My guess is that somehow the decline in newspaper circulation is about the same as the number of deaths of older folks in the area. Doesn't bode well for the newspaper business.
You can tie newspaper circulation declines directly to the inner city population's flight to the suburbs. Minneapolis & St. Paul are good examples. Ditto Des Moines Register. Once upon a time, this paper covered Iowa counties up the MN border. Now they cover 2 counties, Polk and Warren.
The question is, would their circulation improve if they published real, actual, accurate information without leaving out critical facts that change the meaning of the story.
I realize it will take a long time for some of them to regain credibility since it takes a long time to build trust and moments to lose it. However, I hate to lose them altogether....I just want to see them do their freakin jobs.
A GOOD press is necessary for a free society. They've just been lazy.