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'60s war protest song is out of step in fashion ad (LAUGH ALERT)
Chicago Sun-Times ^ | September 26, 2005 | RICHARD 'DOPEY' ROEPER SUN-TIMES COLUMNIST

Posted on 09/26/2005 4:23:05 AM PDT by Chi-townChief

Tens of thousands marched on Washington last Saturday to protest George Bush's war in Iraq. The crowd included college-age activists, veterans of Vietnam War protests, entire families united against the war, and parents whose children have been killed in Iraq.

It was the largest protest yet against this war. Larger ones will almost surely follow.

If there had been a soundtrack to Saturday's march past the White House, you couldn't pick a much more appropriate song to kick it off than Jefferson Airplane's "Volunteers."

Released in 1969 by one of the most politically acute bands of the era, "Volunteers" was a scorching anthem for America's activist youth:

Look what's happening out in the streets

Got a revolution

Got a revolution. . . .

One generation got old

One generation got soul

This generation got no destination to hold, pick up the cry!

Come on now we're marching to the sea

Got a revolution

Got a revolution

Who will take it from you

We will and who are we?

We're volunteers of America

Volunteers of America

Volunteers of America. . . .

I was just a kid when "Volunteers" was playing on alternative radio, but years later, I remember the passion in a college teacher's voice as he projected the lyrics on a giant screen and talked about the power of rock music to galvanize a movement and to reflect the times.

More than 35 years later, it's a different war and a different time, but the American voice of dissent is still strong -- and sure enough, I did hear "Volunteers" last Saturday as that protest was under way.

However, it wasn't blaring from a loudspeaker in Washington. It was on my television, during a break from a college football game, and it was the anthem for a Tommy Hilfiger commercial, with lots of beautiful people undulating around in the name of . . . fashion.

Of course, this sort of thing is nothing new. For years, I've talked about rock songs of protest and anger that have been turned into ads for luxury cars or themes for conservative politicians.

But this has to be one of the worst. "Volunteers" for Tommy Hilfiger? How do the writers for "Saturday Night Live" come up with parody commercials these days, when the real things are so often so ridiculous?

mailto:rroeper@suntimes.com


TOPICS: Culture/Society; Editorial; Political Humor/Cartoons; Politics/Elections; US: Illinois; War on Terror
KEYWORDS: 1firstkeyword; aginghippies; antiwar; democrap; genx; hippies; leberals; leftis; liberalpigs; liberals; music; pigressives; rats; revolutionchic; sissyboys; the60sareover; volunteers; wannabees; war; wot
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As usual, Dopey Roeper has it backwards. A fashion ad (anti-American, of course) is exactly what "Volunteers" was at the time and still is.
1 posted on 09/26/2005 4:23:06 AM PDT by Chi-townChief
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To: Chi-townChief
Larger ones will almost surely follow.

You can just feel the hope for larger demonstrations on Dopey's part.

2 posted on 09/26/2005 4:29:00 AM PDT by Bahbah (Praying for those in the path of Rita)
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To: Chi-townChief

Beatniks are out to make it rich, bump...


3 posted on 09/26/2005 4:39:38 AM PDT by LRS (Fly Jefferson Airplane...)
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To: Chi-townChief
"The crowd included college-age activists, veterans of Vietnam War protests, entire families united against the war, and parents whose children have been killed in Iraq."


College-age activists? Gee ... That's gotta be a first!

Veterans of Vietnam War protests? What? ... you mean they get campaign ribbons for that?

Parents whose children have been killed in Iraq? So, ... Saint Sheehan was there after all.



4 posted on 09/26/2005 4:40:42 AM PDT by G.Mason
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To: LRS

As Garofalo said, it just "wasn't very hip" to protest Clinton's wars.


5 posted on 09/26/2005 4:54:38 AM PDT by Chi-townChief
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To: Chi-townChief
I doubt the song's writers are complaining too hard....LOL (assuming they still own the rights).

I heard Sweet's "Teenage Rampage" the other day on a commercial (a truck, I believe it was). That was one of nmy favorite songs growing up, by one of my favorite bands...and my first thought was "cool, they got some money coming in...".

-Eric

6 posted on 09/26/2005 4:58:42 AM PDT by E Rocc (Anyone who thinks Bush-bashing is banned from FR has never read a Middle East thread.)
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To: Chi-townChief
Nothing sadder than an old hippie reminiscing about "back in the day". Drop some Geritol, drink some Metamucil and mellow out dude!

