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How the Stewardess Lost Her Stripes
Ludwig von Mies Institute ^ | January 4, 2005 | B.K. Marcus

Posted on 01/04/2006 8:11:45 AM PST by billorites

Taking up the study of economics can help unravel many mysteries of history, among which the pressing issuing: Whatever happened to sexy stewardesses? I don't mean as individuals, but as an institution, as a cultural icon, as a persistent commercial expectation.

There was a time when a jetsetting playboy was pictured as having a stewardess or two on his arm. On TV, one guy would be trying to get some other guy to be the necessary second guy for a double date: "They're stewardesses, Bob ... stewardesses!"

Today? To be a "flight attendant" is just a profession like any other, sexless and devoid of meaning beyond passenger management.

Several theories immediately come to mind, such as the observation that everything is in decline, due in part of the campaign to eradicate conspicuous signs of sex differences from mainstream commercial culture (thereby forcing it all into the red-light district).

Or we might come up with a more economically sophisticated answer, such as: Supply and Demand. More passengers means more stewardesses means less exacting selection standards means moving lower toward the hump of the bell curve.

Here's an answer that most people would never think of: Price Fixing

Yes, it's possible that there are fewer attractive stewardesses for similar reasons to there being fewer nuts in a Baby Ruth, or rip-off "toy" "surprises" in my childhood box of Cracker Jack: namely that the inflation of the money supply, in addition to raising prices, has reduced quality available per dollar.

Let's review the basics.

A price ceiling, when legal prices are not allowed to rise to their market-clearing level, causes shortages. There are more buyers at the legal price than there are sellers. Only the most efficient producers can afford to produce the controlled goods, because only they still have a margin between their costs and the legal price. Less efficient producers stop producing the controlled goods, steering those resources where there's more profit, or at least less risk of loss. Price ceilings explain bread riots and the so-called oil crisis of the 1970s. (No, it wasn't French aristocrats or Arab sheiks at fault.)

A price floor, when legal prices are not allowed to fall to their market level, causes gluts. There are fewer willing buyers than there are willing producers at the inflated prices. For agricultural goods, the result is that the government buys up all the surplus with coercively acquired funds. This hurts domestic taxpayers and foreign farmers. It also steers resources away from the goods people actually want, thereby hurting consumers as a whole. A too-seldom recognized form of price-floor-fixing is minimum wage law. Unemployment is a labor glut. Same economic laws apply.

So that's the review of basic price fixing, but the above summary assumes uniform goods at established quantity and quality.

With many goods, quality can vary significantly, not always in easy-to-measure ways. If people are used to paying 25¢ for a Baby Ruth, to use Rothbard's example, then the Baby Ruth company is going to be loath to raise the price to 50¢, even if inflation has doubled all their input costs.

What they do instead is cut whatever costs they can to keep the price at a quarter. Maybe they cut the number of peanuts in half, dilute the chocolate with cheaper vegetable oil, and make the candy bar 10% smaller. The product looks the same on the outside, and many people won't notice the difference on the inside. But fans of the Baby Ruth chocolate bar will notice that the quality has fallen.

In my case, it wasn't the falling quality of the candy I noticed, but the ever-crummier toy surprise in a box of Cracker Jack. Grownups would tell me about the whistles and decoder rings their childhood boxes of Cracker Jack had contained. Meanwhile, I watched plastic toys become cardboard-and-plastic toys become pure cardboard crapola.

Those are inflation examples, but similar dynamics are at work under a legislated cost ceiling of 25¢ for candy.

If price ceilings drive quality down, do price floors drive quality up?

In a sense, yes.

Suppose you used to be able to employ 3 unskilled, fresh-off-the-boat immigrants to perform a job at $1/hour each. And suppose a skilled craftsman for that job can do the same work as 3 unskilled men, but he charges $5/hour. Some people will employ the more expensive, higher quality craftsman, and others will employ the 3 less expensive, lower quality unskilled workers. Historically, the craftsmen don't like the unskilled competition, so they launch a minimum wage campaign: how dare anyone pay less than $4/hour?!

With the new price floor on labor, the 3 marginal workers are all unemployed while the demand rises for the "higher quality" labor product of the craftsmen.

It's not exactly the same thing with sexy stewardesses, but very close. According to Tom DiLorenzo's Mises U 2005 lecture on monopoly and competition, when the airlines were all cartelized, it was illegal for them to compete with each other on price.

The result was that (1) only a certain jet set could afford to fly with any regularity, and (2) the airlines competed for these wealthier passengers not by cutting costs and lowering prices, but with comfy seats, free booze, and stews who looked like fashion models.

Once the industry was deregulated, however, the inefficient giants went out of business and the survivors found that they had to compete by cutting costs and lowering prices. At cheaper airfares, we unwashed masses started to fly more often, and airline flights became commoditized. Get me from here to there. I'll pack my own lunch and bring my own booze, thank you very much. If I want to stare at unattainable fashion models, I can bring a magazine.

