Free Republic
Browse · Search
News/Activism
Topics · Post Article

To: new yorker 77

There is an easy explanation as to why a newspaper would inflate its circulation. The circulation is tied to the advertising rate. The lower the circulation, the less you can charge for advertising. Advertising revenue pays for approximately 85% of the newspaper's operating costs.


7 posted on 10/24/2005 7:00:26 AM PDT by kabar
[ Post Reply | Private Reply | To 1 | View Replies ]


To: kabar

8 posted on 10/24/2005 7:04:16 AM PDT by soccer_maniac
[ Post Reply | Private Reply | To 7 | View Replies ]

Free Republic
Browse · Search
News/Activism
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson