in February. "Gillette is old and established and it doesn't speak to the young and rebellious very well. Tag is a bit more edgy and pushes the envelope," Rob Callender, trends director for Teenage Research Unlimited, told The Boston Sunday Globe.]


They're selling millions of cans of "media image" to gullible teenagers who eagerly fork over their allowance money on what turns out to be a cans of inert ingredients. But the kids will be happy with it at least until this season's "image" gets old and they need a new fad to make them cool.

We're all better off when we teach our kids the practice of independent thinking instead of the conformity of thought that is so fashionable in our public learning institutions today.

[Jaysun]

They're not buying it because it isn't Gillette.

[InvisibleChurch]

all the teens around me use axe and these other body sprays in lieu of showers ... it's really gross, but only slightly better than using nothing at all

[durasell]

Advertisers selling something less that useful? Teens buying something stupid?

I'm shocked! Shocked I tell ya! Shocked!

[pcottraux]

I'm glad I'm not a teen any more. I was never into stupid garbage like that.

[uglybiker]

[Drammach]

Meh.. I just rub Money all over my body..

[Mr Ramsbotham]

Try Umpire ... for foul balls.

[Dallas59]

Oh Gawd....Brute has risen from the grave....

[Tolerance Sucks Rocks]

If you want to attract the ladies, wear Polo Club. At least that's what I've heard from my grandmother.

[Caipirabob]

The new spray that's a hit with all the rats...

INTRODUCING NEW

"Filthy Dead Commie Body Spray"

You too can "smell like a revolution!"

[baltodog]

I tried it...

All it got me were a bunch of unwanted advances from my Brit/Lab mix...

Sheese...

However, once I was making tuna salad, and got the tuna juice all over my hands and my cat -- well...I won't go there.

[mikegi]

"Tag is a bit more edgy and pushes the envelope."

How can a cologne be "edgy" and "push the envelope"? Advertising people are so ridiculous and disconnected. How many times have you seen an ad on TV with a pulsating dance beat and it turns out the product is just a shoebox-sized car?