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To: LS
...oddly, we have a "Goodwill" store in Centerville, OH, one of the richer suburbs of Dayton, and my wife knows MANY fairly well-to-do people who shop there.

I've known a few myself but I suspect Goodwill would locate a store in the area as much for a dropoff point as anything else, no? I dunno.

You missed my caveat in my post following re who prgramming, hence, advertising might be directed towards. Can you see how conservatives(middle class(?)) and flyover country may have been relegated to second class status by the media? I mean, WHO actually watches this stuff?

FGS

31 posted on 10/28/2005 2:46:46 PM PDT by ForGod'sSake (ABCNNBCBS: An enemy at the gates is less formidable, for he is known and carries his banner openly.)
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To: ForGod'sSake

I don't know, but I will tell you this: despite demographic information that G rated movies ROUTINELY and OVERWHELMINGLY out-perform PG or R rated movies at the box office, Hollywood deliberately includes "hard" material so as to avoid the social stigma of doing "unsophisticated" movies. Likewise, who has more disposable income, a 19 year old or a 45 year old woman? But where is 80% of the marketing aimed? The 19 year old. Now, part of that, I know, is that the sellers are hoping to "lock in" life-long purchasing habits and brand loyalty. But still, it's the same as your question: why do they market to people who don't have as much financial clout? Because it's hipper, allows them to do more cutesy things in their ads, and gives them cocktail party conversation.


35 posted on 10/28/2005 5:02:06 PM PDT by LS
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