Skip to comments.The shadow over consumers
Posted on 09/09/2005 6:00:53 PM PDT by Cautor
New research from the University of Alberta reveals just how self-conscious and easily influenced consumers can be. Through a series of carefully controlled experiments at a campus bookstore, researchers learned that consumers will, in every case studied, spend more money to buy a brand name item when someone they don't know is standing near them at the time they choose their purchase. Consumers also tend to spend more money when a group of people is standing near them but are more inclined to buy cheaper items when no one is near.
(Excerpt) Read more at eurekalert.org ...
It affects me. I buy "Acme" and "Brand X" exclusively.
At the beginning of school, we looked all over town for one of those pads the kids in Kindergarten use for naps. It was for a grandchild. Someone finally sent us to Big Lots and they had a ton of them.
Yikes! We drank Narragansett and Black Label back then. Our livers are shot.
Hey Mable Black Label. I live in the Baltimore area for a while and National Bo was a biggy there. I hated the stuff and never drank it except when it was a freeby.
Man, it's hard to beat that Brand X stuff. It really takes care of pet stains on white shag rug.
THE WORST beer I've ever tasted. But when you're 18, well...
Ya gotta do what ya gotta do at that age. And no one (almost) turns down a free brew when you're 18-20.
I have watched people in the store buy a name and pass up a store brand that was cheaper. If only they knew that the store brand wasn't just "comparable" it was actually the exact same stuff just packaged a little earlier or later in the day.
I would love to see a list of comparable products one day. I've had store brand peanut butter before and it was pretty sick. I almost always buy store brand medicines, though.