There are plenty of people who will see this as an inherent failure on the part of the market -- Just look at how small the bag of peanuts is! Can you believe they charged me for that tiny bottle of scotch? -- but more people can travel more conveniently for less money.

If you want something fancier, you can pay for a first-class ticket. The fact that so many people don't fly first class tells us those dollars are better spent elsewhere.

I guess that leaves us free marketeers leading a lonely cheer for average-looking flight attendants.


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1 posted on 01/04/2006 8:11:47 AM PST by billorites
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Comment #2 Removed by Moderator

To: billorites
When flying was a special occasion (does anyone remember getting dressed up to fly on a plane???) stewardesses were special and classy.

Today,a trip from NY to Tokyo is just a 14 hour bus ride with two movies.

3 posted on 01/04/2006 8:16:54 AM PST by Gay State Conservative
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To: billorites
You can always go with hooters airlines


4 posted on 01/04/2006 8:17:06 AM PST by varyouga (I no longer fear death. I only fear the day when the DUmmies take over.)
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To: billorites

Lets put the answer to this question where it belongs

Political Correctness Thats what happened

First it was the fat gals suing because stewardesses couldnt be fat, Then it was the stewardess that turned 35 or 40 and had to go because they were too old who sued, Then the fags sued because men couldnt get work at airlines .

You want to know why the stewardesses lost their gloss? Put the blame where it belongs Political correctness.


5 posted on 01/04/2006 8:17:30 AM PST by sgtbono2002
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To: billorites
Dang! I miss the early 70s:


6 posted on 01/04/2006 8:17:40 AM PST by MineralMan (godless atheist)
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To: billorites
Have another:


7 posted on 01/04/2006 8:19:21 AM PST by MineralMan (godless atheist)
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To: billorites

Yes, econonomics played a role in the disappearance of sexy stews. It was the threat of lawsuits directed against the airlines by angry feminists who said age and appearance could play no role in hiring. Can't recall which laws were brought to bear but our Congresscritters played their role, fearful as always of the NOW gang.


8 posted on 01/04/2006 8:20:09 AM PST by Bernard Marx (Don't make the mistake of interpreting my Civility as Servility)
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To: jv1
I(f you want drop-dead gorgeous flight attendants seek out a corporate or private jet. :-)
9 posted on 01/04/2006 8:23:25 AM PST by JoeSixPack1
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To: Gay State Conservative

Ain't that the truth....I was stayioned in Spain from 69-72, and dated a Pan Am stewardess for two years..Loved the uniform..


10 posted on 01/04/2006 8:23:39 AM PST by ken5050 (Ann Coulter needs to have children ASAP to pass on her gene pool....any volunteers?)
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To: varyouga

Ahhhh, good looking gals. I remember when Southwest Airlines first started and they had em. Hot pants, go-go boots and nice legs. Free drinks and the pilots had a hell of a sense of humor. I remember one pilot back in the 70's when he came on the speaker and said, "OK folks, hang on cuz we're gonna try and get this crate off the ground." The whole plane load of us were about to cry over that one from laughing so hard.
Today though, we might cry for a different reason.


11 posted on 01/04/2006 8:25:06 AM PST by biff
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To: billorites

Calling George Kelman..George Kelman. Please pick up the white courtesy phone and a pizza for Rachel and Trudy. (If you didn't read "Coffee, Tea, or Me!", you won't get it.


12 posted on 01/04/2006 8:31:07 AM PST by Woman on Caroline Street (Go sell crazy somewhere else. We're all stocked up here.)
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To: Bernard Marx

And at one time, marriage was a fireable offense, as well.


13 posted on 01/04/2006 8:33:02 AM PST by Woman on Caroline Street (Go sell crazy somewhere else. We're all stocked up here.)
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To: billorites

Who cares how they look as long as they can pass out the drinks fast?


14 posted on 01/04/2006 8:35:06 AM PST by mel
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To: billorites
The author shows a shocking ignorance of history and a amazingly enormous lack of research.
15 posted on 01/04/2006 8:37:53 AM PST by PAR35
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To: Toddsterpatriot; nopardons; Mase; expat_panama
I guess that leaves us free marketeers leading a lonely cheer for average-looking flight attendants.

Yes, but also:

16 posted on 01/04/2006 8:39:28 AM PST by 1rudeboy
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To: mel

Hark! The Utilitarian speaks. LOL!


17 posted on 01/04/2006 8:41:56 AM PST by HKMk23 (Why do you expect better treatment from this lousy world than Jesus got; are you holier? - Ravenhill)
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To: Gay State Conservative
Today, a trip from NY to Tokyo is just a 14 hour bus ride with two movies.

