Skip to comments.Bloodbath ...... For Newspaper Circulation
Posted on 11/07/2005 8:05:57 AM PST by blogblogginaway
NEW YORK The March FAS-FAX set off landmines with reports of steep declines at many papers, most prominently some top Tribune Co. properties. The September numbers are not much more encouraging.
The Newspaper Association of America said on Monday that overall daily circulation for the six-month period ending September 2005 for 789 newspapers fell 2.6% to 45,153,192 copies. For the 627 papers analyzed, Sunday dropped 3.1% to 49,394,406.
Here are some specifics from the new FAS-FAX report -- released at 8 a.m. Monday -- compared to September 2004:
The San Francisco Chronicle's daily circ is down 16.5% to 400,906 copies, a huge drop. Sunday circulation fell 13.5% to 467,216. The Los Angeles Times is down about 3.7% Monday through Friday to 843,432 copies. On Sunday the paper reported a decrease of roughly 3.4% to 1,247,588 copies.
The Orlando Sentinel took a huge hit, with daily circulation down around 11% to 219,838. The Chicago Tribune's daily circ fell around 2.7% to 586,122 daily copies. Sunday fell 1.3% to 950,582. Circulation at The Sun in Baltimore also decreased. Daily circ is down 8.5% to 247,193 and Sunday is down 7.7% to 418,670.
The Tribune Co. expects an overall decline of 4% for daily and Sunday copies -- excluding Newsday. According to the report, Newsday numbers are "withheld pending completion of six-month audit."
At the San Jose (Calif.) Mercury News, daily circ is down 3.9% to 249,090. Sunday circ fell 5.2% to 278,420. The Miami Herald is down 4.3% daily, and 3.6% on Sunday. The Philadelphia Inquirer is down about 3% with daily circ at 357,679. Sunday circ is down roughly 4.5% to 714,609. The Daily News in Philadelphia dropped almost 11% to 121,093 daily copies.
Knight Ridder said overall circulation for the company decreased about 2% for daily copies and about 3.5% for Sunday copies.
The Washington Post reported a drop in daily circulation, down 4% to 678,779. Sunday decreased roughly 4% to 965,919.
USA Today's daily circ slipped a bit, by 0.5% to 2,296,335.
The Arizona Republic in Phoenix is down slightly, 0.5% to 411,043 daily copies. Sunday circ showed declines of 2.4% to 517,699.
The Atlanta Journal-Constitution dropped 8.7% to 362,436 daily copies. Sunday was down almost 5% to 570,126.
McClatchy breaks its 20-year winning streak this period. Daily circulation, it said, dropped around 1% while there was a "steeper decline" on Sunday.
The Star Tribune in Minneapolis lost a bit in daily, down 0.2% to 374,528. Sunday the paper took a hit, down 6% to 636,977.
The Boston Globe said its circulation plummeted this period. Daily circ dropped 7.7% and Sunday circ is down 7%. Executives said the Globe is managing down its "other-paid" circulation.
The New York Times reported tiny gains with daily up 0.4% and Sunday up 0.1%. The increases came mostly from the paper's national effort. Circulation for the New York City area declined.
The Wall Street Journal said in a conference call that it reported slight gains in online subscriptions. Overall circ for the paper dipped about 1% to 2,083,660.
The Star-Ledger in Newark, N.J. gained 50 daily copies, up 0.01% to 400,092.
Daily circ at the Daily News in New York dropped 3.7% to 688,584. Sunday fell slighly, 0.7% to 781,375. Meanwhile the New York Post lost daily circ, down 1.7% to 662,681. Sunday dropped 6.3% to 425,279.
I rarely see anyone under 30 with a newspaper in their hand. It's mostly just the gray-hairs.
Tree-huggers are strangely silent about this wonderful development.
The drop numbers probably aren't accurate. Circulation hasn't really dropped that quickly. It's just that a few papers got caught inflating the numbers, so most of the papers are taking out some of the padding before the advertisers catch on.
Newspapers are in the business of selling advertizing; not the reporting of news. Newspapers have been mailing advertizing for years to reach those who do not take a newspaper. these ads are usually 'wrapped' in a special section called "Food Day" or something similar.
