Posted on 10/08/2005 7:22:08 PM PDT by freedomdefender
The Audit Bureau of Circulations (ABC) finally released today Newsday's six-month audit ending March 30, 2005. Total daily circulation for the paper is 439,708, down 8.8% from the same period last year. Sunday circulation is 506,177, down 6.6%.
The paper is still undergoing censure from ABC for misstating circulation numbers in the recent past. Under that provision, Newsday is not included in the FAS-FAX report for one year; additionally the paper must undergo audits twice a year for two years.
The March 2005 numbers show a dip from ABC's recent audit of the March 2004 numbers.
Timothy Knight, publisher of Newsday, said in note issued to employees today that "much of the decline can be attributed to our business decisions to concentrate on our core market and on quality circulation that is most valued by our advertisers."
Newsday's daily average for other paid circ -- the category that accounts for Newspapers in Education (NIE), employee copies, and third-party sales -- is 32,153 or 7.3% of total circ. NIE made up the bulk of other paid circ, with 23,111 copies or 5.2% of total circulation. For the March 2004 statement, 32,073 copies fell under NIE, or 6.6% of total circulation.
Daily single copy circ for the paper is 112,556, which represents roughly 25% of total circulation.
Knight outlined ways the paper is improving its circulation, including scaling back sales outside its core area including New York City; discontinuing subscription sales programs that relied on heavy discounting; and managing its NIE program.
In September, Newsday announced it was cutting its New York City edition and offering 45 buyouts in the newsroom. According to the latest report, 10,692 copies were sold in Manhattan and 52,890 daily copies were sold in all of New York City.
"All of this has contributed to circulation numbers that are lower but reflect a quality audience that is engaged with our content and responsive to advertisers," Knight wrote. "As we have stated in the past, we are not interested in circulation for circulation's sake."
If Newsday had made the March 2005 FAS-FAX it would be the country's 12th largest paper in terms of daily circ falling below the Arizona Republic in Phoenix (daily circ, 452,016) and above The Boston Globe (daily circ 434,330).
ping
I feel their pain.
What, no censure for misleading headlines? Looks more like circ is down 9%.
Raoul's First Law of Journalism
Bias = Layoffs
That's like geting caught cheating on your taxes and getting a bigger tax refund for getting caught. Go figure...
Did they count the free and/or near free papers to hotels...?
I know I read papers less these days - I get more and more news from the net.
And the beat goes on.
That's certainly the trend ... most daily papers get a cursory glance and are tossed. Only the weekend editions, when people have more time, receive somewhat more attention. Being a newspaper publisher today is akin to being the captain on the Titanic.
I grew up on Long Island and we got Newsday everyday. Several years I went up to visit and instead we were getting the Post.
I asked my Mom about it, and she said, well the Post is a tabloid, but I just couldn't take the lefist bias in Newsday anymore.
When in business, don't do things that p!ss off half of your prospective customers.
I delivered this rag back when I was 12. It s-cked back then and has gotten even worse.
:0)
Breslin should follow the example of his pal Pete Hamill and give up the sauce. The guy's gotta be on his third liver.
Probably, since I think Larry Hagman's already got dibs on his fourth.
"That's certainly the trend ... most daily papers get a cursory glance and are tossed. Only the weekend editions, when people have more time, receive somewhat more attention. Being a newspaper publisher today is akin to being the captain on the Titanic."
I know this is sad. But, sometimes I buy the Atlanta Journal just for the ads - ads I could look up on line but its worth 50 cents to have them on paper to flip through.
Me too, back in the 60's. I notice the circulation is about the same now as it was then.
Snooooooooze Day...
:)
Does Janet Reno's brother still pen columns for their ed. pages?
I haven't read Newsday in a while. Sometimes I go to the library to read it. Otherwise, I've not bought a copy in a long time.
It does sound pretty bad.
Aside from perusing Breslin's periodic, senescent tirades-online, of course-I can't say that I'm a big fan of the paper.
Hey - the rag publishes the hysterical satires of Les Payne, gotta be worth 50¢
I've been getting free USA Today's for the last few days.
I haven't looked at a one. My wife looked at one, but I think only one.
Many of the lib rags age going FREE these days to keep their circulation numbers up. Advertisers won't pay primo bucks for uncirculated papers. In reality..they could give the papers away anyway since ads more than pay for the cost of production. The newsstand/subscription price is just gravy.
We get free magazines all the time.
Sometimes the salesrep. want us to sign that we will distribute another 50 copies so that the delivered numbers are even more inflated.
Of course, the magazine go into the trash the next week.
The advertisers are told of wildly inflated subscription numbers to try to justify the high ad rates.
Which is why, we do not to newspaper nor magazine ads...
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