Very well said.

The next step in the "race to the bottom" in airline service is the elimination of flight attendants altogether. I'm predicting that vending machines and self-serve coffee stations are the way of the future in air travel.

18 posted on 01/04/2006 8:43:57 AM PST by Alberta's Child (Said the night wind to the little lamb . . . "Do you see what I see?")
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To: billorites
Not only do we not have hot sky waitresses anymore, but the vast majority of sky waitresses are rude and treat their customers like an inconvenience.
19 posted on 01/04/2006 8:44:55 AM PST by BTHOtu
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To: mel

Exactly.

Now gimme another rum & coke, Air Waitress!


20 posted on 01/04/2006 8:46:45 AM PST by Constitution Day
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To: MineralMan

Passenger: Pardon is this 1st Class
PSA Stewartess: No sir this airline doesn't have any class.

Real quote!!!!

Also:
Anyone violatining the smoking rules will be asked to step out side.

Place the oxagen mask onver your face 1st, then do the same for any children you are with....but only if they are good children


21 posted on 01/04/2006 8:49:10 AM PST by FlatLandBeer
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To: sgtbono2002

The last time I flew, all of the flight attendants looked like they were ready to collect social security!


22 posted on 01/04/2006 8:49:28 AM PST by Polyxene (For where God built a church, there the Devil would also build a chapel - Martin Luther)
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To: sgtbono2002
Put the blame where it belongs Political correctness.

I agree.
The market forces analogy using the 50's stewardess may get and hold ones attention while explaining economic theory - though I liked the Baby Ruth story myself - the facts are as you state. "PC" turned the "stews" into hags and fags.

23 posted on 01/04/2006 8:49:36 AM PST by elbucko
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To: billorites
Whatever happened to sexy stewardesses?

Obviously the author hasn't ridden any Asian airlines lately. They all have major hotties... Singapore Airlines is way up on the list.

24 posted on 01/04/2006 8:50:31 AM PST by killjoy (Same Shirt, Different Day)
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To: Bernard Marx

Damn hippies!!!!!!!!!! ruined everything good in this country.......


25 posted on 01/04/2006 8:50:49 AM PST by joe fonebone (Thin skinned people make me sick!!!)
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To: Polyxene

I remember back in the 60s well.....comparing the Delta Stews of then with Heifer Flight Attendants of today is a sad one....


26 posted on 01/04/2006 8:51:33 AM PST by Gaffer
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To: sgtbono2002

"You want to know why the stewardesses lost their gloss? Put the blame where it belongs Political correctness. "

Could be, but I don't really care. I don't fly to ogle the stews. I fly to get from one airport to another. Now that they don't even bother serving meals on flights, it's even less important.

As long as whoever is working the flight brings me some coffee and doesn't spill it on my pants, I'm a happy guy.


27 posted on 01/04/2006 8:51:51 AM PST by MineralMan (godless atheist)
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To: jv1

Not British Airways - It's like flying with your mother or a drag queen who favors Laura Ashley.


28 posted on 01/04/2006 8:53:11 AM PST by LiberationIT
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To: Polyxene

"The last time I flew, all of the flight attendants looked like they were ready to collect social security!"

Funny thing, huh? You know, some of the one's you're talking about have been flight attendants now for 20-30 years. It's their job.

So, they're getting older. They weren't going to go out with you anyhow, so what's the difference.


29 posted on 01/04/2006 8:53:44 AM PST by MineralMan (godless atheist)
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To: jv1
You wanna see good looking young stewardesses fly on a foreign flag carrier

you got that right. British Airways has some SMOKING hot stewardesses....
30 posted on 01/04/2006 8:54:35 AM PST by MikefromOhio (The department of redundancy department is ringing bells to be rung)
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To: billorites

OK,
I fly alot....

Who am "I" supposed to ogle ?


31 posted on 01/04/2006 8:55:18 AM PST by najida (Happy New Year)
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To: LiberationIT

that wasn't my experience.

They were all hot on my flights....


32 posted on 01/04/2006 8:55:21 AM PST by MikefromOhio (The department of redundancy department is ringing bells to be rung)
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To: Gay State Conservative
When flying was a special occasion (does anyone remember getting dressed up to fly on a plane???) stewardesses were special and classy.

I remember – and I remember also that the airlines weren’t trying to compete with the bus lines.
33 posted on 01/04/2006 8:56:46 AM PST by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: MineralMan
Here's another.



United, late 60s.
34 posted on 01/04/2006 8:57:44 AM PST by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: billorites
Then there was the fellow that I worked with at US Tel who sued Southwest Airlines for sex discrimination. He applied in the late 70s when Southwest hired women and dressed them in mini skirts! He thought that he would look smashing but alas they were only hiring women. He won his case but when they began to hire men they were attired in slacks!!!

