Skip to comments.Desperate men turn to diamonds
Posted on 12/19/2005 8:52:52 PM PST by Aussie Dasher
Call them "Desperate Husbands" -- men who wait until the last minute to go Christmas shopping. Men who wear procrastination as a badge of honor.
Girlie men shop online or visit the mall in November, wrap their presents and stash them in the closet.
Real men put off shopping until Dec. 24.
Because men don't shop. They buy. They are goal-oriented. And what they end up buying is jewelry.
Diamond jewelry, to be exact. Square-shaped or pear-shaped, from Harry Winston to Wal-Mart, from Tiffany's to Target, the most dangerous place to be on Christmas Eve is between a desperate husband and a jewelry counter.
"We have men rolling up at 3:30 on Christmas Eve," said Katie Mulcahy, manager of the Old Town Alexandria jewelry store Mystique. "They know exactly what they want. We love that. They're easier to sell if they're desperate."Men, she explained, do not have a Plan B. Most likely, in the most dire cases, say five minutes before the store's closing, they will buy up rather than down. "A lot of times you can guilt them into spending more," she said. Because at that point, the only alternative is a Chia Pet from the 7-Eleven.
Mystique rakes in at least one-third of its annual sales in the four days before Christmas, Ms. Mulcahy said. "I'm sure it's the same all across the country," she said. "Men put off Christmas shopping until the last minute. It's like homework for them."
(Excerpt) Read more at washingtontimes.com ...
" Real men put off shopping until Dec. 24"
That's where the deals are.
If my hubby HAS to wait until the last minute to buy me a gift, diamonds would be work just fine!
One of my daughters who is patiently waiting for "the big question" would love to know this. Although I would have to say a diamond with a WalMart tag probably wouldn't quite cut it, ya know?
you wanna ping my husband ?
"Because at that point, the only alternative is a Chia Pet from the 7-Eleven."
Hubby is not like this, he is actually finished before me this year. I just hope I can get done.
My job really makes me hate December every year. I think I need a new job.
Merry Christmas AD! Your posts are always enjoyed by me.
Merry Christmas to you jocon. Have one for me!
Well we can't put off shoping till December 24th this year. There too many good football games on that day. LOL!
Ah, an early shopper.
I wish! No football here until March!
If only women were goal oriented shoppers...
I go shopping and usually know exactly what I want to get before I get there. If they don't have it I'm usually lost. In fact, I get a dazed look on my face and wander around trying to wrap my mind around the fact that the store is out of stock of the one thing I drove all the way out to get.
Oh well.. At least most malls have a nice bar or two as a Plan B. ;-)
You must be a real gem! ;)
As a girl who is also awaiting the big question, don't ask for diamonds. If you ask for a colored gemstone, such as a ruby or sapphire (which I'm sure is what I'm getting), You can get a bigger rock for less money, and have that much more money to spend on te honeymoon, or wedding, or setting up a house.
3:30 Christmas eve? Most specials haven't even started yet.
I don't believe in diamonds though. What a waste of money. DeBears isn't the only one that hopes for ignorant shoppers, but they'll never have any of my money.
I HATE shopping. I would buy everything online if I could.
Amazon made a killing on me this year....of course, I made a killing with sales and free shipping. :)
All I gotta say is, Thank God for Zircons and Walmart. Make sure you pull the tag.
I do not shop in malls, but I guess I'm a "girlie man" on account of my doing a lot of online purchases and special ordering a custom piece of jewelry for my wife the day before Thanksgiving.
I just refuse to buy any jewelry for my wife that any other guy could buy for his. My wife is too good for mass-produced trinkets.
Right on. Bravo!
A sparkle is a sparkle.