Discount grocers like WinCo don't do any advertizing, yet do much more business because their prices are significantly lower overall than the big advertizers.
Good point...the MSM will continue to fade away as these people 'move on'. Unfortunately; many young people consider the 'Daily Show' as a credible source for news.
What a liberal rag that SF comical is..Race, race, race, diversity, gay this, gay that, everywhere on every cover. Gave it up 5 years agao. Why doesnt the Orange County Register take on all the liberal newspapers in the West? Kinda like conservative talk radio did. They could capture 50% of the mkt overnight.
So... hwree's that Simpsons bully (Francis) going, "haha" and pointing. I think that pic fits here perfectly.
I go to the local recycling bin and pick up a few discarded newspapers to use for my bird cages. I get lots of glee seeing bird plop on liberal trash.
So has the Phila Inquirer.
What is this "newspaper" thing that you are referring to? Did people get news printed on a sheet of paper in the past? How quaint...
Worst after the S.F. Chronicle? And deservedly so.
And most of those folks were misled by Cronkite and Rather, and their pride prevents them from admitting so.
The media - the only business that regularly tells its customers how stupid they are.
They have 50% more Sunday subscribers ($1/week) because they advertise the coupons as giving hundreds of dollars of savings each week. While that is sort of inflated, people easily save more than $1 by finding coupons for the things they would buy anyway.
I'm sure a significant number of people get the Sunday paper just for the coupons and don't read the paper at all. If the same advertisements and coupon inserts were available for cheaper weekly delivery without the newspaper (or with foreign newspaper or blank paper), I'm sure many of those Sunday-only people would jump.
Its obvious its a not for profit publication. Orse the Race this, race that, gay this , gay that stuff wouldnt be on the front page..EVERYDAY!!!!
"USA Today is far-right compared to our Hartford Courant" Ain't it the truth? Pravda was far-right compared to that miserable rag. Come to think of it, the only paper in Conn. with an editorial page sane, reasonably intelligent people can read without simultaneously vomiting and losing control of their bowels is the Waterbury Republican. I am hard pressed to think of another Conn. newspaper that shouldn't have a hammer and sickle on its front page.
There is no doubt that some newspapers are stepped over as the hotel guests leave their room. On the other hand, the number one complaint that hotels receive is when the papers are late.
School sales are a very small percent of total sales and school sales are listed on a separate line so advertisers can use that information to evaluate the sales at that particular paper.
Thanks for explaining.
FYI, new report.
That was a false charge. Never proven, but apparently not forgotten. The charge was a disgruntled person...can't remember if it was a former distributor or employee.
Ho ho ho. Ha ha ha. Hee hee hee.
How about the Wall Street Journal?
They aren't, although they aren't losing at the rate the libs are. (And the WSJ may be losing circ. to its own online edition which is gaining circ.)
Thanks for the ping.
Cite? I thought the #1 complaint received by hotels was poor-quality toilet paper.
(Maybe guests are looking for a substitute?)
As stated, hotels spend millions of dollars a year on newspapers and they would not do so unless their guests wanted it.
My wife pisses me off every Sunday, She goes to the gas station and buys the Sunday Sacramento Bee just for the advertisements! That's as bad as paying for Playboy for the articles!(She says she steals them from the paper machine.)AAARRRGGGGGHHHH!
The key word I read in your comment is "slowly." In addition to the MSM they also completely control K-12 and university education systems, unions, professional orgs...etc. Long road ahead!
Do you have any idea how the Palm Beach Post is doing? My local liberal paper.
Can't wait to see these headlines in the papers.
For Sunday, the sales were 190,931 compared to 190,219 one year ago.
So circulation for that rag is up? I can only attribute it to our rapid population growth. Sigh.
Thanks for the numbers Dave!
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LOL!!! I love the way you twisted their words back on them. Especially the part about MoDo.
It seems to me that this is a natural consequence of a country filled with people who are not only not taught to read and comprehend, but who don’t read the national language. (as well as newspapers being steadily replaced by “alternative” media, of course!) It sure couldn’t happen to a bunch of more deserving entities.
Thank you, sir! Laughed right out loud, I did!
I love your home page. It’s classic.
Glad you like my homepage. I am a classy sort of fellow even though my wife says I’m not! :0 )