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Twentysomethings Joining Fight Against Age
Associated Press ^ | 12/24/05 | MARTHA IRVINE

Posted on 12/24/2005 4:28:46 PM PST by presidio9

Forget "40 is the new 30." Now even twentysomethings are joining the quest for eternal youth by using anti-aging products and wrinkle treatments. Some young adults say they want to reverse the effects the sun has already had on their skin. Others already are feeling social pressure to retain their fresh-faced looks.

"Instead of starting when you're 40 or 45, you might as well start now," says Joanne Katsigiannis, a 24-year-old from suburban Chicago who's been using anti-aging products for about two years.

Like a lot of people her age, Katsigiannis once spent hours at tanning booths and out in the sun without using much sunscreen. She thought she looked better tan, until she realized her skin was starting to scar.

For Leslie Speyers, it's as much about keeping up appearances as anything.

"Vanity is probably the main reason I started using anti-aging products, as superficial as it is," says Speyers, a 24-year-old who works for a publishing company in Grand Rapids, Mich. She notes that maintaining a youthful look is a common worry among her friends — including one who's begun to dye her dark brown hair to hide some gray and another who uses skin-firming lotion on her legs because she thinks they look too flabby.

Both genders agree that women bear the brunt of this kind of anti-aging pressure — though not exclusively.

"For guys my age, investing in your face is less of a priority than investing in a house or car," says Josh Levitt, a 23-year-old in Laguna Beach, Calif. Still, even he has started using anti-aging products at the urging of his mother, who wants him to preserve his "golden boy" looks, as she puts it.

Levitt's product of choice is a moisturizer with sunscreen made by British company Zirh. Speyers uses a Mary Kay anti-aging moisturizer on her face and neck and a L'Oreal eye wrinkle cream, while Katsigiannis uses products made by Neaclear, a brand developed by Dr. Sam Speron, a plastic surgeon in suburban Chicago.

Speron created his product line with women ages 35 to 55 in mind. But he's found that about a quarter of those who've purchased it at his practice and online store are younger than 30.

"It's a little surprising, but I can't say it's shocking," Speron says. He sees young adults as more educated about the effects of aging, including skin cancer, and more focused on "maintaining what you have."

Tina Wells, the young CEO of the New York-based Buzz Marketing Group, thinks the focus on skin care also has grown out of a wish to avoid plastic surgery and Botox injections down the road.

Wells has had her own facial abrasion treatments, which exfoliate the skin in an attempt to keep wrinkles in check.

"I'm 25 — and I'm trying to keep up with the 'Desperate Housewives,'" she says, noting the youthful appeal that even some baby boomers have.

Indeed, boomer women are grabbing the spotlight in ways women their age may not have in the past. Models Christie Brinkley and Cheryl Tiegs, for instance, have been on a recent campaign to take a popular catch-phrase one step farther by touting that "50 is the new 30."

And people are buying it.

"Now younger women are looking at these boomer women and saying 'Wow, it's not so bad growing older,'" says Denise Fedewa, a senior vice president at Chicago-based ad agency Leo Burnett who recently completed a study on women older than 45. "Maybe they're as much the trendsetters as younger women."

It's a phenomenon not just in this country but in much of the Western world, says Mair Underwood, an Australian researcher who's examined attitudes about aging among boomers and others in her country.

Still, while she applauds people who want to take better care of themselves, she worries that an obsession with fending off age will cause young people, in particular, to struggle with the inevitable changes in their bodies later in life.

"Will we end up with a whole generation of individuals with low self-esteem?" asks Underwood, who's based at the University of Queensland in Brisbane.

Amy Flink, a 24-year-old Chicagoan, agrees that societal expectations can go overboard. She recently went for a free department store facial, only to have the clerk berate her about her freckles and the beginnings of tiny lines under her eyes.

That kind of harsh response, she says, "adds an extra level of paranoia and self-doubt — and how many people in their 20s need that?"

In the end, she bought eye cream from another store — but says she plans to keep such preventative measures in check. "I don't think you always have to look 20 or 30," Flink says. "Aging is part of life and you should embrace it."

___


TOPICS: Culture/Society; Extended News; Miscellaneous
KEYWORDS: aging; genx
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1 posted on 12/24/2005 4:28:46 PM PST by presidio9
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To: qam1

Heads up


2 posted on 12/24/2005 4:30:22 PM PST by xrp
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To: presidio9

Our society has waaaaay to many products to sell people who worry about things they cant change.


