This one is for you.
Let us all hope the good doctor took all the secrets of lite beer to the grave with him!
(Real Men of Genius!)
Today we salute you, Mr. Light Beer Inventor.
(Mr. Light Beer Inventor!)
The double-knit leisure suit. New Coke. Thermonuclear warfare. In the history of bad ideas, one idea stands alone: Light beer. And you came up with it.
(What were you thinking?)
While most men want a rich, satisfying beer-drinking experience, you decided to give us a bucket of cold piss.
(Brewed through the Clydesdales!)
"Tastes great"? "Less filling"? How about, "Tastes like crap. No fooling."
(Stay outta the Busches!)
So crack open a bottle of your own witches' brew, O Inflictor of Liquid Torture. But wait! You can't. You're dead. . . . Some guys have all the luck.
(Mr. Light Beer Inventor!)
If he wakes up in the next world and is offered a light beer, he'll know he landed in hell...
Lite Beer is like having sex in a canoe. F-ing near water.
I thought SA was an old "family recipe" beer.
Never understood the mstique surrounding this guy. From The History of Beer and Brewing in Chicago, 1833-1978 by Bob Skilnik.
"After buying out Buckeye Brewing in Toledo, Ohio and their formula for a low-calorie beer in 1967, the Chicago brewery launched Meister Brau Lite, a low-calorie, low-carbohydrate beer that was promoted as having a "non-filling” quality...On June 29, 1972, Miller Brewing Company confirmed that it had purchased for cash the trade names of Meister Brau, Meister Brau Lite, and Buckeye beers, and certain assets of Meister Brau, including distributor Better Brands of Illinois which had been recently purchased by M-B...
Opening up a beer advertising blitz in August of 1972, just months after buying the M-B brands, Miller began saturating the Chicago daily papers with full-page ads and multiple 30-second TV spots during local sportscasts, targeting the old Meister Brau and Meister Brau Lite crowd. With the deep pockets of Phillip Morris and the formula for the old Meister Brau Lite, now known as the new low-calorie, low-carbohydrate Lite beer from Miller, the Milwaukee brewery exploited the same market that M-B had successfully nurtured—young sports enthusiasts. They could now, however, take their advertising efforts to a much higher level; they went totally national, not region by region as Meister Brau had cautiously attempted. “To push a product that held a great deal of appeal for athletic, fitness-conscious people, Miller bought sports. Any sports. By the time Anheuser-Busch went looking for available sports airtime, Miller owned something like 70 percent of network television sports beer advertising,” says author Philip Van Munching in his entertaining and informative book, Beer Blast...
Lite beer from Miller, son of Meister Brau Lite, soon became the beer that made Miller famous. In a bit of ironic beer karma, the renamed Miller Lite is currently the biggest selling brand of beer in the city of Chicago, with a market share of about twenty-three percent..."
Nary a mention of this guy and no connection to him, Buckeye Brewing or Meister Brau. By the time Lite beer came to Miller, it had already been in the market in the form of Meister Brau Lite.
Hmmmm...wonder what Jim Koch will have to say about that.
Not a beer drinker normally and I loathe light beer.......but Sam Adams??? Now THAT is a beer.......
May God forgive his misdeed.
This one is for you.
Good!
Down with Lite Beer!
Light beer makes no sense to me. It tastes bad. If you need to drink more try bourbon or gin.
Ditto light cigarettes, by the way. They are lower in tar and nicotine at least in part because they contain less tobacco. And, like light beer, their bland taste makes them an ideal entry-level product.
In fact, "light" products of all sorts -- margarine, cheese, soy sauce, bread, even hot dogs -- generally cost the same as their "regular" counterparts, even though stretched with cheaper ingredients such as water, gelatin, or even air.