He was too soon for "Broke-fast" service on an airline.

He had a wedding picture on his desk and he was ravishing in his white wedding dress. We always teased him about being a virgin at his wedding!

35 posted on 01/04/2006 8:58:17 AM PST by Young Werther
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To: MineralMan

Reminds me of the Braniff flight I had on one of my returns from Viet Nam. Real eye candy. Much better than the Air America flights.


36 posted on 01/04/2006 8:59:10 AM PST by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: varyouga
reminds me...if I had to make a choice in the event of a ditch in the ocean....and I needed a flotation device...it would be either stick close to the hooters girl...or the seat cushion...
seat cushion...hoots...seat cushion....hoots.......


Doogle
37 posted on 01/04/2006 9:00:11 AM PST by Doogle (USAF...8thAF...4077th TFW...408th MMS...Ubon Thailand..."69"..Night Line Delivery,AMMO)
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To: jv1
Anyone else out there remember the Braniff "Air Strip?"

In the mid-1960s, Braniff Air Lines outfitted their stewardesses in multi-layer uniforms. Several times during the flight, the David Rose song "The Stripper" would play and the stewardesses would stand in the aisles and seductively remove the outer layer of uniform.

By the end of the flight, then were in hotpants, a sweater-type top, and white go-go boots.

It may have been designed to attract business man travelers (there were few business woman travelers in those days), but it sure made an impression on this then-nine or -ten year old.

38 posted on 01/04/2006 9:01:55 AM PST by Scoutmaster (You knew the job was dangerous when you took it, Fred)
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To: Polyxene

39 posted on 01/04/2006 9:02:57 AM PST by JZelle
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To: billorites
I'm going to have to agree that the decline in beauty of stewardesses owes more to politics than economics. By the same token, if I were a woman, I would resent the implication that by becoming a stewardess, I was obligated to be a plaything for a bunch of oversexed rich guys, not much different qualitatively than a truck stop waitress to a diner full of long-haul drivers.

I'm inclined to think our wives, sisters, and daughters deserve more respect than that.

40 posted on 01/04/2006 9:05:13 AM PST by IronJack
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To: varyouga
You can always go with hooters airlines

I see that's what Chris Matthews flies

For those who just looked at the young ladies, take a moment and llok at the passenger in the lower right-hand corner of the picture

41 posted on 01/04/2006 9:08:12 AM PST by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: Gay State Conservative
When flying was a special occasion (does anyone remember getting dressed up to fly on a plane???) stewardesses were special and classy.

I still get dressed up to fly. I started flying in a tie and coat at age 7 in 1981, and I'm not going to stop now 24 years later.

Its sad how many people want to be slobs though.

42 posted on 01/04/2006 9:11:08 AM PST by Hermann the Cherusker
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To: KosmicKitty
Perhaps all the sexy stewardesses work for private employers now.


43 posted on 01/04/2006 9:12:32 AM PST by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: biff
I remember one pilot back in the 70's when he came on the speaker and said, "OK folks, hang on cuz we're gonna try and get this crate off the ground."

I heard about a pilot once who took a tub of loose bolts, screws, nuts, etc., and poured them out in the cockpit of the old plane he was flying. As the plane took off rattling, various bits of hardware started tumbling down the aisle, much to the astonishment of the fliers!

44 posted on 01/04/2006 9:13:35 AM PST by Hermann the Cherusker
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To: MineralMan
"The last time I flew, all of the flight attendants looked like they were ready to collect social security!"

On Braniff's DC-7 Flight 2, Dallas-NYC, I heard the two girls in the galley talking shop. One thought she might try for a transatlantic job with TWA. The other said the hours were really tough, and besides, "Some of those old sisters must be thirty years old!

45 posted on 01/04/2006 9:16:01 AM PST by 19th LA Inf
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To: Hermann the Cherusker
Its sad how many people want to be slobs though.

Why? Flying is about comfort - not trying to impress someone sitting next to you.

Unless you are meeting clients directly off the plane, it makes no sense to dress up to sit in a cramped chair for hours.

46 posted on 01/04/2006 9:16:10 AM PST by JeffAtlanta
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To: Alberta's Child

There are FAA regs that require "flight attendants".


47 posted on 01/04/2006 9:18:05 AM PST by Straight Vermonter (John 6: 31-69)
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To: MineralMan

PSA, the best airline that ever existed!!!!


48 posted on 01/04/2006 9:18:10 AM PST by dalereed
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To: IronJack

Well said.


49 posted on 01/04/2006 9:18:33 AM PST by Melas (What!? Read or learn something? Why would anyone do that, when they can just go on being stupid)
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To: ken5050

Our uniforms were nifty in those days. So you were AF?


50 posted on 01/04/2006 9:18:41 AM PST by tillacum (HAPPY NEW YEAR EVERYONE..)
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