3 posted on 12/24/2005 4:30:41 PM PST by Names Ash Housewares
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To: presidio9

"For guys my age, investing in your face is less of a priority than investing in a house or car," says Josh Levitt, a 23-year-old in Laguna Beach, Calif. Still, even he has started using anti-aging products at the urging of his mother, who wants him to preserve his "golden boy" looks, as she puts it.

That's one strange relationship there.


4 posted on 12/24/2005 4:31:21 PM PST by streetpreacher (If at the end of the day, 100% of both sides are not angry with me, I've failed.)
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To: presidio9
There is no shame in growing old gracefully. The Good Lord made us this way for a very good reason.

Vanity is one of the Seven Deadlies for a reason, people.

5 posted on 12/24/2005 4:31:55 PM PST by Prime Choice (We are RepubliCANs, not RepubliCAN'Ts.)
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To: presidio9
"another who uses skin-firming lotion on her legs because she thinks they look too flabby."

There is another sucker born every minute.
6 posted on 12/24/2005 4:34:23 PM PST by Ninian Dryhope ("Bush lied, people dyed. Their fingers." The inestimable Mark Steyn)
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To: streetpreacher

Maybe she doesn't want to be seen in public with him because it says something about her age.


7 posted on 12/24/2005 4:34:38 PM PST by presidio9 (Islam Is As Islam Does)
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To: Prime Choice

Actually, Adam's sin and the resulting curse made us this way.


8 posted on 12/24/2005 4:35:09 PM PST by streetpreacher (If at the end of the day, 100% of both sides are not angry with me, I've failed.)
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To: presidio9

Old, wrinkled and knarly is called "character". No thanks on the snake oil, I'll spend my money on a decent gym.


9 posted on 12/24/2005 4:35:21 PM PST by Old Flat Toad (Pima County, home of the single vehicle accident with 40 victims.)
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To: presidio9
"Pause, stranger, when you pass me by,
For as you are, so once was I.
As I am now, so will you be.
Then prepare unto death, and follow me."

10 posted on 12/24/2005 4:35:33 PM PST by billorites (freepo ergo sum)
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To: presidio9

pssst...

No 80-year-old looks 20. Get some internal grace, sit back and enjoy the ride.

:-)


11 posted on 12/24/2005 4:36:01 PM PST by bannie (The government which robs Peter to pay Paul can always depend upon the support of Paul.)
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To: presidio9

Better they should apply themselves to fighting liberalism.


12 posted on 12/24/2005 4:37:24 PM PST by American Quilter
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To: billorites
"...and I will not be content
until I know which way you went."

13 posted on 12/24/2005 4:38:24 PM PST by presidio9 (Islam Is As Islam Does)
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To: bannie

14 posted on 12/24/2005 4:41:02 PM PST by presidio9 (Islam Is As Islam Does)
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To: presidio9

GAAAACK! What'd I ever do to you????

:-P

:-)


15 posted on 12/24/2005 4:44:08 PM PST by bannie (The government which robs Peter to pay Paul can always depend upon the support of Paul.)
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To: billorites

People should be taught to make peace with reality. And not waste worry and money on futile attempts at postponement of the inevitable. Cheating the toll of time sells bottles of products, no question about that. God forbid people actually get excercise, lose weight, get proper sleep, eat right, stay away from drugs, etc.


"Each minute bursts in the burning room,
The great globe reels in the solar fire,
Spinning the trivial and unique away.
(How all things flash! How all things flare!)
What am I now that I was then?
May memory restore again and again
The smallest color of the smallest day:
Time is the school in which we learn,
Time is the fire in which we burn."
-Delmore Schwartz


16 posted on 12/24/2005 4:47:41 PM PST by Names Ash Housewares
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To: presidio9

A mild bit of vanity seems ok to me. My wife, a 48 yr old grandmother, can pass for <35 if she dyes her hair a bit. And I run a lot and try with marginal success to keep the fat from piling up.

But plastic surgery or covering yourself in creams seems awfully silly. One of the things I admired about Audrey Hepburn is that she aged. Which is better than the Mary Tyler Moore death mask approach.


17 posted on 12/24/2005 4:50:21 PM PST by Mr Rogers
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To: streetpreacher
Josh Levitt, a 23-year-old in Laguna Beach, Calif.

Laguna Beach is the 3 dollar bill of Orange County, CA.

18 posted on 12/24/2005 5:18:17 PM PST by ncountylee (Dead terrorists smell like victory)
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To: Mr Rogers

You are right there, botox looks so fake


19 posted on 12/24/2005 5:19:11 PM PST by Roverman2K
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To: billorites

That grabbed my attention. Who wrote that? Thanks.