"Volunteers" must not have been too great a song if I've never heard it. Growing up in post-hippie CA, I thought I had heard just about all of those lame-assed protest tunes forced on me by various teachers at one time or another. I always thought they were so angry and miserable because they couldn't bathe or shave.

7 posted on 09/26/2005 5:00:13 AM PDT by EricT.
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To: EricT.
"Volunteers" must not have been too great a song if I've never heard it.

I don't recall it being much of commercial success. I was still a foolish fan of the Airplane, up through their "transformation" into Starship, so yes, Kantner, Balin, Slick, etc, were still making some money off of me...

8 posted on 09/26/2005 5:06:27 AM PDT by LRS (Fly Jefferson Airplane...)
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To: Chi-townChief

Notice no Cambodians or Vietnamese were in the group, gee, I wonder what happened to all of them?


9 posted on 09/26/2005 5:08:17 AM PDT by U S Army EOD (LET ME KNOW WHERE HANOI JANE FONDA IS WHEN SHE TOURS)
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To: Chi-townChief
As usual, Dopey Roeper has it backwards. A fashion ad (anti-American, of course) is exactly what "Volunteers" was at the time and still is.

Well put, Chi. And of course Grace Slick was a fashion model herself, further bolstering your point. Wasn't it Nike that used The Beatles' "Revolution" in an ad a few years back? The "Movement" has been all show-biz, all the time. It's only the losers in the streets who take it seriously.

10 posted on 09/26/2005 5:08:31 AM PDT by speedy
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To: LRS

Remember "The Ballad of You and Me and Pooneil?"


11 posted on 09/26/2005 5:10:54 AM PDT by speedy
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To: speedy

Oh, yes. "After Bathing at Baxter's". That really wasn't that bad of an LP. A little too far out for most people at the time...


12 posted on 09/26/2005 5:13:15 AM PDT by LRS (Fly Jefferson Airplane...)
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To: speedy
The "Movement" has been all show-biz, all the time. It's only the losers in the streets who take it seriously.

I remember once reading that Jerry Garcia said something along the lines of, "Sellout? Hell we've been trying to sell out for 25 years but nobody's buying."

13 posted on 09/26/2005 5:14:31 AM PDT by metesky (This land was your land, this land is MY land; I bought the rights from a town selectman!)
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To: LRS

Oh, please, somebody besides me remember Donovan, too.


14 posted on 09/26/2005 5:22:41 AM PDT by dsc
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To: speedy
I'm the guilty one who has just downloaded After Bathing at Baxter's and Crown of Creation on iTunes. Most of that music I never heard when it was new (I was an 8 or 10 year old kid at the time), but we heard it in college circa 1980 when we went through our west coast neo-psychedelic phase.

Some of the music is wonderfully loopy and strange. Crown of Creation has an absolutely unique love song: Triad, where Grace Slick is asking two guys, why can't we just be three? But the title track is a bit anemic compared to the live version that appears on the band's final album 30 Seconds Over Winterland.

Volunteers has one absolutely amazing track on it (although I do like the title track): their version of the Crosby-Stills song Wooden Ships.

Irrelevant personal detail: If you look at the back cover of 30 Seconds Over Winterland, you will see the lightshow graphics projected above the band. This was the Heavy Water Lightshow, which in later years did lightshows at a planetarium out west. I was a student intern in the planetarium and worked for the lightshow as an usher one summer. They used Wooden Ships on the soundtrack. I never got tired of the song.

15 posted on 09/26/2005 5:24:22 AM PDT by megatherium
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To: dsc

Oh, yes. I was once a Donavan fan.


16 posted on 09/26/2005 5:24:49 AM PDT by LRS (Fly Jefferson Aiplane...)
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To: LRS

No, I was begging not to be the only one who remembered it.


17 posted on 09/26/2005 5:27:33 AM PDT by dsc
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This is the very first time I have seen the words.
? I still don't think they're the right ones.

It is a great tune, but the words are weak.


18 posted on 09/26/2005 5:27:53 AM PDT by Syberyenta
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To: megatherium

Jefferson Airplane had their moments, but the group was simply too diverse in their interests to keep it going...


19 posted on 09/26/2005 5:27:57 AM PDT by LRS (Fly Jefferson Aiplane...)
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To: metesky

When these idjits started trying to "re-popularize" these 60s and 70s protest type songs, all I could see in my mind was some aging singer/songwriter thinking, "Screw this 12 Step crap - I've got drug money again!"


20 posted on 09/26/2005 5:28:31 AM PDT by Emmett McCarthy
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