20 posted on 12/24/2005 5:26:02 PM PST by doesnt suffer fools gladly (Merry Christmas!)
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To: Roverman2K
botox--

Have you caught Chrissie Matthews lately? His face is absolutely frozen!! Imagine all that screaming coming from a face with no expression.

21 posted on 12/24/2005 5:47:30 PM PST by Mamzelle
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To: Mamzelle

not surprising from a generation that puts britney spears and paris hilton on a pedestal!


22 posted on 12/24/2005 6:00:17 PM PST by Jazzman1 (lol)
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To: xrp; ItsOurTimeNow; PresbyRev; tortoise; Fraulein; StoneColdGOP; Clemenza; malakhi; m18436572; ...
Xer Ping

Ping list for the discussion of the politics and social (and sometimes nostalgic) aspects that directly effects Generation Reagan / Generation-X (Those born from 1965-1981) including all the spending previous generations (i.e. The Baby Boomers) are doing that Gen-X and Y will end up paying for.

Freep mail me to be added or dropped. See my home page for details and previous articles.  

23 posted on 12/24/2005 6:42:41 PM PST by qam1 (There's been a huge party. All plates and the bottles are empty, all that's left is the bill to pay)
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To: xrp

I'm 46 years old. Last week, my best girlfriend got married and I was the Matron of Honor at her wedding. Tonight, she sent my her pictures, online. I am shocked at the way my skin looks. The pictures that were taken further away were great...up close...another story. Take care of your skin, girlfriends..it'll come back to haunt you!


24 posted on 12/24/2005 6:45:42 PM PST by Hildy (Keyboard warrior princess - typing away for truth, justice and the American way!)
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To: Hildy
I accept the aging of my looks as having gone from "cute" to handsome (I'm 32). One day I'll look "distinguished".

I'm glad I never spent much time out in the sun beyond short vacations.

25 posted on 12/24/2005 6:50:22 PM PST by xrp
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To: presidio9

I think I have seen that woman at the grocery store where I shop. Sad isn't it.


26 posted on 12/24/2005 6:52:21 PM PST by Ditter
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To: presidio9
We need to balance this thread a little here.


27 posted on 12/24/2005 6:55:36 PM PST by Fierce Allegiance (I miss my dad.)
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To: Prime Choice
Vanity is one of the Seven Deadlies for a reason, people.

What reason is that?

28 posted on 12/24/2005 6:58:58 PM PST by jennyp (PILTDOWN MAN IS REAL! The evolutionist's story that Piltdown was a hoax is the REAL hoax!)
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To: presidio9

Hey, Xers! Guess what!?

You're all dead meat! You'll be rotting in the ground (unless you choose a funeral pyre or a cremation) just as all who came before you have.

And it's going to be an absolute scandal what they are going to charge you for a gravesite 50 or 60 years hence.


29 posted on 12/24/2005 6:59:17 PM PST by Glenn (What I've dared, I've willed; and what I've willed, I'll do!)
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To: Names Ash Housewares

Ah, Delmore Schwartz!! Good one!!


30 posted on 12/24/2005 6:59:58 PM PST by wizardoz
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To: Hildy
I'm 46 years old. Last week, my best girlfriend got married and I was the Matron of Honor at her wedding. Tonight, she sent my her pictures, online. I am shocked at the way my skin looks. The pictures that were taken further away were great...up close...another story. Take care of your skin, girlfriends..it'll come back to haunt you!

I swear digital cameras accentuate the blotches. I look at myself in a digital pix or videotape, and I run, screaming*, to the nearest mirror. Where I'm reassured that yes, I do look OK. So I wouldn't worry about that too much. :-)

*OK, so that was a bit of dramatic overstatement.

31 posted on 12/24/2005 7:05:49 PM PST by jennyp (PILTDOWN MAN IS REAL! The evolutionist's story that Piltdown was a hoax is the REAL hoax!)
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To: Fierce Allegiance

That hussy!! She's wearing white shoes after Labor Day!!


32 posted on 12/24/2005 7:06:23 PM PST by wizardoz
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To: jennyp

Put the mirror on the counter and look down into it. Merry Christmas! :)


33 posted on 12/24/2005 7:07:06 PM PST by bonfire (dwindler)
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To: presidio9

People who are scared of aging...tsk, tsk. Let nature take its course. If you are 50, you are 50. Doesn't mean you have to look it, by all means, take care of yourself, but don't try to reverse nature's course.


34 posted on 12/24/2005 7:34:35 PM PST by FeeinTennessee (http://hometown.aol.com/feereports/feepolitics.html)
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To: FeeinTennessee

I'm 28. I have yet to think I'm starting to look "old" in any way, I'm just glad that I've finally lost my "baby face" (along with much of my hair...).


35 posted on 12/24/2005 8:16:07 PM PST by RockinRight (Itís likely for a Conservative to be a Republican, but not always the other way around)
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To: Prime Choice
Vanity is one of the Seven Deadlies for a reason, people.

It is ironic that out of vanity people think they need to have dark tans, and then out of vanity they seek beauty treatments to mask the premature ageing that tanning causes. They should be more worried about getting skin cancer.

36 posted on 12/24/2005 8:20:11 PM PST by Wilhelm Tell (True or False? This is not a tag line.)
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To: streetpreacher
That's one strange relationship there

Do you mean his relationship with his mother or his relationship with his face?

37 posted on 12/24/2005 8:21:30 PM PST by Wilhelm Tell (True or False? This is not a tag line.)
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To: presidio9

Unless this guy's cream has sunscreen in it, there's absolutely nothing that he can do to prevent aging, only cover its effects.

Well, maybe getting plenty of antioxidants and taking fish oil. Outside of that, staying fit and eating well is probably the best that you can do.


38 posted on 12/24/2005 9:12:55 PM PST by CheyennePress
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To: Fierce Allegiance
Wow! Lots of bubble in that butt. I wonder what it will look like in 10-15 years?
39 posted on 12/24/2005 9:20:39 PM PST by Major Matt Mason (www.hockeysfuture.com)
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To: Names Ash Housewares

They're wasting their money. Hereditary factors are something you can't change. If you want to look your best, take care of yourself.


40 posted on 12/24/2005 9:24:43 PM PST by derllak
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To: presidio9

Dammit, did you really have to do that! Ewwwww!


41 posted on 12/24/2005 9:25:51 PM PST by derllak
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To: Fierce Allegiance

I hope that's a fake tan she's got, cuz if it's real, she's gonna look like Helen Thomas in about 10 years! Lol!


42 posted on 12/24/2005 9:31:11 PM PST by derllak
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To: Mr Rogers; All
Which is better than the Mary Tyler Moore death mask approach

Has anyone seen Joan Rivers? Or Cher? Joan is so botoxed and stretched that her face is operated by levers mounted on her shoes. Cher's lips are so inflated in front of her super-stretched face that they have to have special insurance on the first five rows of patrons at every concert. They might be injured by the collagen hurled by her exploding lips...

43 posted on 12/24/2005 9:34:58 PM PST by TheGeezer
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To: Major Matt Mason
Wow! Lots of bubble in that butt. I wonder what it will look like in 10-15 years?

Don't know about 10-15 years, but it will drop 6 inches if she says "I DO."

44 posted on 12/24/2005 10:19:59 PM PST by ncountylee (Dead terrorists smell like victory)
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To: Fierce Allegiance

OK, how did you get my picture?????


45 posted on 12/25/2005 1:28:41 AM PST by blondee123 (Close our borders to illegals! Don't try to appease us!)
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To: TheGeezer
Has anyone seen Joan Rivers? Or Cher? Joan is so botoxed and stretched that her face is operated by levers mounted on her shoes. Cher's lips are so inflated in front of her super-stretched face that they have to have special insurance on the first five rows of patrons at every concert. They might be injured by the collagen hurled by her exploding lips...

LOL, I can't stand to look at Joan Rivers, she is a close rival to Michael Jacksons freak face!!! Did they have the same plastic surgeon???

I haven't seen Cher in a while, but had to laugh about the insurance in the first 5 rows!!! LOL

46 posted on 12/25/2005 1:32:39 AM PST by blondee123 (Close our borders to illegals! Don't try to appease us!)
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To: derllak

Well, she does look 10 years older after about 3 years.


47 posted on 12/25/2005 1:33:51 AM PST by Fierce Allegiance (I miss my dad.)
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To: Fierce Allegiance

I still prefer the original. Flat a-- and all.

MERRY CHRISTMAS

48 posted on 12/25/2005 12:14:08 PM PST by presidio9 (Islam Is As Islam Does)
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To: presidio9

Angie & Raquel Welch are classic beautiful women. That's funny, I didn't know there was an original to that shot.

I recall that Britney shot you posted to me dozens of times back before the move.


49 posted on 12/25/2005 2:11:03 PM PST by Fierce Allegiance (I miss my dad.)
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To: derllak

Hanes???


50 posted on 12/25/2005 2:17:54 PM PST by Old Professer (Fix the problem, not the blame!)
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